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340522<br />

Enhance your direct mail campaign!<br />

Customer Tracking<br />

& Post Data Analysis<br />

We will take all of the redeemed coupon and<br />

contest entries and compile an extensive<br />

client list which will paint a very strong<br />

picture of your marketplace.<br />

Starts<br />

at<br />

3 ¢<br />

From this information we will run a<br />

penetration report and determine<br />

exactly from which postal routes your<br />

salon is drawing business. It also allows us<br />

to give you demographic information about these<br />

neighborhoods. Moving forward this information<br />

will make future mailings more effective and more<br />

efficient. We can also remove customers from the<br />

mailing to focus on new guests.<br />

per record<br />

Total Households:<br />

3,966<br />

Average Income:<br />

$68,513<br />

Average Home Value:<br />

$211,785<br />

Total Households:<br />

7,933<br />

Average Income:<br />

$71,344<br />

Average Home Value:<br />

$212,056<br />

Areas of Over 5% Return<br />

GRAND<br />

OPENING<br />

WIN FREE HAIRCUTS<br />

FOR A YEAR!<br />

Starting at<br />

$95<br />

Areas of Over 3% Return<br />

Contests to Collect Info<br />

Try an in store contest for a little fun, but mostly for<br />

the collection of data. Give away a big prize such<br />

as FREE HAIRCUTS FOR A YEAR. You can promote<br />

this on your yard signs, simple window posters, and<br />

on any direct marketing you do. Free Haircuts for<br />

a Year will generate interest and with your staff<br />

encouraging all guests to fill out the entry forms,<br />

you will begin the process of building your<br />

client list. Entry forms need to request name,<br />

address, phone and email.<br />

Scratch-Offs for Interaction<br />

Utilize a scratch-off seal to enhance your next direct mail<br />

promotion. The time spent scratching off the hidden area<br />

forces your prospect to pay more attention to you piece<br />

and the other information included. Offers revealed<br />

can be static or variable depending on the<br />

objectives of your campaign.<br />

Variable offers can be driven by variable<br />

data included in your mailing list. This can<br />

include different offers for existing customers<br />

vs. prospects, variable numbers for prizes or<br />

offers presented based on prior purchase history.<br />

Starts<br />

SCRATCH & WIN TODAY!<br />

JETTON RD<br />

W CATAWBA AVE<br />

at<br />

3 ¢<br />

per piece<br />

$<br />

3 OFF<br />

ANY<br />

MAGNOLIA ESTATES DR<br />

Coupon valid at Cornelius location only. Not valid with<br />

any other offer. No cash value. One coupon valid per<br />

customer. Please present coupon prior to payment of<br />

service. ©2015 Supercuts Inc. Printed U.S.A.<br />

Valid thru 6/30/16.<br />

Coupon Code: SDM10<br />

IN OUR NEW SPRING PROMOTION!<br />

CORNELIUS<br />

8321 MAGNOLIA ESTATES DR., STE. 2B (NEXT TO PUBLIX)<br />

980-231-5317 M-F 10a-8p | Sat 9a-6p | Sun 11a-5p<br />

20% OFF<br />

ANY<br />

COLOR SERVICE<br />

HAIRCUT ($40 OR MORE)<br />

Coupon valid at Cornelius location only. Not valid with<br />

any other offer. No cash value. One coupon valid per<br />

customer. Please present coupon prior to payment of<br />

service. ©2015 Supercuts Inc. Printed U.S.A.<br />

Valid thru 6/30/16.<br />

Coupon Code: SDM5<br />

SCRATCH & WIN<br />

Coupon valid at Cornelius location only. Not valid with<br />

any other offer. No cash value. One coupon valid per<br />

customer. Please present coupon prior to payment of<br />

service. ©2015 Supercuts Inc. Printed U.S.A.<br />

Valid thru 6/30/16.<br />

Coupon Code: SDMSCR<br />

YOU CAN WIN<br />

A FREE HAIRCUT!!<br />

8321 Magnolia Estates Drive<br />

Cornelius, NC 28031<br />

PRSRT STD<br />

U.S. POSTAGE<br />

PAID<br />

Spectrum Marketing<br />

Companies<br />

4

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