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The Small Business Issue March+April 2016
EXTRA!
for weconnect2.com serving the little communities
It is your business what matter
The common operation:
Everything Senior
No budget, no advertising
or very small amount, no
strategy or business plan,
zero accounting and
accountability, R&D or
product development..
what is that?
The bottom line most little
communities small
businesses still operate as
a”mom and pop shop”,
family business style of
the old east and west,
north and south too.
To order your bi-monthly copy go
to magzter.com and search for
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offers on subscription, and it is
sold as a print on nusjournal.com
SMALL BUSINESS WITH
SMALL EVERYTHING,,,,,
SMALL BUSINESS PLAN
AHEAD, OR FORCASTING,
SMALL DAILY ROUTINE
AGENDA, SMALL OR
LITTLE ADVERTISING
BETTER THAN NONE
What matter to me:
FREEDOM, INCOME
SUPPLEMENT, SECURITY,
STRONG AND CONFIDENT
AT WORK..
Contact us by email at
weconnect2@live.com
or call us 24 hours customer
service at 716 201-0012
The aging baby boomers need help in
several areas of their life and it is a big
market to be tapped. There are several
small business opportunities in the
senior market that you can look at:
1. Senior training for upgrading their
skills for jobs
2. Technical assistance for electronic
products
3. Senior and disabled in-home care
4. Healthcare
5. Food service – preparation and
delivery
6. Home automation and renovation to
make the lives of seniors easy and safe
http://myownbusiness.com.au/
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EXTRA! about people on the move,
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EXTRA! is about feedback ,
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policewithotborders.com about good stories, bad one, and
the serach for balance in Law Enforcement everywhere.
The magazine is published four to ten issues per year. To
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Connections magazine for myconnectionsmagazine.com
part of the digital network of weconnect2.com and set to
edcuate and enhance the readers and visitors
knowledge about communication with fashion statement,
health and diet, social trends and particular human
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in form of show time the best articles, most important
contents, and exclusive hot topics.

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EXTRA! March
and April 2016 The
Small Business
Issue
EddieAdel Editor’s note
Some Scary terms you must
know about operating a
small business
Too Busy Doesn’t Equal Getting
Lots Done
“If you're a small business
owner, being busy is part
of the game. Being able to
handle it -- namely, still
getting work done despite
being busy -- is key to your
success.”
Scary terms:
BETTER BUSINESS BUREAU.
“WILL GET YOU, AND CLOSE
YOUR BUSINESS”
YELP GUYS CALLED AND SAID
YOU HAVE A BAD COMMENT
FROM A CUSTOMER.
SBA PEOPLE CALLED AND
YOU NEED TO BE A MEMBER,
THEY SAID TO CALL THEM.
How about the Chamber of
Commerce wanted you to
pay your fees. There are lot
more one your name or your
business become part of the
general public mailing list.
It is all part of the social
business connections. None
are must have nor they are
an authority as a government
agency including the BBB.
Many have fallen to one or
another of the above
businesses or and
associations because of lack
of knowledge, and how the
representation took them
away. From now on you are
responsible for allowing any
of the sort of speak
secondary business agencies
to take control of your
business.
Small business, can be home
based, part of a network,
generating supplement
income, and any other type
1
of self-generating income
such as caring for elders,
having your own car working
for either UBER or LYFT,
selling for HERBLIFE, and it
can be Dietician and Training
exercises as a professional or
personal trainer. All the
above and other similar small
businesses need marketing,
continuous advertising and
promotions, of course a
business plan and plans
because if plan A didn’t work
or it doesn’t work well, we all
know there is many more
that will in B to Z. So have
other alternatives set aside.
One must focus and consider
his or her ambitious to do
well extremely serious.

