Boxoffice - October 2015
Official Magazine of the National Association of Theatre Owners
Official Magazine of the National Association of Theatre Owners
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OCTOBER <strong>2015</strong><br />
Matt Damon as astronaut<br />
Mark Watney in Ridley<br />
Scott’s The Martian<br />
WOMEN IN<br />
EXHIBITION &<br />
DISTRIBUTION<br />
WE SPEAK WITH A DOZEN<br />
OF THE BRIGHTEST STARS<br />
IN THE INDUSTRY<br />
NEW<br />
PRODUCTS<br />
OUR RUNDOWN<br />
OF THE LATEST<br />
OFFERINGS<br />
SHOWEAST<br />
INTERVIEWS<br />
MARK CHRISTIANSEN<br />
CHARLEY MOSS<br />
MARK WALUKEVICH<br />
REVOLUTION<br />
OR EVOLUTION<br />
PART TWO OF<br />
OUR DEEP LOOK<br />
AT THE PRE-SHOW<br />
FILMMAKER<br />
INTERVIEWS<br />
THE MARTIAN’S RIDLEY SCOTT<br />
99 HOMES’ RAMIN BAHRANI<br />
PAN’S JASON FUCHS<br />
ICONS OF<br />
EXHIBITION<br />
TIM WARNER<br />
GERRY LOPEZ<br />
The Official Magazine of the National Association of Theatre Owners
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MIT 1
Daniel Loria<br />
Managing Editor<br />
BoxOffice Media<br />
The whole concept of “Miami time,” arriving to an appointment 15 to 20<br />
minutes late, is one of the few things you can depend on in South Florida, where<br />
even the weather refuses to stay the same for more than half an hour at a time.<br />
At ShowEast, that grace period still exists, but in a more condensed five-minute<br />
version, which I think we can all blame on the beautiful ocean view from the<br />
Diplomat hotel. Nevertheless, it’s always nice to be back in South Florida, but<br />
it’s especially nice to be back in <strong>October</strong>, knowing that another cold winter is<br />
around the corner for those of us based in the Northeast.<br />
Returning to South Florida is a bit of a homecoming for me, since it’s the one<br />
place in the U.S. I still consider home. Very much in that vein, I profile the story<br />
of the Younger family, who also call South Florida home for their family business,<br />
Cinema Equipment and Supplies, still going strong after three generations. We are also pleased to<br />
bring back our annual Women in Exhibition & Distribution feature, in which we highlight the fantastic<br />
achievements of some of the great women that work in our industry.<br />
This issue wraps up our special coverage on cinema advertising with the second half of Mark de Quervain’s<br />
analysis of the rise of the interactive pre-show. On the film front, we’re pleased to bring you one of<br />
our strongest issues of the year with interviews with two of today’s most compelling filmmakers, Ramin<br />
Bahrani and Ridley Scott, by our very own Phil Contrino. You may be more used to seeing Phil quoted<br />
in various national publications as a movie-industry expert, but, as you’ll see in these upcoming pages, he<br />
happens to be a great interviewer as well.<br />
As always, please feel free to reach out to me with your comments and questions.<br />
Until next month,<br />
Daniel Loria<br />
daniel.loria@boxoffice.com<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 3
OCTOBER <strong>2015</strong> VOL. 151 NO. 10<br />
WOMEN IN EXHIBITION& DISTRIBUTION 73<br />
Hello by Daniel Loria 3<br />
Exhibition Briefs Edited by Laura Silver 8<br />
Executive Suite Warner and Lopez: Two exhibition<br />
industry icons exit within weeks of each other by John Fithian<br />
18<br />
Communiqué So long, summer by Patrick Corcoran 20<br />
Box Office Breakouts Oscar race preview: Will <strong>2015</strong>’s<br />
contenders be commercially viable? by Phil Contrino<br />
24<br />
Filmmaker Interview Accidental thriller: 99 Homes director<br />
Ramin Bahrani talks about guns, working with nonactors, and 24<br />
finding the moral ambiguity in his characters Interview by Phil Contrino<br />
Filmmaker Interview Peter before Pan: Pan screenwriter<br />
Jason Fuchs talks Neverland mythology Interview by Daniel Loria<br />
26<br />
The Pre-show Revolution or evolution? Part 2 of 2 by Mark de Quervain 30<br />
Vendor Profile A family tradition: From Honduras to Miami<br />
and encompassing three generations in the exhibition<br />
business, the Younger family looks forward to a bright<br />
42<br />
future for Cinema Equipment & Supplies by Daniel Loria<br />
SHOWEAST 47<br />
INTERVIEWS<br />
Charley Moss PARTNER, BOW TIE CINEMAS 50<br />
Mark Christiansen EXECUTIVE VICE PRESIDENT OF WORLDWIDE<br />
52<br />
OPERATIONS, PARAMOUNT PICTURES<br />
Mark Walukevich SENIOR VICE PRESIDENT AND EVENT CINEMA,<br />
NATIONAL AMUSEMENTS<br />
GREAT SCOTT<br />
RIDLEY SCOTT<br />
TALKS SCI-FI, 3D, AND<br />
THE DEMANDS OF<br />
ART AND COMMERCE<br />
Interview by<br />
Phil Contrino<br />
<strong>2015</strong> NEW PRODUCTS 56<br />
3d release calendar Sponsored by RealD 94<br />
on screen Capsule previews by Jonathan Papish 96<br />
booking guide Compiled by Daniel Garris 106<br />
classifieds 112<br />
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EXHIBITION BRIEFS<br />
Sky Cinemas at Kuwait’s<br />
Dalal Complex<br />
SKY CINEMAS KUWAIT SIGNS EXCLUSIVITY<br />
AGREEMENT WITH BARCO<br />
n Barco has forged a new alliance in the Middle East.<br />
Sky Cinemas Kuwait, a relatively new chain of cinemas<br />
that’s also part of a large Kuwait-based real-estate<br />
group, has made a commitment to Barco partner<br />
CineTech to exclusively install Barco projectors, including<br />
laser projection for future sites. Sky currently<br />
has three screens installed in the capital, Kuwait City,<br />
with five new screens planned by mid-2016. Last July,<br />
three new screens were inaugurated in Kuwait City,<br />
featuring two DP2K-10s and one DP2K-20C Barco<br />
projector. By mid-2016, the cinema group wants to<br />
install another five screens. The cinema group also has<br />
expansion plans in Kuwait and the wider region.<br />
Barco Gold Partner CineTech Middle East JLT,<br />
a cinema and multifunction-auditorium solutions<br />
provider for the Middle East and Africa, is another<br />
part of the expansion-story equation. Fahad Al-Saleh,<br />
owner and spokesperson for Sky, says he is confident<br />
that the partnership will prove to be a winning ticket:<br />
“With the experienced support of CineTech Middle<br />
East JL and the state-of-the-art technology of Barco,<br />
I’m convinced that we are going to make the moviegoers<br />
an offer they can’t refuse. Now and in many years<br />
to come.”<br />
UNIQUE DIGITAL AND MACCS INTEGRATE<br />
DIGITAL DELIVERY WORKFLOW<br />
n Unique Digital and MACCS International have<br />
completed the integration of a full end-to-end digital<br />
workflow for digital delivery to cinemas. This integrated<br />
solution enables film distributors to automate the<br />
delivery of digital cinema packages (DCPs) and key<br />
delivery messages (KDMs) to cinemas via the DCinemaHub<br />
and Movie Transit platforms.<br />
DCinemaHub, part of MaccsBox, is a global<br />
web-based communication platform that connects<br />
distributors, post-production houses, shipping depots,<br />
and cinemas through a single web interface to fully<br />
automate the ordering of DCPs and KDMs. Unique’s<br />
ace<br />
ace EQUIPMENT<br />
8 BoxOffice ® Pro OCTOBER <strong>2015</strong>
EXHIBITION BRIEFS<br />
