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Cover story<br />
interests of all countries, but in<br />
particular, those that are poorest<br />
and weakest, as well as small and<br />
medium enterprises, which at the<br />
end of the day, represent more<br />
than 95% of the economic tissue<br />
of any country and more than 70%<br />
of employment. Intelligent and<br />
fair trade opening is my recipe.<br />
Intelligent because opening<br />
trade needs to focus on today’s<br />
obstacles to trade. These are<br />
mostly non-tariff barriers that<br />
create too high fixed costs for<br />
enterprises, in particular SMEs<br />
to join production chains. This<br />
is why I believe it is smart policy<br />
that Mauritius has teamed up<br />
with ITC to identify non-tariff<br />
measures affecting its businesses.<br />
Addressing these will provide a<br />
boost to Mauritian entrepreneurs.<br />
Finally, trade opening does not<br />
work on its own. Success comes<br />
from a combined effort of pursuing<br />
market-oriented economic<br />
policies, investing in education<br />
and skills, support for privatesector<br />
development to build<br />
supply capacity and investment<br />
promotion. In a nutshell, “trade<br />
plus” is what I have seen work.<br />
In Mauritius, ITC has a long<br />
history of collaboration with<br />
National TSIs and notably with<br />
MCCI. What is your message for<br />
MCCI and more generally for<br />
Mauritius?<br />
- My message is a<br />
straightforward one: strong trade<br />
and investment institutions<br />
in Mauritius make for more<br />
and better trade by Mauritius.<br />
Strong institutions will be key to<br />
help Mauritius better exploit its<br />
position as gateway for trade and<br />
investment in Africa.<br />
This is why ITC has supported<br />
both Enterprise Mauritius (2012)<br />
and MCCI (2014) benchmark their<br />
performance and services to set<br />
a baseline for the development<br />
of a thorough and long lasting<br />
performance improvement<br />
programme. The benchmark will<br />
help MCCI build on its numerous<br />
assets to provide state of the art<br />
services to its clients and help<br />
them internationalise. I believe<br />
the next step could be to map<br />
the overall national trade support<br />
network of Mauritius, as well as<br />
its existing services, to address<br />
gaps and improve performance in<br />
support of Mauritius’ Government<br />
goal of One-Stop Shop (OSS)<br />
initiative on enterprise creation,<br />
as well as import and export<br />
clearance.<br />
In this context, ITC and the<br />
Ministry of Foreign Affairs,<br />
Regional Integration and<br />
International Trade have recently<br />
launched, with the support of<br />
MCCI the Trade Obstacles Alert<br />
Mechanism (TOAM), an online<br />
platform to allow SMEs to post<br />
online information about the<br />
challenges they face when trading<br />
so that a rapid solution can be<br />
deployed by the relevant agency.<br />
Career path<br />
Arancha González, the Executive Director of the ITC since<br />
September 2013, is an expert in international trade issues<br />
with 20 years of experience. She has broad knowledge<br />
about international trade and economics, together with<br />
extensive experience in trade and development matters in<br />
the public and private sectors, as well as in management<br />
at multilateral organizations. Before joining ITC, she<br />
served as Chief of Staff to the Director-General of World<br />
Trade Organisation Pascal Lamy from 2005 to 2013.<br />
Between 2002 and 2004, she was the European Union<br />
spokesperson for trade and adviser to the European<br />
Union Trade Commissioner. Arancha González began<br />
her career in the private sector advising companies on<br />
trade, competition and state-aid matters. She served as<br />
an associate at Bruckhaus Westrick Stegemann, a major<br />
German law firm in Brussels.<br />
A long-lasting alliance with the MCCI<br />
With its 50 years of existence, ITC can proudly look<br />
back at their on-going achievements. Collaborating<br />
with Trade Support Institutions (TSIs) of Mauritius,<br />
ITC has carried out many projects, the most recent<br />
ones being the National Export Strategy (NES) and the<br />
Trade Obstacles Alert Mechanism (TOAM). ITC has a<br />
long-lasting alliance with the MCCI since the mid-80s.<br />
The two organisations have conducted jointly various<br />
projects and workshops, including Buyers/sellers<br />
meetings, benchmarking exercises, capacity building<br />
and development of information tools.<br />
8 <strong>insights</strong> magazine