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Boxoffice - October 2015

Official Magazine of the National Association of Theatre Owners

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OCTOBER <strong>2015</strong><br />

Matt Damon as astronaut<br />

Mark Watney in Ridley<br />

Scott’s The Martian<br />

WOMEN IN<br />

EXHIBITION &<br />

DISTRIBUTION<br />

WE SPEAK WITH A DOZEN<br />

OF THE BRIGHTEST STARS<br />

IN THE INDUSTRY<br />

NEW<br />

PRODUCTS<br />

OUR RUNDOWN<br />

OF THE LATEST<br />

OFFERINGS<br />

SHOWEAST<br />

INTERVIEWS<br />

MARK CHRISTIANSEN<br />

CHARLEY MOSS<br />

MARK WALUKEVICH<br />

REVOLUTION<br />

OR EVOLUTION<br />

PART TWO OF<br />

OUR DEEP LOOK<br />

AT THE PRE-SHOW<br />

FILMMAKER<br />

INTERVIEWS<br />

THE MARTIAN’S RIDLEY SCOTT<br />

99 HOMES’ RAMIN BAHRANI<br />

PAN’S JASON FUCHS<br />

ICONS OF<br />

EXHIBITION<br />

TIM WARNER<br />

GERRY LOPEZ<br />

The Official Magazine of the National Association of Theatre Owners


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MIT 1


Daniel Loria<br />

Managing Editor<br />

BoxOffice Media<br />

The whole concept of “Miami time,” arriving to an appointment 15 to 20<br />

minutes late, is one of the few things you can depend on in South Florida, where<br />

even the weather refuses to stay the same for more than half an hour at a time.<br />

At ShowEast, that grace period still exists, but in a more condensed five-minute<br />

version, which I think we can all blame on the beautiful ocean view from the<br />

Diplomat hotel. Nevertheless, it’s always nice to be back in South Florida, but<br />

it’s especially nice to be back in <strong>October</strong>, knowing that another cold winter is<br />

around the corner for those of us based in the Northeast.<br />

Returning to South Florida is a bit of a homecoming for me, since it’s the one<br />

place in the U.S. I still consider home. Very much in that vein, I profile the story<br />

of the Younger family, who also call South Florida home for their family business,<br />

Cinema Equipment and Supplies, still going strong after three generations. We are also pleased to<br />

bring back our annual Women in Exhibition & Distribution feature, in which we highlight the fantastic<br />

achievements of some of the great women that work in our industry.<br />

This issue wraps up our special coverage on cinema advertising with the second half of Mark de Quervain’s<br />

analysis of the rise of the interactive pre-show. On the film front, we’re pleased to bring you one of<br />

our strongest issues of the year with interviews with two of today’s most compelling filmmakers, Ramin<br />

Bahrani and Ridley Scott, by our very own Phil Contrino. You may be more used to seeing Phil quoted<br />

in various national publications as a movie-industry expert, but, as you’ll see in these upcoming pages, he<br />

happens to be a great interviewer as well.<br />

As always, please feel free to reach out to me with your comments and questions.<br />

Until next month,<br />

Daniel Loria<br />

daniel.loria@boxoffice.com<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 3


OCTOBER <strong>2015</strong> VOL. 151 NO. 10<br />

WOMEN IN EXHIBITION& DISTRIBUTION 73<br />

Hello by Daniel Loria 3<br />

Exhibition Briefs Edited by Laura Silver 8<br />

Executive Suite Warner and Lopez: Two exhibition<br />

industry icons exit within weeks of each other by John Fithian<br />

18<br />

Communiqué So long, summer by Patrick Corcoran 20<br />

Box Office Breakouts Oscar race preview: Will <strong>2015</strong>’s<br />

contenders be commercially viable? by Phil Contrino<br />

24<br />

Filmmaker Interview Accidental thriller: 99 Homes director<br />

Ramin Bahrani talks about guns, working with nonactors, and 24<br />

finding the moral ambiguity in his characters Interview by Phil Contrino<br />

Filmmaker Interview Peter before Pan: Pan screenwriter<br />

Jason Fuchs talks Neverland mythology Interview by Daniel Loria<br />

26<br />

The Pre-show Revolution or evolution? Part 2 of 2 by Mark de Quervain 30<br />

Vendor Profile A family tradition: From Honduras to Miami<br />

and encompassing three generations in the exhibition<br />

business, the Younger family looks forward to a bright<br />

42<br />

future for Cinema Equipment & Supplies by Daniel Loria<br />

SHOWEAST 47<br />

INTERVIEWS<br />

Charley Moss PARTNER, BOW TIE CINEMAS 50<br />

Mark Christiansen EXECUTIVE VICE PRESIDENT OF WORLDWIDE<br />

52<br />

OPERATIONS, PARAMOUNT PICTURES<br />

Mark Walukevich SENIOR VICE PRESIDENT AND EVENT CINEMA,<br />

NATIONAL AMUSEMENTS<br />

GREAT SCOTT<br />

RIDLEY SCOTT<br />

TALKS SCI-FI, 3D, AND<br />

THE DEMANDS OF<br />

ART AND COMMERCE<br />

Interview by<br />

Phil Contrino<br />

<strong>2015</strong> NEW PRODUCTS 56<br />

3d release calendar Sponsored by RealD 94<br />

on screen Capsule previews by Jonathan Papish 96<br />

booking guide Compiled by Daniel Garris 106<br />

classifieds 112<br />

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EXHIBITION BRIEFS<br />

Sky Cinemas at Kuwait’s<br />

Dalal Complex<br />

SKY CINEMAS KUWAIT SIGNS EXCLUSIVITY<br />

AGREEMENT WITH BARCO<br />

n Barco has forged a new alliance in the Middle East.<br />

Sky Cinemas Kuwait, a relatively new chain of cinemas<br />

that’s also part of a large Kuwait-based real-estate<br />

group, has made a commitment to Barco partner<br />

CineTech to exclusively install Barco projectors, including<br />

laser projection for future sites. Sky currently<br />

has three screens installed in the capital, Kuwait City,<br />

with five new screens planned by mid-2016. Last July,<br />

three new screens were inaugurated in Kuwait City,<br />

featuring two DP2K-10s and one DP2K-20C Barco<br />

projector. By mid-2016, the cinema group wants to<br />

install another five screens. The cinema group also has<br />

expansion plans in Kuwait and the wider region.<br />

Barco Gold Partner CineTech Middle East JLT,<br />

a cinema and multifunction-auditorium solutions<br />

provider for the Middle East and Africa, is another<br />

part of the expansion-story equation. Fahad Al-Saleh,<br />

owner and spokesperson for Sky, says he is confident<br />

that the partnership will prove to be a winning ticket:<br />

“With the experienced support of CineTech Middle<br />

East JL and the state-of-the-art technology of Barco,<br />

I’m convinced that we are going to make the moviegoers<br />

an offer they can’t refuse. Now and in many years<br />

to come.”<br />

UNIQUE DIGITAL AND MACCS INTEGRATE<br />

DIGITAL DELIVERY WORKFLOW<br />

n Unique Digital and MACCS International have<br />

completed the integration of a full end-to-end digital<br />

workflow for digital delivery to cinemas. This integrated<br />

solution enables film distributors to automate the<br />

delivery of digital cinema packages (DCPs) and key<br />

delivery messages (KDMs) to cinemas via the DCinemaHub<br />

and Movie Transit platforms.<br />

DCinemaHub, part of MaccsBox, is a global<br />

web-based communication platform that connects<br />

distributors, post-production houses, shipping depots,<br />

and cinemas through a single web interface to fully<br />

automate the ordering of DCPs and KDMs. Unique’s<br />

ace<br />

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8 BoxOffice ® Pro OCTOBER <strong>2015</strong>


EXHIBITION BRIEFS<br />

Spectre wil have its<br />

world premiere on<br />

<strong>October</strong> 26 at the Royal<br />

Albert Hall in London.<br />

Movie Transit is an electronic point-to-point distribution<br />

system for DCP feature films. Initially deployed<br />

nationwide in Norway in 2012, the system has now<br />

been fully deployed in six territories across more than<br />

1,700 cinemas.<br />

Users of the MACCS booking system will be able<br />

to create DCP and KDM orders and automatically<br />

synchronize them with DCinemaHub. The integration<br />

will be available immediately for all users of MACCS<br />

and Unique’s Movie Transit systems currently deployed<br />

in Norway, Sweden, Denmark, Finland, the U.K., and<br />

Ireland.<br />

REGAL HAS THE ULTIMATE TICKET TO<br />

SPECTRE<br />

n Regal Entertainment Group has announced the Regal<br />

Ultimate Ticket for Spectre, the newest James Bond<br />

movie. This limited-edition, black, anodized-steel Spectre<br />

ticket is only available to the first 1,000 customers<br />

awaiting the opening of the movie. Regal guests with<br />

the Ultimate Ticket can see Spectre every day while the<br />

movie is in theaters. Spectre, from Albert R. Broccoli’s<br />

EON Productions, Metro-Goldwyn-Mayer Studios,<br />

and Sony Pictures Entertainment, will be released in<br />

the U.S. on November 6.<br />

In addition, guests have been able to purchase a<br />

shadowy, etched, collectible card with the Spectre symbol<br />

for $100 since Monday, September 14, until the<br />

Regal Ultimate Ticket for Spectre is sold out. The Regal<br />

Ultimate Ticket will only be available for sale online on<br />

Regal’s website at REGmovies.com/spectreticket.<br />

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10 BoxOffice ® Pro OCTOBER <strong>2015</strong>


EXHIBITION BRIEFS<br />

Complete Christie Vive<br />

audio system<br />

BATON ROUGE’S<br />

NEW MOVIE TAVERN<br />

CITIPLACE SELECTS<br />

CHRISTIE<br />

n Recently opened Movie<br />

Tavern Citiplace in Baton<br />

Rouge, Louisiana, has selected<br />

Christie as the exclusive<br />

provider of entertainment<br />

solutions to power all 10 of<br />

its screens.<br />

Following $6 million in<br />

renovations, the new state-ofthe-art<br />

entertainment center<br />

continues Movie Tavern’s national<br />

expansion efforts dedicated<br />

to creating full-service<br />

in-theater dining destinations<br />

across 21 theaters and 171<br />

digital screens.<br />

“Selecting the suite of Christie entertainment solutions<br />

from their Solaria projectors and Vive Audio line<br />

is an integral part of our strategy,” says Ron Krueger<br />

II, president and chief operating officer, Southern<br />

Theatres, which owns Movie Tavern. “With their<br />

design, installation services, and monitoring through<br />

their network-operations center, Christie provides our<br />

circuit the reassurance that we’re receiving the latest<br />

technology innovations and services.”<br />

Southern Theatres was one of the first major exhibitors<br />

in the U.S. to power a multiplex exclusively with<br />

Christie Vive Audio and Christie Solaria Series projectors.<br />

In addition to the Movie Tavern in Baton Rouge,<br />

Louisiana, Southern Theatres also plans the Christie<br />

Vive installation at the Movie Tavern in Flourtown,<br />

Pennsylvania.<br />

NEW TITLES EMPLOY DOLBY VISION AND<br />

DOLBY ATMOS<br />

n Three new Hollywood features will soon be joining<br />

the Dolby Cinema experience: The Martian, in theaters<br />

<strong>October</strong> 2; Pan, in theaters <strong>October</strong> 9, and In the<br />

Heart of the Sea, in theaters December 11.<br />

“We are delighted to see a dynamic slate of movies<br />

embracing today’s most advanced and powerful<br />

imaging and sound technologies,” says Doug Darrow,<br />

senior vice president, cinema, Dolby Laboratories.<br />

“Dolby Cinema has demonstrated that it can transport<br />

the audience into a new world of action-packed<br />

blockbusters with booming sounds, but can also pack<br />

animated films with heart and emotion.”<br />

Pan and In the Heart of the Sea are Warner Bros.<br />

Pictures’ second and third films to be released at Dolby<br />

Cinema locations, following San Andreas. 20th Century<br />

Fox had an earlier Dolby release with Maze Runner:<br />

The Scorch Trials on September 18.<br />

STADIUM<br />

SAVERS<br />

LTD<br />

12 BoxOffice ® Pro OCTOBER <strong>2015</strong>


EXHIBITION BRIEFS<br />

Ron Hageman<br />

RON HAGEMAN IS NEW EXECUTIVE<br />

DIRECTOR AT SONIC<br />

n Ron Hageman has recently assumed the role of<br />

executive director of the Sonic Equipment Company.<br />

An employee of Sonic Equipment since 2006,<br />

Hageman has worked in other roles for the cinema<br />

service company ranging from construction manager<br />

to digital cinema installer to director of Sonic Services.<br />

Hageman was also instrumental in the creation<br />

and implementation of Sonic Operational Solutions<br />

(SOS), the company’s remote monitoring service and<br />

call center.<br />

As executive director Hageman will be responsible<br />

for day-to-day operations as well as provide strategic<br />

direction, working closely with theater owners and<br />

the Sonic executive management to ensure quality<br />

and excellence up and down the chain. He succeeds<br />

longtime executive director Eric Olson, who will<br />

remain with the company as director of sales. Olson<br />

will now be on the road meeting with current and<br />

potential new customers to expand the company<br />

footprint.<br />

Sonic Equipment provides community-owned<br />

theaters, independent exhibitors, and theater<br />

circuits with equipment, installation, and a custom<br />

preventative-maintenance program. The company<br />

currently services more than 1,200 screens around<br />

the nation.<br />

GOODRICH ANNOUNCES RECLINER SEATING<br />

FOR HOLLAND, MICHIGAN<br />

n This month Goodrich Quality Theaters Inc.<br />

will install power recliner seating in all seven<br />

auditoriums at the Holland 7 in Holland,<br />

Michigan. The Holland 7 installation will be<br />

Goodrich’s first complex featuring recliner seating<br />

in all auditoriums. Goodrich currently has one<br />

auditorium of recliner seating in its Champaign,<br />

Illinois, Savoy 16 IMAX.<br />

Goodrich purchased the recliners from Holland,<br />

Michigan–based seating company Telescopic Seating<br />

Systems (TSS). Goodrich’s Holland 7 will debut<br />

TSS’s Clean Sweep System, which allows theater<br />

staff to simply press a secure button located inside<br />

the auditorium to extend recliner leg rests for easy<br />

cleaning.<br />

Goodrich also will install TSS’s Smart Power<br />

product to operate the recliners. One Smart Power<br />

device provides electricity to an entire row of chairs<br />

(up to 32) versus the more typical setup of one<br />

electrical outlet per two chairs.<br />

The six-figure renovation project will also<br />

include new carpet and tile in all auditoriums plus<br />

lobby and a newly designed concessions stand. Holland<br />

7 will then introduce reserved seating online<br />

or at the touch monitors at the theater. Holland 7 is<br />

not scheduled to increase ticket prices.<br />

14 BoxOffice ® Pro OCTOBER <strong>2015</strong>


EXHIBITION BRIEFS<br />

Texas-based Studio<br />

Movie Grill now has 23<br />

locations in 10 states.<br />

STUDIO MOVIE GRILL EXPANDS INTO<br />

SOUTHERN CALIFORNIA<br />

n Studio Movie Grill will open its 23rd national<br />

location, and second in California, at the Simi Valley<br />

Town Center Shopping Mall in Simi Valley. The new<br />

theater will house nine auditoriums and will be part of<br />

the upscale outdoor shopping, dining, and entertainment<br />

destination anchored by Macy’s and new-to-market<br />

Studio Movie Grill. SMG Simi Valley is slated to<br />

open on <strong>October</strong> 22.<br />

Each theater will feature luxury custom-built recliners<br />

with built-in tabletops and service call buttons,<br />

innovative menu options along with some surprising<br />

new finger food desserts, a premium bar, an eclectic<br />

wine list, and signature SMG Cellars wines from<br />

central California. A menu of craft brews and over 60<br />

premium spirits will be available.<br />

SMG will work with G4S for its security services<br />

because of their initiative regarding the hiring of returning<br />

military veterans as part of the White House’s<br />

Joining Forces campaign. All security officers assigned<br />

to SMG Simi Valley will be military veterans.<br />

The new venue will host free monthly Special<br />

Needs Screenings for children with special needs and<br />

their siblings, with adult tickets available at matinee<br />

pricing. Alternate programming, called SMG with<br />

a Twist, will feature educational and family programming,<br />

documentaries, cartoons, concert films,<br />

sporting-event broadcasts, and advanced promotional<br />

screenings. n<br />

16 BoxOffice ® Pro OCTOBER <strong>2015</strong>


EXECUTIVE SUITE<br />

The NATO Executive Board meetings will never be the<br />

same without the passion and leadership of Tim Warner<br />

and Gerry Lopez. (Sorry, Gerry. Tim has more tenure in the<br />

exhibition industry so he gets listed first.) On a broader<br />

scale, though, the industry will never be the same either. All<br />

exhibitors, big and small, and indeed everyone who makes<br />

a living in the movie business, owe a debt of gratitude to<br />

these two men.<br />

WARNER AND<br />

LOPEZ<br />

Two exhibition industry icons exit<br />

within weeks of each other<br />

by John Fithian<br />

President and CEO, NATO<br />

At Cinemark, Tim opened new markets across Latin<br />

America to the modern cinema experience, was a leading<br />

part of a team that achieved the highest quality levels in<br />

sight and sound, and helped bring exhibition into excellence<br />

in so many other ways. (We can call Tim the “Master<br />

of Satellite Delivery,” for example.) At AMC, Gerry fostered<br />

a leading brand, achieved a historic cross-cultural deal<br />

with the Chinese, and brought so many innovations to the<br />

industry. (Can you say “King of Luxury Seating”?) Tim and<br />

Gerry both set company records in revenues and returned<br />

significant value to their investors.<br />

What may produce an even longer-lasting impact on the<br />

business, however, is the way in which Tim and Gerry both<br />

inspired this generation of theater managers and the next<br />

generation of exhibition leaders. This author is fortunate to<br />

meet midlevel executives and theater managers across the<br />

country and the world when traveling on behalf of NATO.<br />

At so many encounters during those travels, Cinemark and<br />

AMC personnel commented on the strategic, intelligent,<br />

and motivational impact made by their respective leaders,<br />

Tim and Gerry.<br />

To be sure, Tim and Gerry have had their disagreements.<br />

They each infused their strategy development with<br />

intense passion for the business and the people who work<br />

in it. And sometimes, just sometimes, their strategies developed<br />

in contradiction to each other. That’s when the sparks<br />

flew and the debate grew intense. But everyone who sat<br />

through a Tim–Gerry debate benefited from the discourse,<br />

and the industry was better for it. Some of our association’s<br />

best decisions and greatest innovations started with<br />

a Tim–Gerry debate.<br />

Let’s consider each man’s career in turn.<br />

Tim Warner: Immediate Past CEO and Current<br />

Board Member, Cinemark Holdings, Inc.<br />

Tim Warner served as chief executive officer of<br />

Cinemark Holdings, Inc., headquartered in Plano,<br />

Texas, from January 2012 until September<br />

<strong>2015</strong>. He also served on the company’s board<br />

of directors from November 2014 to the present.<br />

Prior to taking the reins as CEO, Tim was<br />

president and CEO from February 2012 until<br />

January 2014, president and chief operating officer<br />

from December 2006 until February 2012,<br />

and senior vice president prior to December 2006.<br />

Additionally, Tim served as president of Cinemark<br />

International for over 10 years and was responsible for<br />

leading Cinemark’s international growth efforts, primarily in Central<br />

and South America, where the company currently operates 1,189<br />

screens in 162 theaters.<br />

Prior to joining Cinemark, Tim was well known throughout the<br />

industry as the CEO of NATO of California/Nevada and the general<br />

chairman of NATO/ShoWest, the precursor to NATO’s CinemaCon<br />

and the largest convention in the world devoted exclusively to all aspects<br />

of the motion picture industry. During Tim’s leadership from 1989 to<br />

1995, ShoWest grew considerably from a regional show into the world’s<br />

dominant movie theater industry convention. Proceeds generated<br />

by ShoWest helped the national and local trade associations gain the<br />

resources they needed to grow into more effective organizations.<br />

Tim began his cinema career in Montana, where he grew in stature<br />

as a theater manager and a film buyer for independently owned<br />

cinemas.<br />

During his time at Cinemark, Tim has been honored to be part of<br />

a team that has built the company into one of the leading exhibition<br />

Tim Warner<br />

organizations in the world, operating 503 theaters with<br />

5,720 screens in 14 countries.<br />

For the national trade organization Tim has<br />

served as a dedicated volunteer and leader, as a<br />

member of the NATO Advisory and Executive<br />

Boards of Directors; the chairman of the<br />

International Committee; the chairman of the<br />

Regional President’s Committee; the chairman<br />

of the Independent Theatre Owners Committee;<br />

as well as in leading roles in various NATO<br />

regional units in the western United States.<br />

Despite his busy professional career, Tim has<br />

never hesitated to dedicate his time and resources to<br />

those in need. Over the years he has led many fundraisers<br />

for our industry charities, the Will Rogers Motion Picture Pioneers<br />

and Variety.<br />

With his “quasi” retirement (Tim will remain on the Cinemark<br />

board and serve as a consultant to the company), Tim will be able<br />

to spend a bit more time with his wonderful family, including wife,<br />

Winifred (Windy); daughter, Kristina, her husband, Laurent Ouaknine,<br />

and their daughter, Abigail; and son, Tim Jr., his wife, Heather,<br />

and their two sons, Dane and Bridger.<br />

Gerardo (Gerry) I. Lopez: Immediate Past CEO and<br />

President, AMC Entertainment Inc., and Current CEO and<br />

President of Extended Stay America, Inc.<br />

Gerry Lopez served as the president and chief executive officer<br />

of AMC Entertainment, headquartered in Leawood, Kansas, from<br />

March 2009 to August <strong>2015</strong>. During his tenure at AMC Gerry acquired<br />

and integrated theater operators of various sizes, including the<br />

(at the time) country’s fifth largest, Kerasotes, growing the company<br />

18 BoxOffice ® Pro OCTOBER <strong>2015</strong>


through acquisitions and new builds to the current size<br />

of 5,031 screens at 351 locations. Under Gerry’s<br />

leadership AMC launched AMC Stubs, the industry’s<br />

first-ever paid loyalty program; created two<br />

proprietary large-format-screen concepts (ETX<br />

and AMC Prime); developed new food and<br />

beverage concepts (e.g., McGuffins); and redefined<br />

the industry’s assumptions about seating<br />

capacity and utilization by introducing recliner<br />

reseats and remodels. In collaboration with<br />

Regal, Gerry was instrumental in the conception,<br />

funding, and launching of Open Road Films, a<br />

movie distributor that was profitable in its first year.<br />

Prior to joining AMC, Gerry served in executive<br />

positions at Starbucks Coffee Company from 2004 to 2009;<br />

Handleman Entertainment Resources from 2000 to 2004; International<br />

Home Foods from 1997 to 2000; Frito-Lay from 1991<br />

to 1996; Pepsi-Cola Company from 1986 to 1990; and Procter &<br />

Gamble from 1983 to 1986. In addition to his day jobs, Gerry has<br />

served on seven different public and private company boards, including<br />

National CineMedia Inc., Digital Cinema Implementation<br />

Partners, and Open Road Films.<br />

For NATO, Gerry has also contributed his considerable talents<br />

and energy by serving on the association’s Advisory and Executive<br />

Board of Directors from 2009 to <strong>2015</strong>, and by encouraging a culture<br />

at AMC to support industry initiatives through the volunteer service<br />

Gerry Lopez<br />

of other top executives.<br />

Gerry’s community-service efforts have been extensive<br />

in the field of education. For five years he<br />

served as a governor for the Cranbrook Institute<br />

of Science in Bloomfield Hills, Michigan, as<br />

well as four years as a director at the Trulaske<br />

College of Business at the University of<br />

Missouri–Columbia. In these capacities Gerry’s<br />

role went well beyond strategic guidance and<br />

fundraising to involve mentoring, lecturing,<br />

and career counseling.<br />

For Gerry it wasn’t retirement that led him<br />

from exhibition, but the call of another career challenge.<br />

After reinvigorating the second-largest exhibitor,<br />

negotiating a successful exit for its owners, and completing a<br />

long-awaited IPO, Gerry accomplished his goals at AMC. Gerry<br />

now serves as the chief executive officer and president of Extended<br />

Stay America, Inc.<br />

Gerry has been married for over 30 years to his wife, Elaine, and<br />

has two sons, Gerry John and Chris.<br />

On behalf of all NATO members and the entire movie industry,<br />

we are grateful for the positive impact of two of the industry’s most<br />

successful executives ever—Tim Warner and Gerry Lopez. And<br />

though our professional relationship will change, we trust that our<br />

personal connections will not.<br />

All the best to Tim and to Gerry.<br />

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OCTOBER <strong>2015</strong> BoxOffice ® Pro 19