Spectre wil have its<br />
world premiere on<br />
<strong>October</strong> 26 at the Royal<br />
Albert Hall in London.<br />
Movie Transit is an electronic point-to-point distribution<br />
system for DCP feature films. Initially deployed<br />
nationwide in Norway in 2012, the system has now<br />
been fully deployed in six territories across more than<br />
1,700 cinemas.<br />
Users of the MACCS booking system will be able<br />
to create DCP and KDM orders and automatically<br />
synchronize them with DCinemaHub. The integration<br />
will be available immediately for all users of MACCS<br />
and Unique’s Movie Transit systems currently deployed<br />
in Norway, Sweden, Denmark, Finland, the U.K., and<br />
Ireland.<br />
REGAL HAS THE ULTIMATE TICKET TO<br />
SPECTRE<br />
n Regal Entertainment Group has announced the Regal<br />
Ultimate Ticket for Spectre, the newest James Bond<br />
movie. This limited-edition, black, anodized-steel Spectre<br />
ticket is only available to the first 1,000 customers<br />
awaiting the opening of the movie. Regal guests with<br />
the Ultimate Ticket can see Spectre every day while the<br />
movie is in theaters. Spectre, from Albert R. Broccoli’s<br />
EON Productions, Metro-Goldwyn-Mayer Studios,<br />
and Sony Pictures Entertainment, will be released in<br />
the U.S. on November 6.<br />
In addition, guests have been able to purchase a<br />
shadowy, etched, collectible card with the Spectre symbol<br />
for $100 since Monday, September 14, until the<br />
Regal Ultimate Ticket for Spectre is sold out. The Regal<br />
Ultimate Ticket will only be available for sale online on<br />
Regal’s website at REGmovies.com/spectreticket.<br />
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EXHIBITION BRIEFS<br />
Complete Christie Vive<br />
audio system<br />
BATON ROUGE’S<br />
NEW MOVIE TAVERN<br />
CITIPLACE SELECTS<br />
CHRISTIE<br />
n Recently opened Movie<br />
Tavern Citiplace in Baton<br />
Rouge, Louisiana, has selected<br />
Christie as the exclusive<br />
provider of entertainment<br />
solutions to power all 10 of<br />
its screens.<br />
Following $6 million in<br />
renovations, the new state-ofthe-art<br />
entertainment center<br />
continues Movie Tavern’s national<br />
expansion efforts dedicated<br />
to creating full-service<br />
in-theater dining destinations<br />
across 21 theaters and 171<br />
digital screens.<br />
“Selecting the suite of Christie entertainment solutions<br />
from their Solaria projectors and Vive Audio line<br />
is an integral part of our strategy,” says Ron Krueger<br />
II, president and chief operating officer, Southern<br />
Theatres, which owns Movie Tavern. “With their<br />
design, installation services, and monitoring through<br />
their network-operations center, Christie provides our<br />
circuit the reassurance that we’re receiving the latest<br />
technology innovations and services.”<br />
Southern Theatres was one of the first major exhibitors<br />
in the U.S. to power a multiplex exclusively with<br />
Christie Vive Audio and Christie Solaria Series projectors.<br />
In addition to the Movie Tavern in Baton Rouge,<br />
Louisiana, Southern Theatres also plans the Christie<br />
Vive installation at the Movie Tavern in Flourtown,<br />
Pennsylvania.<br />
NEW TITLES EMPLOY DOLBY VISION AND<br />
DOLBY ATMOS<br />
n Three new Hollywood features will soon be joining<br />
the Dolby Cinema experience: The Martian, in theaters<br />
<strong>October</strong> 2; Pan, in theaters <strong>October</strong> 9, and In the<br />
Heart of the Sea, in theaters December 11.<br />
“We are delighted to see a dynamic slate of movies<br />
embracing today’s most advanced and powerful<br />
imaging and sound technologies,” says Doug Darrow,<br />
senior vice president, cinema, Dolby Laboratories.<br />
“Dolby Cinema has demonstrated that it can transport<br />
the audience into a new world of action-packed<br />
blockbusters with booming sounds, but can also pack<br />
animated films with heart and emotion.”<br />
Pan and In the Heart of the Sea are Warner Bros.<br />
Pictures’ second and third films to be released at Dolby<br />
Cinema locations, following San Andreas. 20th Century<br />
Fox had an earlier Dolby release with Maze Runner:<br />
The Scorch Trials on September 18.<br />
STADIUM<br />
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12 BoxOffice ® Pro OCTOBER <strong>2015</strong>
EXHIBITION BRIEFS<br />
Ron Hageman<br />
RON HAGEMAN IS NEW EXECUTIVE<br />
DIRECTOR AT SONIC<br />
n Ron Hageman has recently assumed the role of<br />
executive director of the Sonic Equipment Company.<br />
An employee of Sonic Equipment since 2006,<br />
Hageman has worked in other roles for the cinema<br />
service company ranging from construction manager<br />
to digital cinema installer to director of Sonic Services.<br />
Hageman was also instrumental in the creation<br />
and implementation of Sonic Operational Solutions<br />
(SOS), the company’s remote monitoring service and<br />
call center.<br />
As executive director Hageman will be responsible<br />
for day-to-day operations as well as provide strategic<br />
direction, working closely with theater owners and<br />
the Sonic executive management to ensure quality<br />
and excellence up and down the chain. He succeeds<br />
longtime executive director Eric Olson, who will<br />
remain with the company as director of sales. Olson<br />
will now be on the road meeting with current and<br />
potential new customers to expand the company<br />
footprint.<br />
Sonic Equipment provides community-owned<br />
theaters, independent exhibitors, and theater<br />
circuits with equipment, installation, and a custom<br />
preventative-maintenance program. The company<br />
currently services more than 1,200 screens around<br />
the nation.<br />
GOODRICH ANNOUNCES RECLINER SEATING<br />
FOR HOLLAND, MICHIGAN<br />
n This month Goodrich Quality Theaters Inc.<br />
will install power recliner seating in all seven<br />
auditoriums at the Holland 7 in Holland,<br />
Michigan. The Holland 7 installation will be<br />
Goodrich’s first complex featuring recliner seating<br />
in all auditoriums. Goodrich currently has one<br />
auditorium of recliner seating in its Champaign,<br />
Illinois, Savoy 16 IMAX.<br />
Goodrich purchased the recliners from Holland,<br />
Michigan–based seating company Telescopic Seating<br />
Systems (TSS). Goodrich’s Holland 7 will debut<br />
TSS’s Clean Sweep System, which allows theater<br />
staff to simply press a secure button located inside<br />
the auditorium to extend recliner leg rests for easy<br />
cleaning.<br />
Goodrich also will install TSS’s Smart Power<br />
product to operate the recliners. One Smart Power<br />
device provides electricity to an entire row of chairs<br />
(up to 32) versus the more typical setup of one<br />
electrical outlet per two chairs.<br />
The six-figure renovation project will also<br />
include new carpet and tile in all auditoriums plus<br />
lobby and a newly designed concessions stand. Holland<br />
7 will then introduce reserved seating online<br />
or at the touch monitors at the theater. Holland 7 is<br />
not scheduled to increase ticket prices.<br />
14 BoxOffice ® Pro OCTOBER <strong>2015</strong>
