The Future of Influencer Marketing

In Influencers
We Trust
Even though she’s a marketer by trade,
Rachael Cihlar, Tap’s resident Influencer
Marketing Strategist, surfs the new, trusted
web the way most of us do—as a consumer.
“Instagram is my favorite social network,”
she says. “I follow lifestyle and fashion
influencers on there, so when I’m looking
for, say, Fall’s new trends, I go straight to a
few key influencers for inspiration for my Fall
wardrobe. Those influencers tell me what’s
hot, what’s not, and, for example, how to style
a new pair of boots. Before you know it, I’ve
made a decision to buy those boots, and
I haven’t even thought about going to the
brand’s site.”
Rachael
Cihlar
Even more surprising to Rachael is that
she doesn’t really know the people who
influenced her decision. “Sure, I’ve been
following them for a while, so I trust what
they say and post. But still, in a sense,
I’m relying on the word of strangers, and
then using social networks to do the bulk
of my research.”
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Prediction 2