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In this Issue
How much local retailers
business lost to Mega Online
Shopping Network
How Baby Boomers Will
Change the Economy
Page 6
The Pros, Cons, and Costs of
the Top 6 Content Distribution
Platforms
Page 8
Local marketing and promotion:
When is the right time to do
marketing?
Page 18
Page 14
4

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5

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How much
business lost
to Mega
Online
Shopping
Network:
The most heard
complaints by local
merchants and small
business owners of the
tremendous impact the
large online companies
have done to the local
economy. Amazon on
top of the list followed
by E-bay and Ali Baba.
How much if any really
this is true and facts. It is
to some unfortunate
local merchants very
true, but the blame is to
the local merchants
more than to the online
shopping network
companies. Many local
small businesses have
used the large online
shopping network to sell,
advertise, and expand
their market worldwde
and benefited with large
amount of sales in
return. Some have
created their own online
shopping and further
have moved from in
store shopping to online
only to better service the
clients and to both use
the price strategy to
compete with the
national and
international market
offering more for less by
saving on the rent or
lease.
It is by all mean a winwin
situation for
everyone if one took a
good look at the
Competition from every
side.
Here some statistics
about the losses of the
local businesses to the
large online shopping
network: The report,
Retail Futures 2018,
states that consumer
spending has increased
by 12% since 2006 but
operating costs for
6
retailers have
increased by 20%.
Its author, Professor
Joshua Bamfield, the
CRR director, said:
"Customers now shop
in multiple ways,
checking a store's
website, visiting stores,
reading reviews and
making online price
comparisons with
smart phones whilst
shopping.
"Retailers have to
make clear and
strategic responses to
the changing pattern of
how consumers shop,
which includes tactical
decisions about store
numbers and
locations. They also
need to fully integrate
these physical stores
with their websites,
smart phone offerings
and social media
community coherently.
"Going forward, I
think retail stores will

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remain an important,
although smaller, part
of the shopping
process as online retail
continues to grow."
Here the not so visible
forecast of the fast
track Amazon looking
for the big fancy take
over of the small
market only to destroy
the large expanding
companies and benefit
the local small
retailers. This report
tell tales on both the
rapid increase of the
internet users and the
fast downfall of large
companies in the local
neighborhood making
it much better for local
retailers to do business
both with local
consumers and
everywhere Amazon
and others similar
online shopping
network expanded
their market horizon.
In the mid- to late 1990s,
when online bookselling
was in its infancy,
Barnes & Noble and
Borders were busy
expanding their empires,
often opening stores
adjacent to longestablished
community
bookstores. The
independents were
alarmed by these and
other aggressive
strategies. The chain
stores could give
customers deeply
discounted offerings on a
depth of stock made
possible by favorable
publishers’ terms not
extended to
independents. Clerks at
the chains might not
intimately know the
tastes and predilections
of the surrounding
neighborhood, but the
price was right: lower
was better, lowest was
best.
The death toll tells the
tale. Two decades ago,
there were about 4,000
independent bookstores
in the United States; only
about 1,900 remain. And
now, even the victors are
imperiled. The fate of the
two largest US chain
bookstores—themselves
partly responsible for
7
putting smaller stores to
the sword—is
instructive: Borders
declared bankruptcy in
2011 and closed its
several hundred stores
across the country, its
demise benefiting over
the short term its rival
Barnes & Noble, which
is nonetheless
desperately trying to
figure out ways to pay
the mortgage on the
considerable real estate
occupied by its 1,332
stores across the nation.
It is removing thousands
of physical books from
stores in order to create
nifty digital zones to
persuade customers to
embrace the Nook e-
book readers, the
company’s alternative to
Amazon’s Kindle.
Persistent rumors that
B&N’s owners wish to
sell regularly sweep the
corridors of publishing.
But the very idea of
owning a bookstore
strikes most savvy
investors as forlorn. In
recent weeks, Microsoft
Corp. decided to
challenge Amazon by
investing $605 million in
B&N’s digital-book
business, an arrangement

