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Unfolding Narratives

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high end retail spaces. Leveraging one of the<br />

fundamental qualities of the LED source, the small<br />

size, the range proposes in minimum size devices with<br />

high luminous efficiency, equipped with high<br />

chromatic rendering index LEDs, built in appliances<br />

with the utmost care for the dissipation and with a<br />

level of finishing that is at apt for retail spaces.<br />

The various aspects of lighting that can be<br />

amalgamated or used independently for retail spaces:<br />

Accent Lighting creates a dramatic prominence on<br />

merchandise using a focused light source. It adds<br />

depth, contrast and creates a focal point for<br />

merchandise to be displayed along with highlighting<br />

shape, texture, finish and colour of merchandise,<br />

pulling consumers to it. Accent lighting for retail<br />

stores helps to highlight certain parts of a store or lend<br />

a specific mood to the place.<br />

Decorative lighting serves 2 purposes – contributes to<br />

the lighting layers in a retail environment along with<br />

enhancing the look of the space as a design element.<br />

Decorative lighting includes pendants, sconces,<br />

chandeliers, table and floor lamps, etc. It should be<br />

kept in mind that decorative lighting should<br />

complement and add visual interest to the interior, as<br />

well as provide or contribute to the<br />

overall lighting plan.<br />

Window Lighting: Every retailer<br />

is competing for the customer’s<br />

attention; the retail window is an<br />

opportunity break the clutter and<br />

stand out. Attract customers with<br />

play, engage the passersby with<br />

intense white light using uniform<br />

saturated illumination, direct<br />

accent lighting to highlight and to<br />

define the merchandise. The whole<br />

idea is to create stopping power<br />

that will make people want to come<br />

inside and invest in the shop.<br />

Roopesh Gupta, the Founder<br />

and CEO of P3 Architectural<br />

Solutions, spearheaded the<br />

firm with a foundation of strong<br />

ethics and values in the<br />

businesses in 2010. Being a<br />

far sighted person and a man<br />

of strong principles and values,<br />

Gupta being a CA by<br />

educational attributes, looked<br />

forward to establish P3<br />

Architectural Solutions – one<br />

stop high end interior solution<br />

provider.<br />

P3 Architectural Solutions, for<br />

B2B and B2C consumers in<br />

India, aims to continuously<br />

satisfy the dynamic needs of<br />

the consumers, and building<br />

everlasting relationship with<br />

them. Its ability to meet the<br />

needs of the clients are based<br />

on the collective experience,<br />

the technical knowledge<br />

brought forth by the brands<br />

associated with it, and the<br />

passion to constantly innovate,<br />

develop and implement a top of<br />

the line tailor made solutions<br />

for each individual’s<br />

requirements. It provides all<br />

architectural and interiors<br />

solutions for residential and<br />

commercial projects.<br />

Shelf, Case & Counter Lighting:<br />

The most universal way to light<br />

these spaces is to use small sources<br />

– such as LED tapelight – close to<br />

the display objects, but hidden<br />

from view. It is crucial to display<br />

products creatively to heighten<br />

their appeal. Illuminance levels<br />

should be 3-5 times higher than the<br />

surrounding ambient light,<br />

highlighting merchandise for easy<br />

evaluation by the clients.<br />

A well-illuminated store directly<br />

contributes to the overall<br />

personality of the shop. Instead of<br />

increasing brightness in shops and<br />

therefore their energy<br />

consumption, use lighting that is<br />

high-contrast which makes<br />

perception easier and heightens the<br />

level of attention. <br />

Architecture Update March 2016 47

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