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Thepatients_prot

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Internet was reported to be the second<br />

source of health information after<br />

physicians, due to its accessibility and<br />

“easiness” of use. Most of the users<br />

were WiFi connected and using smartphones<br />

or laptops. The most commonly<br />

searched types of online health<br />

information are treatment/therapy<br />

(62% rated it as always or often), detailed<br />

(58%) and general (53%) disease<br />

descriptions, drug information<br />

(51%), side effects (51%) and scientific<br />

articles (50%).<br />

The most important characteristics of<br />

a search engine are relevance and<br />

trustworthiness of results. It seems<br />

that the main problem is that results<br />

currently retrieved using a general<br />

search engine do not satisfy these requirements.<br />

Smart search<br />

The Health On Net foundation offers<br />

an internet search tool which shows<br />

you only HON approved information<br />

sources on the web. One need to enter<br />

a search string for<br />

example like “knee<br />

surgery” and selects<br />

the category of information<br />

according to<br />

your user status: patient,<br />

publisher,<br />

medical professional<br />

and other. The search delivers links to<br />

trusted content in the web. All patients<br />

should be informed about this valuable<br />

tool by their doctors before they start<br />

searches by themselves and getting<br />

confused or mislead by web publishers<br />

on health solutions with commercial<br />

interests.<br />

Especially in Medical Tourism quite<br />

often a medical information is being<br />

marketed by different channels which<br />

lead back to some providers with a<br />

promotional interest behind. HON offers<br />

also with its toolbox a specified<br />

search for only HON approved websites.<br />

Web publishers can apply to get the<br />

certification by fulfilling the strict criteria<br />

.<br />

Sources: HON and CBS local Pittsburgh<br />

http://www.hon .ch<br />

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