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Cover story<br />

interests of all countries, but in<br />

particular, those that are poorest<br />

and weakest, as well as small and<br />

medium enterprises, which at the<br />

end of the day, represent more<br />

than 95% of the economic tissue<br />

of any country and more than 70%<br />

of employment. Intelligent and<br />

fair trade opening is my recipe.<br />

Intelligent because opening<br />

trade needs to focus on today’s<br />

obstacles to trade. These are<br />

mostly non-tariff barriers that<br />

create too high fixed costs for<br />

enterprises, in particular SMEs<br />

to join production chains. This<br />

is why I believe it is smart policy<br />

that Mauritius has teamed up<br />

with ITC to identify non-tariff<br />

measures affecting its businesses.<br />

Addressing these will provide a<br />

boost to Mauritian entrepreneurs.<br />

Finally, trade opening does not<br />

work on its own. Success comes<br />

from a combined effort of pursuing<br />

market-oriented economic<br />

policies, investing in education<br />

and skills, support for privatesector<br />

development to build<br />

supply capacity and investment<br />

promotion. In a nutshell, “trade<br />

plus” is what I have seen work.<br />

In Mauritius, ITC has a long<br />

history of collaboration with<br />

National TSIs and notably with<br />

MCCI. What is your message for<br />

MCCI and more generally for<br />

Mauritius?<br />

- My message is a<br />

straightforward one: strong trade<br />

and investment institutions<br />

in Mauritius make for more<br />

and better trade by Mauritius.<br />

Strong institutions will be key to<br />

help Mauritius better exploit its<br />

position as gateway for trade and<br />

investment in Africa.<br />

This is why ITC has supported<br />

both Enterprise Mauritius (2012)<br />

and MCCI (2014) benchmark their<br />

performance and services to set<br />

a baseline for the development<br />

of a thorough and long lasting<br />

performance improvement<br />

programme. The benchmark will<br />

help MCCI build on its numerous<br />

assets to provide state of the art<br />

services to its clients and help<br />

them internationalise. I believe<br />

the next step could be to map<br />

the overall national trade support<br />

network of Mauritius, as well as<br />

its existing services, to address<br />

gaps and improve performance in<br />

support of Mauritius’ Government<br />

goal of One-Stop Shop (OSS)<br />

initiative on enterprise creation,<br />

as well as import and export<br />

clearance.<br />

In this context, ITC and the<br />

Ministry of Foreign Affairs,<br />

Regional Integration and<br />

International Trade have recently<br />

launched, with the support of<br />

MCCI the Trade Obstacles Alert<br />

Mechanism (TOAM), an online<br />

platform to allow SMEs to post<br />

online information about the<br />

challenges they face when trading<br />

so that a rapid solution can be<br />

deployed by the relevant agency.<br />

Career path<br />

Arancha González, the Executive Director of the ITC since<br />

September 2013, is an expert in international trade issues<br />

with 20 years of experience. She has broad knowledge<br />

about international trade and economics, together with<br />

extensive experience in trade and development matters in<br />

the public and private sectors, as well as in management<br />

at multilateral organizations. Before joining ITC, she<br />

served as Chief of Staff to the Director-General of World<br />

Trade Organisation Pascal Lamy from 2005 to 2013.<br />

Between 2002 and 2004, she was the European Union<br />

spokesperson for trade and adviser to the European<br />

Union Trade Commissioner. Arancha González began<br />

her career in the private sector advising companies on<br />

trade, competition and state-aid matters. She served as<br />

an associate at Bruckhaus Westrick Stegemann, a major<br />

German law firm in Brussels.<br />

A long-lasting alliance with the MCCI<br />

With its 50 years of existence, ITC can proudly look<br />

back at their on-going achievements. Collaborating<br />

with Trade Support Institutions (TSIs) of Mauritius,<br />

ITC has carried out many projects, the most recent<br />

ones being the National Export Strategy (NES) and the<br />

Trade Obstacles Alert Mechanism (TOAM). ITC has a<br />

long-lasting alliance with the MCCI since the mid-80s.<br />

The two organisations have conducted jointly various<br />

projects and workshops, including Buyers/sellers<br />

meetings, benchmarking exercises, capacity building<br />

and development of information tools.<br />

8 <strong>insights</strong> magazine

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