The Future of Influencer Marketing

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Plus, influencer marketing in the mix pays off: 51 percent of marketers say that influencer marketing produces better customers 14 One Tap CPG customer found that influencerdriven brand advocates spend 35 percent more— and they keep on buying, increasing the lifetime value of those customers But hey, we get it. Stats are one thing … stories, another. 14 http://blog.tomoson.com/influencer-marketing-study/ 18 Prediction 3
In battles between brand- and influencer-owned content … there is no battle Battle 1: Maybelline-owned vs. influencer content Influencer content wins for the Maybelline brand. The company’s own YouTube channel drives 11,000 views per video. Not bad. But influencer videos generate an average of 1.4 million views per video — a clear indication that influencers win the battle against Maybelline’s own brand channel 15 . 15 http://www.slideshare.net/BDMIFund/bdmi-influencer-marketing-overview-august-2014 19 Prediction 3
Page 1 and 2: The Future of Influencer Marketing
Page 3 and 4: Introduction Hi. Welcome to The Fut
Page 5 and 6: Influencer marketing is catching fi
Page 7 and 8: With the advent of social, consumer
Page 9 and 10: Bots: another reason to shift budge
Page 11 and 12: Where do consumers turn if not to d
Page 13 and 14: Prediction 2 Brands and agencies wi
Page 15 and 16: Ready to take the new, trusted web
Page 17 and 18: Prediction 3 Brands will deepen cus
Page 19: It’s no wonder why marketers and
Page 23 and 24: Prediction 4 Content distribution w
Page 25 and 26: A Digital Marketing Puzzle Question
Page 27 and 28: What kind of content amplifies well
Page 29 and 30: A hypothetical: manually running an
Page 31 and 32: A comparison: running the same infl
Page 33 and 34: Prediction 6 Influencer marketing a
Page 35 and 36: A brand with IMA will: Deepen relat

The Future of Influencer Marketing

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