Unfolding Narratives
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high end retail spaces. Leveraging one of the<br />
fundamental qualities of the LED source, the small<br />
size, the range proposes in minimum size devices with<br />
high luminous efficiency, equipped with high<br />
chromatic rendering index LEDs, built in appliances<br />
with the utmost care for the dissipation and with a<br />
level of finishing that is at apt for retail spaces.<br />
The various aspects of lighting that can be<br />
amalgamated or used independently for retail spaces:<br />
Accent Lighting creates a dramatic prominence on<br />
merchandise using a focused light source. It adds<br />
depth, contrast and creates a focal point for<br />
merchandise to be displayed along with highlighting<br />
shape, texture, finish and colour of merchandise,<br />
pulling consumers to it. Accent lighting for retail<br />
stores helps to highlight certain parts of a store or lend<br />
a specific mood to the place.<br />
Decorative lighting serves 2 purposes – contributes to<br />
the lighting layers in a retail environment along with<br />
enhancing the look of the space as a design element.<br />
Decorative lighting includes pendants, sconces,<br />
chandeliers, table and floor lamps, etc. It should be<br />
kept in mind that decorative lighting should<br />
complement and add visual interest to the interior, as<br />
well as provide or contribute to the<br />
overall lighting plan.<br />
Window Lighting: Every retailer<br />
is competing for the customer’s<br />
attention; the retail window is an<br />
opportunity break the clutter and<br />
stand out. Attract customers with<br />
play, engage the passersby with<br />
intense white light using uniform<br />
saturated illumination, direct<br />
accent lighting to highlight and to<br />
define the merchandise. The whole<br />
idea is to create stopping power<br />
that will make people want to come<br />
inside and invest in the shop.<br />
Roopesh Gupta, the Founder<br />
and CEO of P3 Architectural<br />
Solutions, spearheaded the<br />
firm with a foundation of strong<br />
ethics and values in the<br />
businesses in 2010. Being a<br />
far sighted person and a man<br />
of strong principles and values,<br />
Gupta being a CA by<br />
educational attributes, looked<br />
forward to establish P3<br />
Architectural Solutions – one<br />
stop high end interior solution<br />
provider.<br />
P3 Architectural Solutions, for<br />
B2B and B2C consumers in<br />
India, aims to continuously<br />
satisfy the dynamic needs of<br />
the consumers, and building<br />
everlasting relationship with<br />
them. Its ability to meet the<br />
needs of the clients are based<br />
on the collective experience,<br />
the technical knowledge<br />
brought forth by the brands<br />
associated with it, and the<br />
passion to constantly innovate,<br />
develop and implement a top of<br />
the line tailor made solutions<br />
for each individual’s<br />
requirements. It provides all<br />
architectural and interiors<br />
solutions for residential and<br />
commercial projects.<br />
Shelf, Case & Counter Lighting:<br />
The most universal way to light<br />
these spaces is to use small sources<br />
– such as LED tapelight – close to<br />
the display objects, but hidden<br />
from view. It is crucial to display<br />
products creatively to heighten<br />
their appeal. Illuminance levels<br />
should be 3-5 times higher than the<br />
surrounding ambient light,<br />
highlighting merchandise for easy<br />
evaluation by the clients.<br />
A well-illuminated store directly<br />
contributes to the overall<br />
personality of the shop. Instead of<br />
increasing brightness in shops and<br />
therefore their energy<br />
consumption, use lighting that is<br />
high-contrast which makes<br />
perception easier and heightens the<br />
level of attention. <br />
Architecture Update March 2016 47