COMMUNIQUÉ<br />

by Patrick Corcoran<br />

Vice President & Chief Communications Officer,<br />

NATO<br />

Somewhere over the western United States on the one<br />

American Airlines domestic 757 not equipped with<br />

Wi-Fi. No, really.<br />

n With a week left in summer by the calendar, but<br />

two weeks past its end according to the movie business,<br />

Los Angeles has gotten its first rain in months<br />

and the sky is a painful, fresh-scrubbed blue. L.A.<br />

always looks like a new place after the rain, but one<br />

of the literally dirty secrets of our town is that the<br />

cleansing rain washes months of accumulated grime,<br />

oil, tire rubber, and assorted debris off the streets and<br />

sidewalks straight into Santa Monica Bay.<br />

Large swaths of the otherwise cerulean bay are<br />

muddy brown as I fly over it on my way to Dallas for<br />

CineShow—the first under the new TOMA regional<br />

umbrella—and in the few hours since the storm, the<br />

incoming waves and outflowing storm drains have<br />

herded a line of debris a mile or so offshore. It’s mostly<br />

tree branches and other lightweight castoffs, but as<br />

anyone knows who has lived here long enough, you<br />

can probably also find shopping carts, car parts, spec<br />

scripts, and failed business plans. No matter how<br />

sunny, nobody will be swimming this week.<br />

The summer box office has had a similar cleansing<br />

effect on industry talk about the movie business. Fearful<br />

comparisons to earlier movies and earlier summers<br />

littered the trades as Avengers: Age of Ultron failed to<br />

set an opening weekend record. See my July column<br />

in <strong>Boxoffice</strong> for the tiresome litany of unmet (and<br />

unreasonable) expectations. Or you can look at what<br />

actually happened throughout the long summer.<br />

That disappointing opening week for Avengers 2?<br />

Up more than 50 percent over the same week in 2014.<br />

Jurassic World, on the other hand, defied even the<br />

most optimistic expectations with the biggest opening<br />

weekend ever and vaulted into all-time second place<br />

domestically and internationally. It was still playing on<br />

1,100 screens in mid-September, having grossed $650<br />

million domestically.<br />

Trainwreck and Straight Outta Compton demonstrated<br />

the box office strength of movies not aimed at<br />

15-year-old boys, and analysts once again proclaimed<br />

themselves amazed that women and African-Americans<br />

will turn out to see movies and were further<br />

shocked when they reached even broader audiences.<br />

Anyone who saw the reaction to Compton at Cinema-<br />

Con knew we had a monster hit on our hands.<br />

In addition to those four movies, eight others<br />

topped $100 million at the summer box office: two<br />

animated family movies, Inside Out and Minions; spy<br />

thriller Mission Impossible: Rogue Nation; two other<br />

female-led comedies, Pitch Perfect 2 and Spy; one more<br />

superhero in Ant-Man; and actioners San Andreas and<br />

Mad Max: Fury Road rounded out the summer.<br />

That brings to 19 the number of $100 million–<br />

grossing titles so far in <strong>2015</strong>, 20 if you count American<br />

Sniper, which expanded to wide release in January.<br />

The tentpole effect remains central to summer<br />

success, with those 12 movies accounting for close to<br />

$3 billion of summer’s revenue. The remaining titles<br />

accounted for roughly one-third of summer revenues,<br />

at approximately $1.5 billion.<br />

The result of all these offerings was the second-highest-grossing<br />

summer in history, with $4.48 billion in<br />

tickets sold—a 10.4 percent increase over last year. Only<br />

summer 2013 was higher at $4.75 billion. Admissions,<br />

too, were higher, with perhaps approximately 530<br />

million admissions. We’ll need to wait for a Q3 average<br />

ticket price to know for sure. A week-by-week comparison<br />

of summers <strong>2015</strong> and 2014 accompanies this<br />

column (along with proof of no Wi-Fi signal).<br />

The movies bring customers to our theaters, but it’s<br />

what we do then that keeps them coming back. After<br />

two months up in the San Bernardino Mountains for<br />

summer camp, my 16-year-old daughter was anxious<br />

to see Jurassic World, and it was playing at a sub-run<br />

house in the San Fernando Valley in mid-August. It<br />

had been a sub-run for years. Twenty years ago, my<br />

mother-in-law used to take my son there for a couple<br />

of dollars per movie. When she came home from the<br />

movie, my daughter told me the movie was fun, but<br />

she absolutely lit up when she told me about the theater.<br />

“That was the most comfortable seat I have ever<br />

been in, in my life,” she said. “And then I put the foot<br />

rest up. Oh my God!”<br />

So. A teenage girl in the most media-savvy market<br />

in America, who has been around the movie business<br />

20 BoxOffice ® Pro SEPTEMBER <strong>2015</strong>


her entire life and considers high-speed Internet and<br />

Netflix her birthrights, could not stop talking about<br />

the comfy seats. Sometimes, we really don’t know<br />

anything. But our customers do.<br />

When we consider the customer experience, we<br />

often talk about immersion, but that consideration is<br />

limited. Stadium seating gave our customers the best<br />

sight lines they had ever experienced. The days of craning<br />

your neck to see around the person in front of you<br />

were gone. Digital projection meant a flawless visual<br />

experience. Every time. Giant screens and immersive<br />

audio further created an all-encompassing experience.<br />

But let’s take a closer look at that experience. As<br />

theater owners, we privilege the theatrical experience,<br />

always citing the size of the screen and the communal<br />

experience, but is that the full extent of what we offer?<br />

Before we answer that question, let’s consider what<br />

the home experience offers. There are three things<br />

that the home entertainment experience offers, to my<br />

mind.<br />

Convenience. This is obvious, and has been the<br />

case for 60 years. It’s right there, a click or two away.<br />

No argument there.<br />

Price. In many ways, the home experience is<br />

already paid for, whether it is a cable<br />

subscription, broadband access,<br />

or a subscription VoD plan.<br />

Control. This, I think,<br />

is the most compelling<br />

argument for the home experience.<br />

You choose. What you watch.<br />

When you watch. How loud it is. Pause.<br />

Rewind. Click back and forth between<br />

channels. Text a friend. Call them<br />

on the phone (OK, I’m old.)<br />

Besides the quality of the experience,<br />

movie theaters offer their customers<br />

something unique—surrender. We ask our audiences<br />

to give themselves up to an experience that is not under<br />

their control. It starts and stops on a schedule set<br />

by the filmmaker and the theater. If you are here, you<br />

are here on our terms. There is a real value in that—it<br />

is, I think, a purer experience, but it requires trust,<br />

and execution. This is where the comfy seats become<br />

much more than merely comfy seats. That comfort<br />

sets a mood and builds trust. It prepares the audience<br />

for anything. “Sit back. We’ll take care of you.” That<br />

is why customer service is so important. Not just for<br />

the simple pleasure of being catered to—though that<br />

is important. Rather, the feeling of trust, of comfort,<br />

prepares the audience for the movie. The movie is<br />

better for the experience.<br />

But there is debris offshore, and the surf can be<br />

hazardous. To industry analysts, every home offering<br />

that tries to incorporate some simultaneous or near-simultaneous<br />

theatrical element in its distribution plan<br />

is the newest threat to theatrical exhibition. But these<br />

analysts always leave out the most important element<br />

in what new distribution scheme will change theatrical<br />

exhibition forever, and that is the simple fact<br />

that the overwhelming majority of theaters<br />

simply don’t play those movies. A high of<br />

about 350 screens is the widest release that<br />

any of these hybrids have attained. When<br />

you consider that there are 40,000 theater<br />

screens in the U.S., the inconsequential<br />

nature of these experiments becomes clearer.<br />

How is exhibition changed by what’s<br />

playing on seven-tenths of one percent of<br />

our screens?<br />

This summer? For exhibition, the<br />

water’s fine. n<br />

It was a great summer<br />

of Amy Schumer as her<br />

Trainwreck snuck past<br />

the $100 million mark in<br />

domestic grosses.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 21


BOX OFFICE BREAKOUTS<br />

OSCAR RACE PREVIEW<br />

WILL <strong>2015</strong>’S CONTENDERS<br />

BE COMMERCIALLY VIABLE?<br />

by Phil Contrino<br />

n The Oscar race is coming into sharper<br />

focus now that two prominent film<br />

festivals—Telluride and Toronto—have<br />

introduced the world to some of the early<br />

contenders. Some films take off, while<br />

others fall flat. It’s the same story every<br />

year. It’s actually kind of funny that the<br />

Oscar season gets started at the same time<br />

as the NFL season and the phenomenon<br />

that is fantasy football, because the<br />

dynamics are kind of similar. Right<br />

now football fans around the country<br />

are talking about sleepers and duds in<br />

the same way that Oscar prognosticators<br />

are assessing the race. Sounding great<br />

on paper is one thing, but it’s all about<br />

execution.<br />

Last year’s crop of Best Picture<br />

nominees wasn’t a very commercially<br />

successful bunch. The Academy missed<br />

the opportunity to recognize such<br />

huge hits as Gone Girl, Interstellar,<br />

and Guardians of the Galaxy in the<br />

Best Picture race. Will this year be<br />

any better? This month I’ve taken<br />

a closer look at the commercial<br />

prospects of some of the key<br />

contenders.<br />

SPOTLIGHT<br />

Many influential<br />

Oscar pundits are<br />

calling this real-life<br />

story about Boston Globe journalists exposing<br />

cover-ups in the Catholic Church (starring<br />

Michael Keaton, above) a lock for a Best Picture<br />

nomination, which would mark a new accomplishment<br />

for distributor Open Road. Unfortunately,<br />

films about journalism have a spotty<br />

track record in terms of ticket sales. Such genre<br />

classics as The Insider and Zodiac received<br />

plenty of critical recognition but failed to catch<br />

on in a significant way at the box office.<br />

STEVE JOBS<br />

There’s no shortage<br />

of praise for Danny<br />

Boyle’s film about<br />

the tech icon. The<br />

marketing campaign<br />

is already very strong,<br />

and it’s sure to intensify<br />

as we get closer<br />

to release. There’s no<br />

reason this one can’t<br />

exceed the success of<br />

The Social Network.<br />

THE DANISH GIRL<br />

Oscar pundits are divided<br />

on the potential of this one,<br />

but most agree that Eddie<br />

Redmayne (right) should<br />

have no problem snagging a<br />

Best Actor nod. The subject<br />

matter—a transgender<br />

pioneer’s journey in the early<br />

1900s—will tap into the cultural<br />

discussion about transgender<br />

rights that’s currently<br />

going strong. LGBT moviegoers<br />

and their allies will show up in<br />

support.<br />

BLACK MASS<br />

Isn’t it great to watch Johnny Depp (left) ditch his cartoony shtick and deliver a tough-asnails<br />

performance? It’ll be very surprising if he doesn’t end up on the Best Actor list, but the<br />

film itself looks like it will probably be overshadowed. The commercial prospects are high for<br />

this one, and U.K. grosses augur well for a strong North American tally.<br />

22 BoxOffice ® Pro OCTOBER <strong>2015</strong>


PLENTY OF<br />

UNSEEN FILMS<br />

REMAIN …<br />

Much like a running back who<br />

really pops in Week 5, the season<br />

will likely be shaped in a big way by<br />

some films that still haven’t screened.<br />

The two biggest wild cards are Joy<br />

and The Revenant. Both films carry<br />

strong Oscar pedigrees, and they<br />

could easily dominate key<br />

categories if the execution<br />

is there. n<br />

THE MARTIAN<br />

This crowd-pleaser should do very well in tech<br />

categories, and it also has a good shot at ending<br />

up in competition for Best Picture. Director Ridley<br />

Scott and a diverse cast led by Matt Damon<br />

(above) have crafted one of the most emotionally<br />

rewarding sci-fi films ever released. The Martian<br />

should easily breeze past $500 million globally.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 23


FILMMAKER INTERVIEW<br />

ACCIDENTAL<br />

THRILLER<br />

99 Homes director Ramin<br />

Bahrani talks about guns,<br />

working with nonactors, and<br />

finding the moral ambiguity in<br />

his characters<br />

Interview by Phil Contrino<br />

With 99 Homes, writer-director Ramin Bahrani doesn’t shy<br />

away from the harsh—and, more often than not, illegal—<br />

nature of home foreclosures that started taking place after<br />

the U.S. housing bubble burst in 2008. The story follows<br />

one particularly greedy real estate broker (an Oscarworthy<br />

Michael Shannon), who recruits a down-on-his luck<br />

guy (Andrew Garfield) to come work with him after he<br />

forecloses on his home. Bahrani discuss his powerful new<br />

film with BoxOffice.<br />

n While you were researching the movie,<br />

were there any stories or families you<br />

couldn’t stop thinking about?<br />

Definitely. In the research there were two people<br />

who were critical to me. One was Lynn Szymoniak;<br />

she’s a fraud attorney. The banks made a mistake<br />

foreclosing on her, and she uncovered massive fraud<br />

and led a lawsuit against most of the big banks on<br />

behalf of the government to the tune of $100 million<br />

and won it.<br />

I also spent a lot of time with actual real estate<br />

brokers—I zeroed in on one—and you know they all<br />

carried guns with them, which was startling to me.<br />

That’s when I realized I was making a thriller and not<br />

just a social film.<br />

All the scams in the film are real, and a lot of the<br />

evictions in the film are based on real people, and<br />

many of the people getting evicted in the film are<br />

played by real people. So when Andrew [Garfield]<br />

is knocking on doors he’s seeing real people and he<br />

actually had no idea.<br />

When you worked with real people who<br />

actually experienced foreclosures, did you<br />

instruct them to use the script only as a<br />

starting point so they could bring their own<br />

reality to it?<br />

I met a lot of people during prep for the movie,<br />

and I was taking notes. The people who seemed<br />

interesting and could add diversity to the sequence,<br />

24 BoxOffice ® Pro OCTOBER <strong>2015</strong>


I would get to know them and then I would sketch<br />

out an idea with enough info that they could fill in<br />

the blanks.<br />

This isn’t the first time you’ve worked with<br />

nonprofessional actors. What advice would<br />

you give to other directors who would like to<br />

try it but may feel intimidated?<br />

My first three films were with nonprofessional<br />

actors, and the last two I’ve had more famous actors.<br />

Casting is everything, but that’s the same with pros.<br />

You have to find people with great faces. It’s about<br />

utilizing the great things they have and expanding<br />

on those.<br />

Michael Shannon and Andrew Garfield are<br />

excellent in this. When you have two strong<br />

actors working at the top of their game, does<br />

it create a friendly competition that makes<br />

them both even better?<br />

Yes, it was amazing to watch. You have this Faustian<br />

story—you know, a deal with the devil—kind<br />

of like Training Day or Wall Street, and we worked<br />

with a different kind of acting style that was a little<br />

more loose and improvisational. All I could do was<br />

allow them space, and it produced great sparks. In a<br />

way, they were one-upping each other to get an even<br />

better performance, but at the same time they had a<br />

great respect for one another. It just worked perfectly.<br />

Did you ever have to tone down one of them<br />

and say, “I know this is an intense moment<br />

for you, but it should be more intense for the<br />

other guy”?<br />

Sure, you are always fine-tuning things as you go<br />

along, but they all have respect for each other. I always<br />

let them do three to four takes and do what they want,<br />

and only then do I come in with some notes.<br />

One of the strongest scenes in the film is<br />

the one in which we get insight into Michael<br />

Shannon’s character—why he is doing what<br />

he’s doing. Up until that point he’s seen only<br />

as a villain. How important to you was that<br />

scene? Did you allow Michael to improvise?<br />

I knew I wanted that speech there and I knew<br />

its dramatic purpose. Michael’s character is a strong<br />

antagonist in the film, and he’s sort of the villain,<br />

but not really. For me the main antagonist is the<br />

system that created Michael. He’s a man who knows<br />

his father was destroyed by the system, and he’s not<br />

going to let that happen to him. When we shot the<br />

scene it was basically as scripted, but he improvised a<br />

few lines and worked in the research he’d done in an<br />

amazing way. That’s why I consider him one of the<br />

five best actors in the world today. n<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 25


FILMMAKER INTERVIEW<br />

PETER BEFORE<br />

PAN<br />

Pan screenwriter Jason Fuchs<br />

talks Neverland mythology<br />

Interview by Daniel Loria<br />

26 BoxOffice ® Pro OCTOBER <strong>2015</strong>


n Why did you decide to tackle the Peter Pan<br />

story?<br />

This has been my passion project for 20 years. I<br />

grew up with the original Disney animated film and<br />

loved reading the book with the original mythology.<br />

The genesis of this project for me was when I was nine<br />

years old and went on the Peter Pan ride in Disneyworld.<br />

We got stuck on the part of the ride where you<br />

fly over miniature London; we were literally suspended<br />

up there for around 30 minutes. I remember asking<br />

my dad so many questions about Peter Pan: why he<br />

never grew up, how he got to Neverland, how come he<br />

and Captain Hook didn’t get along so well. That was<br />

my first fascination with that part of the mythology,<br />

and it really stayed with me throughout the years. It<br />

really wasn’t until 2012, when I was trying to figure<br />

out what to write next, that I felt the time was right to<br />

explore this Peter Pan prequel idea.<br />

Was it an easy idea to pitch?<br />

No one had any interest. At the time everyone had<br />

their own Peter Pan project already in development,<br />

with the exception of Warner Bros.—whom I didn’t<br />

originally approach because I had no relationship with<br />

them. I was completely crestfallen; this was my pet<br />

project and no one had any interest. This project was<br />

always on the tip of my tongue. You could have woken<br />

me up in the middle of the night and I could have<br />

given you my 15-minute pitch and stuck the landing.<br />

I kept hoping it would somehow become a possibility.<br />

In the summer of 2013 I finally met with an executive<br />

at Warner Bros., Sarah Schechter, who asked me, “If<br />

you could write any movie, what would it<br />

be?” and I gave her that same pitch I<br />

had practiced so much by shopping<br />

it door to door. They were<br />

interested and she sent me to<br />

[producer] Greg Berlanti,<br />

and I told him what I<br />

wanted to do, and just like<br />

that they were on board.<br />

I wrote it in 2013 and<br />

had to turn in a great<br />

draft pretty fast because<br />

we were aware there was<br />

competition from the<br />

other studios. Next thing<br />

I know Joe Wright signs on<br />

to direct and Hugh Jackman<br />

joins the cast soon after that. It<br />

was sort of surreal when I realized this<br />

was actually going to happen, and happen<br />

in a far cooler way than I could have imagined. The<br />

thing that I don’t think people realize about this is that<br />

this is genuinely a writer-driven passion project; it’s<br />

the story I wanted to tell more than anything in the<br />

ROONEY MARA AS TIGER LILY<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 27


FILMMAKER INTERVIEW > JASON FUCHS<br />

MOVIE MOMENT<br />

I love going to the movies. I don’t care<br />

how good home entertainment systems<br />

get, there’s nothing like sitting in a dark room<br />

full of strangers and experiencing the same<br />

movie with them. For me it’s the only and<br />

greatest high. Star Wars, Indiana Jones, Back<br />

to the Future—I love those movies but those<br />

were all movies I saw at home; I was too young<br />

to see them in theaters. For me, that defining<br />

moment at the movies came with Jurassic<br />

Park. I distinctly remember being very scared<br />

going into it; I knew it was going to be very<br />

loud and I was very sensitive to noises at that<br />

age for some reason, but I knew I wanted to<br />

see it and that I was going to be brave enough<br />

to see it. I went to the Loews Orpheum on 86th<br />

and Third in New York City, and the moment<br />

when you first see the brontosaurus—you hear<br />

the rustling of the branches of the leaves first,<br />

and they look up from the jeep to see it—and I<br />

thought wow, this is the most extraordinary<br />

moment in my entire life!<br />

S T A N D<br />

universe. This is not a studio-mandated thing. Whether<br />

or not anyone wanted to make it, this is the story I<br />

wanted to tell. So the fact that this film is being made<br />

at the scale it’s being made is mind-blowing for me.<br />

Peter Pan has already been<br />

covered in a variety of<br />

ways by different<br />

filmmakers; how did<br />

you approach your<br />

own version?<br />

For me the key factor<br />

in differentiating<br />

it is that no one had<br />

told the origin story.<br />

It wasn’t so much<br />

deciding on a new<br />

tone, since the tone<br />

was dictated by the new<br />

story we were drafting.<br />

Once you’re dealing with<br />

a young Peter who can’t fly<br />

and isn’t walking around in<br />

green tights, he’s just an orphan<br />

in 1940s London trying to figure out<br />

why his mom left him there and where she is. We have<br />

Captain Hook, when he still has two hands, as a roving<br />

Han Solo type who has a glimmer in his eyes of not<br />

being so good but is by no means a villain at this point.<br />

The tone follows that, and it follows the DNA of the<br />

original book as closely as possible. As a fan of Peter Pan<br />

and a J.M. Barrie loyalist, you want to build something<br />

that is both original but also very much of the world<br />

that Barrie created and that doesn’t feel like a diversion<br />

for the sake of diversion. The tone for me actually feels<br />

Always<br />

popcorn. For me it’s<br />

not an experience unless<br />

you get popcorn. Sometimes,<br />

I will admit, I get this little<br />

deep-dish pizza they offer<br />

C O N C E S S I O N S<br />

at the movie theater<br />

near my place.<br />

as close to the Barrie book as any other iteration of Peter<br />

Pan that I’ve ever seen. If you read that book, or the<br />

original play, you feel this great sense of adventure but<br />

also a sense of mystery and darkness. I think that Joe<br />

Wright really captured that in our film.<br />

What was your approach to the characters?<br />

We wanted to go back and have a very true-tothe-text<br />

approach to the characters, we wanted it to<br />

feel relevant to <strong>2015</strong>, and we also wanted to get inside<br />

their heads in a way that maybe no other version<br />

has been able to do. A prequel gives you the opportunity<br />

to explore all those facets. In other versions, you<br />

never have the opportunity to experience the magic<br />

of Neverland through the eyes of Peter—you always<br />

see it through the eyes of someone else, whether it’s<br />

Wendy or a grown-up Peter Pan. We were able to<br />

tell that story: what was it like when Peter first saw<br />

Neverland. All those things very organically led us<br />

in a direction that felt a lot more current, a lot more<br />

modern.<br />

Did you draw from any inspirations for the<br />

screenplay?<br />

I grew up obsessed with Star Wars, Indiana Jones,<br />

and Back to the Future. Spielberg, Lucas, and Zemeckis<br />

are my creative touchstones. As I was trying to<br />

write something very close to the book, it was filtered<br />

through the lens of these filmmakers who first led me<br />

to a love of movies in general. This is big family filmmaking<br />

of really focused universal stories set in extraordinary<br />

worlds. I think what appeals to me and so many<br />

others about that brand of filmmaking is that you<br />

always have a very universal, grounded, and relatable<br />

story that’s set in a big, epic, extraordinary canvas. n<br />

28 BoxOffice ® Pro OCTOBER <strong>2015</strong>


GUEST COLUMNIST<br />

THE PRE-SHOW<br />

Revolution or Evolution?<br />

Part 2 of 2<br />

by Mark de Quervain<br />

Managing Director, Action Marketing Works Ltd.<br />

The pre-show paradigm has remained constant for as long as most<br />

of us can remember. This two-part article takes a look at the pre-show<br />

and its possibilities, given new technologies and solutions now available<br />

on the market. It also asks whether the current format achieves<br />

all it can for your business.<br />

In the first half of this series, we examined what we want to get<br />

from running the pre-show in the first place, and then looked at<br />

what, if anything, can be improved to achieve the goals we set out<br />

for it. In this month’s installment, I outline ways to drive change and<br />

improvements in today’s pre-show experience, including changes in<br />

format and content. We’ll also see how certain European companies<br />

have already begun implementing exciting new technologies that<br />

enhance the pre-show and affect how audiences interact and engage.<br />

THE NEXT GENERATION PRE-SHOW<br />

IF IT AIN’T BROKE, DON’T FIX IT!<br />

The pre-show as it stands is not broken, but it is certainly under<br />

pressure to change and improve even if only from within our industry.<br />

Demand from cinema-goers will probably follow once they start<br />

to see and experience the possibilities and benefits.<br />

We can’t appear to simply make it longer using the current format,<br />

because our customers will complain; so now is the time to take<br />

a hard look at what can be done.<br />

Cinema companies such as Vue and Odeon in Europe and Cineplex<br />

in Canada are among those who are already taking a serious look<br />

at the next generation of the pre-show and are planning to test or are<br />

already trying new ideas and formats. Advertising companies such as<br />

DCM and NCM are also very active.<br />

OBJECTIVES FOR CHANGE<br />

Possible factors that drive a decision to change the pre-show:<br />

Increased revenue from advertising and other content, nationally,<br />

regionally and locally<br />

Helping maintain and differentiate cinema as a premium<br />

advertising channel for media buyers<br />

Better targeting of content to audience profiles<br />

Better compliance and reporting<br />

Increased customer engagement<br />

Higher attendance for the pre-show<br />

Data capture of customers<br />

Measuring intent, interest<br />

Booking tickets to next film on seeing a trailer<br />

Improved knowledge of what the cinema offers (experiences<br />

such as Dolby ATMOS, 4K projection, IMAX, PLF, promotions,<br />

etc.)<br />

Improving the value proposition of cinema to customers<br />

Making a trip to the cinema more fun and distinctive<br />

DRIVING CHANGE<br />

Driving change can happen in several key ways:<br />

1. Changing the format<br />

2. Changing the content<br />

3. Changing the way audiences interact and engage<br />

in 1 or 2, above<br />

1. Changing the format<br />

Fig. 1 below is a typical format for a pre-show that we can use as a<br />

benchmark to reviewing any changes.<br />

We can change the format by simply taking what one already has<br />

in the pre-show and shuffling it around.<br />

TYPICAL EXISTING FORMAT PRE-SHOW 15–25 MIN.<br />

ADVERTISEMENT<br />

BLOCK<br />

TRAILER<br />

BLOCK<br />

PRIME SPOT<br />

GOLD SPOT<br />

HOUSE TRAILERS<br />

(Brand, Service,<br />

Offers, 3D, Atmos,<br />

Projection, etc.)<br />

MAIN FEATURE<br />

FILM<br />

FIG. 1<br />

30 BoxOffice ® Pro OCTOBER <strong>2015</strong>


OREO is a registered trademark of Mondeléz International group, used under license.


GUEST COLUMNIST > PRE-SHOW<br />

Flipping the advert slot with trailers (fig. 2): This<br />

in theory would increase the value of the advertising<br />

revenue obtainable and possibly drive earlier admissions<br />

to the pre-show because of the pulling power of<br />

the trailers. A simple, quick, and possible easy winwin.<br />

The possible down side is that customers will miss<br />

the trailers, complain about the ads, and not bother<br />

with the pre-show at all.<br />

if it requires more effort to achieve and possibly more<br />

upfront expense initially. The idea is that the pre-show<br />

is a show in its own right, one that contains interesting<br />

and informative content, news, etc., while being able<br />

to continue to include advertising and trailers.<br />

By changing format, it is conceivable at least that<br />

new revenue streams and models can be generated that<br />

offer increased income potential either from brands,<br />

FLIPPING ADS AND TRAILERS - PRE-SHOW 15–25 MIN.<br />

TRAILER<br />

BLOCK<br />

ADVERTISEMENT<br />

BLOCK<br />

PRIME SPOT<br />

GOLD SPOT<br />

HOUSE TRAILERS<br />

(Brand, Service,<br />

Offers, 3D, Atmos,<br />

Projection, etc.)<br />

MAIN FEATURE<br />

FILM<br />

FIG. 2<br />

Carving up adverts and trailers slots into<br />

smaller, shorter segments (fig 3): This results in a<br />

more dispersed mash-up of adverts and trailers. This<br />

might be more risky that the first alternative as it could<br />

result in a sort of non-pre-show with no proper flow or<br />

structure in the eyes of customers. It’s not as clear either<br />

if advertisers would prefer this versus just placing<br />

adverts nearer to the main feature.<br />

2. Changing the content<br />

From various conversations with exhibitors and<br />

from work I have done in the past, I know that the<br />

idea of changing content is certainly appealing, even<br />

partnerships, sponsors, film companies, etc.<br />

The challenge is deciding what the new “show”<br />

looks like and what it contains. It needs to be produced,<br />

scripted, filmed, and distributed. It also needs<br />

to be kept fresh with new content at least every four to<br />

six weeks and be presented possibly by a well-known<br />

figurehead. The mix of content can change depending<br />

how long the new “show” is planned to run (fig. 4).<br />

3. Exciting new technologies and content suppliers<br />

that enhance the pre-show, changing the<br />

way audiences interact and engage<br />

At the forefront of driving change of the pre-show<br />

REFORMED PRE-SHOW 15–25 MIN.<br />

MIX UP ADVERTS & TRAILERS (SMALLER BLOCKS)<br />

ADVERTS TRAILERS<br />

ADVERTS TRAILERS<br />

PRIME SPOT<br />

GOLD SPOT<br />

HOUSE TRAILERS<br />

(Brand, Service,<br />

Offers, 3D, Atmos,<br />

Projection, etc.)<br />

MAIN FEATURE<br />

FILM<br />

FIG. 3<br />

32 BoxOffice ® Pro OCTOBER <strong>2015</strong>


GUEST COLUMNIST > PRE-SHOW<br />

REFORMED PRE-SHOW 15–25 MIN.<br />

ADS, TRAILERS, AND SPECIAL FEATURES<br />

ADVERTS<br />

NEW SPECIAL<br />

FEATURE<br />

(AD FUNDED)<br />

TRAILERS<br />

PRIME SPOT<br />

GOLD SPOT<br />

HOUSE TRAILERS<br />

(Brand, Service,<br />

Offers, 3D, Atmos,<br />

Projection, etc.)<br />

MAIN FEATURE FILM<br />

FIG. 4<br />

there are three companies with whom I moderated<br />

a panel at this year’s CineEurope in Barcelona,<br />

TimePlay, AE, and Cinime. All share a vision about<br />

improving and changing the pre-show even if their<br />

solutions may vary.<br />

Another company worth mentioning is HTS,<br />

which should also be included in this group with their<br />

new product called CineCardz, which we will touch<br />

on later.<br />

These companies not only provide new innovative<br />

ways that drive audience participation and engagement<br />

but also supply content that is specially created and<br />

optimized with this in mind while also delivering the<br />

sales piece cinemas require from both advertising and<br />

movies.<br />

In effect, they enable cinemas to change the preshow<br />

in more dynamic ways while also facilitating<br />

specific requirements from the exhibitor whether<br />

enhancing their own bespoke content or providing a<br />

more diverse range of choices than<br />

would otherwise be the case.<br />

Let’s take a look at each of these<br />

companies in turn:<br />

TIMEPLAY<br />

Jon Hussman, CEO of TimePlay,<br />

has been involved with the cinema<br />

industry for many years, pioneering<br />

audience interactivity and engagement<br />

of content on the big screen.<br />

As technologies including<br />

smartphones have evolved, so has<br />

TimePlay’s ability to invest in,<br />

develop, and deliver something really<br />

different for cinema audiences in the<br />

pre-show and potentially at other<br />

times as well. In fact TimePlay was<br />

the first company to offer two-way<br />

multiplayer gaming systems in multiperson<br />

venues including cinema.<br />

They have patented technology that<br />

turns a mobile device such as a smartphone into a<br />

fully interactive gaming and communications device<br />

that can be used at venues with screens to create a<br />

completely new entertainment experience.<br />

There is no doubt that this new technology has<br />

the potential to go beyond opening up the pre-show,<br />

as it can be applied to whole new complete show<br />

experiences including gaming, which has been a<br />

significant challenge for the cinema industry given<br />

restrictions of numbers of players able to play at any<br />

one time via standard consuls such as PlayStation and<br />

X-Box.<br />

To emphasize how long gaming has been tried and<br />

tested by cinemas, CinemaxX in Germany was trailing<br />

pay-and-play gaming screens equipped with PCs in<br />

2007.<br />

Jon Hussman said: “There’s a smartphone in the<br />

pocket of just about everyone sitting in the cinema.<br />

TimePlay is an app that turns these smartphones into<br />

game controllers, allowing any number<br />

of moviegoers to interact with<br />

what’s happening on the cinema<br />

screen in real time. TimePlay is the<br />

only pre-show solution that enables<br />

patrons to use their phones to influence<br />

content on the big screen.”<br />

During the portion of the preshow<br />

allotted for TimePlay, everything<br />

is interactive: ads, trailers, even<br />

sponsored entertainment.<br />

Instead of passively watching a<br />

car commercial, audience members<br />

use their phones as steering wheels to<br />

race cars on the big screen. Instead<br />

of watching a conventional sports<br />

ad, the audience can take shots at<br />

the net themselves, launching soccer<br />

balls from their phone that sail past<br />

the goalie on the big screen.<br />

They compete to see their names<br />

in front of the whole audience in the<br />

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GUEST COLUMNIST > PRE-SHOW<br />

list of winners, and to receive prizes, coupons, and other<br />

offers—all delivered right to their smartphones—based<br />

on performance and participation. Those prizes can also<br />

be tied to the theater’s own loyalty rewards program.<br />

TimePlay brings value to all stakeholders—audiences,<br />

cinema exhibitors, and screen advertisers. Audiences<br />

are entertained and engaged by the TimePlay-powered<br />

pre-show. They arrive early and return more frequently.<br />

The result is improved concessions sales and increased<br />

CPM’s. TimePlay’s interactive ad campaigns are more<br />

effective and have higher engagement and activation<br />

compared to traditional linear ones.<br />

This isn’t just theory: TimePlay has already become<br />

an integral part of the cinema experience in Canada,<br />

where it was adopted by Cineplex in 2012 and is now<br />

running on hundreds of screens across the country.<br />

Every day Twitter is flooded with comments like:<br />

“I only go to the movies for TimePlay”; “We came 30<br />

mins. early just for TimePlay”; and “#TimePlay just<br />

made going to the movies that much more fun.”<br />

With its patent-protected system, TimePlay has<br />

harnessed the incredible potential of interactive technology<br />

in order to reinvent the pre-show, connecting<br />

audiences to each other and the cinema screen.<br />

TimePlay held an impressive launch of their new<br />

offering at CinemaCon this year in Vegas at<br />

a special event involving several hundred<br />

delegates.<br />

AE (AUDIENCE<br />

ENTERTAINMENT LLC)<br />

As Adam Cassells, CMO<br />

for AE, told me for this article,<br />

“We have been developing<br />

pre-show solutions in cinema<br />

and live events since 2007, and<br />

now we’ve reached a point where<br />

there’s technology in every facet of<br />

our lives.<br />

“Technology is just now part of<br />

our lives, and the stories that we tell need<br />

to adapt to the mediums we are creating. No longer<br />

is it sufficient to simply be told a story. We want to<br />

be part of one. We’ve seen that revolution happen in<br />

every industry so far. In the cinema and big-screen<br />

environment, we’ve never been able to enable a direct<br />

connection, a real-time live connection with our<br />

audiences. We’re saying to them, don’t just consume,<br />

participate! Be part of this story.<br />

“The big-screen format is a unique one. It’s one<br />

where we congregate to experience the story that is<br />

happening and unfolding in front of us. How do you<br />

direct that in a group format? How do you control<br />

that in a way that’s meaningful, that creates a deeper,<br />

emotional connection? Well, you do that through<br />

motion, you do that through sound, you do it through<br />

your smartphone; you do that through the tools you<br />

come equipped with when you enter the environment<br />

so you can start to see that narrative in a way you’re<br />

most excited by.<br />

“As directors, as storytellers, as creators, we often<br />

consider the narrative in one direction. And we have<br />

presented that direction incredibly well through multiple<br />

formats to date. But now, through interactivity as a<br />

format, we’re creating a new brush for the canvas that<br />

lets you create and offer a more playful and reactive<br />

experience. And that’s why I get up in the morning,<br />

because what we’re able to do is blend technology and<br />

storytelling in a way that doesn’t isolate the audience,<br />

but what brings them together, that brings them deeper<br />

into the story to have a more meaningful connection<br />

with what’s happening on the screen. And that’s a<br />

wonderful thing to be able to bring to life.<br />

“All content takes time to fully take advantage of<br />

a new format, and so we have started with branded<br />

content, helping advertisers reach new success in the<br />

cinema environment; we have begun working with the<br />

studios to merge trailers and gaming, and who knows<br />

what will be next.<br />

“We see ways to enhance the entire show, from<br />

the lobby to the exit; as you’re buying your ticket you<br />

might be part of a digital campaign that immerses you,<br />

such as bar codes. When you enter the auditorium,<br />

that’s when the magic really happens and always has.”<br />

AE has recently announced using Wi-Fi–based<br />

technology to complement its preexisting sound and<br />

motion platform all using its iD system (interactive<br />

dimension) and will require no app or download to<br />

sign in. This new platform was debuted at CinemaCon<br />

in Las Vegas in partnership with Barco and is due to be<br />

integrated into its Escape multiscreen offering, which<br />

was recently rolled out in a number of territories with<br />

the release of The Maze Runner.<br />

AE pre-show systems are in 20 markets in the U.S.<br />

with announcements about international to be made<br />

in the near future.<br />

Recently we have seen reported TimePlay filing a<br />

suit against Audience Entertainment LLC, alleging<br />

that it has infringed a TimePlay United States registered<br />

patent relating to two-way multiplayer gaming<br />

systems deployed in multiperson venues.<br />

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GUEST COLUMNIST > PRE-SHOW<br />

