Behaviour Matters June 2015

8
Bees Cannot Fly
by Roger McGough
Bees cannot f ly, scientists have proved it.
It is all to do with wingspan and body weight.
Aerodynamically incapable of sustained f light,
Bees simply cannot f ly. And yet they do.
There’s one there, unaware of its dodgy ratios,
A noisy bubble, a helium-filled steamroller.
Fat and proud of it, buzzing around the garden
As if it were the last day of the spring sales.
Trying on all the brightest f lowers, squeezing itself
Into frilly numbers three sizes too small.
Bees can f ly, there’s no need to prove it. And sting.
When stung, do scientists really believe it?
READING
Into It
Jez drinks tea – a lot. And he reads
– a lot. His work library has more
than 3,000 books in it so each month we bring
you more recommended reading material. Grab a
cup of tea and get your brain into the book that’s
tickling his thalamus this month…
Moonwalking With Einstein
by Joshua Foer £9.99 ISBN 9780141032139
You might know that I’m training my memory. I’m learning to
remember things and build my memory muscle. Can anyone get a
perfect memory? Joshua Foer used to be like most of us, forgetting
phone numbers and mislaying keys. Then he learnt the art of memory
training, and a year later found himself in the finals of the US Memory
Championship. He also discovered a truth we often forget: than, even in
an age of technology, memory is the key to everything we are.
This book is just brilliant. It’s as fascinating as it is insightful. Foer takes
us on an astonishing journey through the mind, from ancient memory
palace techniques to neuroscience, from the man who can recall nine
thousand books to another who constantly forgets who he is. In doing
so, Foer shows how we can all improve our memories.
Star Rating:
We’ve got 10 £10 vouchers
for Waterstones to send to the first
10 people to email us at
competition@thebehaviourexpert.com
with the subject line BOOK GIVEAWAY
before 1st July
On Performance
Bite Sized Jez
One of the most effective ways I’ve found to motivate myself in the morning (after tea, dog cudd les and
a shower), is by planning the day: listing all the things that would make me happy, brighten my day or inspire or motivate
me if I achieved them. Obviously there are necessary things on the list but as long as there are things that I know will
give me a great sense of satisfaction when they’re complete, it drives me forward. Direction and purpose.
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