EXHIBITION BRIEFS<br />
Texas-based Studio<br />
Movie Grill now has 23<br />
locations in 10 states.<br />
STUDIO MOVIE GRILL EXPANDS INTO<br />
SOUTHERN CALIFORNIA<br />
n Studio Movie Grill will open its 23rd national<br />
location, and second in California, at the Simi Valley<br />
Town Center Shopping Mall in Simi Valley. The new<br />
theater will house nine auditoriums and will be part of<br />
the upscale outdoor shopping, dining, and entertainment<br />
destination anchored by Macy’s and new-to-market<br />
Studio Movie Grill. SMG Simi Valley is slated to<br />
open on <strong>October</strong> 22.<br />
Each theater will feature luxury custom-built recliners<br />
with built-in tabletops and service call buttons,<br />
innovative menu options along with some surprising<br />
new finger food desserts, a premium bar, an eclectic<br />
wine list, and signature SMG Cellars wines from<br />
central California. A menu of craft brews and over 60<br />
premium spirits will be available.<br />
SMG will work with G4S for its security services<br />
because of their initiative regarding the hiring of returning<br />
military veterans as part of the White House’s<br />
Joining Forces campaign. All security officers assigned<br />
to SMG Simi Valley will be military veterans.<br />
The new venue will host free monthly Special<br />
Needs Screenings for children with special needs and<br />
their siblings, with adult tickets available at matinee<br />
pricing. Alternate programming, called SMG with<br />
a Twist, will feature educational and family programming,<br />
documentaries, cartoons, concert films,<br />
sporting-event broadcasts, and advanced promotional<br />
screenings. n<br />
16 BoxOffice ® Pro OCTOBER <strong>2015</strong>
EXECUTIVE SUITE<br />
The NATO Executive Board meetings will never be the<br />
same without the passion and leadership of Tim Warner<br />
and Gerry Lopez. (Sorry, Gerry. Tim has more tenure in the<br />
exhibition industry so he gets listed first.) On a broader<br />
scale, though, the industry will never be the same either. All<br />
exhibitors, big and small, and indeed everyone who makes<br />
a living in the movie business, owe a debt of gratitude to<br />
these two men.<br />
WARNER AND<br />
LOPEZ<br />
Two exhibition industry icons exit<br />
within weeks of each other<br />
by John Fithian<br />
President and CEO, NATO<br />
At Cinemark, Tim opened new markets across Latin<br />
America to the modern cinema experience, was a leading<br />
part of a team that achieved the highest quality levels in<br />
sight and sound, and helped bring exhibition into excellence<br />
in so many other ways. (We can call Tim the “Master<br />
of Satellite Delivery,” for example.) At AMC, Gerry fostered<br />
a leading brand, achieved a historic cross-cultural deal<br />
with the Chinese, and brought so many innovations to the<br />
industry. (Can you say “King of Luxury Seating”?) Tim and<br />
Gerry both set company records in revenues and returned<br />
significant value to their investors.<br />
What may produce an even longer-lasting impact on the<br />
business, however, is the way in which Tim and Gerry both<br />
inspired this generation of theater managers and the next<br />
generation of exhibition leaders. This author is fortunate to<br />
meet midlevel executives and theater managers across the<br />
country and the world when traveling on behalf of NATO.<br />
At so many encounters during those travels, Cinemark and<br />
AMC personnel commented on the strategic, intelligent,<br />
and motivational impact made by their respective leaders,<br />
Tim and Gerry.<br />
To be sure, Tim and Gerry have had their disagreements.<br />
They each infused their strategy development with<br />
intense passion for the business and the people who work<br />
in it. And sometimes, just sometimes, their strategies developed<br />
in contradiction to each other. That’s when the sparks<br />
flew and the debate grew intense. But everyone who sat<br />
through a Tim–Gerry debate benefited from the discourse,<br />
and the industry was better for it. Some of our association’s<br />
best decisions and greatest innovations started with<br />
a Tim–Gerry debate.<br />
Let’s consider each man’s career in turn.<br />
Tim Warner: Immediate Past CEO and Current<br />
Board Member, Cinemark Holdings, Inc.<br />
Tim Warner served as chief executive officer of<br />
Cinemark Holdings, Inc., headquartered in Plano,<br />
Texas, from January 2012 until September<br />
<strong>2015</strong>. He also served on the company’s board<br />
of directors from November 2014 to the present.<br />
Prior to taking the reins as CEO, Tim was<br />
president and CEO from February 2012 until<br />
January 2014, president and chief operating officer<br />
from December 2006 until February 2012,<br />
and senior vice president prior to December 2006.<br />
Additionally, Tim served as president of Cinemark<br />
International for over 10 years and was responsible for<br />
leading Cinemark’s international growth efforts, primarily in Central<br />
and South America, where the company currently operates 1,189<br />
screens in 162 theaters.<br />
Prior to joining Cinemark, Tim was well known throughout the<br />
industry as the CEO of NATO of California/Nevada and the general<br />
chairman of NATO/ShoWest, the precursor to NATO’s CinemaCon<br />
and the largest convention in the world devoted exclusively to all aspects<br />
of the motion picture industry. During Tim’s leadership from 1989 to<br />
1995, ShoWest grew considerably from a regional show into the world’s<br />
dominant movie theater industry convention. Proceeds generated<br />
by ShoWest helped the national and local trade associations gain the<br />
resources they needed to grow into more effective organizations.<br />
Tim began his cinema career in Montana, where he grew in stature<br />
as a theater manager and a film buyer for independently owned<br />
cinemas.<br />
During his time at Cinemark, Tim has been honored to be part of<br />
a team that has built the company into one of the leading exhibition<br />
Tim Warner<br />
organizations in the world, operating 503 theaters with<br />
5,720 screens in 14 countries.<br />
For the national trade organization Tim has<br />
served as a dedicated volunteer and leader, as a<br />
member of the NATO Advisory and Executive<br />
Boards of Directors; the chairman of the<br />
International Committee; the chairman of the<br />
Regional President’s Committee; the chairman<br />
of the Independent Theatre Owners Committee;<br />
as well as in leading roles in various NATO<br />
regional units in the western United States.<br />
Despite his busy professional career, Tim has<br />
never hesitated to dedicate his time and resources to<br />
those in need. Over the years he has led many fundraisers<br />
for our industry charities, the Will Rogers Motion Picture Pioneers<br />
and Variety.<br />
With his “quasi” retirement (Tim will remain on the Cinemark<br />
board and serve as a consultant to the company), Tim will be able<br />
to spend a bit more time with his wonderful family, including wife,<br />
Winifred (Windy); daughter, Kristina, her husband, Laurent Ouaknine,<br />
and their daughter, Abigail; and son, Tim Jr., his wife, Heather,<br />