CINIME<br />

Cinime started life as an initiative from DCM<br />

(Digital Cinema Media) around five years ago and is<br />

now a separate company with offices in London, L.A.,<br />

Singapore, and Beijing.<br />

As with TimePlay and AE, Cinime uses smartphones<br />

via a specific app that enables cinema-goers to<br />

connect with what is playing on the big screen as well<br />

as content being played on the small screens in foyers.<br />

According to<br />

Joe Evea (COO<br />

Cinime), “We<br />

have built our<br />

technology specifically<br />

to enable<br />

mass participation.<br />

There is no<br />

infrastructure<br />

required, and<br />

anyone can participate<br />

once they<br />

have downloaded<br />

the application.<br />

Our belief is that there is a global opportunity for<br />

cinema to become a more ‘connected’ medium. A<br />

universal cinema application that makes going to the<br />

cinema more rewarding (via entertainment and utility)<br />

will help sustain the industry and ensure it remains<br />

relevant with the tech-savvy teen and young-adult<br />

audience.<br />

“In terms of rollout and evidence of how effective it<br />

has been, Cinime has run over 70 campaigns globally.<br />

The average engagement rate (i.e., Cinime users taking<br />

part in an experience on screen and then finding out<br />

more once they leave the cinema) is 45 percent. With<br />

85 percent of Cinime users saying they enjoy the onscreen<br />

interactive experience and a majority number<br />

having played more than three times in the past six<br />

months, we know that Cinime can add double-digit<br />

percentage growth to the bottom line of the annual<br />

advertising revenue for participating sales houses. This<br />

comes both from Cinime-enabled campaigns being<br />

charged at a premium and the halo effect of Cinime<br />

opening new conversations with brands.”<br />

Revenue generated via Cinime either with advertisers<br />

or direct from the consumer is shared with the exhibitor<br />

and/or the cinema sales house. All revenue has to<br />

be incremental before Cinime can take any share of it.<br />

CINECARDZ (HTS)<br />

CineCardz is a new product recently launched at<br />

CinemaCon in Las Vegas and also at CineEurope in<br />

Barcelona this year. Pioneered by Highland Technology<br />

Solutions in France, CineCardz provides the public<br />

with the unique opportunity to preorder and purchase<br />

a greeting card on the big screen for a family member,<br />

friend, colleague, or partner. Quite simply it is the<br />

world’s largest bespoke greeting card.<br />

It is mentioned in this article because the personalized<br />

greetings message that is booked and paid for<br />

to play at a specific cinema, day, time, and show will<br />

play during the pre-show and last up to 60 seconds.<br />

The company has stated that the nearer CineCardz<br />

are played to the main feature the better—due to the<br />

higher occupancy discussed in last month’s piece.<br />

This is a very different service than those provided<br />

by AE, Cinime, and TimePlay. There is not direct<br />

interactivity via a mobile app or Wi-Fi with the big<br />

screen. Sending a very special and personal message<br />

to someone in<br />

the audience,<br />

however, should<br />

create high<br />

engagement<br />

not only from<br />

the person(s)<br />

receiving it but<br />

also from the rest<br />

of the audience,<br />

whether it is for a<br />

birthday, Valentine’s<br />

Day, good<br />

luck message,<br />

etc., people will respond positively to it.<br />

The technology to enable a cinema to provide this<br />

offer is provided free of charge by HTS in conjunction<br />

with Arts Alliance Media. Revenue is split 50-50 with<br />

the cinema owner. All customer data is shared as the<br />

purchase of the CineCardz is done in conjunction<br />

with the exhibitor via links on their website.<br />

The concept is simple to understand from a public<br />

point of view, and according to research run by the<br />

company it is going to be very appealing to cinema<br />

audiences across many countries.<br />

CineCardz are purchased via a specially built<br />

website/app where buyers choose a fun animation and<br />

add their message and upload a picture. The content<br />

is approved by online filters and the cinema managers.<br />

Pricing for CineCardz will vary by market but are set<br />

to be highly affordable for the public according to<br />

recent testing.<br />

It is planned for one CineCardz to be played per<br />

show, per screen. So over a period of a year the number<br />

of CineCardz available to purchase and drive additional<br />

revenue ratchets up to a potentially significant figure<br />

for exhibitors.<br />

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GUEST COLUMNIST > PRE-SHOW<br />

Adding a CineCardz, could, if the exhibitor wishes, extend the<br />

existing pre-show period. Otherwise, something would have to be<br />

removed to allow for it to run. Either way the additional incremental<br />

time required is probably not significant given its appeal and engagement<br />

potential.<br />

Aside from the income from selling the CineCardz, it is felt by the<br />

company that this new service will build a new relationship between<br />

the public and cinema, a more personalized experience that strengthens<br />

the appeal of going to the cinema, driving attendance, bigger group<br />

sizes, and stronger loyalty through an improved value proposition.<br />

Greater social media engagement and sharing is also envisioned with<br />

CineCardz.<br />

HTS is looking at extending the concept to include merchandise,<br />

and other memorabilia could be made available to purchase, which will<br />

in turn grow revenues beyond the initial booking.<br />

Since announcing, HTS, who is also working with Arts Alliance<br />

Media on this project, has reported major interest from exhibitors in<br />

the U.S. and Europe among other markets and expect customer-facing<br />

trials to begin later this year with various partners.<br />

CONCLUSIONS<br />

The availability of exciting new technologies, innovation, and content<br />

from the established companies mentioned in this article enables<br />

cinemas for the first time to easily make radical and potentially effective<br />

changes to their pre-shows and possibly to extend this into other<br />

content such as music, gaming, and sporting events where interactivity<br />

can really enhance the experience.<br />

Cinemas are also able now to maximize the benefit of investment<br />

made in digital projection and its infrastructure.<br />

Moving forward, cinemas will need to consider adding Wi-Fi in<br />

auditoriums, which will allow for connectivity to mobile devices for<br />

interaction with content shown on the big screens. This also applies<br />

to foyers where cinema-goers can engage with content shown on TV<br />

screens, whether film, retail, fun content, or promotions.<br />

Mobile device usage is a given and particularly so among teens<br />

and youth. Embracing how they are used in cinema, which has been<br />

traditionally an “always-off” environment in this respect, will almost<br />

certainly add to the appeal of a trip to the cinema for this key segment.<br />

Data obtained from audience engagement can also be a critical<br />

element as cinemas and their partners will be better placed to communicate<br />

in more relevant and personalized ways, all aimed at driving<br />

incremental revenues, loyalty, and frequency of attendance.<br />

Strengthening the appeal of the pre-show should drive incremental<br />

revenue from brands and other partners as well, as it will emphasize the<br />

premium nature and effectiveness of cinema as a media channel.<br />

There are now more choices on offer as to how cinemas can<br />

approach evolving their pre-shows. A lot of testing of formats and<br />

content will be needed before optimized solutions for exhibitors will be<br />

found, but that is surely a good thing.<br />

I would not be surprised to see many new ideas evolve over the<br />

next year or so as the offerings are refined and tested. This is certainly<br />

a space where change is happening in new and exciting ways, all of<br />

which will help keep cinemas up-to-date and more relevant with their<br />

audiences alongside other new technologies being rolled out, including<br />

laser projection, sound systems, and HFR among others.<br />

An exciting space to be involved in, to be sure. n<br />

40 BoxOffice ® Pro OCTOBER <strong>2015</strong>


CLOSER TO THE STARS


VENDOR PROFILE<br />

From Honduras to Miami and encompassing three generations in the exhibition<br />

business, the Younger family looks forward to a bright future for<br />

Cinema Equipment & Supplies<br />

by Daniel Loria<br />

Guillermo Younger Sr. greets me with a warm laugh<br />

when I call him at his office. It’s well after 6:00 p.m. on<br />

a Monday and, despite a long day at work, he seems<br />

cheerful—like he’s actually looking forward to speaking<br />

to a reporter for a half hour in between a full day at the<br />

office and the Miami rush-hour traffic. The interview<br />

begins with the regular pleasantries: How are things?<br />

How’s the weather? And so on. But before we can<br />

dive in to the questions, he catches me off guard: he<br />

doesn’t seem to be in any kind of rush. “How did you<br />

get involved in this business, Daniel?” Before I know it,<br />

I’m five minutes into telling him my life story.<br />

I should’ve seen it coming. When Kelly Samardak,<br />

marketing manager at Cinema Equipment & Supplies<br />

(CE+S), the company Guillermo Younger Sr. founded<br />

in 1982, got in touch with me to schedule the<br />

interview, she suggested a time block of 45 minutes<br />

for what I estimated would be a 15-minute call. As<br />

anyone who has had the pleasure of meeting him can<br />

attest, a business conversation with Guillermo Younger<br />

Sr. more closely resembles catching up with an old<br />

friend. The talk often digresses to anecdotes; Senior,<br />

as he’s affectionately called, often refers to people in<br />

the exhibition industry by their first names, abruptly<br />

pausing mid-sentence to mention their last names<br />

and adding, “You know him, right? Of course you do!<br />

Everyone knows him!” before continuing the story.<br />

42 BoxOffice ® Pro OCTOBER <strong>2015</strong>


“He’s like the godfather of the business; everyone<br />

seems to know him wherever we go,” confesses his<br />

son, Guillermo Younger Jr., or Junior, as he’s known<br />

around the office. Fifteen minutes into our conversation,<br />

I come around to delivering my first question—<br />

asking Senior to take me back to the beginning of the<br />

family business, when the Younger name first became<br />

associated with exhibition. “Oh my God.” He exhales.<br />

“This goes way back …”<br />

Senior’s father, Geza Younger (or Papa Younger),<br />

was a Hungarian immigrant with a small dentistry<br />

practice in Honduras. Geza ran a side business as a<br />

gold merchant, periodically traveling up to the United<br />

States. In one of his trips, as the story goes, Geza<br />

met another Hungarian fellow who manufactured<br />

Holmes projectors in Chicago. The meeting ended<br />

with Geza returning to Honduras with a couple of<br />

vintage projectors, setting up a bedsheet in a big yard,<br />

and screening whatever films he could get his hands<br />

on. Shortly thereafter, Geza abandoned his career in<br />

dentistry and became a full-fledged exhibitor; a couple<br />

of locations in smaller towns eventually led to bigger<br />

theaters in the capital city of Tegucigalpa, including<br />

the country’s first tri-screen cinema.<br />

Geza moved to Miami with his wife and six<br />

children while still managing his exhibition circuit<br />

in Honduras. “I was small at that time, and my dad’s<br />

vision was always to have us educated in the U.S.,”<br />

recalls Senior. “He started selling parts and equipment<br />

back then while operating these theaters in Honduras.”<br />

By the time Senior was starting high school,<br />

however, his father realized he needed help running<br />

the family business. “I was the oldest in the family, so<br />

he said he didn’t want me to lose my Spanish and had<br />

me go down to Honduras for high school, and he put<br />

me to work at the theaters. It was no free ride. I did it<br />

all, from selling tickets to running the projector, you<br />

name it. Sooner or later I became the general manager<br />

and ran the theaters in Tegucigalpa.”<br />

The toppling of Nicaraguan president Anastasio<br />

Somoza brought a period of instability to Central<br />

America, and by 1982 Senior had moved back to<br />

Miami with his own wife and children. For a brief<br />

moment, it looked like the Youngers’ days in the<br />

exhibition business had come to an end. “I graduated<br />

from the University of Miami as an electrical engineer,<br />

and my first instinct was to go to Florida Power and<br />

Light and ask them for a job,” says Senior. “To this<br />

day I’m very thankful they didn’t hire me.” Instead,<br />

he continued the family tradition in Miami, repairing<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 43


projectors from his garage on weekdays and working<br />

as a projectionist on nights and weekends.<br />

“Someone asked me the other day what my first<br />

childhood memory was, one that I could pinpoint<br />

an actual date to,” recounts Guillermo Younger Jr.<br />

“It struck me because I remember explicitly watching<br />

Return of the Jedi at the movies, and that was 1983—I<br />

was only three years old. That’s one of my first vivid<br />

memories, being scared seeing the<br />

Death Star up on the big screen.<br />

My father couldn’t afford a babysitter<br />

and was taking me and my<br />

brother to the cinemas where the<br />

owners were cool with us running<br />

from auditorium to auditorium<br />

watching movies.”<br />

Business soon picked up for<br />

the Youngers as Guillermo’s<br />

wife, Carolina, took charge of<br />

the company’s finances and<br />

kept the business afloat. “It<br />

was real hard at the beginning,<br />

but it paid off in the end,”<br />

says Senior. “I did a lot of<br />

work for Wometco, which<br />

used to be a big chain down<br />

here in Miami. I managed to<br />

do repair work for them and sell them<br />

some equipment. I started befriending all the vendors<br />

in the industry, all the manufacturers, and I started<br />

to travel throughout Latin America.” It became the<br />

foundation for a strong used-equipment business,<br />

which Senior highlights as the first great period for<br />

his company, Cinema Equipment & Supplies. “Regal<br />

used to sell me a lot of used equipment, I mean a lot<br />

of used equipment; we’re talking trailer loads of used<br />

equipment. I had some good engineers and we’d fix<br />

everything up. I got a lot of Latin American exhibitors<br />

started with our used equipment.”<br />

As the business grew, so did the newest generation<br />

of Younger children. Carolina would often<br />

bring the kids, Alex and Guillermo Jr., into the office,<br />

and the two of them spent summers doing basic<br />

maintenance at the company. “I remember being<br />

put to work cleaning lenses; it was a task my father<br />

would always put me in charge of. It gave me a real<br />

roll-up-the-sleeves attitude to working,” says Junior.<br />

The two brothers have played a major role in helping<br />

Cinema Equipment & Supplies become the company<br />

it is today. The digital cinema boom represented<br />

an opportunity for many equipment dealers like<br />

CE+S, but the Younger brothers had the foresight to<br />

recognize a bigger opportunity within their grasp.<br />

In 2009, Alex Younger led the company in creating<br />

Cinevise, a remote monitoring solution that was the<br />

first of its kind in Latin America. A short time later,<br />

Guillermo Younger Jr. left a job at Unilever in New<br />

York City to devote himself to the family company<br />

full time. “I remember sitting at the dinner table<br />

with the family, talking about the new opportunities<br />

digital cinema would bring and all of the growth<br />

markets,” says Junior. “I came back into the business<br />

thinking, how can I help take what we’ve done into<br />

the next level? How can we achieve the full value of<br />

digitalization?”<br />

Guillermo Younger Jr. had always planned on<br />

returning to the family business. His application<br />

essays for the University of Michigan’s Ross School<br />

44 BoxOffice ® Pro OCTOBER <strong>2015</strong>


of Business detailed his plans to apply the skills of the MBA<br />

program to the exhibition business. Junior’s return to Cinema<br />

Equipment & Supplies heralded the development and deployment<br />

of Cielo, a cloud-based proactive monitoring and support<br />

solution for exhibitors. Cielo has quickly gained traction in<br />

the market and is poised to become the next big phase in the<br />

Youngers’ involvement in the exhibition business. Guillermo<br />

Younger Senior’s long ties to Latin American exhibitors have<br />

opened the door to expanding the business; CE+S has a satellite<br />

office in Brazil and maintains close ties with many of the region’s<br />

top exhibitors. “A lot of it comes from my father making those<br />

personal connections throughout the years. It’s a relationship<br />

business everywhere, but those nuances are magnified when<br />

dealing with Latin America. You need to be very personable,”<br />

explains Junior. “Fortunately, with Cielo we’ve been able to use<br />

a lot of those relationships to build out the product.” Cine Colombia<br />

was recently announced as the latest circuit to sign on to<br />

the Cielo platform and will be deploying the technology across<br />

the 280 screens in its 42 locations. Meanwhile, Cielo has also<br />

found great scale in North America through numerous partnerships<br />

with U.S. exhibitors. Earlier this summer, Marcus Theatres<br />

began a rollout of Cielo across 681 of its screens, and in early<br />

September they signed a deal with Goodrich Quality Theaters’<br />

entire circuit.<br />

CE+S has grown from its roots as a family business. The<br />

company has expanded to include a leadership team that drives<br />

the company forward and manages and staffs an additional office<br />

in Brazil to better serve their Latin American clients.<br />

“It’s very satisfying for any parent to have their kids continue<br />

what you have sweated for. I’m very proud to say that my sons<br />

can continue this business for the next 40 years,” says Senior.<br />

“I’m not saying it would be impossible for me to come up with<br />

the innovations they’ve contributed, but it would definitely be a<br />

lot harder!” n<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 45


Congratulations<br />

Mark Walukevich<br />

of National Amusements<br />

International Exhibitor of the Year<br />

From your friends and partners at Ballantyne Strong,<br />

Strong MDI and Strong Technical Services


HOLLYWOOD, FLORIDA / OCT. 12–15, <strong>2015</strong><br />

INTERVIEWS<br />

Charley Moss<br />

Bow Tie Cinemas<br />

Mark Christiansen<br />

Paramount Pictures<br />

Mark Walukevich<br />

National Amusements<br />

50<br />

52<br />

54<br />

PLUS<br />

New Products<br />

56


BOXOFFICE SALUTES THE SHOWEAST HONOREES<br />

INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />

Pedro Rodriguez<br />

Chief Executive Officer, International Distribution Company<br />

Bingham Ray Spirit Award<br />

Ted Mundorff<br />

President and CEO, Landmark Theatres<br />

Show “E” Award<br />

Marcus Theatres<br />

ShowEast Hall of Fame<br />

Ellen Cotter<br />

Richie Fay<br />

Kurt Hall<br />

Ken Higgins<br />

Hank Lightstone<br />

Jack Loeks (Posthumously)<br />

Jimmy Spitz<br />

International Star of the Year<br />

Martha Higareda<br />

48 BoxOffice ® Pro OCTOBER <strong>2015</strong>


SALAH M. HASSANEIN HUMANITARIAN AWARD<br />

Charley Moss<br />

PARTNER, BOW TIE CINEMAS<br />

Bow Tie will be celebrating its 115th anniversary. What core values are at the heart of the<br />

company’s longevity and continued success?<br />

At the heart of Bow Tie Cinemas’ mission is providing the best possible service and presentation to all of our<br />

guests. When visiting a Bow Tie Cinema of any size, vintage, or location, our guests should expect to receive the<br />

same high standard of personalized service and the same top-quality presentation on every occasion.<br />

What sets New York City apart as such a competitive market in exhibition?<br />

New York City moviegoers are some of the most diverse, discerning, and avid<br />

film enthusiasts in the world, which creates a vibrant, exciting, and immersive<br />

market of which we are proud to be a part, with our brand new Chelsea<br />

Cinemas offering luxury reserved seating in all nine screens, brand-new<br />

lobbies and concessions stands, and Jack & Harry’s Gourmet Flavored<br />

Popcorn, made fresh daily on premises.<br />

You’ve bridged that gap between production and<br />

exhibition, one that not many people in the industry<br />

have been able to do. What drew you to the production<br />

side of the business?<br />

It was primarily the allure of the creative process and the<br />

unique opportunity to create the product that we then deliver<br />

in our cinemas that drew me to the production end of the<br />

business.<br />

What are your thoughts on the current state of the<br />

exhibition business?<br />

Like any business, we are constantly changing and evolving.<br />

Recent improvements in the physical plants of our cinemas,<br />

such as our top-to-bottom renovation of our Chelsea Cinemas,<br />

have demonstrated conclusively that the moviegoing public<br />

responds positively and enthusiastically every time we raise the<br />

bar and offer new amenities that help keep cinemas at the top of<br />

the list of value-oriented out-of-home entertainment venues. It’s an<br />

exciting time to be an exhibitor, and we look forward to a robust future<br />

as we enter our 116th year in the industry.<br />

Finally, what are you looking forward to at ShowEast <strong>2015</strong>?<br />

ShowEast is a great opportunity to keep up on current industry trends,<br />

see upcoming films, and reconnect with friends and colleagues old and new.<br />

I’m looking forward to all of it. n<br />

50 BoxOffice ® Pro OCTOBER <strong>2015</strong>


AL SHAPIRO DISTINGUISHED SERVICE AWARD<br />

MarkChristiansen<br />

EXECUTIVE VP OF WORLDWIDE OPERATIONS, PARAMOUNT PICTURES<br />

Your father was a drive-in theater manager and you basically grew up at the movies; is there one<br />

memory that stands out?<br />

Growing up at a drive-in theater left me with many memories. We had a car speaker in our living room<br />

and windows that looked out at the screen. There was the occasional movie my dad would tell us not<br />

to watch, and of course those were the ones we watched the closest! The snack bar served lots of<br />

different kinds of food, and if it got really busy, my dad would call me down to make pizzas.<br />

That was huge fun for a six-year-old. And let’s not forget the machine that made wax skulls!<br />

How has the recent upswing in international box office receipts changed<br />

the nature of your current role?<br />

Dubbing, as opposed to subtitling, has become much more prevalent. It’s more<br />

expensive and time consuming, but the box office returns are better. The time between<br />

finishing a movie and foreign-language release has also shortened to nearly nothing.<br />

We have had to streamline our localization process to accommodate the changes.<br />

Overall, it has made us a much more integrated and efficient group.<br />

Can you tell us a bit more about your connection with the Will Rogers<br />

Motion Picture Pioneers Foundation and its Brave Beginnings program?<br />

I have been involved with WRMPP for just about as long as I have been in the<br />

business. The charity has a long history of assisting members of our industry with<br />

financial and health challenges, but it has also been a leader in breathing-related<br />

endeavors. The most fragile of the breathing challenged are premature infants. Many<br />

hospitals are not equipped with the latest technology, machines that can mean the<br />

difference between life and death. We are servicing as many hospitals as we can, but the<br />

need far outstrips our resources. It’s great to see what a difference we can make, but we<br />

would love to do more.<br />

What are your thoughts on the current state of the exhibition business, both in<br />

the U.S. and in international markets?<br />

Exhibition is making all the right moves. Big screens, bright<br />

images, great sound, comfortable seating, and new food and<br />

beverage options make moviegoing a great experience.<br />

There has been explosive growth in international<br />

markets, but domestic exhibitors have not been<br />

sitting idle. I am bullish on the future of our<br />

business.<br />

Finally, what are you looking<br />

forward to at ShowEast <strong>2015</strong>?<br />

ShowEast is a great place to catch up<br />

with industry friends and to see what’s<br />

coming up. I enjoy the product presentations<br />

and screenings. n<br />

from photo by Ryan Miller/Capture Imaging<br />

52 BoxOffice ® Pro OCTOBER <strong>2015</strong>


INTERNATIONAL EXHIBITOR OF THE YEAR<br />

MarkWalukevich<br />

SENIOR VICE PRESIDENT FILM AND EVENT CINEMA, NATIONAL AMUSEMENTS<br />

You began your career with National Amusements in 1980 with roles in advertising and film<br />

booking. What are some of the lessons you took away from your early days in the business?<br />

Working under Sumner Redstone, I quickly learned that the devil was in the details. I also learned,<br />

through hard experience, that if you didn’t know the answer to a question, you didn’t speculate—<br />

rather, you worked diligently to find the correct solution. The first lesson helped me to achieve<br />

a deeper understanding of the business, while the latter set the stage for a lot of listening and<br />

hard work to continue to grow professionally throughout the years.<br />

You played an integral part in the international expansion of National<br />

Amusements. What did you find to be the most challenging part of that<br />

experience?<br />

Entering the U.K. over a quarter century ago was an adventure. But the language and<br />

the culture held more similarities than differences. However, Brazil, Russia, Argentina,<br />

and Chile were a different matter. Each country offered its own unique challenges. Understanding<br />

the many differences requires time and patience. The ability and willingness<br />

to take risks that are significantly outside of your comfort zone in order to maximize the<br />

overall business is the biggest challenge that we face. Sometimes, to steal a quote, one plus<br />

one actually equals three.<br />

You’ve become very involved in event cinema; what role do you see event<br />

cinema playing in the coming years?<br />

Alternative content has been available for many years. However, its transition into event<br />

cinema was an intended byproduct of the digital revolution. Whether it be operas or ballets, concerts<br />

or sporting events, the loyal event cinema audiences have elevated our business and<br />

helped to change our movie theaters into total entertainment complexes. Event<br />

cinema has attracted people who did not historically patronize a movie theater,<br />

giving us the ability to cross-market relevant studio content. Event<br />

cinema is yet another example of the constantly changing nature of our<br />

business, and we expect it to continue to grow through the coming years.<br />

What are your thoughts on the current state of the exhibition<br />

business, both here in the U.S. and abroad?<br />

Working both internationally and domestically has provided me with<br />

an atypical perspective. In the U.S., the business is mature, and business<br />

practices have been firmly established. On the international side, the<br />

business continues to evolve, with each country offering its own unique<br />

cultural and business challenges. Applying lessons from one part of the<br />

business to the other can provide great benefit, but you must constantly<br />

be aware of the differences of the two sectors.<br />

Years ago, both distribution and exhibition recognized that the international<br />

markets represented the future growth of the industry. Many of<br />

the individual trailblazers in international went on to become significant<br />

global leaders on both sides of the business.<br />

Finally, what are you looking forward to at ShowEast <strong>2015</strong>?<br />

I love the energy that ShowEast creates and the opportunity to spend<br />

time with colleagues who are also your friends. This year, in particular,<br />

having my family with me to accept and enjoy the award will make it a<br />

wonderful and memorable week. n<br />

54 BoxOffice ® Pro OCTOBER <strong>2015</strong>


© <strong>2015</strong> BY PARAMOUNT PICTURES. ALL RIGHTS RESERVED.