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that calls for sharing
revenue from e-book
sales and other content.
For many of us, the
notion that bricks-andmortar
bookstores might
one day disappear was
unthinkable. Jason
Epstein put it best
in Book Business, his
incisive 2001 book on
publishing’s past, present
and future, when he
offered what now looks
to be, given his
characteristic
unsentimental sobriety,
an atypical dollop of
unwarranted optimism:
“A civilization without
retail bookstores is
unimaginable. Like
shrines and other sacred
meeting places,
bookstores are essential
artifacts of human nature.
The feel of a book taken
from the shelf and held
in the hand is a magical
experience, linking
writer to reader.”
The report also expand
the analysis to how will
the our civilization
change to a world
without retailers. Of
course as much as we
can say that paperback
books no longer exist.
The facts are all that of
new inventions of
internet and follow
online shopping have
expanded the
consumers choices
adding on the retail
shopping more ways to
go about buying and
created many new
market niches for
consumers who were
long bored with the
local retailers.
The Pros,
Cons, and
Costs of
the Top 6
Content
Distribution
Platforms
Clearly, not all
distribution platforms
are created equally.
Social networks each
have certain types of
people drawn to their
respective news feeds—
think of lunchroom
cliques from high
school. For marketers,
it’s crucial that precious
ad dollars are spent
wisely on the clique
that’s most likely to
respond to your work.
There needs to be clear
objects for any
distribution initiative so
marketers can pair
smart content with the
right platform, and as a
result, the right
audience.
As you think about how
to make your content
more effective, here’s
our updated breakdown
of the most important
distribution platforms
in 2015.
*Note: All costs vary
depending on a
number of factors
tailored to your
campaign. Estimates
8

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come from our own
case studies and online
reports, but like with
the Bowflex, results
most certainly vary.
1.
Facebook
Sponsore
d Posts
Estimated Average
CPC: $0.50
Pros: Facebook has a
key advantage over
other distributors: It
has amassed the a truly
massive data set on its
users, making it
possible to target a very
specific audience.
Brands and publishers
alike can rest assured
the right eyeballs will
be on their content on
Facebook, and since
Facebook Sponsored
Posts can be re-shared
like any other post, this
investment can spur on
exponential results if an
article goes viral. It’s by
far the best
combination of
targeting and spending
efficiency.
Cons: Facebook
Sponsored Posts may
be effective, but they
leave a bitter taste in
the mouths of some
marketers after brands’
average organic reach
was reduced to roughly
two percent last year—
essentially forcing
brands to pay to play.
Due to the hypertargeting
advantages,
the cost per click will be
slightly more expensive
than with services like
Outbrain and Taboola
for most brands. For
B2B marketers,
reaching the right
people can still be a bit
of a crapshoot since,
unlike on LinkedIn, you
can’t target for factors
such as job title and
company.
9
2.
LinkedIn
Sponsore
d Updates
CPC: $6
Pros: LinkedIn is still
the gold standard for
reaching high-value
audiences. Its strongest
asset is its network of
professionals and
executives. If you have
a specific target,
sponsored updates can
provide a lot of value.
You can filter based on
company, job title,
location, etc, so if you
only want to reach SVPs
from Citigroup, you can
do that. Other
distributors may yield
more clicks, but
LinkedIn has built up a
platform that can yield
the right clicks.
Cons: Because
LinkedIn boasts an
extensive professional
network and incredibly

