The Future of Influencer Marketing

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Meet the next generation of influencer marketing Influencer marketing automation (IMA) is a new category of marketing automation that brings the power of data matching, algorithms, and SaaS technology to brands and agencies wanting to reach and engage consumers wherever they are—authentically, efficiently, and at scale. In other words, IMA is technology that makes it simple to run any number of influencer campaigns at the same time—without having to add headcount. It gives us the ability to: Connect the right influencers to the right content in the right channels at the right times Use baked-in best practices and methods to generate predictable, measurable results Drive engagement through authentic social conversations with known and unknown audiences Eliminate our dependence on broken broadcast and ad-based distribution models Engineer a new era of intimacy between our brand and consumers Harness the consumer’s solid trust in influencers—and in the meaningful content influencers create and exchange online Influencer marketing automation is also going to save us a lot of time and money. How much? Glad you asked. 28 Prediction 5
A comparison: running the same influencer campaign with and without automation Let’s return to our earlier example to compare the work of running an influencer marketing campaign manually to the work of running the same campaign with automation. The Manual Way The Automated Way Task Total number of hours Average task cost @ $38.50 per hour Total number of hours Average task cost @ $38.50 per hour Identify 200 influencers to hit an end target of 20 40 hours (for scouring the Internet and social sites to find influencers that match your chosen categories; verify their reach and content aesthetic) $1,540 23 5 hours (for using the platform to search for and review target influencers) $192.50 Recruit by sending emails to those 200 influencers 40 hours (for writing emails; responding to queries; discussing content strategy) $1,540 None (influencers have opted in) - Negotiate with your chosen 20 influencers 20 hours (for back-and-forth emails that outline tasks and rates; tracking rates toward your budget) $770 1 hour (for minimal work; you already know rates for each piece of content) $38.50 Manage the content creation process 80 hours (for gathering content, reminding influencers of requirements; approving posts before they go live) $3,080 8 hours (for reviewing and approving content submitted through the system) $3,080 Measure and report on the campaign 40 hours (for tracking down content; capturing view / engagement details; tying performance to KPIs) $1,540 5 hours (for choosing, viewing, and distributing reports) $192.50 Cost of Your time 220 hours $8,470 19 hours $731.50 29 Prediction 5
Page 1 and 2: The Future of Influencer Marketing
Page 3 and 4: Introduction Hi. Welcome to The Fut
Page 5 and 6: Influencer marketing is catching fi
Page 7 and 8: With the advent of social, consumer
Page 9 and 10: Bots: another reason to shift budge
Page 11 and 12: Where do consumers turn if not to d
Page 13 and 14: Prediction 2 Brands and agencies wi
Page 15 and 16: Ready to take the new, trusted web
Page 17 and 18: Prediction 3 Brands will deepen cus
Page 19 and 20: It’s no wonder why marketers and
Page 21 and 22: In battles between brand- and influ
Page 23 and 24: Prediction 4 Content distribution w
Page 25 and 26: A Digital Marketing Puzzle Question
Page 27 and 28: What kind of content amplifies well
Page 29: A hypothetical: manually running an
Page 33 and 34: Prediction 6 Influencer marketing a
Page 35 and 36: A brand with IMA will: Deepen relat

The Future of Influencer Marketing

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