Thepatients_prot
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Internet was reported to be the second<br />
source of health information after<br />
physicians, due to its accessibility and<br />
“easiness” of use. Most of the users<br />
were WiFi connected and using smartphones<br />
or laptops. The most commonly<br />
searched types of online health<br />
information are treatment/therapy<br />
(62% rated it as always or often), detailed<br />
(58%) and general (53%) disease<br />
descriptions, drug information<br />
(51%), side effects (51%) and scientific<br />
articles (50%).<br />
The most important characteristics of<br />
a search engine are relevance and<br />
trustworthiness of results. It seems<br />
that the main problem is that results<br />
currently retrieved using a general<br />
search engine do not satisfy these requirements.<br />
Smart search<br />
The Health On Net foundation offers<br />
an internet search tool which shows<br />
you only HON approved information<br />
sources on the web. One need to enter<br />
a search string for<br />
example like “knee<br />
surgery” and selects<br />
the category of information<br />
according to<br />
your user status: patient,<br />
publisher,<br />
medical professional<br />
and other. The search delivers links to<br />
trusted content in the web. All patients<br />
should be informed about this valuable<br />
tool by their doctors before they start<br />
searches by themselves and getting<br />
confused or mislead by web publishers<br />
on health solutions with commercial<br />
interests.<br />
Especially in Medical Tourism quite<br />
often a medical information is being<br />
marketed by different channels which<br />
lead back to some providers with a<br />
promotional interest behind. HON offers<br />
also with its toolbox a specified<br />
search for only HON approved websites.<br />
Web publishers can apply to get the<br />
certification by fulfilling the strict criteria<br />
.<br />
Sources: HON and CBS local Pittsburgh<br />
http://www.hon .ch<br />
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