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specific targeting, it
comes with a Maserati
price tag. You have to
prioritize your targets
wisely.
3.
Outbrain
CPC: $0.30
Pros: Excluding the
major social networks,
Outbrain is probably
the most well-know and
trusted distribution
platform out there right
now. It’s publishing
partners are premium,
including the likes of
Time, CNN, ESPN,
Mashable, and Slate, to
name a few. The service
has always tried to
control the quality of
the content it
recommends, banning
those who use deceptive
practices. If you’re
looking to push magical
diet pills, Outbrain is
not for you.
Cons: The biggest
concern is that
marketers have
difficulty tracking who
exactly is engaging with
the content that gets
distributed. There are
limited options to
examine and analyze
data from your
campaigns once they’re
live. For example, you
can target content to
millennial women, but
you can’t see what
percentage of your
traffic comes from that
demographic. Outbrain
is working on making
its product more
sophisticated, which
would help smooth out
some of the reporting
constraints.
4.
Promoted
Tweets
CPC: $1
Pros: For marketers
who deal with the
media industry, the
network can be a very
10
valuable asset.
Promoted Tweets have
always blended well
into Timelines, and
recently, Twitter
removed the little
yellow tag that
accompanied sponsored
content. Promoted
tweets are still clearly
labeled, but the in-feed
design fits better with
surrounding content.
There’s also a smart
multi-channel feature
that helps brands serve
promoted tweets to
viewers who are talking
about a certain TV show
or saw a relevant
commercial.
Cons: Even though
Twitter is popular
among celebrities, it
doesn’t actually have a
huge audience—
Facebook has five times
as many users. Twitter
is great for some
verticals, like
marketing, media, and
entertainment, but less
ideal for others. Also,

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the way the network
defines and calculates
clicks is a bit
deceptive—Twitter
Analytics counts any
click on a post, such as
an image click—not just
link clicks. You have to
track that separately
through bit.ly to see
your true CPC.
5. Nativo
[Full disclosure: Nativo
is a Contently client.]
Rather than a CPC,
Nativo charges a
viewable CPM
(vCPM): $12–$20
Pros: Nativo’s greatest
strength is scale.
Instead of being a
service that lets you
promote your content
and drive readers back
to your site, Nativo
helps you push your
brand’s articles onto
publishers’ sites as
sponsored posts. The
programmatic platform
helps clients distribute
work through a strong
group of publishers that
includes sites
like Newsweek and Ent
repreneur. And Nativo
closely examines the
legitimacy of traffic to
ensure that clients
aren’t billed for bot
activity.
Cons: Companies that
work with native
content have always
had to fight an uphill
battle against the
perception that their ad
placements are
deceptive. Multiple
studies, including
one we published last
year, suggest that a
large portion of readers
don’t trust native
content. As owned
media continues to gain
momentum, native may
not be as appealing to
brand publishers. After
all, if you can get people
to spend time on your
own site and build
relationships with them
directly, why would you
pay another site?
11
6. Taboola
CPC: $0.25
Pros: Even last year,
Taboola already had a
reputation for
committing to paid
video distribution that
gave it an edge over
competitors. Overall,
the services seem to be
a tad cheaper than
similar products, and
when you use Taboola,
you know you’re going
to get eyeballs on your
work—the company
reportedly drives 550
million uniques every
month for it’s clients.
Cons: See Outbrain.
Also, while Taboola
offers a long list of
publishers, compared
to Outbrain, it deals a
bit more with clickbait
sites like Elite Daily and
TMZ, so you might not
reach the ideal audience
in some cases.

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Local marketing and promotion: When is the
right time to do marketing? When a business is doing good is the best
time to increase marketing measures and improve advertising campaigns. Most of retailers wait until
the slow time of the year based on the sales figures from the year before and begin spending money in
marketing and advertising to increase sales and attract clients.marketing measures and improve
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from the year before and begin spending money in marketing and advertising to increase sales and
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16