and their two sons, Dane and Bridger.<br />
Gerardo (Gerry) I. Lopez: Immediate Past CEO and<br />
President, AMC Entertainment Inc., and Current CEO and<br />
President of Extended Stay America, Inc.<br />
Gerry Lopez served as the president and chief executive officer<br />
of AMC Entertainment, headquartered in Leawood, Kansas, from<br />
March 2009 to August <strong>2015</strong>. During his tenure at AMC Gerry acquired<br />
and integrated theater operators of various sizes, including the<br />
(at the time) country’s fifth largest, Kerasotes, growing the company<br />
18 BoxOffice ® Pro OCTOBER <strong>2015</strong>
through acquisitions and new builds to the current size<br />
of 5,031 screens at 351 locations. Under Gerry’s<br />
leadership AMC launched AMC Stubs, the industry’s<br />
first-ever paid loyalty program; created two<br />
proprietary large-format-screen concepts (ETX<br />
and AMC Prime); developed new food and<br />
beverage concepts (e.g., McGuffins); and redefined<br />
the industry’s assumptions about seating<br />
capacity and utilization by introducing recliner<br />
reseats and remodels. In collaboration with<br />
Regal, Gerry was instrumental in the conception,<br />
funding, and launching of Open Road Films, a<br />
movie distributor that was profitable in its first year.<br />
Prior to joining AMC, Gerry served in executive<br />
positions at Starbucks Coffee Company from 2004 to 2009;<br />
Handleman Entertainment Resources from 2000 to 2004; International<br />
Home Foods from 1997 to 2000; Frito-Lay from 1991<br />
to 1996; Pepsi-Cola Company from 1986 to 1990; and Procter &<br />
Gamble from 1983 to 1986. In addition to his day jobs, Gerry has<br />
served on seven different public and private company boards, including<br />
National CineMedia Inc., Digital Cinema Implementation<br />
Partners, and Open Road Films.<br />
For NATO, Gerry has also contributed his considerable talents<br />
and energy by serving on the association’s Advisory and Executive<br />
Board of Directors from 2009 to <strong>2015</strong>, and by encouraging a culture<br />
at AMC to support industry initiatives through the volunteer service<br />
Gerry Lopez<br />
of other top executives.<br />
Gerry’s community-service efforts have been extensive<br />
in the field of education. For five years he<br />
served as a governor for the Cranbrook Institute<br />
of Science in Bloomfield Hills, Michigan, as<br />
well as four years as a director at the Trulaske<br />
College of Business at the University of<br />
Missouri–Columbia. In these capacities Gerry’s<br />
role went well beyond strategic guidance and<br />
fundraising to involve mentoring, lecturing,<br />
and career counseling.<br />
For Gerry it wasn’t retirement that led him<br />
from exhibition, but the call of another career challenge.<br />
After reinvigorating the second-largest exhibitor,<br />
negotiating a successful exit for its owners, and completing a<br />
long-awaited IPO, Gerry accomplished his goals at AMC. Gerry<br />
now serves as the chief executive officer and president of Extended<br />
Stay America, Inc.<br />
Gerry has been married for over 30 years to his wife, Elaine, and<br />
has two sons, Gerry John and Chris.<br />
On behalf of all NATO members and the entire movie industry,<br />
we are grateful for the positive impact of two of the industry’s most<br />
successful executives ever—Tim Warner and Gerry Lopez. And<br />
though our professional relationship will change, we trust that our<br />
personal connections will not.<br />
All the best to Tim and to Gerry.<br />
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OCTOBER <strong>2015</strong> BoxOffice ® Pro 19
COMMUNIQUÉ<br />
by Patrick Corcoran<br />
Vice President & Chief Communications Officer,<br />
NATO<br />
Somewhere over the western United States on the one<br />
American Airlines domestic 757 not equipped with<br />
Wi-Fi. No, really.<br />
n With a week left in summer by the calendar, but<br />
two weeks past its end according to the movie business,<br />
Los Angeles has gotten its first rain in months<br />
and the sky is a painful, fresh-scrubbed blue. L.A.<br />
always looks like a new place after the rain, but one<br />
of the literally dirty secrets of our town is that the<br />
cleansing rain washes months of accumulated grime,<br />
oil, tire rubber, and assorted debris off the streets and<br />
sidewalks straight into Santa Monica Bay.<br />
Large swaths of the otherwise cerulean bay are<br />
muddy brown as I fly over it on my way to Dallas for<br />
CineShow—the first under the new TOMA regional<br />
umbrella—and in the few hours since the storm, the<br />
incoming waves and outflowing storm drains have<br />
herded a line of debris a mile or so offshore. It’s mostly<br />
tree branches and other lightweight castoffs, but as<br />
anyone knows who has lived here long enough, you<br />
can probably also find shopping carts, car parts, spec<br />
scripts, and failed business plans. No matter how<br />
sunny, nobody will be swimming this week.<br />
The summer box office has had a similar cleansing<br />
effect on industry talk about the movie business. Fearful<br />
comparisons to earlier movies and earlier summers<br />
littered the trades as Avengers: Age of Ultron failed to<br />
set an opening weekend record. See my July column<br />
in <strong>Boxoffice</strong> for the tiresome litany of unmet (and<br />
unreasonable) expectations. Or you can look at what<br />
actually happened throughout the long summer.<br />
That disappointing opening week for Avengers 2?<br />
Up more than 50 percent over the same week in 2014.<br />
Jurassic World, on the other hand, defied even the<br />
most optimistic expectations with the biggest opening<br />
weekend ever and vaulted into all-time second place<br />
domestically and internationally. It was still playing on<br />
1,100 screens in mid-September, having grossed $650<br />
million domestically.<br />
Trainwreck and Straight Outta Compton demonstrated<br />
the box office strength of movies not aimed at<br />
15-year-old boys, and analysts once again proclaimed<br />
themselves amazed that women and African-Americans<br />
will turn out to see movies and were further<br />
shocked when they reached even broader audiences.<br />
Anyone who saw the reaction to Compton at Cinema-<br />
Con knew we had a monster hit on our hands.<br />
In addition to those four movies, eight others<br />
topped $100 million at the summer box office: two<br />
animated family movies, Inside Out and Minions; spy<br />
thriller Mission Impossible: Rogue Nation; two other<br />
female-led comedies, Pitch Perfect 2 and Spy; one more<br />
superhero in Ant-Man; and actioners San Andreas and<br />
Mad Max: Fury Road rounded out the summer.<br />
That brings to 19 the number of $100 million–<br />
grossing titles so far in <strong>2015</strong>, 20 if you count American<br />
Sniper, which expanded to wide release in January.<br />
The tentpole effect remains central to summer<br />
success, with those 12 movies accounting for close to<br />
$3 billion of summer’s revenue. The remaining titles<br />
accounted for roughly one-third of summer revenues,<br />
at approximately $1.5 billion.<br />