C. CRETORS & COMPANY<br />

The Double Feature, a combination popcorn popper and caramel coater in one unit<br />

(patent pending) can save money and space by buying just one machine to produce<br />

excellent caramel corn. The Double Feature has a 12-ounce capacity that<br />

produces up to 12.5 pounds of coated popcorn per hour. Users simply pop<br />

a batch of popcorn, dump it from the kettle, cook a caramel mixture in the<br />

kettle, then put the popcorn back into the kettle with the heated caramel for<br />

coating. The unit plugs into a standard electrical outlet and the kettle is made<br />

of stainless steel for easy cleaning. The Double Feature is an excellent entry-level<br />

machine that can produce caramel corn nearly anywhere.<br />

CADDY<br />

The new Caddy Concession<br />

Table III is an affordable and<br />

portable concession-table solution.<br />

It features an effective swivel<br />

that works with luxury recliner<br />

seating and includes a<br />

built-in cell phone holder.<br />

That table’s deep side walls<br />

help secure food concessions<br />

and containers. The table is<br />

available in five riser heights (2, 3, 4,<br />

5,″and 6 inches) and offers custom inserts<br />

to securely fit various recliner cup holders, available in any color.<br />

CINEMA EQUIPMENT & SUPPLIES<br />

Cielo, a Cinema Equipment and Supplies product, streamlines theater operations and reduces lost<br />

revenue by monitoring cinema equipment and delivering proactive alerts to the exhibitor’s mobile<br />

device. Cielo reveals additional potential revenue streams and savings opportunities via instant<br />

reports on content play (trailers, advertisements, pre-show time) and operations. With Cielo and<br />

Cielo Technical Support, exhibitors are able to focus less on the status of their equipment and<br />

more on delivering an exceptional customer experience. Get Cielo for your cinema at ShowEast<br />

booth 600 (cielocinema.com).<br />

56 BoxOffice ® Pro OCTOBER <strong>2015</strong>


CINEMECCANICA<br />

Cinecloud Lux is a laser light source adaptable to any DLP digital projector, new or already installed.<br />

From 19.000 up to 57.500 lumens per single projector and up to 110.000 lumens with dual<br />

projectors, it is compatible with screens up to 50 meters (164 feet) wide. Offering 3D projection at<br />

full 14fL brightness, it also offers a reduction of power consumption up to 50 percent and elimination<br />

of running costs (maintenance and lamp replacement). It is fully controlled by touch screen<br />

and remotely over Internet.<br />

CINETRANSFORMER<br />

Cinetransformer owns and operates a fleet of 26 (and growing) Cinetransformer units (above)<br />

worldwide, responsible for experiential mobile marketing tours for many of the world’s most<br />

famous brands. The company’s clients recognize Cinetransformer to be an affordable,<br />

exciting, and highly effective marketing solution—recognition reflected in a history<br />

of successful campaigns and engaged audiences around the world.<br />

D-BOX TECHNOLOGIES<br />

D-BOX announces its new D-BOX Cinema Luxury Recliner.<br />

This incredibly comfortable motion-enabled chair<br />

offers the trendy reclining feature. Exhibitors who<br />

want to raise their customer’s moviegoing experience<br />

to new heights and/or create an added-value<br />

V.I.P. section can now offer the benefits of a<br />

reclining cinema chair and the award-winning<br />

D-BOX experience. Get more information on the<br />

D-BOX Cinema Luxury Recliner at info@d-box.<br />

com and change your customer’s movie-watching<br />

experience forever.<br />

58 BoxOffice ® Pro OCTOBER <strong>2015</strong>


Accessibility Solutions<br />

for the Hearing and Visually Impaired<br />

CCR-100<br />

CCH-100<br />

IRC-28C<br />

CCH-100<br />

Power supply<br />

IRH-280<br />

USL, Inc. provides a unified solution to meeting all your<br />

accessibility requirements with an Infrared system<br />

designed to fill a lifetime void... intelligible, clear sound.<br />

The Closed Captioning System is designed to transmit hearing<br />

impaired (HI) audio, visually impaired narrative (VI-N), and closed<br />

captions into an auditorium using standard infrared (IR) technology.<br />

Two types of display units are available for the hearing impaired: The<br />

“Seat Mount” display that fits in the armrest or the “Eyewear/glasses”.<br />

Innovative Cinema Solutions<br />

181 Bonetti Drive, San Luis Obispo, CA 93401-7397 USA - (Ph) +1 805.549.0161 - (Fax) +1 805.549.0163 - www.uslinc.com


DOLBY<br />

DOLBY INTEGRATED MEDIA SERVER IMS2000<br />

The Dolby Integrated Media Server IMS2000 (above) is a single-board solution that delivers<br />

faster ingest speeds, simplifying operations to save you time and money. Combining Dolby and<br />

Doremi technologies, the IMS2000 offers cost-effective reliability proven on over 80,000 screens<br />

worldwide, plus the flexibility you need for today’s cinemas. The IMS2000 is the next-generation<br />

offering in Dolby’s Integrated Media Server line of products. It continues the trend of providing onboard<br />

RAID storage, server control, and a DCI-compliant media block in a compact form enabling<br />

it to fit in a DLP Series 2 projector. User control is via web-based UI, allowing access from anywhere<br />

on the theater network, with full compatibility with Dolby’s TMS and any third-party TMS<br />

that supports Dolby products.<br />

DOLBY ATMOS CINEMA PROCESSOR CP850 PRODUCT LINE<br />

The Dolby Atmos Cinema Processor CP850 product line offers you a choice of advanced digital<br />

cinema audio solutions to fit your business model. Whether you’re ready to equip your cinema for<br />

an immersive Dolby Atmos audio experience now or prefer a flexible processor that you can upgrade<br />

in the future to deliver a full Dolby Atmos<br />

experience, we have a Dolby CP850 processor<br />

that’s ideal for your needs. The CP850 Base will<br />

play back traditional Dolby Surround 7.1 and 5.1<br />

formats, as well as render select Dolby Atmos<br />

titles to a Dolby Surround 7.1 configuration. The<br />

CP850 Base includes the same advanced equalization and other audio features as the full Dolby<br />

Atmos Cinema Processor CP850. The CP850 Base does not require Dolby Commissioning Service.<br />

Dolby Atmos marketing support is exclusive to theaters with the full Dolby Atmos Cinema Processor<br />

CP850.<br />

DOLBY THEATRE MANAGEMENT SYSTEM<br />

The Dolby Theatre Management System<br />

(TMS) combines features from both Dolby’s<br />

and Doremi’s previous TMS versions to offer a<br />

versatile and robust solution. The Dolby TMS is<br />

a software solution that provides a comprehensive<br />

and intuitive user interface for the management<br />

of content for any multiplex configuration<br />

from one to 32 screens. The Dolby TMS also<br />

features an open gateway for ticketing/point of<br />

sale (POS) and connection to electronic delivery<br />

of media through industry partners.<br />

60 BoxOffice ® Pro OCTOBER <strong>2015</strong>


DOLPHIN SEATING<br />

Only Dolphin Seating has the patented Easy Clean steel frame recliner<br />

footrest mechanism to make cleaning under recliners<br />

truly easier. It’s available on electric and manual models, along<br />

with an optional rubber footrest to help avoid damage to the<br />

footrest by high-heel shoes. Dolphin Seating recliners not only<br />

have the best price and best factory warranty, but they are<br />

built to be a comfortable, good-looking commercial cinema<br />

application recliner. See their full line of seating and contact info<br />

at www.dolphinseating.com.<br />

IRWIN SEATING COMPANY<br />

Irwin Seating Company introduces the<br />

ever-evolving Spectrum Recliner Series.<br />

Spectrum features a full line of interchangeable<br />

components that allow<br />

clients to specify a premium recliner<br />

chair that fits their specific design<br />

criteria. The Spectrum Recliner is designed<br />

intelligently for easy cleaning<br />

and maintenance and with the durability<br />

that you’ve come to expect<br />

from Irwin Seating. Stop by booth 515<br />

at ShowEast for additional information<br />

or call (866) 464-7946.<br />

J&J SNACK FOODS<br />

OREO Churros are now available in a convenient “grab and go” format. J&J Snack Foods adds two<br />

new creme-filled OREO Churros varieties, appealing to both “dippers” and “grippers.” The new<br />

line extensions include a 10-inch regular creme-filled<br />

OREO Churro and creme-filled OREO Churro<br />

Bites, both made from real OREO Cookie<br />

pieces with creme filling inside. The<br />

original OREO Churros, introduced in<br />

November 2014 and made for dipping<br />

into individual OREO creme<br />

dip cups, continue to be available<br />

in three varieties: Traditional Churros,<br />

Double-Twisted, and Bites.<br />

62 BoxOffice ® Pro OCTOBER <strong>2015</strong>


CONGRATULATIONS<br />

ShowEast Award Winners <strong>2015</strong><br />

RENTRAK’S LATIN AMERICAN BOX OFFICE<br />

ACHIEVEMENT AWARD<br />

Universal Pictures International for “FURIOUS 7”<br />

INTERNATIONAL EXHIBITOR OF THE YEAR<br />

Mark Walukevich, National Amusements<br />

INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />

Pedro Rodriguez, President & CEO, IDC<br />

(International Distribution Company, LLC)<br />

INTERNATIONAL STAR OF THE YEAR<br />

Martha Higareda<br />

BINGHAM RAY SPIRIT AWARD<br />

Ted Mundorff, Landmark Theatres<br />

AL SHAPIRO DISTINGUISHED SERVICE AWARD<br />

Mark Christiansen, Paramount Pictures<br />

SALAH M. HASSANEIN HUMANITARIAN AWARD<br />

Charley Moss, Bow Tie Cinemas<br />

SHOW “E” AWARD<br />

Marcus Theatres<br />

Accepted by Greg Marcus<br />

SHOWEAST <strong>2015</strong> HALL OF FAME<br />

Jack Loeks* Hank Lightstone<br />

Ken Higgins Ellen Cotter<br />

Richie Fay Kurt Hall<br />

Jimmy Spitz *posthumously<br />

WE ALSO CONGRATULATE THE<br />

WOMEN IN EXHIBITION & DISTRIBUTION<br />

Felicia Cashin, Vice President, USL, Inc.<br />

Allison Jernigan, Director of Business Development, Cinemark<br />

Tish Hardric, National Sales Manager - Theatre Division, Great Western<br />

Barbara Twist, Managing Director, Art House Convergence<br />

Kristin Tedesco, Cinema Marketing Manager, Dolby Labs<br />

Kelly Nash, Marketing & Creative Director, Goodrich Quality Theaters<br />

Carole Malek, VP Theatre Support Services, Regal Entertainment Group<br />

Alice Rogers, VP Operations Excellence, AMC Theatres<br />

Juliet Conroy, Director Materials Logistics, Paramount Pictures<br />

Crystal Trawick, Marketing Project Manager at Carmike Cinemas<br />

800-767-1724 | Fax 515-243-6664<br />

300 Walnut Street, Suite 200 | Des Moines, IA 50309-2262<br />

www.reynolds-reynolds.com | s.w.reynolds@reynolds-reynolds.com


MTI PRODUCTS<br />

The new AutoFilter oil filtration system is and easyto-use<br />

and effective solution: simply place AutoFilter<br />

in your oil pot and press Start. Because AutoFilter<br />

works within your oil pots, you no longer have to<br />

transfer oil to an external filtering unit, saving you time<br />

and reducing potential for kitchen accidents. AutoFilter<br />

automatically filters fry oil through a 96-layer fine<br />

paper microfilter, removing any suspended sediment<br />

and oil contaminants including carbon, the main factors<br />

in food discoloration, bad-tasting food, and<br />

the breakdown of oil. By removing them each day<br />

you can double the life of your frying oil, saving<br />

you money, time, and waste. On average, users see<br />

35–50% longer oil life with AutoFilter.<br />

NEC<br />

NC900C<br />

Designed for theaters with small screens, NEC’s NC900C DLP<br />

cinema projector delivers an enhanced theater experience with pristine images.<br />

With its S2K chip set from Texas Instruments, the NC900C is the most compact 2K DCI-certified<br />

digital cinema projector on the market.<br />

NC1100L<br />

NEC’s NC1100L DLP cinema projector was the first DCI-certified<br />

projector with the laser-light source built in. Unsurpassed<br />

reliability, maintenance-free operation, and approximately<br />

20,000 hours of lifetime result in an overall lower total cost of<br />

ownership.<br />

NC1201L<br />

Designed for theaters with screens up to 39.4 feet, NEC’s NC1201L DLP laser<br />

cinema projector delivers an enhanced theater experience while offering the reliability of a laser<br />

light engine. The Integrated Media Server (IMS) NP-90MS02 offers a trouble-free one-stop solution<br />

with a 2TB RAID5 storage system, HFR capabilities, and USB 3.0 for faster upload times.<br />

OMNITERM<br />

Omniterm is releasing the latest version of its PA-DSS Payment Server application, which<br />

includes support for the US EMV card-processing requirement. Omniterm’s<br />

Payment Server product is its primary application related to<br />

the acceptance of debit and credit cards and provides users with a secure<br />

“out-of-scope” solution. Omniterm offers years of experience, having<br />

implemented EMV environments across Canada and throughout the<br />

U.K. Partnering with Datacap Systems and Verifone’s VX 805 PinPad,<br />

the EMV-ready solution will offer the benefits of out-of-scope environment<br />

plus NFC technology, which will enable contactless payments for<br />

a quicker throughput.<br />

64 BoxOffice ® Pro OCTOBER <strong>2015</strong>


ROYAL PAPER<br />

QSC<br />

The new SB-2180 subwoofer from QSC<br />

is a dual 18-inch loudspeaker intended<br />

for all cinema applications. Each<br />

18-inch driver is loaded into its own<br />

internal chamber. An ingenious folded<br />

port design minimizes cabinet depth<br />

yet still provides full port volume.<br />

This port design also acts as internal<br />

bracing, creating a stiffer, less resonant<br />

cabinet. All of this allows the enclosure<br />

to be at least 20 percent thinner than<br />

any other 2x18 subwoofer you can buy,<br />

which increases shipping efficiency<br />

and reduces freight costs. Visit QSC at<br />

booth 419 at ShowEast.<br />

The Dragnet Auditorium Broom (right) is a specifically designed<br />

broom to efficiently sweep auditorium floors.<br />

Carefully measured and curved to prevent any<br />

trash from escaping its path.<br />

Everything, But the Key...<br />

New & Used Digital Projectors<br />

Turn Key Packages To Get Your Theater Started<br />

Guaranteed Lowest Prices<br />

100% Customer Satisfaction Guarantee<br />

Stetson Snell<br />

stetsonsnell@enparaudio.com<br />

Office: 505-615-2913<br />

Fax: 575-578-4820<br />

“Quality is to a product, what character is to a man.” - Steve Lentz<br />

66 BoxOffice ® Pro OCTOBER <strong>2015</strong>


SCA<br />

The Tork Foodservice<br />

Wet Wipe System offers<br />

an easy clean within<br />

reach. Arm your staff<br />

with the Tork Foodservice<br />

Wet Wipe System<br />

to clean and sanitize<br />

counters on-the-go. For<br />

a free trial visit torkusa.<br />

com/CleanwithinReach.<br />

SENSIBLE CINEMA SOFTWARE<br />

Sensible Cinema Software releases its 4.1 version on September 28, <strong>2015</strong>, to<br />

include DataCap integrated PCI-DSS 3.0 compliant dsiEMVUS “out of scope”<br />

credit card processing through its relationship with Mercury Payment Systems.<br />

Payments are 100 percent end-to-end encrypted via swipe, EMV chip read,<br />

keyed or contactless, including support for ApplePay and Google Wallet. Get<br />

peace of mind through the latest technologies and secure devices available at<br />

sensiblecinema.com.<br />

68 BoxOffice ® Pro OCTOBER <strong>2015</strong>


SLS AUDIO<br />

The SLS Audio CS6600 Cinema Series Ribbon Line Array<br />

(right) provides superior dynamic range, ultra-clean<br />

high frequency response, and even SPL throughout<br />

the entire venue. Because of its modular design the<br />

CS6600 array can be tailored for any stadium-seating<br />

design making it the perfect choice for premium rooms<br />

where articulation and detail are of pinnacle importance.<br />

TELESCOPIC SEATING SYSTEMS<br />

Telescopic Seating Systems introduces its Clean<br />

Sweep System, seeking to revolutionize movie theater<br />

recliner seating cleaning. The Clean Sweep System is<br />

designed to cut down cleaning time and cost for luxury<br />

powered recliner seating by keeping the seats’ recliner<br />

mechanisms off the floor. This eliminates the nooks and<br />

crannies that trap and hold decaying food. TSS’ Clean<br />

Sweep System allows all recliners to be opened and<br />

closed simultaneously with the push of a button.<br />

Theatre Architects & Engineers<br />

ParadigmAE.com | 616•785•5656<br />

70 BoxOffice ® Pro OCTOBER <strong>2015</strong>


Felicia Cashin<br />

Juliet Conroy<br />

Barbara Dretzke<br />

Stacey Goldstein<br />

Tish Hardric<br />

Allison Jernlgan<br />

Carole Malek<br />

Kelly Nash<br />

Alice Rogers<br />

Kristin Tedesco<br />

Crystal Trawick<br />

Barbara Twist<br />

74<br />

74<br />

76<br />

78<br />

80<br />

82<br />

82<br />

83<br />

84<br />

85<br />

86<br />

87<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 73


WOMEN IN EXHIBITION & DISTRIBUTION<br />

Felicia Cashin<br />

Favorite movie?<br />

Oh dear, nothing innovative<br />

or cutting edge:<br />

Pretty Woman.<br />

Favorite snack?<br />

What else, popcorn, with<br />

real butter of course,<br />

and containers that don’t<br />

leak!<br />

FELICIA<br />

CASHIN<br />

Vice President<br />

USL<br />

What was your first<br />

job in the exhibition<br />

business?<br />

It was actually when<br />

I started working with<br />

Jack [Cashin, president]<br />

at USL, which was then<br />

called Ultra*Stereo<br />

Labs., Inc., although<br />

during my college years<br />

I worked for a capacitor<br />

company that had a very<br />

interesting view. The male owner of the company<br />

wanted women trained to be customer<br />

service representatives. I do mean trained. I<br />

knew a capacitor backwards and forwards. I<br />

could talk the talk. He felt that the purchasing<br />

agents talked to men all the time and<br />

they would enjoy conversing with a woman<br />

who knew what she was talking about. I<br />

guess you would call that a sexist attitude, but<br />

it worked. Although I had been raised in West<br />

Hollywood and went to Hollywood High, I never<br />

wanted to be an actress or work in Hollywood.<br />

What does your current role at USL involve?<br />

I’m vice president and oversee all of the administrative<br />

duties. We are a small company, so I need<br />

to be involved with every area. I have an excellent<br />

human resources lady who also oversees accounting<br />

and customer service. She has picked up most all of<br />

the duties I have done through the years. Like me,<br />

she jumps into every situation with both feet, ready<br />

to learn.<br />

Jack’s world is the R&D area. He does not want<br />

to be involved with the day-to-day activities but, if<br />

needed, his knowledge of this industry is amazing.<br />

ICTA Manufacturer of the Year Teddy Awards. I’m<br />

as proud of each one as if it was the first. Another<br />

proud moment was when we completed the move of<br />

our facilities from the Los Angeles area to San Luis<br />

Obispo. As people were getting settled into their new<br />

work environment, I walked around in awe that we<br />

had moved to such a large and lovely building. I’m<br />

proud of our staff and have been since I started here.<br />

We are like a big family in that we share each other’s<br />

joys and sadness.<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

For me, today is different than when I started.<br />

When I started going to the trade shows and ITEA<br />

meetings, there were very few woman in the management<br />

or sales ranks. You needed to prove your competence<br />

as a woman along with fitting in with the guys. I<br />

believe it is easier as a woman today, since there are so<br />

many more women in business and engineering. However,<br />

bottom line, it is still a “man’s world,” and you<br />

need to work a little harder to get the respect you want.<br />

Once achieved, it is great to feel part of the family.<br />

JULIET CONROY<br />

Director, Materials Logistics<br />

In-Theater Marketing,<br />

Domestic Distribution<br />

Paramount Pictures<br />

Would you share with us one<br />

(or more) of your proudest<br />

professional achievements<br />

in the industry?<br />

My background before<br />

USL was customer service,<br />

and when I started<br />

working for Jack I could<br />

see we were in desperate<br />

need of CS. My proudest<br />

moment was when USL<br />

was awarded its first ICTA<br />

Teddy Award. It came as a<br />

complete surprise to me, and<br />

knowing that our peers voted<br />

for us made it very special. We<br />

have gone on to win a total of six<br />

Juliet Conroy<br />

Favorite movie?<br />

My all-time feel-good<br />

movie is The Sound<br />

of Music, which I have<br />

watched more times than<br />

I can count. I loved it as<br />

a child, and now my kids<br />

love it as well.<br />

Favorite snack?<br />

Nicely salted popcorn, no<br />

butter, and a Diet Coke.<br />

The sweetness of the Diet<br />

Coke quenching the salty<br />

popcorn is the best!<br />

What was your first job in<br />

the exhibition business?<br />

My first job out of<br />

college was as an executive<br />

assistant at MGM/UA<br />

Distribution Company<br />

working for Mark<br />

Christiansen, this year’s Al<br />

Shapiro Distinguished Service<br />

Award Honoree. There,<br />

I received a great overview<br />

of the studio environment and<br />

how the operations area of the<br />

distribution business unit functions.<br />

74 BoxOffice ® Pro OCTOBER <strong>2015</strong>


WOMEN IN EXHIBITION & DISTRIBUTION<br />

BarbaraDretzke<br />

Favorite movie?<br />

When I was at film school<br />

in New York, I was one of<br />

maybe 10 women there.<br />

I may be exaggerating<br />

a little, but my running<br />

joke was that all the guys<br />

were there because of<br />

Star Wars and I was there<br />

because of Yentl. Truth<br />

was, I was there because<br />

of all movies; however I<br />

was particularly inspired<br />

by Spielberg—Close Encounters,<br />

Raiders of the<br />

Lost Ark, and especially<br />

E.T. It was the first movie<br />

that made me shed a<br />

tear in the theater and<br />

wonder about our place<br />

in the universe. While I’ve<br />

had other favorites along<br />

the way—Ferris Bueller,<br />

Sixteen Candles (and, yes<br />

even Dune, Mars Attacks,<br />

and Joe Dirt!), I keep<br />

going back to E.T.—that<br />

one special film that first<br />

inspired me to make the<br />

film business my career.<br />

Favorite snack?<br />

I’ll admit it: popcorn with<br />

butter. Growing up I used<br />

to make (excuse me, ask<br />

politely) the concessions<br />

staff to fill the bag<br />

halfway with popcorn,<br />

then add butter, then fill<br />

it up all the way, then<br />

add more butter on top.<br />

I’m not quite as addicted<br />

these days, but I still<br />

have my fix when I can.<br />

So, please … no buttershaming,<br />

people!<br />

The job also exposed me to in-theater marketing, determining<br />

the direction in which I wanted to pursue<br />

my career.<br />

What does your current role at Paramount<br />

involve?<br />

I manage the budgets and logistics for domestic<br />

in-theater marketing materials, which includes print,<br />

A/V, and specialty projects. Once a movie creative<br />

is locked and finished, I work closely with various<br />

internal marketing groups and our vendors to get<br />

the end product such as trailers, special content,<br />

standees, or collector giveaways into theaters. I am<br />

fortunate to be involved in a wide array of marketing<br />

initiatives and to work closely with so many other<br />

departments, exhibitor partners, and creative and<br />

technology leaders in our business.<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

Being attentive and responsive to the ever-changing<br />

marketing landscape and having a customer-service-oriented<br />

approach. In-theater marketing today<br />

is more competitive than ever, so being innovative,<br />

ahead of the curve, and able to change direction is<br />

also important.<br />

BARBARA DRETZKE<br />

Vice President, Exhibitor Relations<br />

The Weinstein Company<br />

What was your first job in the exhibition<br />

business?<br />

I have to start with the job that was actually<br />

“exhibition adjacent,” for this led to<br />

everything else for me. I was a project<br />

manager at an Internet design company<br />

that was building an intranet<br />

system for Warner Bros. Distribution<br />

at the time. After two<br />

years on that project, I went<br />

on to work for a number of<br />

other design houses, but I<br />

still kept in touch with my<br />

team back at WB. Years later,<br />

they asked me to return,<br />

and I ended up working for<br />

the exhibitor-services<br />

team for almost 10<br />

years. The experience<br />

I gained<br />

there has been<br />

invaluable,<br />

and the<br />

people I<br />

worked<br />

with are<br />

some of<br />

the best<br />

in the business. They gave me my start and helped<br />

propel me to where I am today.<br />

What does your current role at TWC involve?<br />

As head of The Weinstein Company’s exhibitor-relations<br />

team, it is apparent to me that one of<br />

the many strengths of our company is the ability<br />

of each of us to wear many hats. Everyone knows<br />

that primarily this job is about negotiating trailer<br />

placement and handling in-theater marketing. However,<br />

I’ve had the opportunity to be so much more<br />

hands-on with our marketing, publicity and creative<br />

teams, enabling me to have direct input on many<br />

social media and promotional campaigns for our<br />

films while in this role. This is a place where good<br />

ideas are encouraged to be vocalized and are allowed<br />

to flourish. Supported by Jen Brown, and directed by<br />

Erik Lomis and Laurent Ouaknine, I continue to be<br />

challenged to be my very best.<br />

Could you share with us one (or more) of<br />

your proudest professional achievements in<br />

our industry?<br />

Besides being thrilled to be hired at TWC, some<br />

of my proudest moments have been speaking at our<br />

many industry conventions. As some of you reading<br />

this may know, I love to sing. And being on stage (like<br />

at one of Variety’s karaoke charity mixers!) may seem<br />

like it comes easy to me now. But a long time ago I<br />

had to battle stage fright just like “another” famous<br />

Barbra has had to do. Being able to parlay that skill<br />

into public speaking is something that makes me<br />

proud and exhilarated at the same time. I love this<br />

business we’re in, and getting the opportunity to speak<br />

to a crowd that shares the same enthusiasm is a great<br />

way to connect and communicate the excitement you<br />

have for the films you are presenting.<br />

What are some of the most important traits<br />

to have in order to succeed in this role?<br />

Integrity, respect for others, and being a good<br />

listener are key in this business, and, as we all know,<br />

in life as well. I see my job as a delicate dance<br />

between setting expectations and getting what you<br />

expect. I’ve learned that knowing when to stand<br />

firm and when to pick your battles goes a long way.<br />

A wise woman once joked that negotiating trailer<br />

placement is like being in Groundhog Day. While it<br />

may feel like we’re doing the same thing week after<br />

week, at the heart of it all it’s about the relationships<br />

you create along the way. I like to say that I was<br />

born with a telephone cord, not an umbilical cord!<br />

On a good day it’s like working with family that<br />

you care about, and on a bad day it can be as petty<br />

as high school. But no matter what, I think we can<br />

all agree it’s all about the people and the many wonderful<br />

connections we develop over the years. And<br />

while we may not be curing any diseases, it makes<br />

me happy to know that we all play an important<br />

role in bringing the magic of movies to the world.<br />

76 BoxOffice ® Pro OCTOBER <strong>2015</strong>


WOMEN IN EXHIBITION & DISTRIBUTION<br />

STACEY<br />

GOLDSTEIN<br />

Vice President, In-Theatre Marketing<br />

Paramount Pictures<br />

What was your first job in the exhibition business?<br />

More than 15 years ago, I started as an intern in the exhibitor-services department<br />

at Paramount Pictures. I applied for an intern position with the finance<br />

department but serendipitously received a call from Mark Mulcahy. Mark, the<br />

consummate salesman, pitched the summer internship to me as the ultimate<br />

summer job. With no prior knowledge about<br />

the exhibition business, I took a leap of<br />

faith and haven’t looked back.<br />

What does your current<br />

role at Paramount<br />

involve?<br />

I am fortunate to be in<br />

a role that gives me a lot of<br />

flexibility to get involved<br />

with so many aspects of our<br />

department. I work closely<br />

with Patricia Gonzalez on<br />

national and partner-specific<br />

promotions and the entire<br />

team on custom-circuit promotions.<br />

I also have the privilege to<br />

work with a variety of groups within<br />

StaceyGoldstein<br />

Favorite movie?<br />

It’s hard to pick one favorite<br />

movie, but I love a great<br />

chick flick, particularly My Best<br />

Friend’s Wedding, Sweet Home<br />

Alabama, The Devil Wears Prada,<br />

and Notting Hill.<br />

Favorite Snack?<br />

Popcorn! Even though I never<br />

officially worked in a movie theater,<br />

I have become an honorary<br />

popper, and I’ve learned how to<br />

make a mean batch of corn.<br />

thank you,<br />

alice<br />

You help make our<br />

theatres amazing for<br />

our guests!<br />

guest guru<br />

©<strong>2015</strong> AMC<br />

78 BoxOffice ® Pro OCTOBER <strong>2015</strong>


WOMEN IN EXHIBITION & DISTRIBUTION<br />

Paramount, from creative marketing and publicity to<br />

home entertainment and the finance department.<br />

Would you share with us one (or more) of<br />

your proudest professional achievements in<br />

the industry?<br />

I have been lucky to work with some of the most<br />

talented professionals in our industry, and as a result I<br />

have been involved in the most innovative and creative<br />

marketing initiatives. Several of my most memorable<br />

achievements have been our interactive ShoWest and<br />

ShowEast booths: the SpongeBob SquarePants carnival<br />

that featured games and a live fish tank, the Nacho<br />

Libre wrestling ring, and the Transformers Sector 7<br />

mobile truck, which we took on the road for a<br />

cross-country theater tour. We were also one of<br />

the first studios to launch a SuperTicket and<br />

test specialized events. Additionally, it’s fun to<br />

work with our exhibition partners on creating<br />

new promotions such as our recent SMS<br />

scavenger hunt that launched in various cities<br />

across the country.<br />

What are some of the most important<br />

traits needed to succeed in your current<br />

role?<br />

I believe that hard work, tenacity, and the<br />

ability to multitask are vital to success.<br />

TISH HARDRIC<br />

National Sales Manager, Theater Division<br />

Great Western Co.<br />

What was your first job in the<br />

exhibition business?<br />

I started in the industry in 2002 as a<br />

customer service representative at Great<br />

Western Products.<br />

What does your current role at<br />

Great Western involve?<br />

Currently I am the national<br />

sales manager, theater division, at<br />

Great Western Products. My role<br />

involves establishing programs<br />

through distribution channels<br />

to maximize profits for thousands<br />

of screens nationwide,<br />

providing leadership and<br />

support for GW’s theater<br />

sales team, increasing<br />

company sales for<br />

the theater division<br />

of GWP, extending<br />

programs for theaters<br />

nationwide that<br />

embrace the products<br />

®<br />

stay calm. it’s not real<br />

tiger not included *<br />

the next evolution in<br />

IMM ERSIVE<br />

4 D C I N E M A<br />

MOTION • AIR BLAST • WATER BLAST • BACK POKER • SEAT POPPERS • SEAT RUMBLERS • LEG TICKLERS • NECK TICKLERS • FOG • STROBES • WIND • SCENT<br />