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How Baby
Boomers
Will Change
the
Economy
These industries
are likely to benefit
when the baby
boomers retire.
In the year 2000,
approximately 2.5 million
Americans turned 65. This
year, more than 3.5 million
Americans will pass that
milestone. And the number of
people joining the ranks of the
elderly will keep increasing, at
least for the next 20 years, as
more and more baby boomers
hit their 60s, 70s, and 80s. By
2030, the over-65 crowd will
expand to 72 million people,
up from 40 million in 2010.
The increasing numbers
of recent retirees, along with
the hordes of people waiting at
the gates, give politicians
headaches as they try to figure
out how to finance Social
Security and pay the medical
bills covered by Medicare.
But for those of us looking to
invest in the American
economy, this burgeoning
population means an
increasingly lucrative market
for products and services
focused on the elderly. By the
time they're done, some 78
million baby boomers will have
survived millions of hip
replacements and heart
transplants, swallowed trillions
of Advil and Viagra, and
consumed billions of boxes of
bran and packages of prunes.
Despite the faltering economy
of the last five years, American
seniors are richer than ever, in
large part because more older
people, especially older
women, are working than in
previous decades. According
to a 2012 report from the
Federal Agency Forum, the
number of senior citizens living
in poverty has declined from
15 percent to 9 percent since
the mid-1970s, while the
17
proportion of older Americans
enjoying a “high income”
increased from 18 to 31
percent.
So even while the burgeoning
number of retirees will strain
government resources, they
will provide enormous moneymaking
opportunities for public
companies. These people will
travel. They will move to
warmer and friendlier climates.
Many will manage their IRAs
and 401(k)s through financial
institutions. They will buy longterm
care insurance, pay rent
to senior citizen facilities, and
drop an average of $8,000 per
funeral.
At least one financial firm has
taken the trend seriously
enough to create an “Aging
Population Index” of stocks
expected to profit from baby
boomers. The list comprises
over a dozen individual
companies, from drug maker
Celgene (CELG) to hotel chain
Wyndom (WYN). These stocks
may or may not be good
investments. Unless you read
their balance sheets and
income statements, and know

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something of their future
plans, how would you know?
The smart way to invest in
baby boomers is to identify a
trend, then let a reputable
expert pick the specific
companies that will likely
benefit from those prevailing
winds. Here are three ideas:
1. Medical care. It doesn’t
take hard-won experience to
realize that older people use
more medical products than
younger people do. The
average 70 year old gulps
about three times more
prescription drugs than the
typical 40 year old. Vanguard
has a mutual fund called
Vanguard Health Care Fund
(VGHCX), headed by Jean
Hynes, that will provide
honest, intelligent, and lowcost
exposure to the industry.
It earns four stars in the
Morningstar rating system.
Fidelity also has a four-star
fund in its Select
Pharmaceuticals fund
(FPHAX) and a five-star fund
in the Select Biotechnology
Portfolio (FBIOX), helmed by
Harvard-educated Rajiv Kaul.
There are also a number of
medical care ETFs, including
Vanguard Health Care (VHT).
2. Finance and insurance.
Retirees are increasingly
responsible for their own
savings, income, and financial
futures. Money managers are
developing more and more
products to meet this need,
from annuities to reverse
mortgages to asset
management. But again, are
you in a position to know
whether J. P. Morgan or
Morgan Stanley is the better
investment (or even know the
difference between the two
companies)? Vanguard has an
ETF, called Vanguard
Financials (VFH), that invests
in over 400 financial stocks.
Schwab has a three-star
financial mutual fund
(SWFFX), and the Burnham
Financial Services fund
(BURKX) rates four from
Morningstar.
3. Consumer products. Older
people may not buy that many
jeans or video games. But
they do purchase plenty of
personal care products, from
wrinkle creams to special
cleansers to adult diapers.
Vanguard offers an ETF called
Vanguard Consumer Staples
(VDC). Fidelity has a four-star
consumer staples fund,
Fidelity Select Consumers
Staples Portfolio (FDFAX), run
by a Wharton graduate. The
Rydex Consumer Products
Fund (RYCIX) is also rated
four stars. These funds invest
in companies like Procter &
Gamble, which cooks up the
fiber supplement Metamucil,
and Kimberly Clark, which
deals out Depends.
There’s no guarantee that
investing in any of these funds
will produce better results than
putting your retirement savings
in a low-cost index fund. But
can 78 million baby
boomers be wrong?
18

EddieAdel Publisher
CONNECTIONS
MAGAZINE
for
myconnectionsmagazine.
com
Thank you for everything
Customer Service:
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weconnect2@live.com
There is always a story
behind almost everything.
CONNECTIONS have a
unique sort of story we
hope that you will be
there when time to tell.
The River Walk, San Antonio, TX
CONNECTIONS Magazine The
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