The result of all these offerings was the second-highest-grossing<br />
summer in history, with $4.48 billion in<br />
tickets sold—a 10.4 percent increase over last year. Only<br />
summer 2013 was higher at $4.75 billion. Admissions,<br />
too, were higher, with perhaps approximately 530<br />
million admissions. We’ll need to wait for a Q3 average<br />
ticket price to know for sure. A week-by-week comparison<br />
of summers <strong>2015</strong> and 2014 accompanies this<br />
column (along with proof of no Wi-Fi signal).<br />
The movies bring customers to our theaters, but it’s<br />
what we do then that keeps them coming back. After<br />
two months up in the San Bernardino Mountains for<br />
summer camp, my 16-year-old daughter was anxious<br />
to see Jurassic World, and it was playing at a sub-run<br />
house in the San Fernando Valley in mid-August. It<br />
had been a sub-run for years. Twenty years ago, my<br />
mother-in-law used to take my son there for a couple<br />
of dollars per movie. When she came home from the<br />
movie, my daughter told me the movie was fun, but<br />
she absolutely lit up when she told me about the theater.<br />
“That was the most comfortable seat I have ever<br />
been in, in my life,” she said. “And then I put the foot<br />
rest up. Oh my God!”<br />
So. A teenage girl in the most media-savvy market<br />
in America, who has been around the movie business<br />
20 BoxOffice ® Pro SEPTEMBER <strong>2015</strong>
her entire life and considers high-speed Internet and<br />
Netflix her birthrights, could not stop talking about<br />
the comfy seats. Sometimes, we really don’t know<br />
anything. But our customers do.<br />
When we consider the customer experience, we<br />
often talk about immersion, but that consideration is<br />
limited. Stadium seating gave our customers the best<br />
sight lines they had ever experienced. The days of craning<br />
your neck to see around the person in front of you<br />
were gone. Digital projection meant a flawless visual<br />
experience. Every time. Giant screens and immersive<br />
audio further created an all-encompassing experience.<br />
But let’s take a closer look at that experience. As<br />
theater owners, we privilege the theatrical experience,<br />
always citing the size of the screen and the communal<br />
experience, but is that the full extent of what we offer?<br />
Before we answer that question, let’s consider what<br />
the home experience offers. There are three things<br />
that the home entertainment experience offers, to my<br />
mind.<br />
Convenience. This is obvious, and has been the<br />
case for 60 years. It’s right there, a click or two away.<br />
No argument there.<br />
Price. In many ways, the home experience is<br />
already paid for, whether it is a cable<br />
subscription, broadband access,<br />
or a subscription VoD plan.<br />
Control. This, I think,<br />
is the most compelling<br />
argument for the home experience.<br />
You choose. What you watch.<br />
When you watch. How loud it is. Pause.<br />
Rewind. Click back and forth between<br />
channels. Text a friend. Call them<br />
on the phone (OK, I’m old.)<br />
Besides the quality of the experience,<br />
movie theaters offer their customers<br />
something unique—surrender. We ask our audiences<br />
to give themselves up to an experience that is not under<br />
their control. It starts and stops on a schedule set<br />
by the filmmaker and the theater. If you are here, you<br />
are here on our terms. There is a real value in that—it<br />
is, I think, a purer experience, but it requires trust,<br />
and execution. This is where the comfy seats become<br />
much more than merely comfy seats. That comfort<br />
sets a mood and builds trust. It prepares the audience<br />
for anything. “Sit back. We’ll take care of you.” That<br />
is why customer service is so important. Not just for<br />
the simple pleasure of being catered to—though that<br />
is important. Rather, the feeling of trust, of comfort,<br />
prepares the audience for the movie. The movie is<br />
better for the experience.<br />
But there is debris offshore, and the surf can be<br />
hazardous. To industry analysts, every home offering<br />
that tries to incorporate some simultaneous or near-simultaneous<br />
theatrical element in its distribution plan<br />
is the newest threat to theatrical exhibition. But these<br />
analysts always leave out the most important element<br />
in what new distribution scheme will change theatrical<br />
exhibition forever, and that is the simple fact<br />
that the overwhelming majority of theaters<br />
simply don’t play those movies. A high of<br />
about 350 screens is the widest release that<br />
any of these hybrids have attained. When<br />
you consider that there are 40,000 theater<br />
screens in the U.S., the inconsequential<br />
nature of these experiments becomes clearer.<br />
How is exhibition changed by what’s<br />
playing on seven-tenths of one percent of<br />
our screens?<br />
This summer? For exhibition, the<br />
water’s fine. n<br />
It was a great summer<br />
of Amy Schumer as her<br />
Trainwreck snuck past<br />
the $100 million mark in<br />
domestic grosses.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 21
BOX OFFICE BREAKOUTS<br />
OSCAR RACE PREVIEW<br />
WILL <strong>2015</strong>’S CONTENDERS<br />
BE COMMERCIALLY VIABLE?<br />
by Phil Contrino<br />
n The Oscar race is coming into sharper<br />
focus now that two prominent film<br />
festivals—Telluride and Toronto—have<br />
introduced the world to some of the early<br />
contenders. Some films take off, while<br />
others fall flat. It’s the same story every<br />
year. It’s actually kind of funny that the<br />
Oscar season gets started at the same time<br />
as the NFL season and the phenomenon<br />
that is fantasy football, because the<br />
dynamics are kind of similar. Right<br />
now football fans around the country<br />
are talking about sleepers and duds in<br />
the same way that Oscar prognosticators<br />
are assessing the race. Sounding great<br />
on paper is one thing, but it’s all about<br />
execution.<br />
Last year’s crop of Best Picture<br />
nominees wasn’t a very commercially<br />
successful bunch. The Academy missed<br />
the opportunity to recognize such<br />
huge hits as Gone Girl, Interstellar,<br />
and Guardians of the Galaxy in the<br />
Best Picture race. Will this year be<br />
any better? This month I’ve taken<br />
a closer look at the commercial<br />
prospects of some of the key<br />
contenders.<br />
SPOTLIGHT<br />
Many influential<br />
Oscar pundits are<br />
calling this real-life<br />
story about Boston Globe journalists exposing<br />
cover-ups in the Catholic Church (starring<br />
Michael Keaton, above) a lock for a Best Picture<br />
nomination, which would mark a new accomplishment<br />
for distributor Open Road. Unfortunately,<br />
films about journalism have a spotty<br />
track record in terms of ticket sales. Such genre<br />
classics as The Insider and Zodiac received<br />
plenty of critical recognition but failed to catch<br />
on in a significant way at the box office.<br />
STEVE JOBS<br />
There’s no shortage<br />
of praise for Danny<br />
Boyle’s film about<br />
the tech icon. The<br />
