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ROLE OF TECHNOLOGY INTERNATIONAL AFFAIRS

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240<br />

Role of Technology in International Affairs<br />

advertisement drive is indeed a step in the right direction to attract tourism—<br />

which attempts to build the right image of cultural India.<br />

India has several areas of strength that can be used innovatively for soft<br />

power projection, particularly in its neighbourhood. India’s strength in ICT<br />

and vast population of knowledge workers is a major asset that can help smaller<br />

neighbours in their pursuit of economic progress. India can easily become a<br />

regional hub for education and skill development in the modern electronic<br />

age. India is already emerging as a preferred R&D centre for many<br />

multinational technology corporations and structured S&T cooperation can<br />

be a major instrument of soft power projection. Cultural exchanges are known<br />

for promoting greater regional harmony, while human quality development<br />

via yoga and meditation is yet another field where India can become a world<br />

class leader. Affordable healthcare for overseas patients and providing medical<br />

or nursing education for developing nations can promote unique Indian<br />

expertise worldwide.<br />

Cooperation in agricultural advances and water preservation can be very<br />

important for addressing regional problems. Likewise, cooperation for energy<br />

conservation and greenhouse gas (GHG) emission reduction are going to<br />

become very important for mitigating global warming. Regional cooperative<br />

strategies for adaptation to unavoidable climate changes and for addressing<br />

regional natural calamities are yet another set of environmental initiatives that<br />

a country like India must take. All this can add immensely to the soft power<br />

of India, but there is no national policy or diplomatic priority given to this<br />

vast soft power potential.<br />

The role of S&T in exercising India’s soft power can be pivotal if it is<br />

well-planned as a policy push. Use of digital technology and the internet for<br />

social media interactions is a new powerful tool for public diplomacy. It has<br />

opened up enormous potential for a free and transparent mechanism that<br />

Indian diplomats should use, for leveraging India’s soft power worldwide and<br />

some of it is indeed already happening. In 2012, the Indian Embassy in Cairo<br />

marked the birth anniversary of Mahatma Gandhi and the anniversary of<br />

Arab Spring by hosting a poster contest which in turn was widely publicised<br />

via social media, on the topic ‘Did you sense the spirit of Gandhi in Tahrir<br />

Square?’ It drew responses not only from Egypt and India but also from several<br />

other African countries, thus, succeeding in integrating the most recognisable<br />

Indian icon with the most important political event in the region. The contest<br />

was India’s way of saluting the Gandhian spirit of the Tahrir Square<br />

revolutionaries.

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