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Ben Harris with<br />

the Drop Scale<br />

Growth Driver: Digital, technology and analytics<br />

A recipe for growth<br />

Drop’s smart kitchen scale and recipe app is the first in a<br />

line of connected kitchen products — and understanding<br />

how customers use it is central to Drop’s growth strategy.<br />

words David Craik<br />

Drop was founded in Dublin in 2012<br />

by Ben Harris, Jonny McCauley,<br />

Jack Phelan and Tim Redfern. In<br />

November 2014, the company launched a<br />

smart kitchen scale and interactive recipe<br />

app that wirelessly connect with each<br />

other, helping home cooks to make perfect<br />

dishes — anything from chocolate whiskey<br />

cupcakes to chickpea and quinoa burgers.<br />

Drop has attracted the attention of<br />

major retailers including Apple, Harrods<br />

and Target, and the Drop Scale is now<br />

available in Apple’s retail stores in the US,<br />

Canada and the UK. <strong>Exceptional</strong> spoke to<br />

Ben Harris about the birth and growth of<br />

the company.<br />

How did you become an entrepreneur?<br />

From a young age, I wanted to work for<br />

myself. When I was 4, I saw a paperboy and<br />

asked my mum what he was doing. She said<br />

he was selling newspapers, so I gathered all<br />

the old editions I could find and went door<br />

to door offering them to my neighbors.<br />

Even though the papers were out of date,<br />

they still bought them!<br />

My parents were both entrepreneurs,<br />

so I grew up with it all around me — that<br />

understanding that someone could start<br />

20

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