marketing campaign<br />
is already very strong,<br />
and it’s sure to intensify<br />
as we get closer<br />
to release. There’s no<br />
reason this one can’t<br />
exceed the success of<br />
The Social Network.<br />
THE DANISH GIRL<br />
Oscar pundits are divided<br />
on the potential of this one,<br />
but most agree that Eddie<br />
Redmayne (right) should<br />
have no problem snagging a<br />
Best Actor nod. The subject<br />
matter—a transgender<br />
pioneer’s journey in the early<br />
1900s—will tap into the cultural<br />
discussion about transgender<br />
rights that’s currently<br />
going strong. LGBT moviegoers<br />
and their allies will show up in<br />
support.<br />
BLACK MASS<br />
Isn’t it great to watch Johnny Depp (left) ditch his cartoony shtick and deliver a tough-asnails<br />
performance? It’ll be very surprising if he doesn’t end up on the Best Actor list, but the<br />
film itself looks like it will probably be overshadowed. The commercial prospects are high for<br />
this one, and U.K. grosses augur well for a strong North American tally.<br />
22 BoxOffice ® Pro OCTOBER <strong>2015</strong>
PLENTY OF<br />
UNSEEN FILMS<br />
REMAIN …<br />
Much like a running back who<br />
really pops in Week 5, the season<br />
will likely be shaped in a big way by<br />
some films that still haven’t screened.<br />
The two biggest wild cards are Joy<br />
and The Revenant. Both films carry<br />
strong Oscar pedigrees, and they<br />
could easily dominate key<br />
categories if the execution<br />
is there. n<br />
THE MARTIAN<br />
This crowd-pleaser should do very well in tech<br />
categories, and it also has a good shot at ending<br />
up in competition for Best Picture. Director Ridley<br />
Scott and a diverse cast led by Matt Damon<br />
(above) have crafted one of the most emotionally<br />
rewarding sci-fi films ever released. The Martian<br />
should easily breeze past $500 million globally.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 23
FILMMAKER INTERVIEW<br />
ACCIDENTAL<br />
THRILLER<br />
99 Homes director Ramin<br />
Bahrani talks about guns,<br />
working with nonactors, and<br />
finding the moral ambiguity in<br />
his characters<br />
Interview by Phil Contrino<br />
With 99 Homes, writer-director Ramin Bahrani doesn’t shy<br />
away from the harsh—and, more often than not, illegal—<br />
nature of home foreclosures that started taking place after<br />
the U.S. housing bubble burst in 2008. The story follows<br />
one particularly greedy real estate broker (an Oscarworthy<br />
Michael Shannon), who recruits a down-on-his luck<br />
guy (Andrew Garfield) to come work with him after he<br />
forecloses on his home. Bahrani discuss his powerful new<br />
film with BoxOffice.<br />
n While you were researching the movie,<br />
were there any stories or families you<br />
couldn’t stop thinking about?<br />
Definitely. In the research there were two people<br />
who were critical to me. One was Lynn Szymoniak;<br />
she’s a fraud attorney. The banks made a mistake<br />
foreclosing on her, and she uncovered massive fraud<br />
and led a lawsuit against most of the big banks on<br />
behalf of the government to the tune of $100 million<br />
and won it.<br />
I also spent a lot of time with actual real estate<br />
brokers—I zeroed in on one—and you know they all<br />
carried guns with them, which was startling to me.<br />
That’s when I realized I was making a thriller and not<br />
just a social film.<br />
All the scams in the film are real, and a lot of the<br />
evictions in the film are based on real people, and<br />
many of the people getting evicted in the film are<br />
played by real people. So when Andrew [Garfield]<br />
is knocking on doors he’s seeing real people and he<br />
actually had no idea.<br />
When you worked with real people who<br />
actually experienced foreclosures, did you<br />
instruct them to use the script only as a<br />
starting point so they could bring their own<br />
reality to it?<br />
I met a lot of people during prep for the movie,<br />
and I was taking notes. The people who seemed<br />
interesting and could add diversity to the sequence,<br />
24 BoxOffice ® Pro OCTOBER <strong>2015</strong>
I would get to know them and then I would sketch<br />
out an idea with enough info that they could fill in<br />
the blanks.<br />
This isn’t the first time you’ve worked with<br />
nonprofessional actors. What advice would<br />
you give to other directors who would like to<br />
try it but may feel intimidated?<br />
My first three films were with nonprofessional<br />
actors, and the last two I’ve had more famous actors.<br />
Casting is everything, but that’s the same with pros.<br />
You have to find people with great faces. It’s about<br />
utilizing the great things they have and expanding<br />
on those.<br />
Michael Shannon and Andrew Garfield are<br />
excellent in this. When you have two strong<br />
actors working at the top of their game, does<br />
it create a friendly competition that makes<br />
them both even better?<br />
Yes, it was amazing to watch. You have this Faustian<br />
story—you know, a deal with the devil—kind<br />
of like Training Day or Wall Street, and we worked<br />
with a different kind of acting style that was a little<br />
more loose and improvisational. All I could do was<br />
allow them space, and it produced great sparks. In a<br />
way, they were one-upping each other to get an even<br />
better performance, but at the same time they had a<br />
great respect for one another. It just worked perfectly.<br />
Did you ever have to tone down one of them<br />
and say, “I know this is an intense moment<br />
for you, but it should be more intense for the<br />
other guy”?<br />
Sure, you are always fine-tuning things as you go<br />
along, but they all have respect for each other. I always<br />
let them do three to four takes and do what they want,<br />
and only then do I come in with some notes.<br />
One of the strongest scenes in the film is<br />
the one in which we get insight into Michael<br />
Shannon’s character—why he is doing what<br />
he’s doing. Up until that point he’s seen only<br />
as a villain. How important to you was that<br />
scene? Did you allow Michael to improvise?<br />
I knew I wanted that speech there and I knew<br />
its dramatic purpose. Michael’s character is a strong<br />
antagonist in the film, and he’s sort of the villain,<br />
but not really. For me the main antagonist is the<br />
system that created Michael. He’s a man who knows<br />
his father was destroyed by the system, and he’s not<br />
going to let that happen to him. When we shot the<br />
scene it was basically as scripted, but he improvised a<br />
few lines and worked in the research he’d done in an<br />
amazing way. That’s why I consider him one of the<br />
five best actors in the world today. n<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 25
FILMMAKER INTERVIEW<br />
PETER BEFORE<br />
PAN<br />
Pan screenwriter Jason Fuchs<br />
talks Neverland mythology<br />
Interview by Daniel Loria<br />
26 BoxOffice ® Pro OCTOBER <strong>2015</strong>
n Why did you decide to tackle the Peter Pan<br />
story?<br />
This has been my passion project for 20 years. I<br />
grew up with the original Disney animated film and<br />