M X 4 D . C O M M E D I A M A T I O N . C O M<br />

80 BoxOffice ® Pro OCTOBER <strong>2015</strong>


NATO UPCOMING EVENTS<br />

<strong>2015</strong><br />

Oct. 7–8 / NATO General Membership and Board Meetings / Washington, DC<br />

Oct. 12–15 / ShowEast <strong>2015</strong> / Hollywood, FL<br />

Oct. 20–21 / TOI/Heartland NATO / Noblesville, IN<br />

Nov. 4–5 / NATO’s 3rd Annual Fall Summit / Los Angeles, CA<br />

2016<br />

Jan. 13 / NATO of CA/NV Board of Directors Meeting East / Los Angeles, CA<br />

Apr. 11–14 / CinemaCon 2016 / Las Vegas, NV<br />

May 10–11 / Mid-Atlantic NATO “Cinema Show & Tell” 2016 / Springfield, VA<br />

July 19–22 / The National Association of Concessionaires / Minneapolis, MN<br />

Sept. 14–16 / Geneva Convention 2016 / Lake Geneva, WI<br />

Sept. 27–29 / NATO General Membership and Board Meetings, and NATO<br />

Fall Summit / Los Angeles, CA<br />

2017<br />

Mar 27–30 / CinemaCon 2017 / Las Vegas, NV<br />

May 30–June 1 / ShowCanada 2017 / Banff, AB, Canada<br />

July 11–14 / National Association of Concessionaires / Scottsdale, AZ<br />

Sept. 12–14 / Geneva Convention 2017 / Lake Geneva, WI<br />

Sept. 26–28 / NATO General Membership and Board Meetings and NATO Fall<br />

Summit / Los Angeles, CA<br />

2018<br />

Apr. 23–26 / CinemaCon 2018 / Las Vegas, NV<br />

Sept. 25–27 / Geneva Convention 2018 / Lake Geneva, WI<br />

2019<br />

Apr. 1–4 / CinemaCon 2019 / Las Vegas, NV<br />

2020<br />

Mar. 30–Apr. 2 / CinemaCon 2020 / Las Vegas, NV<br />

2021<br />

Apr. 26–29 / CinemaCon 2021 / Las Vegas, NV<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 81


WOMEN IN EXHIBITION & DISTRIBUTION<br />

TishHardric<br />

Favorite movie?<br />

My favorite movie is the<br />

1994 American drama<br />

The Shawshank Redemption.<br />

Favorite snack?<br />

My favorite snack from<br />

the concessions stand is<br />

popcorn. Extra butter!<br />

and services of GWP, increasing sales through<br />

distribution partners, and nationwide travel in<br />

support of increasing theater sales.<br />

Would you share with us one (or<br />

more) of your proudest professional<br />

achievements in our industry?<br />

My proudest professional achievement<br />

in our industry is receiving the Krystal<br />

LaReese-Gaule award in 2014 and <strong>2015</strong> and<br />

being one of only seven individuals and the first<br />

woman to receive the prestigious double diamond<br />

pin from the National Association of Concessionaires<br />

(NAC).<br />

What are some of the most important traits<br />

needed to succeed in this role?<br />

Patience and perseverance.<br />

outdo themselves with diverse and brilliant content.<br />

I am extremely proud to work in the entertainment<br />

industry!<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

Flexibility, integrity, confidence, humility, organization,<br />

positive outlook, vision, poise.<br />

CAROLE MALEK<br />

Vice President, Theater Support Systems<br />

Regal Entertainment Group<br />

ALLISON JERNIGAN<br />

Director, Business Development<br />

Cinemark<br />

What was your first<br />

job in the exhibition<br />

business?<br />

I was first hired as<br />

administrative assistant<br />

to the VP of marketing<br />

at Cinemark right out of<br />

college, 16 years ago.<br />

AllisonJernigan<br />

Favorite movie?<br />

American Sniper, Sixteen<br />

Candles, Dirty Dancing,<br />

Urban Cowboy.<br />

Favorite snack?<br />

Sno-Caps mixed in with my<br />

popcorn!<br />

What does your<br />

current role at<br />

Cinemark involve?<br />

I oversee the business<br />

development team within<br />

our marketing department.<br />

We are responsible<br />

for ancillary revenue<br />

programs including<br />

gift cards, bulk tickets,<br />

meetings, screenings, private<br />

events, Cinemark’s<br />

Theatre Church program,<br />

in-theater advertising,<br />

e-commerce, and customer<br />

relations.<br />

Would you share with us one<br />

(or more) of your proudest<br />

professional achievements in our<br />

industry?<br />

Over my 16-plus years here at<br />

Cinemark, it has been exciting to<br />

witness the digital and technological<br />

advancements and the evolution of our<br />

business. Movies are a great escape, and<br />

our friends at the film studios continue to<br />

What was<br />

your first<br />

job in the<br />

exhibition<br />

business?<br />

My career<br />

started behind the<br />

concessions stand at<br />

United Artists Theatres. That<br />

Carole Malek<br />

Favorite movie?<br />

Top Gun.<br />

Favorite snack?<br />

Peanut M&Ms.<br />

experience sparked my interest in the movie exhibition<br />

business.<br />

What does your current role at Regal involve?<br />

As vice president of IT theater support services, I<br />

am responsible for several areas including our support<br />

center, applications specialists, and activities related<br />

to data collection. I am fortunate to have a great staff<br />

who work well together. Our support center is a 24/7<br />

operation and serves as a single point of contact for<br />

82 BoxOffice ® Pro OCTOBER <strong>2015</strong>


our theaters. Our support center team works closely<br />

with others to ensure systems run smoothly, from<br />

ticketing to promotions to the largest loyalty program<br />

in our industry.<br />

Would you share with us one (or more) of<br />

your proudest professional achievements in<br />

our industry?<br />

Looking back, I am proud of many things.<br />

Contributing to the opening of new theaters is always<br />

memorable, as was preparing for tentpole movie releases.<br />

I am very proud to be part of providing a memorable<br />

experience for moviegoers.<br />

More recently, implementing a new point-of-sale<br />

platform was both challenging and rewarding. An<br />

undertaking such as replacing POS systems isn’t easy,<br />

but the Regal team tackled it.<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

Having an open mind and being curious about the<br />

entire operation and its processes has been important.<br />

A strong understanding of all facets of our business<br />

enables effective communication. That said, a focus<br />

on the customer has been a constant throughout my<br />

career. Customer service was key when I was pouring<br />

soda and serving popcorn. Emphasis on customer<br />

service is in my DNA.<br />

KELLY NASH<br />

Marketing/Creative Director<br />

Goodrich Quality Theaters<br />

What was your first job in the<br />

exhibition business?<br />

My first job in exhibition started<br />

21 years ago with a summer job<br />

behind the concessions stand at the<br />

United Artists West Main theater<br />

in Kalamazoo, Michigan. Movies<br />

like Speed and Forrest Gump kept<br />

me busy popping popcorn and<br />

selling tickets. I thought it was just<br />

going to be a temporary summer<br />

and part-time job. I worked there<br />

for a year and then decided to work<br />

at a different theater just across the<br />

street, General Cinema Maple Hill<br />

3. I loved working at the cinema<br />

and eventually worked my way up<br />

to management, working there for<br />

a few years while pursuing my B.A.<br />

degree at Western Michigan University.<br />

In 1998, the small threescreen<br />

cinema eventually closed<br />

its doors because a small theater<br />

chain I hadn’t heard of, Goodrich<br />

simply<br />

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PCI's EcoSelect popcorn bags are 100%<br />

biodegradable and guaranteed leak-proof.<br />

Your guests will appreciate our exclusive heat<br />

sealed bottom bags that will prevent leaks on<br />

their clothes. You will appreciate not having<br />

to pay for dry cleaning bills.<br />

Can others guarantee that?<br />

Greener, Cleaner Packaging Concepts<br />

To find out more simply call 314-329-9700<br />

or email info@packagingconceptsinc.com<br />

www.packagingconceptsinc.com<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 83


WOMEN IN EXHIBITION & DISTRIBUTION<br />

Kelly Nash<br />

Favorite movie?<br />

American Beauty, The Jerk, and Grease.<br />

Favorite snack?<br />

A movie isn’t complete without popcorn. I like<br />

it with butter through the middle and on the<br />

top with white cheddar seasoning. The funny<br />

thing is I never liked popcorn until I started<br />

working at a theater (it’s usually the opposite,<br />

right?). You think you would get sick of the<br />

smell, but I learned to love it, probably because<br />

I would experiment with butter and seasonings.<br />

I remember working for United Artists in the<br />

mid-1990s and they had a Lawry Seasonings<br />

promotion. I would sprinkle that throughout the<br />

popcorn for a little kick!<br />

Alice Rogers<br />

Favorite movie?<br />

Indiana Jones and the Temple of<br />

Doom. It’s a great film and a positive<br />

emotional connection to me that represents<br />

a time and place, which was<br />

working as a theater staff member in<br />

the summer of 1984.<br />

Favorite snack?<br />

Hard to pick just one given our AMC<br />

Dine-In Theatres and expanded food<br />

menu. I love the grilled chicken quinoa<br />

bowl and the salty caramel milkshake.<br />

Quality Theaters, opened a brandnew<br />

10-screen theater, Kalamazoo<br />

10, in the next parking lot over<br />

from Maple Hill cinema.<br />

Little did I know I would<br />

work for Goodrich some<br />

day; I was so saddened<br />

we had to close! Since I<br />

loved working at a theater<br />

so much, I tried getting<br />

a management job at<br />

Kalamazoo 10, but they<br />

already had a complete<br />

management team. But,<br />

my Goodrich career started<br />

in 1998 when I was offered a<br />

management position at West<br />

Columbia 7, our Battle Creek,<br />

Michigan, theater about 20 miles away<br />

from Kalamazoo.<br />

What does your current role at Goodrich<br />

involve?<br />

I have been so lucky to have my hands in a few<br />

different roles here at Goodrich. I moved to Grand<br />

Rapids, Michigan, in 2002 to work at the head office<br />

as a film booker in the film department. I then made<br />

the transition to making graphic still ads and animated<br />

and video ads for our on-screen advertising clients<br />

until about 2008. From that time I was promoted to<br />

my current role and oversee all planning and implementation<br />

of marketing and promotions of movies,<br />

concessions, and company programs. I manage our<br />

team of four to ensure we get our messaging across to<br />

all channels that include in-theater promotion, website,<br />

e-newsletters, social media, Frequent Moviegoer Club<br />

(loyalty), on-screen, radio, and soon-to-be mobile<br />

app. Most recently I have been heavily focused on<br />

our loyalty club. I work<br />

collaboratively with<br />

other departments to present the best loyalty rewards<br />

and promotions to benefit our customers to ultimately<br />

increase attendance and revenue. Based on members’<br />

past transactions at our theater, we can send highly<br />

targeted e-mail campaigns of movies and concessions<br />

offers that interest a specific member, enticing them to<br />

visit us or spend more at the concessions stand.<br />

Would you share with us one (or more) of<br />

your proudest professional achievements in<br />

our industry?<br />

Aside from the honor of being one of BoxOffice’s<br />

key Women in Exhibition and Distribution this year, I<br />

am extremely proud of running a marketing department<br />

for a movie theater chain. Never in a million years<br />

did I think when I started working a summer job at a<br />

movie theater it would escalate into such a wonderful<br />

career. I absolutely love my “job” and the people that<br />

work here; we truly are a little family here at Goodrich.<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

Being a team player and providing clear communication<br />

across multiple departments is an important trait,<br />

especially for marketing. I am always talking with the<br />

concessions department about ideas and then have to<br />

connect with IT and operations to make sure the plan<br />

will work technically with our point of sale or in the field.<br />

Another important trait needed is to have a creative<br />

eye and know how to communicate an idea or<br />

promotion across a multitude of channels. This has to<br />

happen in the planning stages right away and, with social<br />

media being a huge medium of how we advertise,<br />

the concept has to work well in a status text, a short<br />

sentence, or even a hashtag, and then we can play off<br />

that for additional creative.<br />

ALICE ROGERS<br />

VP Operations Excellence<br />

AMC Theatres<br />

What was your first job in the<br />

exhibition business?<br />

When I started college, I was looking<br />

for a part-time job that would allow me the<br />

flexibility to attend school in the day and<br />

work at night. I applied at the AMC Puente<br />

6 in Southern California as a concessionist.<br />

At that time this was one of the coolest places<br />

to work, so I was thrilled when I got the job.<br />

What I didn’t realize until after I started<br />

was, given that I was 18 years old<br />

and didn’t need a work permit,<br />

I was scheduled to work the<br />

midnight shows every Friday<br />

and Saturday night. I’ve<br />

seen enough of the Rocky<br />

Horror Picture Show to<br />

last two lifetimes!<br />

84 BoxOffice ® Pro OCTOBER <strong>2015</strong>


What does your current role at AMC involve?<br />

I oversee three different areas within operations excellence.<br />

First and foremost, we measure guest satisfaction. We use<br />

top box office methodology to rate the overall guest<br />

experience. We also use this data to provide the<br />

company with key guest insights regarding company<br />

strategic initiatives. In addition, I oversee all<br />

the guest feedback channels, which allows us to<br />

analyze all guest feedback and look for areas<br />

of opportunity to improve the experience.<br />

Second, I oversee all field communications.<br />

In this function, field communications is the<br />

sole gatekeeper of all operational communications<br />

sent to the theaters.<br />

Field comm thoroughly<br />

vets all content, tone,<br />

and efficacy of each<br />

department message<br />

and oversees the<br />

timely release of<br />

information to<br />

ensure the theaters<br />

can effectively plan<br />

their business week.<br />

Lastly, I oversee our<br />

third-party advertising<br />

relationship with NCM<br />

and ScreenVision.<br />

Kristin Tedesco<br />

Favorite movie?<br />

Office Space, Amélie, The<br />

Big Lebowski.<br />

Favorite snack?<br />

Popcorn and Coke, every<br />

time!<br />

Would you share with us one (or more) of your proudest<br />

professional achievements in our industry?<br />

Gosh, AMC has been at the forefront of a lot of industry<br />

firsts. When I oversaw marketing, I introduced the industry’s<br />

first reloadable gift card. I also introduced the company’s<br />

first guest-satisfaction index.<br />

What are some of the most important skills<br />

needed to succeed in your current role?<br />

In all decisions, I always keep the guest top<br />

of mind. Ultimately, every decision we makes<br />

affects the guest either directly or indirectly.<br />

KRISTIN TEDESCO<br />

Cinema Marketing Manager<br />

Dolby Laboratories<br />

What was your first job in the<br />

exhibition business?<br />

Actually, this is my first job<br />

in exhibition! Dolby was bold<br />

enough to hire me four years<br />

ago directly out of the biotech<br />

industry. I had previously<br />

worked in the other “exhibition”<br />

industry—trade show<br />

marketing—and prior to<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 85


WOMEN IN EXHIBITION & DISTRIBUTION<br />

Crystal<br />

Trawick<br />

Favorite movie?<br />

As I mentioned earlier,<br />

I’ve been a passionate fan<br />

of movies most of my life.<br />

When I think of all the<br />

great films throughout a<br />

lifetime of moviegoing,<br />

it’s so difficult to give<br />

credit to just one. However,<br />

one film that seems<br />

to remain in my top five<br />

is The Usual Suspects for<br />

its incredible unpredictability.<br />

The Godfather I<br />

& II would also be in my<br />

top five.<br />

Favorite snack?<br />

Our fresh popcorn and a<br />

cold Coke, of course!<br />

that, software. The top three things I love most about<br />

this industry are: (1) the longevity of the people<br />

involved, many working with theaters since high<br />

school; (2) the joy I get out of working work with<br />

something that everyone loves and can relate to; and<br />

(3) the blissful union of art and technology to tell a<br />

great story.<br />

What does your current role at Dolby involve?<br />

I handle the marketing relationships for North,<br />

Central, and South America. I work directly with the<br />

corporate marketing staff at our partner cinemas, as well<br />

as theater managers, to help them increase their revenue<br />

by promoting Dolby technologies at their locations and<br />

as part of the movies they exhibit. With the help of my<br />

wonderful colleagues and partners, I develop, execute,<br />

and measure promotional campaigns, create and<br />

distribute in-theater materials, conduct market research,<br />

provide sales support, and plan and attend events.<br />

Would you share with us one (or more) of<br />

your proudest professional achievements in<br />

our industry?<br />

When we first launched Dolby Atmos in 2012,<br />

I arranged a Dolby Ambassador program for our<br />

partners. We sent Dolby staff out to the theaters<br />

for the opening weekend of Brave and other Dolby<br />

Atmos–mixed movies to perform live pre-show<br />

introductions to the technology. The ambassadors<br />

met and trained theater staff, delivered marketing<br />

materials, conducted moviegoer interviews, aided<br />

with market research, took photos, and reported<br />

back to us. We used these reports to help shape our<br />

future marketing plans. People had a lot of fun with<br />

it—theaters enjoyed the extra support, and moviegoers<br />

loved the introductions. Audiences would often<br />

clap and holler for the presenters and the Dolby<br />

Atmos trailers that followed. It provided Dolby staff<br />

an opportunity to get out in the field to represent<br />

the company and speak to end users. This was an<br />

exciting way for them to demonstrate their pride and<br />

passion for the Dolby brand.<br />

What are some of the most important traits<br />

needed to succeed in your current role?<br />

You must enjoy socializing, working with a variety<br />

of people, and traveling. Creativity, attention to detail,<br />

and the ability to execute projects on a short time<br />

frame are key. We also do a fair amount of market research<br />

and measurement, so analytics and presentation<br />

skills are also helpful.<br />

CRYSTAL TRAWICK<br />

Marketing Project Manager<br />

Carmike Cinemas<br />

What was your first job in the exhibition<br />

business?<br />

My career with Carmike Cinemas began in<br />

1998 when I accepted a summer opportunity at the<br />

Hollywood Connection, our family entertainment<br />

facility located in Columbus, Georgia. With my<br />

passion for movies and an abundance of curiosity<br />

about the business, it wasn’t long before I was in the<br />

projection-booth building, threading and breaking<br />

down film.<br />

What does your current role at Carmike<br />

involve?<br />

After 10 years in the operations side of our business<br />

followed by four years in film buying, I was presented<br />

at the end of 2012 with a unique opportunity to<br />

manage initiatives for our marketing department. I<br />

currently serve as a leader to our marketing team, who<br />

understands and is passionate in their efforts to impact<br />

the ever-evolving customer experience through focused<br />

programming and communications.<br />

Within my department we contribute marketing<br />

communications that impact our consumers, our<br />

86 BoxOffice ® Pro OCTOBER <strong>2015</strong>


managing directors, and our media relationships. In addition to<br />

communications, I manage program development and strategic<br />

planning for our digital platforms, consumer-information databases,<br />

special events, gift-card programs, Carmike Rewards,<br />

philanthropic outreach, and new-location media planning.<br />

Would you share with us one (or more) of your<br />

proudest professional achievements in our<br />

industry?<br />

This is difficult, because I’m unable to recall any<br />

accomplishment that that did not rest on the shoulders<br />

of my team members. If I had to mention anything that<br />

I’m most proud of, it would be the insight to select<br />

and develop strong team members who aid and<br />

lift me up to accomplish the great successes we<br />

celebrate.<br />

What are some of the most important<br />

traits needed to succeed in your current<br />

role?<br />

Working in an incredibly fast-paced industry,<br />

I think it’s extremely important in my role<br />

to cultivate an environment for vision, continued<br />

growth in leadership, and transparency<br />

through clear communications. However, at a<br />

very young age, I had a mentor who taught<br />

me that trust is irreplaceable. Therefore, in<br />

any role, my hardwired trait is honesty.<br />

BARBARA TWIST<br />

Managing Director<br />

Art House Convergence<br />

What was your first job in the<br />

exhibition business?<br />

My first job in exhibition was<br />

working for the Art House Convergence!<br />

I was at a meeting at the<br />

Michigan Theater (home base for the<br />

Art House Convergence), and my<br />

boss, Russ Collins, asked if anyone<br />

there was going to be around<br />

town in Ann Arbor for the<br />

summer. I was the only one<br />

to raise my hand, and he<br />

asked if I wanted a job.<br />

Now, three years later, I<br />

have transitioned from<br />

assisting with our annual<br />

conference to managing<br />

our year-round organization,<br />

which includes<br />

the conference, regional<br />

seminars, and other<br />

professional development<br />

and industry resources.<br />

A great twist of fate.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 87


WOMEN IN EXHIBITION & DISTRIBUTION<br />

Barbara Twist<br />

Favorite movie?<br />

My favorite film currently<br />

is Imperial Dreams. It is an<br />

incredibly powerful film by<br />

Malik Vitthal and played the<br />

2014 Sundance Film Festival. It<br />

has not yet been released, so<br />

I encourage everyone to keep<br />

an eye on it and check it out<br />

when it comes to your local<br />

independent theater.<br />

Favorite snack?<br />

I love mixing Buncha Crunch<br />

with popcorn—the sweet and<br />

salty mix is a definite winner.<br />

What do your current roles at<br />

the Michigan Theater and AHC<br />

involve?<br />

I am the managing director of<br />

the Art House Convergence, and<br />

I am involved with special events<br />

for the Michigan Theater. For the<br />

Convergence, I work with Russ<br />

Collins and an amazing team<br />

of volunteers and part-time staff<br />

to keep the art-house movement<br />

moving forward. I coordinate the<br />

annual conference, the regional<br />

seminars, and our year-round resources,<br />

like our online forum, our annual surveys<br />

and data analysis, and our various programs,<br />

like our Sundance Institute Art House Project and<br />

our Art House Visiting Members program. I also work<br />

hard to discover new independent exhibitors and reach<br />

out to independent exhibitors we have not met to make<br />

sure they know of the great resources we offer. At the<br />

Michigan Theater, I am currently focused on our Young<br />

Filmmakers Camp program and on talent and programming<br />

for the Cinetopia International Film Festival.<br />

Would you share with us one (or more) of<br />

your proudest professional achievements in<br />

our industry?<br />

Being a young woman in the industry makes me exceptionally<br />

aware of the persistent absence of women on<br />

screen, such that I have to remind myself that women<br />

make up 51 percent of the world’s population. When I<br />

joined the Art House Convergence and discovered the<br />

world of independent exhibition, I was blown away by<br />

the multitude of strong women I found in independent<br />

theaters all across the country who worked in every<br />

role from the concessions stand to the role of executive<br />

director. My proudest professional achievement is being<br />

able to work with these women and also to provide<br />

resources through the art-house community to support<br />

them as they make bold and daring moves in the exhibition<br />

scene.<br />

What are some of the most important skills<br />

needed to succeed in your current roles?<br />

Passion for watching films is vital to both my roles;<br />

exhibition is the most visible part of a film’s life, and<br />

our film-watching passion ensures that exhibitors like<br />

us provide the best home for each and every film that<br />

comes into our theaters. Listening to others is also an<br />

incredibly important skill. Much like filmmaking is a<br />

collaborative process, so too is exhibition. Our art-house<br />

community is dynamic because everyone listens to each<br />

other and allows all voices to be heard, from the microcinema<br />

to the multiscreen cinema. Our movement gains<br />

the most by listening to and supporting one another. n<br />

ODELL’S<br />

COMING IN DECEMBER<br />

FOCUS ON<br />

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INCLUDING IMMERSIVE AND<br />

INTERACTIVE SEATING<br />

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88 BoxOffice ® Pro OCTOBER <strong>2015</strong>


COMING IN<br />

NOVEMBER<br />

Daniel Craig<br />

returns as 007<br />

in Spectre,<br />

opening Nov. 6<br />

FOCUS ON<br />

LATIN<br />

AMERICA<br />

SPECIAL REPORT<br />

ALTERNATIVE<br />

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ExpoCine NOV. 17–19, <strong>2015</strong><br />

ON SALE OCTOBER 28


RIDLEY SCOTT TALKS SCI-FI, 3D, AND THE<br />

DEMANDS OF ART AND COMMERCE<br />

Interview by Phil Contrino<br />

At the age of 78, Ridley Scott makes filmmakers half<br />

his age look downright lazy. Scott has directed a<br />

movie a year since 2012, and they haven’t been<br />

small or easy. He’s jumped from sci-fi (Prometheus)<br />

to a drug-trade thriller (The Counselor) to a biblical<br />

epic (Exodus: Gods and Kings—pictured below on set). With The<br />

Martian, Scott challenges himself once again in a genre that he’s already<br />

conquered with two major classics: Alien and Blade Runner.<br />

BoxOffice spoke with Scott the morning after The Martian<br />

premiered at the Toronto International Film Festival.<br />

interview begins on page XX<br />

90 BoxOffice ® Pro OCTOBER <strong>2015</strong>


Matt Damon plays astronaut Mark<br />

Watney, who becomes stranded on<br />

the red planet after being mistakenly<br />

left behind by his crewmates in<br />

Ridley Scott’s The Martian.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 91


