Moving to an Ideal Future State
Moving to an Ideal Future State
Moving to an Ideal Future State
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<strong>Moving</strong> <strong>to</strong> <strong>an</strong> <strong>Ideal</strong> <strong>Future</strong> <strong>State</strong><br />
Michael H Elliott<br />
melliott@atriumresearch.com<br />
Twitter: @AtriumResearch<br />
www.atriumresearch.com
About Us<br />
Atrium Research is a scientific informatics<br />
market research <strong>an</strong>d m<strong>an</strong>agement consulting<br />
practice<br />
Multiple publications on ELN <strong>an</strong>d informatics<br />
best practices
Today’s Presentation<br />
• Discussion of the lab informatics evolution,<br />
using ELN as <strong>an</strong> example<br />
• Technology trends <strong>an</strong>d challenges<br />
• External influences helping shape the future<br />
• Predictions
ELN<br />
2000<br />
“High Science”<br />
Domain Applications<br />
Procedure<br />
Execution<br />
Front End<br />
<strong>to</strong> LIMS or ERP<br />
“Low Science”<br />
Content Mgt<br />
Chemistry<br />
Biology<br />
Formulations<br />
Capability<br />
ELN<br />
In Other Words<br />
Convergence<br />
2011
Au<strong>to</strong>mated<br />
Degree of Au<strong>to</strong>mation<br />
M<strong>an</strong>ual<br />
Enterprise<br />
Content<br />
Mgt<br />
ELN<br />
Workflow Au<strong>to</strong>mation<br />
ELN<br />
Unstructured Structured<br />
Data Type<br />
LIMS<br />
Content Databases
Why a Desire for Convergence?<br />
Bioinformatics<br />
ELN<br />
Results M<strong>an</strong>agement<br />
Results Analysis <strong>an</strong>d Reporting<br />
Document Reposi<strong>to</strong>ry(ECM)<br />
Inven<strong>to</strong>ry Mgt<br />
Request <strong>an</strong>d Sample Tracking<br />
ELN
Features<br />
LIMS<br />
Usability Technology
% Adoption<br />
User Experience Dominates<br />
Solution Features Dominates<br />
Technology Dominates<br />
Early Adopters<br />
Pragmatists<br />
Conservatives<br />
Laggards
Product<br />
Perform<strong>an</strong>ce<br />
Perform<strong>an</strong>ce<br />
Surplus<br />
Perform<strong>an</strong>ce<br />
Deficit<br />
Perform<strong>an</strong>ce Reliability Convenience<br />
Time<br />
Vendor<br />
Product<br />
Capabilities<br />
Rate Average<br />
Users C<strong>an</strong><br />
Absorb<br />
Features<br />
Source: Christensen
“My cus<strong>to</strong>mers tell me what<br />
features <strong>to</strong> add <strong>to</strong> the product.<br />
They don’t tell me they w<strong>an</strong>t a<br />
better user interface”<br />
‐ Major Vendor
“It's not the cus<strong>to</strong>mer's job <strong>to</strong><br />
know what they w<strong>an</strong>t”<br />
“A lot of times, people don't know<br />
what they w<strong>an</strong>t until you show it<br />
<strong>to</strong> them.”<br />
‐ Steve Jobs
Food for Thought<br />
Dell sold 43M PCs in 2010, about the same as 2008<br />
PC sales are estimated <strong>to</strong> be flat in 2011<br />
HP is probably giving up on the consumer PC<br />
market<br />
Apple is poised <strong>to</strong> ship 30M iPads in 2011 up from<br />
zero in 2009. Plus <strong>an</strong>other 30M iPhones
Consumers are Being Trained <strong>to</strong> Expect<br />
• Inst<strong>an</strong>t Access <strong>to</strong> Content<br />
• Mobility<br />
• Modularity<br />
• Personal Application Choice<br />
• An engaging user experience<br />
– Yet shields underlying, complex technology<br />
convergence
High Satisfaction<br />
Absent Deployed<br />
Low Satisfaction<br />
Unspoken “Attractive”<br />
Desired<br />
Must Be<br />
Source: K<strong>an</strong>o
….<strong>an</strong>d Along Came Siri…<br />
Setting New Levels of User<br />
Experience Expectation
Distributed <strong>Future</strong> of Pharma R&D<br />
Internal<br />
67%<br />
2011<br />
External<br />
33%<br />
External<br />
44%<br />
2015<br />
Internal<br />
56%
1.6M<br />
1.4M<br />
1.2M<br />
1M<br />
.8M<br />
.6M<br />
.4M<br />
.2M<br />
Ch<strong>an</strong>ging R&D Demographics<br />
2003 2004 2005 2006 2007 2008<br />
EU 27<br />
US<br />
China<br />
Science <strong>an</strong>d Engineering Corporate R&D Employment<br />
Source: OECD
The <strong>Future</strong>:<br />
It is About Leveraging Collective Intelligence<br />
Systemic Intelligence:<br />
– New methods of mining <strong>an</strong>d prediction<br />
– Application of artificial intelligence<br />
Simplification of the user experience:<br />
– Modular apps on a data‐centric framework<br />
– Inst<strong>an</strong>t on, ready content access, mobility –<br />
“embracing the cloud”<br />
– Natural l<strong>an</strong>guage interfaces
Th<strong>an</strong>k You!<br />
Questions?<br />
LinkedIn Group: Electronic Labora<strong>to</strong>ry Notebook<br />
Twitter: @AtriumResearch<br />
Atriumresearch.com<br />
info@atriumresearch.com
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