loved reading the book with the original mythology.<br />
The genesis of this project for me was when I was nine<br />
years old and went on the Peter Pan ride in Disneyworld.<br />
We got stuck on the part of the ride where you<br />
fly over miniature London; we were literally suspended<br />
up there for around 30 minutes. I remember asking<br />
my dad so many questions about Peter Pan: why he<br />
never grew up, how he got to Neverland, how come he<br />
and Captain Hook didn’t get along so well. That was<br />
my first fascination with that part of the mythology,<br />
and it really stayed with me throughout the years. It<br />
really wasn’t until 2012, when I was trying to figure<br />
out what to write next, that I felt the time was right to<br />
explore this Peter Pan prequel idea.<br />
Was it an easy idea to pitch?<br />
No one had any interest. At the time everyone had<br />
their own Peter Pan project already in development,<br />
with the exception of Warner Bros.—whom I didn’t<br />
originally approach because I had no relationship with<br />
them. I was completely crestfallen; this was my pet<br />
project and no one had any interest. This project was<br />
always on the tip of my tongue. You could have woken<br />
me up in the middle of the night and I could have<br />
given you my 15-minute pitch and stuck the landing.<br />
I kept hoping it would somehow become a possibility.<br />
In the summer of 2013 I finally met with an executive<br />
at Warner Bros., Sarah Schechter, who asked me, “If<br />
you could write any movie, what would it<br />
be?” and I gave her that same pitch I<br />
had practiced so much by shopping<br />
it door to door. They were<br />
interested and she sent me to<br />
[producer] Greg Berlanti,<br />
and I told him what I<br />
wanted to do, and just like<br />
that they were on board.<br />
I wrote it in 2013 and<br />
had to turn in a great<br />
draft pretty fast because<br />
we were aware there was<br />
competition from the<br />
other studios. Next thing<br />
I know Joe Wright signs on<br />
to direct and Hugh Jackman<br />
joins the cast soon after that. It<br />
was sort of surreal when I realized this<br />
was actually going to happen, and happen<br />
in a far cooler way than I could have imagined. The<br />
thing that I don’t think people realize about this is that<br />
this is genuinely a writer-driven passion project; it’s<br />
the story I wanted to tell more than anything in the<br />
ROONEY MARA AS TIGER LILY<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 27
FILMMAKER INTERVIEW > JASON FUCHS<br />
MOVIE MOMENT<br />
I love going to the movies. I don’t care<br />
how good home entertainment systems<br />
get, there’s nothing like sitting in a dark room<br />
full of strangers and experiencing the same<br />
movie with them. For me it’s the only and<br />
greatest high. Star Wars, Indiana Jones, Back<br />
to the Future—I love those movies but those<br />
were all movies I saw at home; I was too young<br />
to see them in theaters. For me, that defining<br />
moment at the movies came with Jurassic<br />
Park. I distinctly remember being very scared<br />
going into it; I knew it was going to be very<br />
loud and I was very sensitive to noises at that<br />
age for some reason, but I knew I wanted to<br />
see it and that I was going to be brave enough<br />
to see it. I went to the Loews Orpheum on 86th<br />
and Third in New York City, and the moment<br />
when you first see the brontosaurus—you hear<br />
the rustling of the branches of the leaves first,<br />
and they look up from the jeep to see it—and I<br />
thought wow, this is the most extraordinary<br />
moment in my entire life!<br />
S T A N D<br />
universe. This is not a studio-mandated thing. Whether<br />
or not anyone wanted to make it, this is the story I<br />
wanted to tell. So the fact that this film is being made<br />
at the scale it’s being made is mind-blowing for me.<br />
Peter Pan has already been<br />
covered in a variety of<br />
ways by different<br />
filmmakers; how did<br />
you approach your<br />
own version?<br />
For me the key factor<br />
in differentiating<br />
it is that no one had<br />
told the origin story.<br />
It wasn’t so much<br />
deciding on a new<br />
tone, since the tone<br />
was dictated by the new<br />
story we were drafting.<br />
Once you’re dealing with<br />
a young Peter who can’t fly<br />
and isn’t walking around in<br />
green tights, he’s just an orphan<br />
in 1940s London trying to figure out<br />
why his mom left him there and where she is. We have<br />
Captain Hook, when he still has two hands, as a roving<br />
Han Solo type who has a glimmer in his eyes of not<br />
being so good but is by no means a villain at this point.<br />
The tone follows that, and it follows the DNA of the<br />
original book as closely as possible. As a fan of Peter Pan<br />
and a J.M. Barrie loyalist, you want to build something<br />
that is both original but also very much of the world<br />
that Barrie created and that doesn’t feel like a diversion<br />
for the sake of diversion. The tone for me actually feels<br />
Always<br />
popcorn. For me it’s<br />
not an experience unless<br />
you get popcorn. Sometimes,<br />
I will admit, I get this little<br />
deep-dish pizza they offer<br />
C O N C E S S I O N S<br />
at the movie theater<br />
near my place.<br />
as close to the Barrie book as any other iteration of Peter<br />
Pan that I’ve ever seen. If you read that book, or the<br />
original play, you feel this great sense of adventure but<br />
also a sense of mystery and darkness. I think that Joe<br />
Wright really captured that in our film.<br />
What was your approach to the characters?<br />
We wanted to go back and have a very true-tothe-text<br />
approach to the characters, we wanted it to<br />
feel relevant to <strong>2015</strong>, and we also wanted to get inside<br />
their heads in a way that maybe no other version<br />
has been able to do. A prequel gives you the opportunity<br />
to explore all those facets. In other versions, you<br />
never have the opportunity to experience the magic<br />
of Neverland through the eyes of Peter—you always<br />
see it through the eyes of someone else, whether it’s<br />
Wendy or a grown-up Peter Pan. We were able to<br />
tell that story: what was it like when Peter first saw<br />
Neverland. All those things very organically led us<br />
in a direction that felt a lot more current, a lot more<br />
modern.<br />
Did you draw from any inspirations for the<br />
screenplay?<br />
I grew up obsessed with Star Wars, Indiana Jones,<br />
and Back to the Future. Spielberg, Lucas, and Zemeckis<br />
are my creative touchstones. As I was trying to<br />
write something very close to the book, it was filtered<br />
through the lens of these filmmakers who first led me<br />
to a love of movies in general. This is big family filmmaking<br />
of really focused universal stories set in extraordinary<br />
worlds. I think what appeals to me and so many<br />
others about that brand of filmmaking is that you<br />
always have a very universal, grounded, and relatable<br />
story that’s set in a big, epic, extraordinary canvas. n<br />
28 BoxOffice ® Pro OCTOBER <strong>2015</strong>