FILMMAKER INTERVIEW > RIDLEY SCOTT<br />

The cast and crew<br />

journeyed to the Valley<br />

of the Moon in Jordan to<br />

shoot the exteriors that<br />

would stand in for the<br />

Martian surface. Interior<br />

sets were built at Korda<br />

Filmstúdió in Budapest.<br />

Congrats on the great reaction to the film.<br />

Was this the first time you saw it with<br />

a big audience, or did you sit in on test<br />

screenings?<br />

I have to sit in on the test screenings. It’s part of the<br />

process. We did five, actually. In the five screenings we<br />

had, we rated in the 90s, which is almost unheard of.<br />

That usually happens with riotously funny comedies,<br />

but we’re a drama with some amusing stuff. It was an<br />

indication that we were in good shape.<br />

How did you first become interested in The<br />

Martian?<br />

I learned years ago that a great script ain’t gonna<br />

land on your desk. When I’m not working I’m also<br />

constantly developing material. But this came to me in<br />

one of those rare occurrences. I’ve been with Fox more<br />

than 12 years now, and there’s a first-look deal. They<br />

came to me and said, “Look, we’ve got this script and<br />

you might want to look at it.” I read it and was highly<br />

entertained and also impressed that it covered all four<br />

quadrants of emotion.<br />

It’s far more uplifting than your other sci-fi<br />

films. Was it a relief to do something less<br />

dark?<br />

I’m a Brit, so positive/negative is about tonality.<br />

It becomes academic. It’s a very American trait—and<br />

I’m not being negative here—to have a fun, uplifting<br />

ending. It makes sense because it helps put bums on<br />

seats and that’s what we’re all about. We are here to<br />

entertain, and if you don’t put bums on seats then you<br />

don’t have a business.<br />

Do you feel, then, that filmmakers today are<br />

not as concerned as they should be with the<br />

commercial aspect? Are there too many who<br />

are just going to make what they make and<br />

not worry about recouping the money?<br />

I’d say the opposite. This is probably going to be<br />

unpopular, but I think there are too many [who are<br />

overly concerned with the commercial aspect]. People<br />

come up with a marketing plan, and that’s why we’re<br />

seeing a lot of mediocre movies that are sometimes<br />

blatantly there for commercial reasons, and when you<br />

do it, too often they fail.<br />

There’s this notion that directors can’t always<br />

have art and commerce, but I look at you or<br />

someone like Stanley Kubrick—who cared a<br />

great deal about commercial success—and<br />

it’s obvious that you can have both. Do you<br />

agree?<br />

I do. You try to hit that bar. To certain people<br />

it’s all about art, and sometimes they fly. It’s perfect<br />

if something is agreeable and raises the bar artistically<br />

but also works commercially. It doesn’t happen<br />

very often.<br />

92 BoxOffice ® Pro OCTOBER <strong>2015</strong>


Did making the movie in 3D change your<br />

approach as a director?<br />

Not at all. I’m blessed with a great eye, and I always<br />

have been. It even got in my way because I used to be<br />

criticized for being too visual. I would say, “Well, hold<br />

on. I’m not making a bloody radio play! I’m making<br />

a movie.” What I have is an advantage, and I’m<br />

constantly looking for a way of evolving and avoiding<br />

what I’ve done before.<br />

What are your thoughts on the current state of<br />

3D filmmaking?<br />

The truth is that technology is moving so quickly<br />

that the high-end 2D [high-dynamic range] nearly<br />

makes 3D redundant. We shot and edited The Martian<br />

on 3D and it was pretty straightforward if you’ve got<br />

the right team, and [cinematographer] Dariusz Wolski<br />

is great. From my point of view, I can just have fun<br />

making 3D pictures. But now with 2D becoming so<br />

great, you really have to ask yourself if you need it.<br />

Matt Damon is secluded for a big part of the<br />

film. Was there any method acting coming<br />

into play? Did you try to separate him from<br />

the rest of the crew?<br />

Not at all; I never do that. I think it’s very much a<br />

choice of the individual actor as to how they want to<br />

get the work done. Do they want to be miserable for<br />

16 weeks or do they want to have fun?<br />

Did Matt nail some of the film’s big emotional<br />

scenes quickly or did he need a lot of takes to<br />

get to the heart of it?<br />

He got it quick. I cast carefully. If I cast very well,<br />

the actors are going to help me on the day we shoot<br />

and I’m going to help them. It becomes a partnership.<br />

I don’t do days and weeks of rehearsal. What I tend to<br />

do is when we walk on the floor, I literally shoot the<br />

first rehearsal and rehearse on camera. Because then<br />

you get the energy of coming in prepared but not rehearsed,<br />

and then you get a reality. If you over-rehearse<br />

it goes dead when you shoot, and you spend time<br />

getting back to what you found in rehearsals. I’m not<br />

unusual that way. Clint Eastwood does it, and so does<br />

Martin Scorsese.<br />

It’s a workmanlike approach. It’s making sure<br />

you get things done as efficiently as possible.<br />

Yes, and more actors like it than they care to admit.<br />

If it’s well written, you don’t have to rehearse. In this<br />

case we had a great script from a great book.<br />

As a director you’re not one to shy away from<br />

releasing directors’ cuts. Did this version come<br />

out exactly the way you wanted it to?<br />

Definitely. I never do the long versions for theaters.<br />

The one that goes out is the one I like.<br />

The Martian opens wide on <strong>October</strong> 2.<br />

The NASA team<br />

attempting to solve<br />

the problem of a lone<br />

astronaut 140 million<br />

miles from home<br />

includes Kristen Wiig<br />

(Bridesmaids) as the<br />

NASA PR director and<br />

Chiwetel Ejiofor (12 Years<br />

a Slave) as the director of<br />

the Mars mission.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 93


COMING SOON IN 3D<br />

THE MARTIAN<br />

OCT. 2 · FOX<br />

CAST Matt Damon, Jessica Chastain<br />

DIR Ridley Scott<br />

GENRE SF/Adv<br />

SPECS 3D/Dolby Dig<br />

PAN<br />

OCT. 9 · WARNER BROS.<br />

CAST Hugh Jackman, Levi Miller<br />

DIR Joe Wright<br />

GENRE Adv/Fan/Fam<br />

SPECS 3D/Dolby Atmos<br />

PARANORMAL ACTIVITY: THE GHOST DIMENSION<br />

OCT. 23 · PARAMOUNT<br />

CAST Chris j. Murray, Brit Shaw<br />

DIR Gregory Plotkin<br />

GENRE Hor<br />

SPECS 3D<br />

THE PEANUTS MOVIE<br />

NOV. 6 · FOX<br />

CAST Noah Schnapp, Hadley Belle Miller<br />

DIR Steve Marino<br />

GENRE Ani/Com/Fam<br />

SPECS 3D/Dolby Dig<br />

THE HUNGER GAMES: MOCKINGJAY—PART 2<br />

NOV. 20 · LIONSGATE<br />

CAST Jennifer Lawrence, Josh Hutcherson<br />

DIR Francis Lawrence<br />

GENRE Act/Adv/SF<br />

SPECS 3D/IMAX/Dolby Atmos<br />

THE GOOD DINOSAUR<br />

NOV. 25 · DISNEY<br />

CAST Raymond Ochoa, Jeffrey Wright<br />

DIR Peter Sohn<br />

GENRE Ani/Com/Fam<br />

SPECS 3D/Quad<br />

STAR WARS: THE FORCE AWAKENS<br />

DEC. 18 · DISNEY<br />

CAST Daisy Ridley, John Boyega<br />

DIR J.J. Abrams<br />

GENRE Act/Adv/SF<br />

SPECS 3D/IMAX/Dolby Atmos<br />

POINT BREAK<br />

DEC. 25 · WARNER BROS.<br />

CAST Édgar Ramírez, Luke Bracey<br />

DIR Ericson Core<br />

GENRE Act/Thr<br />

SPECS 3D/Dolby Dig<br />

NORM OF THE NORTH<br />

JAN. 15 · LIONSGATE<br />

CAST Rob Schneider, Ken Jeong<br />

DIR Trevor Wall<br />

GENRE Ani/Com/Fam<br />

SPECS 3D<br />

94 BoxOffice ® Pro OCTOBER <strong>2015</strong>


ALSO UPCOMING IN 3D<br />

2016<br />

JAN 29 FOX/DREAMWORKS ANIMATION KUNG FU PANDA 3<br />

JAN 29 DISNEY THE FINEST HOURS<br />

MAR 4 DISNEY ZOOTOPIA<br />

APR 15 DISNEY THE JUNGLE BOOK<br />

APR 29 DISNEY/IMAX A BEAUTIFUL PLANET<br />

APR 29 FOCUS / GRAMERCY RATCHET & CLANK<br />

MAY 6 DISNEY CAPTAIN AMERICA: CIVIL WAR<br />

MAY 20 SONY/COLUMBIA THE ANGRY BIRDS MOVIE<br />

MAY 27 DISNEY ALICE THROUGH THE LOOKING GLASS<br />

JUN 10 UNIVERSAL WARCRAFT<br />

JUN 17 DISNEY FINDING DORY<br />

JUN 24 FOX INDEPENDENCE DAY RESURGENCE<br />

JUL 1 WARNER BROS. TARZAN<br />

JUL 8 UNIVERSAL THE SECRET LIFE OF PETS<br />

JUL 22 FOX ICE AGE: COLLISION COURSE<br />

JUL 22 WARNER BROS. KING ARTHUR<br />

AUG 5 WARNER BROS. SUICIDE SQUAD<br />

AUG 12 DISNEY PETE’S DRAGON<br />

AUG 12 UNIVERSAL SPECTRAL<br />

AUG 19 FOCUS FEATURES KUBO AND THE TWO STRINGS<br />

SEP 23 WARNER BROS. STORKS<br />

NOV 4 DISNEY DOCTOR STRANGE<br />

NOV 4 FOX/DREAMWORKS ANIMATION TROLLS<br />

NOV 11 SONY/TRISTAR BILLY LYNN’S LONG HALFTIME WALK<br />

NOV 18 WARNER BROS. FANTASTIC BEASTS AND WHERE TO FIND THEM<br />

NOV 23 DISNEY MOANA<br />

NOV 23 UNIVERSAL THE GREAT WALL<br />

DEC 16 DISNEY ROGUE ONE: A STAR WARS STORY<br />

2017<br />

JAN 13 WARNER BROS. GEOSTORM<br />

FEB 10 WARNER BROS. THE LEGO BATMAN MOVIE<br />

MAR 10 FOX/DREAMWORKS ANIMATION BOSS BABY<br />

MAR 10 UNIVERSAL KONG: SKULL ISLAND<br />

MAR 17 DISNEY BEAUTY AND THE BEAST<br />

MAR 31 DISNEY/DREAMWORKS GHOST IN THE SHELL<br />

MAR 31 SONY/COLUMBIA GET SMURFY<br />

APR 7 FOX FERDINAND<br />

MAY 5 DISNEY GUARDIANS OF THE GALAXY 2<br />

MAY 26 DISNEY STAR WARS: EPISODE VIII<br />

JUN 16 DISNEY TOY STORY 4<br />

JUL 7<br />

DISNEY<br />

PIRATES OF THE CARIBBEAN:<br />

DEAD MEN TELL NO TALES<br />

JUL 28 SONY/COLUMBIA UNTITLED SPIDER-MAN FILM<br />

SEP 22 WARNER BROS. THE LEGO NINJAGO MOVIE<br />

OCT 6 WARNER BROS. JUNGLE BOOK: ORIGINS<br />

NOV. 3 DISNEY THOR: RAGNAROK<br />

NOV 22 DISNEY COCO<br />

DEC 22 FOX/DREAMWORKS ANIMATION THE CROODS 2<br />

2018<br />

FEB 9 WARNER BROS. UNTITLED WARNER ANIMATION PROJECT<br />

FEB 16 FOX/DREAMWORKS ANIMATION LARRIKINS<br />

MAR 9 DISNEY UNTITLED DISNEY ANIMATION FILM 1<br />

MAR 23 FOX ANUBIS<br />

MAY 4 DISNEY AVENGERS: INFINITY WAR PART I<br />

MAY 18 WARNER BROS. THE LEGO MOVIE SEQUEL<br />

MAY 25 DISNEY UNTITLED HAN SOLO PROJECT<br />

JUN 15 DISNEY UNTITLED PIXAR ANIMATION FILM 1<br />

JUN 29 FOX/DREAMWORKS ANIMATION HOW TO TRAIN YOUR DRAGON 3<br />

JUL 6 DISNEY BLACK PANTHER<br />

NOV 2 DISNEY CAPTAIN MARVEL<br />

NOV 21 DISNEY UNTITLED DISNEY ANIMATION FILM 2<br />

2019<br />

MAY 3 DISNEY AVENGERS: INFINITY WAR PART II<br />

JUL 12 DISNEY INHUMANS<br />

NOV 27 DISNEY UNTITLED DISNEY ANIMATION FILM 3<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 95


FILM CAPSULES BY JONATHAN PAPISH<br />

THE MARTIAN<br />

<strong>October</strong> 2 (3D)<br />

n In this sci-fi action film from Ridley Scott,<br />

astronaut Mark Watney (Matt Damon) is<br />

presumed dead and abandoned on Mars by his<br />

fellow crew members. After signaling NASA that<br />

he has indeed survived, Watney must draw upon<br />

his ingenuity, wit, and spirit to subsist on the<br />

hostile planet while waiting for an improbable<br />

rescue mission to reach him. Drew Goddard’s<br />

script is adapted from Andy Weir’s 2011 novel<br />

of the same name.<br />

DISTRIBUTOR 20th Century Fox CAST Matt<br />

Damon, Jessica Chastain, Kristen Wiig,<br />

Jeff Daniels, Michael Peña, Kate Mara,<br />

Sean Bean, Sebastian Stan, Aksel Hennie,<br />

Donald Glover, Mackenzie Davis, and<br />

Chiwetel Ejiofor WRITER Drew Goddard<br />

DIRECTOR Ridley Scott GENRE Action /<br />

Adventure RATING PG-13 for some strong<br />

language, injury images, and brief nudity<br />

RUNNING TIME 130 min.<br />

FREEHELD<br />

<strong>October</strong> 2 (Limited) / <strong>October</strong> 16 (Wide)<br />

n Freeheld is the riveting and emotionally powerful true<br />

story of a New Jersey woman’s fight for workplace equality.<br />

Laurel Hester (Julianne Moore), an undercover police<br />

officer, is diagnosed with terminal cancer and must appeal to<br />

her county’s board of freeholders in order to ensure that her<br />

domestic partner, Stacie (Ellen Page), receives access to her<br />

pension benefits. Michael Shannon plays Hester’s conservative<br />

yet supportive police partner, and Steve Carrell is the<br />

founder of an LGBT rights advocacy group who takes up<br />

the case.<br />

DISTRIBUTOR Lionsgate / Summit Entertainment CAST<br />

Julianne Moore, Ellen Page, Michael Shannon WRITER<br />

Ron Nyswaner DIRECTOR Peter Sollett GENRE Biography<br />

/ Drama / Romance RATING PG-13 for some<br />

thematic elements, language, and sexuality RUNNING<br />

TIME 103 min.<br />

STEVE JOBS<br />

<strong>October</strong> 9 (Limited) / <strong>October</strong> 23 (Wide)<br />

Adapted from Walter Isaacson’s best-selling biography of the late, great Apple<br />

CEO, Steve Jobs takes viewers behind the stage at three iconic Apple product<br />

launches to paint an intimate portrait of a man few knew beyond the careful<br />

public persona he meticulously crafted. Director Danny Boyle teams up with<br />

the “master of the monologue” Aaron Sorkin. Steve Jobs had its premiere at<br />

September’s Telluride Film Festival.<br />

DISTRIBUTOR Universal Pictures CAST Michael Fassbender, Kate<br />

Winslet, Seth Rogen, Jeff Daniels WRITER Aaron Sorkin DIRECTOR<br />

Danny Boyle GENRE Drama RATING R for language RUNNING TIME<br />

122 min.<br />

96 BoxOffice ® Pro OCTOBER <strong>2015</strong>


PAN<br />

<strong>October</strong> 9 (3D)<br />

n Very little is known about the plot of Pan except that it is an<br />

origin story. Newcomer Levi Miller will play Pan opposite Hugh<br />

Jackman as Blackbeard. The Australian child actor won a drama<br />

award for his portrayal of Peter Pan in the stage play when he was<br />

just five years old. The film was set to be released in July <strong>2015</strong> but<br />

was pushed back to <strong>October</strong> for unknown reasons and could be a<br />

good piece of family counter-programming.<br />

DISTRIBUTOR Warner Bros. Pictures CAST Hugh Jackman,<br />

Garrett Hedlund, Rooney Mara, Cara Delevingne, Amanda<br />

Seyfried, Levi Miller, Adeel Akhtar, Jack Charles, Leni<br />

Zieglmeier WRITER Jason Fuchs DIRECTOR Joe Wright<br />

GENRE Adventure / Family / Fantasy RATING PG for fantasy<br />

action violence, language, and some thematic material<br />

RUNNING TIME 111 min.<br />

CRIMSON PEAK<br />

<strong>October</strong> 16 (IMAX)<br />

Young author Edith Cushing (Mia Wasikowska) is<br />

swept off her feet by Sir Thomas Sharpe (Tom Hiddleston),<br />

but when she moves into her new husband’s<br />

crumbling mansion atop a mountain, she discovers he<br />

isn’t the charming man he appeared to be. A gothic<br />

romantic ghost story, Crimson Peak is Guillermo Del<br />

Toro’s attempt to honor the classics of the haunted<br />

house genre such as The Haunting and Kubrick’s The<br />

Shining.<br />

DISTRIBUTOR Universal Pictures CAST Mia Wasikowska,<br />

Jessica Chastain, Tom Hiddleston,<br />

Charlie Hunnam, Jim Beaver WRITERS Guillermo<br />

Del Toro, Matthew Robbins DIRECTOR Guillermo<br />

Del Toro GENRE Drama / Fantasy / Horror RAT-<br />

ING R for bloody violence, some sexual content,<br />

and brief strong language RUNNING TIME TBD<br />

BRIDGE OF SPIES<br />

<strong>October</strong> 16<br />

Tom Hanks plays Brooklyn lawyer James B. Donovan, who is thrown into the<br />

middle of escalating tensions between the U.S. and Russia during the Cold War<br />

when he’s recruited by the CIA to negotiate the release of a downed American pilot.<br />

Based on the true story of the 1960 U-2 incident, Bridge of Spies is Spielberg’s first<br />

directing effort since 2012’s Lincoln. The film will have its premiere at the New York<br />

Film Festival this month.<br />

DISTRIBUTOR Walt Disney Studios CAST Tom Hanks, Mark Rylance, Amy<br />

Ryan, Alan Alda WRITERS Matt Charman, Ethan Coen, Joel Coen DIRECTOR<br />

Steven Spielberg GENRE Drama / Thriller RATING PG-13 for some violence<br />

and brief strong language RUNNING TIME TBD<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 97


ON SCREEN > OCTOBER<br />

BURNT<br />

<strong>October</strong> 23<br />

Rock-star chef Adam Jones (Bradley Cooper) figuratively burnt his first<br />

two-star Michelin-rated Paris restaurant to the ground with drugs and<br />

erratic behavior. Now he’s cleaned up his act and has moved to London to<br />

rebuild a once hopeful career and to mend broken relationships, but he’ll<br />

need the best of the best at his side in order to gain that elusive third star.<br />

DISTRIBUTOR The Weinstein Company CAST Bradley Cooper,<br />

Sienna Miller, Omar Sy, Daniel Brühl, Matthew Rhys, Alicia<br />

Vikander, Uma Thurman, Emma Thompson WRITER Steven<br />

Knight DIRECTOR John Wells GENRE Comedy / Drama RATING<br />

TBD RUNNING TIME TBD<br />

GOOSEBUMPS<br />

<strong>October</strong> 16<br />

Amazingly the first big-screen adaptation of the popular<br />

book series every 30-something grew up reading, Goosebumps<br />

isn’t based directly on any one of R.L. Stein’s 181<br />

short stories but is rather a fake biographical film in which<br />

Stein (Jack Black, above) pens a horror story and his creations<br />

come to life. Stein’s daughter Hannah (Odeya Rush)<br />

and next-door neighbor Zach (Dylan Minnette) team up<br />

with the writer in order to recapture the monsters before<br />

they destroy their small town.<br />

DISTRIBUTOR Sony Pictures / Columbia Pictures CAST<br />

Jack Black, Dylan Minnette, Odeya Rush, Amy Ryan,<br />

Ryan Lee, Jillian Bell WRITER Darren Lemke DIRECTOR<br />

Rob Letterman GENRE Action / Adventure / Comedy<br />

RATING PG for scary and intense creature action and<br />

images and for some rude humor RUNNING TIME TBD<br />

JEM AND THE HOLOGRAMS<br />

<strong>October</strong> 23<br />

Small-town singer Jerrica Benton (Aubrey Peeples), her younger sister, and two<br />

friends go from YouTube viral sensations to bona fide global superstars in this<br />

musical fantasy film based on the 1980s animated television program of the<br />

same name. As the band hurtles toward the big time and threatens to<br />

disintegrate along the way, Jem turns to an old friend to learn the<br />

true meaning of family and friendship.<br />

DISTRIBUTOR Universal Pictures CAST Aubrey Peeples,<br />

Stefanie Scott, Hayley Kiyoko, Aurora Perrineau,<br />

Juliette Lewis, Ryan Guzman WRITER Ryan Landels<br />

DIRECTOR Jon M. Chu GENRE Adventure / Drama /<br />

Fantasy RATING PG for thematic material including<br />

reckless behavior, brief suggestive content, and<br />

some language RUNNING TIME TBD<br />

98 BoxOffice ® Pro OCTOBER <strong>2015</strong>


THE LAST WITCH HUNTER<br />

<strong>October</strong> 23<br />

According to the story line in The Last Witch Hunter, witches<br />

unleashed Black Death upon the world for centuries until armies<br />

of witch hunters battled the supernatural creatures. One hunter,<br />

Kaulder (Vin Diesel, left), managed to take out the queen witch<br />

and decimate her legions of followers. Before she died, however,<br />

the queen witch cursed Kaulder with immortality, and he has<br />

spent his days hunting down rogue witches, forever separated<br />

from his loved ones who passed away centuries ago.<br />

DISTRIBUTOR Lionsgate-Summit Entertainment CAST Vin<br />

Diesel, Rose Leslie, Elijah Wood, Michael Caine WRITERS<br />

Cory Goodman, D.W. Harper, Melisa Wallack DIRECTOR<br />

Breck Eisner GENRE Adventure / Drama / Fantasy RATING<br />

Rated PG-13 for sequences of fantasy violence and frightening<br />

images RUNNING TIME TBD<br />

PARANORMAL ACTIVITY:<br />

THE GHOST DIMENSION<br />

<strong>October</strong> 23 (3D)<br />

Ghost Dimension is the sixth and final installment in the<br />

found-footage horror series. This time the story centers on a<br />

new family, the Fleeges, who move into their Palo Alto home<br />

and discover a video camera and a box of tapes in the garage.<br />

When they begin to film their surroundings, they start to notice<br />

the paranormal activity around them. Producer Jason Blum has<br />

promised fans that all their remaining questions will be answered<br />

in The Ghost Dimension. Something tells me they still won’t rest<br />

easy at night.<br />

DISTRIBUTOR Paramount Pictures CAST Chris J.<br />

Murray, Brit Shaw, Ivy George, Katie Featherston<br />

WRITERS Jason Pagan, Andrew Deutschman, Adam<br />

Robitel, Gavin Heffernan DIRECTOR Gregory Plotkin<br />

GENRE Horror RATING TBD RUNNING TIME 95 min.<br />

ROCK THE KASBAH<br />

<strong>October</strong> 23<br />

Richie Lanz (Bill Murray, left), a music manager who’s<br />

seen better days, takes the only offer he can<br />

get and ends up with his last remaining<br />

client (Zooey Deschanel) on a USO tour<br />

in Afghanistan. While there he discovers a<br />

young Afghan girl with an extraordinary<br />

voice and decides to manage her through<br />

Afghan Star, Afghanistan’s version of<br />

American Idol. Bruce Willis plays an<br />

American private operative tasked with<br />

protecting Lanz.<br />

DISTRIBUTOR Open Road Films<br />

CAST Bill Murray, Bruce Willis,<br />

Kate Hudson, Zooey Deschanel,<br />

Danny McBride WRITER Mitch<br />

Glazer DIRECTOR Barry Levinson<br />

GENRE Comedy / Music RATING<br />

TBD RUNNING TIME TBD<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 99


ON SCREEN > OCTOBER<br />

OUR BRAND IS CRISIS<br />

<strong>October</strong> 30<br />

Our Brand Is Crisis is a fictionalized account of the 2005 documentary of the same name about an American<br />

consulting firm hired to run the campaign strategies for two Bolivian presidential candidates. Sandra<br />

Bullock plays Jane Bodine, chief strategist from a top political consulting film, and Billy Bob Thornton<br />

plays Pat Candy, her nemesis leading the opposition’s campaign. Prolific director David Gordon Green (All<br />

the Real Girls, Pineapple Express) directs from a script penned by Peter Straughan (Tinker Tailor Soldier Spy).<br />

DISTRIBUTOR Warner Bros. Pictures CAST Sandra Bullock, Billy Bob Thornton, Anthony Mackie,<br />

Joaquim de Almeida, Ann Dowd, Scoot McNairy, Zoe Kazan WRITER Peter Straughan DIRECTOR<br />

David Gordon Green GENRE Comedy / Drama RATING TBD RUNNING TIME 108 min.<br />

SCOUTS GUIDE TO THE ZOMBIE APOCALYPSE<br />

<strong>October</strong> 30<br />

Just in time for Halloween, three nerdy boy scouts team up with the town hottie to battle a zombie apocalypse<br />

in this comedy from Christopher B. Landon, who got his horror chops directing the last Paranormal<br />

Activity chapter. The screenplay was featured in 2010’s black list, a list of the best unmade scripts of the year.<br />

DISTRIBUTOR Paramount Pictures CAST Tye Sheridan, Logan Miller, Joey Morgan, Sarah Dumont,<br />

David Koechner, Halston Sage, Patrick Schwarzenegger, Cloris Leachman WRITERS<br />

Carrie Evans, Emi Mochizuki, Christopher B. Landon DIRECTOR Christopher B. Landon GENRE<br />

Comedy / Horror RATING R for zombie violence and gore, sexual material, graphic nudity, and<br />

language throughout RUNNING TIME 93 min.<br />

L I M I T E D R E L E A S E S<br />

HELL AND BACK<br />

<strong>October</strong> 2<br />

Two mortals search the depths of hell for their best friend after he’s<br />

accidentally sent to be sacrificed in this stop-motion adult animated<br />

comedy. Along their journey they receive “help” from a slew of misfit<br />

demons. Nick Swardson (Grandma’s Boy), T.J. Miller (Silicon Valley)<br />

and Rob Riggle (The Hangover) voice the trio of slacker buddies. This<br />

is animation studio ShadowMachine’s first foray into feature-length<br />

films, and fans of their irreverent Robot Chicken will know exactly<br />

what to expect.<br />

DISTRIBUTOR Freestyle Releasing CAST Nick Swardson, Mila<br />

Kunis, Bob Odenkirk, T.J. Miller, Rob Riggle, Susan Sarandon,<br />

Danny McBride WRITERS Tom Gianas, Hugh Sterbakov, Zeb<br />

Wells DIRECTORS Tom Gianas, Ross Shuman GENRE Animation /<br />

Adventure / Comedy RATING R for pervasive strong, crude and<br />

sexual content, language, and some drug use RUNNING TIME TBD<br />

100 BoxOffice ® Pro OCTOBER <strong>2015</strong>


HE NAMED ME MALALA<br />

<strong>October</strong> 2<br />

Fifteen-year-old Pakistani Malala<br />

Yousafzai was shot in the head by the<br />

Taliban for speaking her mind and advocating<br />

girls’ education in the repressive<br />

nation. Malala miraculously survived<br />

and started a campaign to support girls’<br />

education worldwide, for which she was<br />

later awarded the Nobel Peace Prize.<br />

This documentary directed by David<br />

Guggenheim (An Inconvenient Truth)<br />

gives viewers an inside glimpse into this<br />

extraordinary young girl’s life, from her<br />

relationship with her father to her impassioned<br />

speeches at the United Nations.<br />

DISTRIBUTOR Fox Searchlight<br />

Pictures CAST Malala Yousafzai<br />

DIRECTOR David Guggenheim GENRE<br />

Documentary RATING PG-13 for thematic<br />

elements involving disturbing<br />

images and threats RUNNING TIME<br />

87 min.<br />

JAFAR PANAHI’S TAXI<br />

<strong>October</strong> 2<br />

Iranian New Wave filmmaker Jafar Panahi has been banned from making politically<br />

subversive films in his country since 2010. His previous two films, This Is<br />

Not a Film and Closed Curtain, were filmed secretly in his Tehran apartment and<br />

smuggled out to festival directors in Europe. In Taxi Panahi ventures out into the<br />

vibrant streets of the Iranian capital, attaching his camera to the dashboard of his<br />

taxicab to capture a spirited slice of Iranian society through the candid observations<br />

of passengers.<br />

DISTRIBUTOR Kino Lorber WRITER Jafar Panahi DIRECTOR Jafar Panahi<br />

GENRE Documentary RATING TBD RUNNING TIME 82 min.<br />

LEGEND<br />

<strong>October</strong> 2<br />

Mob boss Whitey Bulger of South Boston is getting the biopic treatment in Black<br />

Mass this fall, so why not Reggie and Ronnie Kray, two of London’s most<br />

notorious criminals? Brian Helgeland writes and directs based on<br />

the book The Profession of Violence: The Rise and Fall of the Kray<br />

Twins, which follows the exploits of the identical twins and East<br />

Enders (both played by Mad Max’s Tom Hardy). The film<br />

opened to mixed reviews across the pond where it premiered<br />

September 9 and grossed $9 million on its opening weekend.<br />

> note: Legend has now moved to November 20.<br />

DISTRIBUTOR Universal Pictures CAST Tom Hardy,<br />

Emily Browning, David Thewlis, Christopher Eccleston,<br />

Chazz Palminteri, Tara Fitzgerald, Taron<br />

Egerton WRITER Brian Helgeland DIRECTOR Brian<br />

Helgeland GENRE Biography / Crime / Thriller<br />

RATING R for strong violence, language throughout,<br />

some sexual and drug material RUNNING<br />

TIME 131 min.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 101


ON SCREEN > OCTOBER<br />

SHANGHAI<br />

<strong>October</strong> 2<br />

American Naval Agent Paul Soames (John Cusack) travels to<br />

Shanghai in the months before Pearl Harbor to investigate the<br />

suspicious killing of a friend. As he unravels the mysteries of the<br />

death, he falls in love with a local and stumbles upon a much<br />

larger secret. Shanghai opened in China more than five years ago<br />

where it made $6.8 million.<br />

DISTRIBUTOR The Weinstein Company CAST John Cusack,<br />

Gong Li, Chow Yun-fat, Jeffrey Dean Morgan, David<br />

Morse, Ken Watanabe WRITER Hossein Amini DIRECTOR Mikael<br />

Håfström GENRE Drama / Mystery / Romance RATING<br />

R for strong violence, some drug use, and brief language<br />

RUNNING TIME 105 min.<br />

SHOUT GLADI GLADI<br />

<strong>October</strong> 2<br />

More than two million women and girls in Africa suffer from obstetric fistula,<br />

mainly due to inadequate maternal care. Patients not only suffer from the pain<br />

of constant incontinence, kidney disorders, or even death if left untreated, but<br />

also from the associated social stigma. This documentary directed by Adam<br />

Friedman and Iain Kennedy follows Ann Gloag, a philanthropist and former<br />

nurse who drives the movement to save and empower these vulnerable women.<br />

DISTRIBUTOR International Film Circuit CAST Meryl Streep WRITERS Adam<br />

Friedman, Iain Kennedy DIRECTORS Adam Friedman, Iain Kennedy GENRE<br />

Documentary RATING TBD RUNNING TIME 79 min.<br />

BIG STONE GAP<br />

<strong>October</strong> 9<br />

The story of a small town with a big heart, Big Stone<br />

Gap was shot on location near the titular town in<br />

the rolling hills of Virginia and tells the story of the<br />

town’s self-declared spinster, Ave Maria Mulligan<br />

(Ashley Judd). Ave Maria leads a quiet and content<br />

single life working at the local pharmacy until she<br />

discovers a long-buried family secret. Adriana Trigiani<br />

writes and directs based on her best-selling novel of<br />

the same name.<br />

DISTRIBUTOR Picturehouse CAST Ashley Judd,<br />

Patrick Wilson, Jenna Elfman, Whoopi Goldberg,<br />

John Benjamin Hickey, Anthony LaPaglia,<br />

Jane Krakowski, Jasmine Guy WRITER Adriana<br />

Trigiani DIRECTOR Adriana Trigiani GENRE Comedy<br />

/ Drama RATING PG-13 for brief suggestive<br />

material RUNNING TIME 93 min.<br />

102 BoxOffice ® Pro OCTOBER <strong>2015</strong>


ROOM<br />

<strong>October</strong> 16 (Limited) / November 6 (Wide)<br />

Joy Newsome (Brie Larson) and her five-year-old son, Jack, are<br />

being held captive in a 10-by-10-foot garden shed. Seven years<br />

earlier, Newsome had been kidnapped and brought to “Room,”<br />

and she and her son haven’t been outside since. Pushed to the<br />

brink, she does what any mother would do for her son and<br />

hatches a plan for him to escape into the world he’s never<br />

experienced. Room premiered to rave reviews at September’s<br />

Telluride Film Festival.<br />

DISTRIBUTOR A24 CAST Brie Larson, Jacob Tremblay,<br />

Joan Allen, Sean Bridgers, William H. Macy WRITER<br />

Emma Donoghue DIRECTOR Lenny Abrahamson GENRE<br />

Drama RATING R for language RUNNING TIME 118 min.<br />

WOODLAWN<br />

<strong>October</strong> 16<br />

Faith-based distributor Pure Flix brings audiences Woodlawn, the story of African-American<br />

star football player Tony Nathan and the spiritual awakening of the<br />

entire Woodlawn High School football team amid racial tensions in 1973 Birmingham,<br />

Alabama. Jon Voight plays legendary University of Alabama coach Bear<br />

Bryant, who recruited Nathan to play college ball for the Crimson Tide.<br />

DISTRIBUTOR Pure Flix CAST Caleb Castille, Sean Astin, C. Thomas Howell,<br />

Jon Voight WRITERS Jon Erwin, Quinton Peeples DIRECTORS Andrew Erwin,<br />

John Erwin GENRE Drama RATING PG for thematic elements including<br />

some racial tension/violence RUNNING TIME TBD<br />

TRUTH<br />

<strong>October</strong> 16<br />

An account of the Killian documents controversy<br />

in which purportedly forged documents critical of<br />

George W. Bush’s Air National Guard service were<br />

used by CBS News in a 60 Minutes story ahead of the<br />

2004 presidential election. Robert Redford plays news<br />

correspondent Dan Rather, whose career was ruined<br />

after the scandal was exposed, and Cate Blanchett<br />

takes on the role of news producer Mary Mapes, whose<br />

book Truth and Duty was adapted for this newsroom<br />

drama by first-time writer-director James Vanderbilt.<br />

DISTRIBUTOR Sony Pictures Classics CAST Cate<br />

Blanchett, Robert Redford, Topher Grace,<br />

Elisabeth Moss, Dennis Quaid WRITER James<br />

Vanderbilt DIRECTOR James Vanderbilt GENRE<br />

Drama RATING R for language and a brief nude<br />

photo TBD RUNNING TIME 121 min.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 103


ON SCREEN > OCTOBER<br />

SUFFRAGETTE<br />

<strong>October</strong> 23<br />

Carey Mulligan leads the charge as Maud, a<br />

working wife and mother whose life is changed<br />

when she joins the suffragette movement in<br />

early 20th-century Britain. Together with her<br />

dedicated sisters in the cause, Maud is forced<br />

underground and engages in a dangerous game<br />

of cat-and-mouse with an aggressive police<br />

force. Maud’s character is a fictional creation,<br />

but the events surrounding her are inspired by<br />

true events. The movie premiered at September’s<br />

Telluride Film Festival to mixed reviews.<br />

DISTRIBUTOR Focus Features CAST Carey<br />

Mulligan, Helena Bonham Carter, Brendan<br />

Gleeson, Anne-Marie Duff, Ben Whishaw,<br />

Meryl Streep WRITER Abi Morgan DIRECTOR<br />

Sarah Gavron GENRE Drama RATING PG-13<br />

for some intense violence, thematic elements,<br />

brief strong language, and partial<br />

nudity RUNNING TIME 106 min.<br />

104 BoxOffice ® Pro OCTOBER <strong>2015</strong>


I SMILE BACK<br />

<strong>October</strong> 23<br />

Comedian Sarah Silverman gets all dramatic in this<br />

moody film that premiered at this year’s Sundance<br />

Film Festival. Silverman plays Laney, a housewife addicted<br />

to drugs and prone to compulsive, self-destructive<br />

behavior. Josh Charles plays her husband, Bruce,<br />

supportive to a fault until Laney’s antics put the whole<br />

family in danger and they’re both forced to confront<br />

her issues head-on. The film received mixed reviews at<br />

Sundance with Silverman’s performance the only real<br />

standout in an otherwise typical indie drama.<br />

DISTRIBUTOR Broad Green Pictures CAST Sarah<br />

Silverman, Josh Charles, Thomas Sadoski, Mia<br />

Barron, Skylar Gaertner WRITERS Paige Dylan,<br />

Amy Koppelman DIRECTOR Adam Salky GENRE<br />

Drama RATING R for strong sexual content,<br />

substance abuse/disturbing behavior, and language<br />

RUNNING TIME 85 min.<br />

THE WONDERS<br />

<strong>October</strong> 30<br />

A powerful coming of age story, The Wonders centers on a family<br />

of Italian beekeepers living in isolation in central Italy. The family’s<br />

way of life hasn’t changed for generations, and despite her talent,<br />

eldest daughter Gelsomina isn’t sure she wants to take the reins of the<br />

family business. The simultaneous intrusion of a young farmhand<br />

and a production crew for a local reality show throws this seemingly<br />

tight-knit family into disarray as the strict rules that once held them<br />

together begin to break. The Wonders won the second place Grand<br />

Prix Award at the 2014 Cannes Film Festival.<br />

DISTRIBUTOR Oscilloscope CAST Alba Rohrwacher, André<br />

Hennicke, Monica Bellucci WRITER Alice Rohrwacher DIREC-<br />

TOR Alice Rohrwacher GENRE Drama RATING TBD RUNNING<br />

TIME 110 min.<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 105


BOOKING GUIDE<br />

Compiled by Daniel Garris<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

DISNEY 818-560-1000 Ask for Distribution<br />

BRIDGE OF SPIES Fri, 10/16/15 WIDE Tom Hanks, Mark Rylance Steven Spielberg PG-13 Dra/Thr Dolby Dig<br />

THE GOOD DINOSAUR Wed, 11/25/15 WIDE Raymond Ochoa, Jack Bright Peter Sohn NR Ani/Com/Fam 3D/Quad<br />

STAR WARS:<br />

THE FORCE AWAKENS<br />

Fri, 12/18/15 WIDE Daisy Ridley, John Boyega J.J. Abrams NR Act/Adv/SF<br />

3D/IMAX/Dolby<br />

Atmos<br />

THE FINEST HOURS Fri, 1/29/16 WIDE Chris Pine, Casey Affleck Craig Gillespie NR Dra/Thr 3D/IMAX/Dolby Dig<br />

ZOOTOPIA<br />

Fri, 3/4/16 WIDE<br />

Jason Bateman, Ginnifer<br />

Goodwin<br />

Byron Howard, Rich<br />

Moore<br />

NR Ani/Adv/Fam 3D/Dolby Dig<br />

THE JUNGLE BOOK Fri, 4/15/16 WIDE Neel Sethi, Bill Murray Jon Favreau NR Ani/Adv<br />

3D/IMAX/Dolby<br />

Atmos<br />

A BEAUTIFUL PLANET Fri, 4/29/16 LTD. Toni Myers NR Doc 3D/IMAX<br />

CAPTAIN AMERICA:<br />

CIVIL WAR<br />

ALICE THROUGH THE<br />

LOOKING GLASS<br />

Fri, 5/6/16 WIDE Chris Evans, Robert Downey Jr.<br />

Anthony Russo, Joe<br />

Russo<br />

NR<br />

Act/Adv<br />

3D/IMAX/Dolby<br />

Atmos<br />

Fri, 5/27/16 WIDE Johnny Depp, Mia Wasikowska James Bobin NR Adv/Fan 3D/IMAX<br />

FINDING DORY Fri, 6/17/16 WIDE Ellen DeGeneres, Albert Brooks Andrew Stanton NR Ani/Adv/Fam 3D/IMAX/Dolby Dig<br />

THE BFG Fri, 7/1/16 WIDE Mark Rylance, Ruby Barnhill Steven Spielberg NR Adv/Fan/Fam Dolby Dig<br />

PETE’S DRAGON<br />

Oakes Fegley, Bryce Dallas<br />

Fri, 8/12/16 WIDE<br />

Howard<br />

David Lowery NR Ani/Fan/Fam 3D<br />

DOCTOR STRANGE<br />

Benedict Cumberbatch,<br />

Fri, 11/4/16 WIDE<br />

Chiwetel Ejiofor<br />

Scott Derrickson NR Act/Adv 3D/IMAX<br />

MOANA<br />

Wed, 11/23/16 WIDE Dwayne Johnson<br />

Ron Clements, John<br />

Musker<br />

NR Ani/Mus/Fam 3D<br />

ROGUE ONE:<br />

A STAR WARS STORY<br />

Fri, 12/16/16 WIDE Felicity Jones, Diego Luna Gareth Edwards NR Act/Adv/SF 3D/IMAX/Dolby Dig<br />

EUROPACORP FILMS, USA 310-205-0255 Ask for Distribution<br />

SHUT IN Fri, 2/19/16 WIDE Naomi Watts, Oliver Platt Farren Blackburn NR Thr<br />

NINE LIVES Fri, 4/29/16 WIDE Kevin Spacey, Jennifer Garner Barry Sonnenfeld NR Com<br />

THE LAKE Fri, 7/15/16 WIDE Sullivan Stapleton, J.K. Simmons Steven Quale NR Act/Thr<br />

FOCUS FEATURES 424-214-6360<br />

SUFFRAGETTE Fri, 10/23/15 EXCL NY/LA Carey Mulligan, Meryl Streep Sarah Gavron PG-13 Dra Dolby Dig<br />

THE DANISH GIRL Fri, 11/27/15 EXCL NY/LA Eddie Redmayne, Alicia Vikander Tom Hooper NR Dra Dolby Dig<br />

THE FOREST Fri, 1/8/16 WIDE Natalie Dormer, Taylor Kinney Jason Zada NR Hor/Thr<br />

RACE Fri, 2/19/16 WIDE Stephan James, Jeremy Irons Stephen Hopkins NR Dra/Sport<br />

LONDON HAS FALLEN Fri, 3/4/16 WIDE Gerard Butler, Aaron Eckhart Babak Najafi NR Act/Thr Dolby Dig<br />

THE YOUNG MESSIAH<br />

Adam Greaves-Neal,<br />

Fri, 3/11/16 WIDE<br />

Sara Lazzaro<br />

Cyrus Nowrasteh NR Dra<br />

RATCHET & CLANK<br />

James Arnold Taylor,<br />

Jericca Cleland, Kevin<br />

Fri, 4/29/16 WIDE<br />

David Kaye<br />

Munroe<br />

NR Ani/SF/Adv 3D<br />

KUBO AND<br />

THE TWO STRINGS<br />

Art Parkinson,<br />

Fri, 8/19/16 WIDE<br />

Matthew McConaughey<br />

Travis Knight NR Ani/Adv/Fam 3D<br />

A MONSTER CALLS Fri, 10/14/16 WIDE Lewis MacDougall, Liam Neeson J.A. Bayona NR Dra/Fan<br />

FOX 310-369-1000 / 212-556-2400<br />

THE MARTIAN Fri, 10/2/15 WIDE Matt Damon, Jessica Chastain Ridley Scott PG-13 SF/Adv 3D/Dolby Atmos<br />

THE PEANUTS MOVIE<br />

Noah Schnapp,<br />

Fri, 11/6/15 WIDE<br />

Hadley Belle Miller<br />

Steve Martino G Ani/Com/Fam 3D/Dolby Atmos<br />

VICTOR FRANKENSTEIN Wed, 11/25/15 WIDE Daniel Radcliffe, James McAvoy Paul McGuigan PG-13 Hor/SF Dolby Dig<br />

ALVIN AND THE CHIPMUNKS:<br />

THE ROAD CHIP<br />

Wed, 12/23/15 WIDE Jason Lee, Justin Long Walt Becker NR Ani/Com/Fam Dolby Dig<br />

JOY<br />

Jennifer Lawrence,<br />

Fri, 12/25/15 WIDE<br />

Robert De Niro<br />

David O. Russell NR Com/Dra<br />

THE REVENANT Fri, 12/25/15 LTD. Leonardo DiCaprio, Tom Hardy Alejandro G. Iñárritu NR Adv/Dra Dolby Dig<br />

KUNG FU PANDA 3<br />

Fri, 1/29/16 WIDE Jack Black, Angelina Jolie<br />

Jennifer Yuh, Alessandro<br />

Carloni<br />

NR Ani/Com/Fam 3D/Dolby Dig<br />

DEADPOOL Fri, 2/12/16 WIDE Ryan Reynolds, Morena Baccarin Tim Miller NR Act/Adv Dolby Dig<br />

106 BoxOffice ® Pro OCTOBER <strong>2015</strong>


TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

KEEPING UP WITH<br />

THE JONESES<br />

Fri, 4/1/16 WIDE Zach Galifianakis, Jon Hamm Greg Mottola NR Com<br />

EDDIE THE EAGLE Fri, 4/29/16 WIDE Taron Egerton, Hugh Jackman Dexter Fletcher NR<br />

X-MEN: APOCALYPSE<br />

INDEPENDENCE DAY<br />

RESURGENCE<br />

MIKE & DAVE NEED<br />

WEDDING DATES<br />

Fri, 5/27/16 WIDE<br />

James McAvoy,<br />

Michael Fassbender<br />

Com/Dra/<br />

Sport<br />

Bryan Singer NR Act/Adv<br />

Fri, 6/24/16 WIDE Liam Hemsworth, Jeff Goldblum Roland Emmerich NR Act/Adv/SF 3D<br />

Fri, 7/8/16 WIDE Zac Efron, Adam DeVine Jake Szymanski NR Com<br />

ICE AGE: COLLISION COURSE Fri, 7/22/16 WIDE Ray Romano, John Leguizamo Mike Thurmeier NR Ani/Com/Fam 3D<br />

A CURE FOR WELLNESS Fri, 9/23/16 WIDE Dane DeHaan, Mia Goth Gore Verbinski NR Hor/Thr Dolby Dig<br />

GAMBIT Fri, 10/7/16 WIDE Channing Tatum, Lea Seydoux NR Act/Adv<br />

TROLLS Fri, 11/4/16 WIDE Anna Kendrick Mike Mitchell NR Ani/Com/Fam 3D<br />

ASSASSIN’S CREED<br />

MISS PEREGRINE’S HOME<br />

FOR PECULIAR CHILDREN<br />

Wed, 12/21/16 WIDE<br />

Michael Fassbender,<br />

Marion Cotillard<br />

Justin Kurzel NR Act/Adv Dolby Dig<br />

Sun, 12/25/16 WIDE Eva Green, Asa Butterfield Tim Burton NR Adv/Fan<br />

FOX SEARCHLIGHT 212-556-2400<br />

HE NAMED ME MALALA Fri, 10/2/15 LTD. Malala Yousafzai Davis Guggenheim PG-13 Doc<br />

BROOKLYN<br />

Saoirse Ronan,<br />

Wed, 11/4/15 LTD.<br />

Domhnall Gleeson<br />

John Crowley PG-13 Rom/Dra<br />

YOUTH Fri, 12/4/15 LTD. Michael Caine, Harvey Keitel Paolo Sorrentino R Dra<br />

DEMOLITION Fri, 4/8/16 LTD. Jake Gyllenhaal, Naomi Watts Jean-Marc Vallée R Dra/Rom<br />

A BIGGER SPLASH Fri, 5/13/16 LTD. Ralph Fiennes, Tilda Swinton Luca Guadagnino NR Dra/Thr<br />

LIONSGATE 310-309-8400<br />

FREEHELD Fri, 10/2/15 LTD. Julianne Moore, Ellen Page Peter Sollett PG-13 Dra/Rom<br />

SICARIO Fri, 10/2/15 WIDE Emily Blunt, Benicio del Toro Denis Villeneuve R Act/Cri/Dra Dolby Atmos<br />

THE LAST WITCH HUNTER Fri, 10/23/15 WIDE Vin Diesel, Rose Leslie Breck Eisner PG-13 Act/Fan<br />

LOVE THE COOPERS Fri, 11/13/15 WIDE John Goodman, Diane Keaton Jessie Nelson NR Com/Dra<br />

THE HUNGER GAMES:<br />

MOCKINGJAY - PART 2<br />

Fri, 11/20/15 WIDE<br />

Jennifer Lawrence,<br />

Josh Hutcherson<br />

Francis Lawrence PG-13 Act/Adv/SF<br />

3D/IMAX/Dolby<br />

Atmos<br />

NORM OF THE NORTH Fri, 1/15/16 WIDE Rob Schneider, Ken Jeong Trevor Wall NR Ani/Com/Fam 3D<br />

DIRTY GRANDPA Fri, 1/22/16 WIDE Zac Efron, Robert De Niro Dan Mazer NR Com<br />

THE CHOICE Fri, 2/5/16 WIDE Teresa Palmer, Benjamin Walker Ross Katz PG-13 Dra/Rom<br />

THE DIVERGENT SERIES:<br />

ALLEGIANT<br />

Fri, 3/18/16 WIDE Shailene Woodley, Theo James Robert Schwentke NR Act/Adv/SF<br />

GODS OF EGYPT Fri, 4/8/16 WIDE Gerard Butler, Brenton Thwaites Alex Proyas NR Act/Adv/Fan<br />

CRIMINAL Fri, 4/15/16 WIDE Kevin Costner, Ryan Reynolds Ariel Vromen NR Act/Cri/Thr<br />

NOW YOU SEE ME: THE<br />

SECOND ACT<br />

Fri, 6/10/16 WIDE Mark Ruffalo, Jesse Eisenberg Jon M. Chu NR Cri/Thr<br />

LA LA LAND Fri, 7/15/16 WIDE Ryan Gosling, Emma Stone Damien Chazelle NR Mus/Rom Quad<br />

THE SHACK<br />

Fri, 8/12/16 WIDE<br />

Sam Worthington,<br />

Octavia Spencer<br />

Stuart Hazeldine NR Dra<br />

MECHANIC: RESURRECTION Fri, 8/26/16 WIDE Jason Statham, Jessica Alba Dennis Gansel NR Act/Thr Dolby Dig<br />

DEEPWATER HORIZON Fri, 9/30/16 WIDE Mark Wahlberg, Gina Rodriguez Peter Berg NR Act/Dra<br />

OPEN ROAD FILMS 310-696-7504<br />

ROCK THE KASBAH Fri, 10/23/15 WIDE Bill Murray, Bruce Willis Barry Levinson NR Com<br />

SPOTLIGHT Fri, 11/6/15 LTD. Mark Ruffalo, Michael Keaton Thomas McCarthy R Dra Dolby Dig<br />

FIFTY SHADES OF BLACK Fri, 1/29/16 WIDE Marlon Wayans, Kali Hawk Michael Tiddes NR Com<br />

TRIPLE NINE Fri, 3/4/16 WIDE Chiwetel Ejiofor, Casey Affleck John Hillcoat NR Cri/Thr<br />

MOTHER’S DAY Fri, 4/29/16 WIDE Julia Roberts, Jennifer Aniston Garry Marshall NR Rom/Com<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 107


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

PARAMOUNT 323-956-5000<br />

PARANORMAL ACTIVITY:<br />

THE GHOST DIMENSION<br />

Fri, 10/23/15 WIDE Chris J. Murray, Brit Shaw Gregory Plotkin NR Hor 3D<br />

SCOUTS GUIDE TO THE<br />

ZOMBIE APOCALYPSE<br />

Fri, 10/30/15 WIDE Tye Sheridan, Logan Miller Christopher Landon R Com/Hor Dolby Dig<br />

RINGS Fri, 11/13/15 WIDE Matilda Lutz, Alex Roe F. Javier Gutiérrez NR Hor<br />

DADDY’S HOME<br />

Fri, 12/25/15 WIDE Will Ferrell, Mark Wahlberg<br />

Sean Anders, John<br />

Morris<br />

NR Com<br />

13 HOURS: THE SECRET<br />

SOLDIERS OF BENGHAZI<br />

Fri, 1/15/16 WIDE<br />

James Badge Dale,<br />

John Krasinski<br />

Michael Bay NR Act/Thr/War Dolby Dig<br />

ZOOLANDER 2 Fri, 2/12/16 WIDE Ben Stiller, Owen Wilson Ben Stiller NR Com<br />

BEN-HUR Fri, 2/26/16 WIDE Jack Huston, Toby Kebbell Timur Bekmambetov NR Dra<br />

UNTITLED BAD ROBOT FILM Fri, 3/11/16 WIDE NR Thr<br />

MONSTER TRUCKS Fri, 3/18/16 WIDE Jane Levy, Lucas Till Chris Wedge NR Ani/Adv/Fam Dolby Atmos<br />

EVERYBODY WANTS SOME Fri, 4/15/16 WIDE Blake Jenner, Tyler Hoechlin Richard Linklater NR Com/Sport<br />

SAME KIND OF DIFFERENT<br />

AS ME<br />

Fri, 4/29/16 WIDE Djimon Hounsou, Greg Kinnear Michael Carney NR Dra<br />

FRIDAY THE 13TH Fri, 5/13/16 WIDE David Bruckner NR Hor<br />

TEENAGE MUTANT NINJA<br />

TURTLES 2<br />

Fri, 6/3/16 WIDE Megan Fox, Stephen Amell Dave Green NR Act/Adv<br />

STAR TREK BEYOND Fri, 7/22/16 WIDE Chris Pine, Zachary Quinto Justin Lin NR Act/Adv/SF Dolby Atmos<br />

JACK REACHER 2 Fri, 10/21/16 WIDE Tom Cruise Edward Zwick NR Act/Cri/Thr<br />

RELATIVITY STUDIOS 310-724-7700 Ask for Distribution<br />

KIDNAP Fri, 2/26/16 WIDE Halle Berry, Lew Temple Luis Prieto NR Act/Thr<br />

SONY 212-833-8500<br />

THE WALK<br />

Joseph Gordon-Levitt,<br />

Fri, 10/9/15 WIDE<br />

Ben Kingsley<br />

Robert Zemeckis PG Adv/Dra/Thr 3D/IMAX/Quad<br />

GOOSEBUMPS Fri, 10/16/15 WIDE Jack Black, Dylan Minnette Rob Letterman PG Adv/Com/Hor Quad<br />

SPECTRE Fri, 11/6/15 WIDE Daniel Craig, Christoph Waltz Sam Mendes PG-13 Act/Adv/Thr<br />

IMAX/Dolby Atmos/<br />

Quad<br />

THE NIGHT BEFORE<br />

Seth Rogen,<br />

Wed, 11/25/15 WIDE<br />

Joseph Gordon-Levitt<br />

Jonathan Levine NR Com Quad<br />

CONCUSSION Fri, 12/25/15 WIDE Will Smith, Alec Baldwin Peter Landesman PG-13 Dra/Sport Quad<br />

THE 5TH WAVE<br />

Chloë Grace Moretz,<br />

Fri, 1/15/16 WIDE<br />

Nick Robinson<br />

J Blakeson NR Act/Adv/SF<br />

RISEN Fri, 1/22/16 WIDE Joseph Fiennes, Tom Felton Kevin Reynolds NR Act/Dra<br />

PRIDE AND PREJUDICE AND<br />

ZOMBIES<br />

Fri, 2/5/16 WIDE Lily James, Sam Riley Burr Steers NR Hor/Com/Rom<br />

GRIMSBY<br />

Sacha Baron Cohen,<br />

Fri, 3/4/16 WIDE<br />

Mark Strong<br />

Louis Leterrier NR Com<br />

MIRACLES FROM HEAVEN Fri, 3/18/16 WIDE Jennifer Garner, Kylie Rogers Patricia Riggen NR Dra<br />

MONEY MONSTER Fri, 4/8/16 WIDE George Clooney, Julia Roberts Jodie Foster NR Dra/Thr<br />

THE ANGRY BIRDS MOVIE<br />

Fri, 5/20/16 WIDE Jason Sudeikis, Josh Gad<br />

Clay Kaytis, Fergal<br />

Reilly<br />

NR Ani/Com/Fam 3D<br />

THE SHALLOWS Fri, 6/24/16 WIDE Blake Lively Jaume Collet-Serra NR Thr<br />

GHOSTBUSTERS Fri, 7/15/16 WIDE Melissa McCarthy, Kristen Wiig Paul Feig NR Com/Hor<br />

SAUSAGE PARTY<br />

Fri, 8/12/16 WIDE Seth Rogen, Jonah Hill<br />

Greg Tiernan, Conrad<br />

Vernon<br />

NR Ani/Com<br />

UNTITLED ALVAREZ / RAIMI<br />

HORROR FILM<br />

Fri, 8/26/16 WIDE Dylan Minnette, Daniel Zovatto Fede Alvarez NR Hor/Thr<br />

PATIENT ZERO Fri, 9/2/16 WIDE Matt Smith, Natalie Dormer Stefan Ruzowitzky NR Hor/Thr<br />

WHEN THE BOUGH BREAKS Fri, 9/16/16 WIDE Morris Chestnut, Regina Hall Jon Cassar NR Dra/Thr<br />

THE MAGNIFICENT SEVEN Fri, 9/23/16 WIDE Denzel Washington, Chris Pratt Antoine Fuqua NR Act/Wes<br />

INFERNO Fri, 10/14/16 WIDE Tom Hanks, Felicity Jones Ron Howard NR Thr<br />

UNDERWORLD 5 Fri, 10/21/16 WIDE Kate Beckinsale, Theo James Anna Foerster NR Act/Hor<br />

BILLY LYNN’S LONG<br />

HALFTIME WALK<br />

Fri, 11/11/16 WIDE Joe Alwyn, Garrett Hedlund Ang Lee NR Com/Dra/War 3D<br />

108 BoxOffice ® Pro OCTOBER <strong>2015</strong>


TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

PASSENGERS Wed, 12/21/16 WIDE Chris Pratt, Jennifer Lawrence Morten Tyldum NR SF/Act/Rom<br />

JUMANJI Sun, 12/25/16 WIDE Zach Helm NR Adv/Fan/Fam<br />

SONY PICTURES CLASSICS Tom Prassis 212-833-4981<br />

TRUTH Fri, 10/16/15 EXCL NY/LA Robert Redford, Cate Blanchett James Vanderbilt R Dra<br />

I SAW THE LIGHT Fri, 11/27/15 EXCL NY/LA Tom Hiddleston, Elizabeth Olsen Marc Abraham NR Dra<br />

SON OF SAUL Fri, 12/18/15 EXCL NY/LA Géza Röhrig, Levente Molnár László Nemes R Dra Dolby Dig<br />

STX ENTERTAINMENT 310-742-2300<br />

SECRET IN THEIR EYES Fri, 11/20/15 WIDE Chiwetel Ejiofor, Nicole Kidman Billy Ray PG-13 Thr Dolby Dig<br />

THE BOY Fri, 1/22/16 WIDE Lauren Cohan, Rupert Evans William Brent Bell PG-13 Hor/Thr Dolby Dig<br />

THE FREE STATE OF JONES<br />

Matthew McConaughey,<br />

Fri, 3/11/16 WIDE<br />

Gugu Mbatha-Raw<br />

Gary Ross NR Act/Dra Dolby Dig<br />

UNIVERSAL 818-777-1000<br />

STEVE JOBS<br />

Michael Fassbender,<br />

Fri, 10/9/15 EXCL NY/LA<br />

Kate Winslet<br />

Danny Boyle R Dra Quad<br />

CRIMSON PEAK<br />

Mia Wasikowska,<br />

Fri, 10/16/15 WIDE<br />

Jessica Chastain<br />

Guillermo del Toro R Hor IMAX/Quad<br />

JEM AND THE HOLOGRAMS Fri, 10/23/15 WIDE Aubrey Peeples, Stefanie Scott Jon M. Chu PG Mus/Adv Quad<br />

BY THE SEA Fri, 11/13/15 WIDE Brad Pitt, Angelina Jolie Pitt Angelina Jolie Pitt R Dra/Rom Quad<br />

LEGEND Fri, 11/20/15 LTD. Tom Hardy, Emily Browning Brian Helgeland R Cri/Thr Quad<br />

KRAMPUS Fri, 12/4/15 WIDE Adam Scott, Toni Collette Michael Dougherty NR Com/Hor Quad<br />

SISTERS Fri, 12/18/15 WIDE Tina Fey, Amy Poehler Jason Moore R Com Quad<br />

UNTITLED BLUMHOUSE<br />

HORROR FILM 1<br />

Fri, 1/8/16 WIDE NR Hor<br />

RIDE ALONG 2 Fri, 1/15/16 WIDE Ice Cube, Kevin Hart Tim Story PG-13 Act/Com Quad<br />

HAIL, CAESAR! Fri, 2/5/16 WIDE Josh Brolin, George Clooney Joel Coen, Ethan Coen NR Com Dolby Dig<br />

MY BIG FAT GREEK<br />

WEDDING 2<br />

Fri, 3/25/16 WIDE Nia Vardalos, John Corbett Kirk Jones NR Rom/Com<br />

THE BOSS Fri, 4/8/16 WIDE Melissa McCarthy, Kristen Bell Ben Falcone NR Com<br />

THE BEST MAN WEDDING Fri, 4/15/16 WIDE Taye Diggs, Nia Long Malcolm D. Lee NR Com/Dra<br />

THE HUNTSMAN<br />

Chris Hemsworth,<br />

Fri, 4/22/16 WIDE<br />

Charlize Theron<br />

Cedric Nicolas-Troyan NR Adv/Fan<br />

NEIGHBORS 2 Fri, 5/20/16 WIDE Seth Rogen, Zac Efron Nicholas Stoller NR Com<br />

TOP SECRET UNTITLED<br />

LONELY ISLAND MOVIE<br />

Fri, 6/3/16 WIDE Andy Samberg, Akiva Schaffer<br />

Akiva Schaffer, Jorma<br />

Taccone<br />

WARCRAFT Fri, 6/10/16 WIDE Ben Foster, Travis Fimmel Duncan Jones NR Act/Adv/Fan<br />

3D/IMAX/Dolby<br />

Atmos<br />

THE PURGE 3 Fri, 7/1/16 WIDE Frank Grillo, Elizabeth Mitchell James DeMonaco NR Hor/Thr/SF<br />

THE SECRET LIFE OF PETS Fri, 7/8/16 WIDE Louis C.K., Eric Stonestreet Chris Renaud NR Ani/Com/Fam 3D/Quad<br />

UNTITLED NEXT BOURNE<br />

CHAPTER<br />

Fri, 7/29/16 WIDE Matt Damon, Alicia Vikander Paul Greengrass NR Act/Adv/Thr<br />

SPECTRAL<br />

James Badge Dale,<br />

Fri, 8/12/16 WIDE<br />

Emily Mortimer<br />

Nic Mathieu NR Act/Thr 3D<br />

MONSTER HIGH Fri, 10/7/16 WIDE NR Com/Hor<br />

KEVIN HART: WHAT NOW? Fri, 10/14/16 WIDE Kevin Hart NR Com/Con/Doc<br />

OUIJA 2 Fri, 10/21/16 WIDE Annalise Basso Mike Flanagan NR Hor/Thr<br />

A MEYERS CHRISTMAS Fri, 11/11/16 WIDE David E. Talbert NR Com<br />

THE GREAT WALL Wed, 11/23/16 WIDE Matt Damon, Andy Lau Zhang Yimou NR Act/Adv/Thr 3D<br />

LET IT SNOW Fri, 12/9/16 WIDE NR Dra/Rom<br />

UNTITLED ILLUMINATION<br />

ENTERTAINMENT 2016<br />

Wed, 12/21/16 WIDE Matthew McConaughey Garth Jennings NR Ani/Com<br />

PROJECT<br />

WARNER BROS. 818-977-1850<br />

PAN Fri, 10/9/15 WIDE Hugh Jackman, Levi Miller Joe Wright PG Adv/Fan/Fam 3D/Dolby Atmos<br />

OUR BRAND IS CRISIS<br />

Sandra Bullock,<br />

Fri, 10/30/15 WIDE<br />

Billy Bob Thornton<br />

David Gordon Green NR Com/Dra Dolby Dig<br />

NR<br />

Com<br />

OCTOBER <strong>2015</strong> BoxOffice ® Pro 109


BOOKING GUIDE<br />

TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />

THE 33<br />

Antonio Banderas,<br />

Fri, 11/13/15 WIDE<br />

Rodrigo Santoro<br />

Patricia Riggen PG-13 Dra Dolby Atmos<br />

CREED<br />

IN THE HEART OF THE SEA<br />

Wed, 11/25/15 WIDE<br />

Fri, 12/11/15 WIDE<br />

Michael B. Jordan,<br />

Sylvester Stallone<br />

Chris Hemsworth,<br />

Benjamin Walker<br />

Ryan Coogler NR Dra/Sport Dolby Dig<br />

Ron Howard PG-13 Adv/Dra IMAX/Dolby Atmos<br />

POINT BREAK Fri, 12/25/15 WIDE Édgar Ramírez, Luke Bracey Ericson Core NR Act/Thr 3D/Dolby Dig<br />

UNTITLED NEW LINE<br />

HORROR FILM 1<br />

Fri, 1/22/16 WIDE NR Hor<br />

HOW TO BE SINGLE Fri, 2/12/16 WIDE Dakota Johnson, Nicholas Braun Christian Ditter NR Rom/Com<br />

ARMS & THE DUDES Fri, 3/11/16 WIDE Miles Teller, Jonah Hill Todd Phillips NR Com/Dra<br />

MIDNIGHT SPECIAL Fri, 3/18/16 LTD. Michael Shannon, Joel Edgerton Jeff Nichols PG-13 SF/Thr<br />

BATMAN V SUPERMAN:<br />

DAWN OF JUSTICE<br />

Fri, 3/25/16 WIDE Henry Cavill, Ben Affleck Zack Snyder NR Act/Adv 3D/IMAX<br />

BARBERSHOP 3 Fri, 4/15/16 WIDE Ice Cube, Cedric the Entertainer Malcolm D. Lee NR Com<br />

KEANU<br />

Fri, 4/22/16 WIDE<br />

Keegan-Michael Key,<br />

Jordan Peele<br />

Peter Atencio NR Com<br />

GOING IN STYLE Fri, 5/6/16 WIDE Morgan Freeman, Michael Caine Zach Braff NR Com<br />

THE NICE GUYS Fri, 5/20/16 WIDE Ryan Gosling, Russell Crowe Shane Black NR Cri/Thr<br />

ME BEFORE YOU Fri, 6/3/16 WIDE Emilia Clarke, Sam Claflin Thea Sharrock NR Dra/Rom<br />

THE CONJURING 2 Fri, 6/10/16 WIDE Vera Farmiga, Patrick Wilson James Wan NR Hor/Thr<br />

CENTRAL INTELLIGENCE<br />

TARZAN<br />

KING ARTHUR<br />

Fri, 6/17/16 WIDE Dwayne Johnson, Kevin Hart<br />

Fri, 7/1/16 WIDE<br />

Fri, 7/22/16 WIDE<br />

Alexander Skarsgård,<br />

Margot Robbie<br />

Charlie Hunnam, Astrid<br />

Bergès-Frisbey<br />

Rawson Marshall<br />

Thurber<br />

NR<br />

Act/Com<br />

David Yates NR Act/Adv 3D/IMAX<br />

Guy Ritchie NR Act/Adv 3D/IMAX<br />

SUICIDE SQUAD Fri, 8/5/16 WIDE Will Smith, Margot Robbie David Ayer NR Act/Adv 3D/IMAX<br />

PROJECT XX Fri, 8/19/16 WIDE NR Com<br />

UNTITLED NEW LINE<br />

HORROR FILM 2<br />

STORKS<br />

Fri, 9/9/16 WIDE NR Hor<br />

Fri, 9/23/16 WIDE Andy Samberg, Kelsey Grammer<br />

Nicholas Stoller, Doug<br />

Sweetland<br />

NR Ani/Com/Fam 3D<br />

THE ACCOUNTANT Fri, 10/7/16 WIDE Ben Affleck, Anna Kendrick Gavin O’Connor R Act/Thr<br />

FANTASTIC BEASTS AND<br />

WHERE TO FIND THEM<br />

Fri, 11/18/16 WIDE<br />

Eddie Redmayne,<br />

Katherine Waterston<br />

David Yates NR Adv/Fan 3D/IMAX<br />

CHICKEN SOUP<br />

FOR THE SOUL<br />

Fri, 12/16/16 WIDE NR Dra<br />

WEINSTEIN CO./DIMENSION 646-862-3400<br />

SHANGHAI Fri, 10/2/15 LTD. John Cusack, Gong Li Mikael Håfström R Dra/Thr Dolby Dig<br />

BURNT Fri, 10/23/15 WIDE Bradley Cooper, Sienna Miller John Wells NR Com/Dra Dolby Dig<br />

CAROL Fri, 11/20/15 LTD. Cate Blanchett, Rooney Mara Todd Haynes R Dra/Rom Dolby Dig<br />

MACBETH<br />

Michael Fassbender,<br />

Fri, 12/4/15 LTD.<br />

Marion Cotillard<br />

Justin Kurzel NR Dra Dolby Dig<br />

THE HATEFUL EIGHT Fri, 12/25/15 LTD. Samuel L. Jackson, Kurt Russell Quentin Tarantino NR Wes/Act<br />

VIRAL<br />

AMITYVILLE:<br />

THE AWAKENING<br />

Fri, 2/19/16 WIDE<br />

Fri, 4/15/16 WIDE<br />

Sofia Black-D’Elia, Analeigh<br />

Tipton<br />

Bella Thorne,<br />

Jennifer Jason Leigh<br />

Ariel Schulman, Henry<br />

Joost<br />

NR<br />

Hor/Thr<br />

Franck Khalfoun R Hor/Thr<br />

THE FOUNDER Fri, 11/25/16 LTD. Michael Keaton, Laura Dern John Lee Hancock NR Dra Dolby Digital<br />

BOXOFFICE ® PRO (ISSN 0006-8527), Volume 151, Number 10, <strong>October</strong> <strong>2015</strong>. BOXOFFICE ® PRO is published monthly by BoxOffice Media, LLC, 11911 San Vicente<br />

Blvd., Ste. 355, Los Angeles, CA 90049, USA. corporate@boxoffice.com. www.boxoffice.com. Basic annual subscription rate is $59.95. Periodicals postage paid<br />

at Beverly Hills, CA, and at additional mailing offices. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: send address corrections<br />

to BOXOFFICE PRO, P.O. Box 16015, North Hollywood, CA 91615-6015. © Copyright <strong>2015</strong>. BoxOffice Media, LLC. All rights reserved. SUBSCRIPTION CUSTOMER<br />

SERVICE: BOXOFFICE PRO, P.O. Box 16015, North Hollywood, CA 91615-6015, USA, Phone (818) 286-3108, Fax (800) 869-0040, bxpcs@magserv.com, www.<br />

boxoffice.com. BoxOffice ® is a registered trademark of BoxOffice Media LLC.<br />

110 BoxOffice ® Pro OCTOBER <strong>2015</strong>


AMC ENTERTAINMENT<br />

P.O. Box 725489<br />

Atlanta, GA 31139<br />

www.amctheatres.com<br />

PG 78<br />

AMERICAN CINEMA<br />

EQUIPMENT<br />

1927 N Argyle St.<br />

Portland, OR 97217<br />

www.cinequip.com<br />

PG 8<br />

ARTS ALLIANCE<br />

1st Floor, 75 Wells St.<br />

London W1T 3QH<br />

www.artalliance.com<br />

PG 11<br />

AMERICAN COMPUTER<br />

OPTICS<br />

240 Goddard<br />

Irvine, CA 92618<br />

www.portwindowglass.com<br />

PG 19<br />

BALLANTYNE STRONG<br />

13710 FNB Pkwy., Ste. 400<br />

Omaha, Nebraska 68154<br />

www.ballantynestrong.com<br />

PG 46, 49<br />

BEFORE THE MOVIE<br />

1499 Oliver Rd.<br />

Fairfield, CA 94534<br />

www.beforethemovie.com<br />

PG 81<br />

CARDINAL SOUND &<br />

MOTION PICTURE SYSTEMS<br />

6330 Howard Ln.<br />

Elkridge, MD 21075<br />

www.cardinalsound.com<br />

PG 112<br />

CARMIKE CINEMAS<br />

1301 First Ave.<br />

Columbus, GA 31901<br />

www.carmike.com<br />

PG 72<br />

CHRISTIE DIGITAL SYSTEMS<br />

10550 Camden Dr.<br />

Cypress, CA 90630<br />

www.christiedigital.com<br />

INSIDE COVER<br />

C. CRETORS & COMPANY<br />

12457 SW 130th St.<br />

Miami, FL 33186<br />

www.cretors.com<br />

INSIDE BACK COVER<br />

DOLPHIN SEATING<br />

313 Remuda St.<br />

Clovis, NM 88101<br />

www.dolphinseating.com<br />

PG 79<br />

ENPAR AUDIO<br />

www@enparaudio.com<br />

PG 66<br />

ENTERTAINMENT SUPPLY &<br />

TECNOLOGIES<br />

3820 Northdale Blvd.<br />

Tampa, FL 33624<br />

www.ensutec.com<br />

PG 17<br />

FANDANGO<br />

12200 W Olympic Blvd #400<br />

Los Angeles, CA 90064<br />

www.fandango.com<br />

PG 67<br />

GOLD MEDAL PRODUCTS<br />

10700 Medallion Dr.<br />

Cincinnati, Ohio 45241<br />

www.gmpopcorn.com<br />

PG 27<br />

GOODRICH QUALITY<br />

THEATERS<br />

4417 Broadmoor SE<br />

Grand Rapids, MI 49512<br />

www.goodrichqualitytheaters.com<br />

PG 68<br />

HARKNESS SCREENS<br />

Unit A, Norton Road<br />

Stevenage, Herts<br />

SG1 2BB UK<br />

www.harkness-screens.com<br />

PG 14, 16<br />

IRWIN SEATING COMPANY<br />

3251 Fruit Ridge NW<br />

Grand Rapids, MI 49544<br />

www.irwinseating.com<br />

PG 37<br />

JBL HARMAN<br />

400 Atlantic St., 15th Fl.<br />

Stamford, CT 06901<br />

www.jbl.com<br />

PG 35<br />

J&J SNACK FOODS<br />

6000 Central Hwy.<br />

Pennsauken, NJ 08109<br />

www.jjsnack.com<br />

PG 31<br />

KLIPSCH<br />

3700 Hwy 32 N<br />

Hope, AR 71801<br />

www.klipsch.com<br />

PG 29<br />

MAGNA TECH<br />

ELECTRONIC CO.<br />

1998 NE 150th St.<br />

North Miami, FL 33181<br />

www.myiceco.com<br />

PG 71<br />

MEDIAMATION<br />

387 Maple Ave.<br />

Torrance, CA 90503<br />

www.mediamation.com<br />

PG 80<br />

MOBILIARIO<br />

Calle del Sol # 3<br />

Col. San Rafael Chamapa<br />

Naucalpan, Estado de México<br />

México. CP. 53660<br />

www.mobiliaroseating.com<br />

PG 41<br />

MAROEVICH, O’SHEA &<br />

COUGHLAN<br />

44 Montgomery St., 17th Fl.<br />

San Francisco, CA 94104<br />

www.mocins.com<br />

PG 5<br />

MOVING IMAGE<br />

TECHNOLOGIES<br />

17760 Newhope St.<br />

Fountain, Valley, CA 92708<br />

www.movingimagetech.com<br />

PG 2, 15<br />

NATIONAL ASSOCIATION OF<br />

THEATRE OWNERS<br />

1705 N St. NW<br />

Washington, DC 20036<br />

www.natoonline.org<br />

PG 39<br />

NATIONAL CINEMEDIA<br />

9110 East Nichols Ave., Ste. 200<br />

Centennial, CO 80112<br />

www.ncm.com<br />

PG 9, 40, 41<br />

NEC DISPLAY SOLUTIONS<br />

500 Park Blvd., Ste. 1100<br />

Itasca, IL 60143<br />

www.necdisplay.com<br />

PG 10<br />

ODELL’S<br />

8543 White Fir St., #D1<br />

Reno, NV 89523<br />

www.popntop.com<br />

PG 88<br />

PACKAGING CONCEPTS INC.<br />

9832 Evergreen Industrial Dr.<br />

St. Louis, MO 63123<br />

www.packagingconceptsinc.com<br />

PG 83<br />

PARADIGM DESIGN<br />

550 3 Mile Rd., Ste. B<br />

Grand Rapids, MI 49544<br />

www.paradigmae.com<br />

PG 70<br />

PARAMOUNT PICTURES<br />

5555 Melrose Ave.<br />

Los Angeles, CA, 90038<br />

www.paramount.com<br />

PG 55<br />

QSC AUDIO PRODUCTS<br />

1675 MacArthur Blvd.<br />

Costa Mesa, CA 92626<br />

www.qsc.com<br />

PG 4<br />

READY THEATRE SYSTEMS<br />

4 Hartford Blvd.<br />

Hartford, MI 49057<br />

www.rts-solutions.com.com<br />

PG 85<br />

REALD<br />

100 North Crescent Dr.,<br />

Ste. 200<br />

Beverly Hills, CA 90210<br />

www.reald.com<br />

PG 94–95<br />

REGAL ENTERTAINMENT<br />

GROUP<br />

7132 Regal Ln.<br />

Knoxville, TN 37918<br />

www.regmovies.com<br />

PG 33<br />

RETRIEVER SOFTWARE<br />

7040 Avenida Encinas<br />

Ste. 104-363<br />

Carlsbad, CA 92011<br />

www.retrieversoftware.com<br />

PG 87<br />

REYNOLDS & REYNOLDS<br />

300 Walnut St., Ste. 200<br />

Des Moines, IA 50309<br />

www.reynolds-reynolds.com<br />

PG 63<br />

SCREENVISION CINEMA<br />

NETWORK<br />

1411 Broadway, Fl 33<br />

New York, NY, 10018<br />

www.screenvision.com<br />

PG 1, 53<br />

SEATING CONCEPTS<br />

4229 Ponderosa Av. B<br />

San Diego CA 92123 USA<br />

www.seatingconcepts.com<br />

PG 23<br />

SENSIBLE CINEMA<br />

SOFTWARE<br />

7216 Sutton Pl.<br />

Fairview, TN 37062<br />

www.sensiblecinema.com<br />

PG 112<br />

SONIC EQUIPMENT<br />

COMPANY<br />

900 W Miller Rd.<br />

Iola,KS 66749<br />

www.sonicequipment.com<br />

BACK COVER<br />

SPOTLIGHT CINEMA<br />

NETWORKS<br />

www.spotlightcinemanetworks.com<br />

PG 61, 65<br />

STADIUM SAVERS<br />

550 3 Mile Rd. NW<br />

Grand Rapids, MI 49544<br />

www.stadiumsavers.com<br />

PG 12<br />

TELESCOPIC SEATING<br />

SYSTEMS<br />

4417 Broadmoor Ave. SE<br />

Kentwood, MI, 49512<br />

www.telescopicseatingsystems.com<br />

PG 57<br />

TIVOLI LIGHTING<br />

15602 Mosher Ave.<br />

Tustin, CA 92780<br />

www.tivolilighting.com<br />

PG 13<br />

UNCLE JOHN’S BURGER<br />

DOGS<br />

www.unclejohnsburgerdogs.com<br />

PG 69<br />

USHIO AMERICA, INC.<br />

5440 Cerritos Ave.<br />

Cypress, CA 90630<br />

www.ushio.com<br />

PG 45<br />

USL, INC.<br />

181 Bonetti Dr.<br />

San Luis Obispo, CA 93401<br />

www.uslinc.com<br />

PG 59<br />

VARIETY—THE CHILDREN’S<br />

CHARITY OF WISCONSIN<br />

12425 Knoll Rd., Ste. 110<br />

Elm Grove, WI 53122<br />

www.varietywi.org<br />

PG 77<br />

VIP CINEMA SEATING<br />

101 Industrial Dr.<br />

New Albany, MS 38652<br />

www.vipcinemaseating.com<br />

PG 6–7<br />

WHITE CASTLE<br />

555 West Goodale St.<br />

Columbus, OH 43215<br />

www.whitecastle.com<br />

PG 25<br />

WILL ROGERS MOTION<br />

PICTURE PIONEERS<br />

FOUNDATION<br />

10045 Riverside Dr., Third Fl.<br />

Toluca Lake, CA 91602<br />

www.wrpioneers.com<br />

PG 75<br />

BOXOFFICE ® MEDIA<br />

CHAIRMAN<br />

Peter Cane<br />

CEO<br />

Julien Marcel<br />

CREATIVE DIRECTOR<br />

Kenneth James Bacon<br />

BOXOFFICE ® PRO<br />

MANAGING EDITOR<br />

Daniel Loria<br />

COPY EDITOR<br />

Laura Silver<br />

INDUSTRY CONTRIBUTORS<br />

Patrick Corcoran<br />

John Fithian<br />

Mark de Quervain<br />

CONTRIBUTING EDITORS<br />

Daniel Garris<br />

Jonathan Papish<br />

PRODUCTION ASSISTANT<br />

Ally Bacon<br />

BOXOFFICE.COM<br />

VP, CHIEF ANALYST<br />

Phil Contrino<br />

OVERSEAS EDITOR<br />

Daniel Loria<br />

NORTH AMERICAN GROSSES<br />

EDITOR<br />

Daniel Garris<br />

ADVERTISING<br />

VP, ADVERTISING<br />

Susan Uhrlass<br />

9107 Wilshire Blvd., Ste. 450<br />

Beverly Hills, CA 90210<br />

susan@boxoffice.com<br />

310-876-9090<br />

SUBSCRIPTIONS<br />

Lucia Borja<br />

Stark Services<br />

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North Hollywood, CA 91606<br />

lucia@starkservices.com<br />

818-985-2003<br />

CORPORATE<br />

BoxOffice Media<br />

11911 San Vicente Blvd., Ste. 355<br />

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OCTOBER <strong>2015</strong> BoxOffice ® Pro 111


WE CLEAN THEATERS<br />

EXCLUSIVELY!<br />

From coast to coast for 35 YEARS.<br />

Let us give you our references.<br />

www.maintenancecooperative.com<br />

or call 770-503-1102<br />

BUYING & SELLING<br />

MARQUEE LETTERS. Buying and selling.<br />

New and Used marquee letters all types.<br />

We buy old. We sell new. All styles. Trade<br />

in your old letters and get new letters. Turn<br />

those old letters into cash. Your source for<br />

new Pronto, Zip-Change, Snap Lok, Slotted.<br />

mike@pilut.com 800-545-8956<br />

LOOKING TO PURCHASE 3-8 screen venue<br />

in California or south western United States.<br />

Contact: Atul Desai 949-291-5700<br />

DRIVE-IN CONSTRUCTION<br />

DRIVE-IN SCREEN TOWERS since 1945.<br />

Selby Products Inc., P.O. Box 267, Richfield,<br />

OH 44286. Phone: 330-659-6631.<br />

EQUIPMENT WANTED<br />

ASTER AUDITORIUM SEATING & AUDIO.<br />

We offer the best pricing on good used projection<br />

and sound equipment. Large quantities<br />

available. Please visit our website, www.<br />

asterseating.com, or call 888-409-1414.<br />

AMERICAN ENTERTAINMENT PRODUCTS<br />

LLC is buying projectors, processors, amplifiers,<br />

speakers, seating, platters. If you<br />

are closing, remodeling or have excess<br />

equipment in your warehouse and want to<br />

turn equipment into cash, please call 866-<br />

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COLLECTOR WANTS TO BUY: We pay top<br />

money for any 1920-1980 theater equipment.<br />

We’ll buy all theater-related equipment,<br />

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THEATRE MANAGERS WANTED<br />

Metropolitan Theatres, family owned and operated<br />

since 1923 with locations in Santa Barbara,<br />

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to join our successful theatre management<br />

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Candidates must have two or more years in theatre<br />

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Please send your resume with salary requirements<br />

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up anywhere in the U.S. or Canada. Amplifiers,<br />

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FOR SALE<br />

2 BRAND NEW 3000 watts Christie Xenon<br />

lamps for 35mm projectors. Contact: Atul<br />

Desai 949-291-5700.<br />

BARCO 3D/DIGITAL EQUIPMENT FOR<br />

SALE: Purchase for $55K. Equipment list<br />

provided upon request. Contact seller at<br />

mschwartz@pennprolaw.com.<br />

PREFERRED SEATING COMPANY, your<br />

source for new, used and refurbished theater<br />

and stadium seating. Buying and selling<br />

used seating is our specialty. Call toll-free<br />

866-922-0226 or visit our website www.<br />

preferred-seating.com.<br />

USED DIGITAL PROJECTORS AVAIL-<br />

ABLE. Barco dcp2000 and others slightly<br />

used. Don’t close your theater conversion<br />

is cheaper than you think. Call Stetson Snell<br />

505-615-2913<br />

18 SETS OF USED 35MM AUTOMATED<br />

PROJECTION SYSTEM (comes with Projector,<br />

Console, Automation Unit and Platter)<br />

comprising of 10 sets of Christie and 8 sets<br />

of Strong 35mm system available on ‘as is<br />

where is’ basis in Singapore. Contact seller<br />

at engthye_lim@cathay.com.sg<br />

APPROXIMATELY 2,000 SEATS FOR<br />

SALE. MOBILIARIO high-back rockers with<br />

cup holders. Located in Connecticut. Contact<br />

(203)758-2148.<br />

MOVIE THEATRES FOR SALE Established<br />

boutique movie theater chain in major midwest<br />

market. Long term leases in A plus<br />

locations.All digital projection and liquor<br />

licenses. Consistently nets over $500k a<br />

year. Outstanding opportunity for energetic<br />

entrepreneurs, expanding chain or foreign<br />

investor. Send inquiries to :movietheatersforsale@gmail.com.<br />

Principal only.<br />

HELP WANTED<br />

TRI STATE THEATRE SUPPLY in Memphis,<br />

TN has openings for experienced Digital<br />

Cinema Techs nationwide. Please send your<br />

resume to include qualifications, certifications<br />

and salary requirements to fred@tristatetheatre.com<br />

THEATRE MANAGEMENT POSITIONS<br />

AVAILABLE Pacific Northwest Theatre<br />

Company. Previous management experience<br />

required. Work weekends, evenings<br />

and holidays. Send resume and salary history<br />

to movietheatrejobs@gmail.com<br />

THEATRE MANAGEMENT POSITION<br />

AVAILABLE. Xscape Theatres is forecasting<br />

rapid expansion adding 2 to 4 sites per year.<br />

To qualify for possible immediate placement<br />

previous theatre management experience<br />

is required. Must be able to work evenings,<br />

weekends, and holidays. Send resumes and<br />

references to sbagwell@alianceent.com or<br />

mail to Aliance Management Co. LLC 825<br />

Northgate Blvd. Suite # 203 New Albany, IN<br />

47150. Compensation based on experience.<br />

POSITIONS AVAILABLE<br />

Paragon Theaters has THEATER MANAGE-<br />

MENT POSITIONS available at multiple locations.<br />

If you have previous management<br />

experience, please send your resume to robert.fronckoski@paragontheaters.com..<br />

SERVICES<br />

DULL FLAT PICTURE? RESTORE YOUR XE-<br />

NON REFLECTORS! Ultraflat repolishes and<br />

recoats xenon reflectors. Many reflectors<br />

available for immediate exchange. (ORC,<br />

Strong, Christie, Xetron, others!) Ultraflat,<br />

20306 Sherman Way, Winnetka, CA 91306;<br />

818-884-0184.<br />

CONSOLIDATED THEATRE SERVICES, LLC<br />

has a wide variety of theatre sound equipment<br />

available at competitive prices. Our<br />

extensive inventory includes amplifiers,<br />

processors, speakers and sound racks from<br />

makers such as JBL, Dolby, Ashly, Klipsch,<br />

Crown and more. You are welcome to call<br />

us at 305-908-1613 for further information.<br />

THEATER SPACE FOR LEASE<br />

AN 8,400 SQ. FT. SPACE containing two<br />

movie theaters is available for lease in<br />

Frankfort, KY, at a very reasonable lease<br />

rate. It would be perfect for the new concept<br />

of eating in the theater. The theaters<br />

are located in the middle of a major shopping<br />

center. The center owners would prefer<br />

an operating movie theater rather than<br />

convert the space into retail use. Contact<br />

Alexa at 859-221-9921 or email her at alexarkelley@gmail.com<br />

for more information.<br />

112 BoxOffice ® Pro OCTOBER <strong>2015</strong>


WHATEVER YOUR NEED<br />

WE CAN BUILD IT<br />

Any Size Crowd, Every Taste…<br />

Make popcorn for a crowd of 10 or more than 500 with a wide range of kettle sizes. Please everyone with<br />

popcorn that’s salted or sweet. ALL THE OPTIONS Select a stainless-steel or nickel plated all-steel kettle,<br />

a popper kettle that is suspended in a cabinet, or a pedestal kettle that mounts to the deck of the popper or<br />

table. STORAGE AND SAFETY Maximize your popcorn storage with one of our cabinets. Select a built-in ventless<br />

hood to expand your foodservice capabilities in areas with limited space. Add industry-leading fire prevention<br />

like ANSUL or an automatic kettle-heat shut-off. AROUND THE WORLD Our American-made machines provide<br />

delicious popcorn and concessions around the world. We offer 12 different domestic and international voltages.<br />

…and that’s just popcorn!<br />

Ask us about our exclusive Cornditioner cabinets, toppers and dispensers, cotton candy machines, hot dog<br />

grills, bun warmers, ice shavers, and our new pizza oven and warmer combination.<br />

WHEN IT COMES TO CONCESSIONS<br />

IT COMES FROM CRETORS<br />

Contact Shelly Olesen at 847.616.6901 or visit www.cretors.com

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