GUEST COLUMNIST<br />
THE PRE-SHOW<br />
Revolution or Evolution?<br />
Part 2 of 2<br />
by Mark de Quervain<br />
Managing Director, Action Marketing Works Ltd.<br />
The pre-show paradigm has remained constant for as long as most<br />
of us can remember. This two-part article takes a look at the pre-show<br />
and its possibilities, given new technologies and solutions now available<br />
on the market. It also asks whether the current format achieves<br />
all it can for your business.<br />
In the first half of this series, we examined what we want to get<br />
from running the pre-show in the first place, and then looked at<br />
what, if anything, can be improved to achieve the goals we set out<br />
for it. In this month’s installment, I outline ways to drive change and<br />
improvements in today’s pre-show experience, including changes in<br />
format and content. We’ll also see how certain European companies<br />
have already begun implementing exciting new technologies that<br />
enhance the pre-show and affect how audiences interact and engage.<br />
THE NEXT GENERATION PRE-SHOW<br />
IF IT AIN’T BROKE, DON’T FIX IT!<br />
The pre-show as it stands is not broken, but it is certainly under<br />
pressure to change and improve even if only from within our industry.<br />
Demand from cinema-goers will probably follow once they start<br />
to see and experience the possibilities and benefits.<br />
We can’t appear to simply make it longer using the current format,<br />
because our customers will complain; so now is the time to take<br />
a hard look at what can be done.<br />
Cinema companies such as Vue and Odeon in Europe and Cineplex<br />
in Canada are among those who are already taking a serious look<br />
at the next generation of the pre-show and are planning to test or are<br />
already trying new ideas and formats. Advertising companies such as<br />
DCM and NCM are also very active.<br />
OBJECTIVES FOR CHANGE<br />
Possible factors that drive a decision to change the pre-show:<br />
Increased revenue from advertising and other content, nationally,<br />
regionally and locally<br />
Helping maintain and differentiate cinema as a premium<br />
advertising channel for media buyers<br />
Better targeting of content to audience profiles<br />
Better compliance and reporting<br />
Increased customer engagement<br />
Higher attendance for the pre-show<br />
Data capture of customers<br />
Measuring intent, interest<br />
Booking tickets to next film on seeing a trailer<br />
Improved knowledge of what the cinema offers (experiences<br />
such as Dolby ATMOS, 4K projection, IMAX, PLF, promotions,<br />
etc.)<br />
Improving the value proposition of cinema to customers<br />
Making a trip to the cinema more fun and distinctive<br />
DRIVING CHANGE<br />
Driving change can happen in several key ways:<br />
1. Changing the format<br />
2. Changing the content<br />
3. Changing the way audiences interact and engage<br />
in 1 or 2, above<br />
1. Changing the format<br />
Fig. 1 below is a typical format for a pre-show that we can use as a<br />
benchmark to reviewing any changes.<br />
We can change the format by simply taking what one already has<br />
in the pre-show and shuffling it around.<br />
TYPICAL EXISTING FORMAT PRE-SHOW 15–25 MIN.<br />
ADVERTISEMENT<br />
BLOCK<br />
TRAILER<br />
BLOCK<br />
PRIME SPOT<br />
GOLD SPOT<br />
HOUSE TRAILERS<br />
(Brand, Service,<br />
Offers, 3D, Atmos,<br />
Projection, etc.)<br />
MAIN FEATURE<br />
FILM<br />
FIG. 1<br />
30 BoxOffice ® Pro OCTOBER <strong>2015</strong>
OREO is a registered trademark of Mondeléz International group, used under license.
GUEST COLUMNIST > PRE-SHOW<br />
Flipping the advert slot with trailers (fig. 2): This<br />
in theory would increase the value of the advertising<br />
revenue obtainable and possibly drive earlier admissions<br />
to the pre-show because of the pulling power of<br />
the trailers. A simple, quick, and possible easy winwin.<br />
The possible down side is that customers will miss<br />
the trailers, complain about the ads, and not bother<br />
with the pre-show at all.<br />
if it requires more effort to achieve and possibly more<br />
upfront expense initially. The idea is that the pre-show<br />
is a show in its own right, one that contains interesting<br />
and informative content, news, etc., while being able<br />
to continue to include advertising and trailers.<br />
By changing format, it is conceivable at least that<br />
new revenue streams and models can be generated that<br />
offer increased income potential either from brands,<br />
FLIPPING ADS AND TRAILERS - PRE-SHOW 15–25 MIN.<br />
TRAILER<br />
BLOCK<br />
ADVERTISEMENT<br />
BLOCK<br />
PRIME SPOT<br />
GOLD SPOT<br />
HOUSE TRAILERS<br />
(Brand, Service,<br />
Offers, 3D, Atmos,<br />
Projection, etc.)<br />
MAIN FEATURE<br />
FILM<br />
FIG. 2<br />
Carving up adverts and trailers slots into<br />
smaller, shorter segments (fig 3): This results in a<br />
more dispersed mash-up of adverts and trailers. This<br />
might be more risky that the first alternative as it could<br />
result in a sort of non-pre-show with no proper flow or<br />
structure in the eyes of customers. It’s not as clear either<br />
if advertisers would prefer this versus just placing<br />
adverts nearer to the main feature.<br />
2. Changing the content<br />
From various conversations with exhibitors and<br />
from work I have done in the past, I know that the<br />
idea of changing content is certainly appealing, even<br />
partnerships, sponsors, film companies, etc.<br />
The challenge is deciding what the new “show”<br />
looks like and what it contains. It needs to be produced,<br />
scripted, filmed, and distributed. It also needs<br />
to be kept fresh with new content at least every four to<br />
six weeks and be presented possibly by a well-known<br />
figurehead. The mix of content can change depending<br />
how long the new “show” is planned to run (fig. 4).<br />
3. Exciting new technologies and content suppliers<br />
that enhance the pre-show, changing the<br />
way audiences interact and engage<br />
At the forefront of driving change of the pre-show<br />
REFORMED PRE-SHOW 15–25 MIN.<br />
MIX UP ADVERTS & TRAILERS (SMALLER BLOCKS)<br />
ADVERTS TRAILERS<br />
ADVERTS TRAILERS<br />
PRIME SPOT<br />
GOLD SPOT<br />
HOUSE TRAILERS<br />
(Brand, Service,<br />
Offers, 3D, Atmos,<br />
Projection, etc.)<br />
MAIN FEATURE<br />
FILM<br />
FIG. 3<br />
32 BoxOffice ® Pro OCTOBER <strong>2015</strong>
GUEST COLUMNIST > PRE-SHOW<br />
REFORMED PRE-SHOW 15–25 MIN.<br />
ADS, TRAILERS, AND SPECIAL FEATURES<br />
ADVERTS<br />
NEW SPECIAL<br />
FEATURE<br />
(AD FUNDED)<br />
TRAILERS<br />
PRIME SPOT<br />
GOLD SPOT<br />
HOUSE TRAILERS<br />
(Brand, Service,<br />
Offers, 3D, Atmos,<br />
Projection, etc.)<br />
MAIN FEATURE FILM<br />
FIG. 4<br />
there are three companies with whom I moderated<br />
a panel at this year’s CineEurope in Barcelona,<br />
TimePlay, AE, and Cinime. All share a vision about<br />
improving and changing the pre-show even if their<br />
solutions may vary.<br />
Another company worth mentioning is HTS,<br />
which should also be included in this group with their<br />
new product called CineCardz, which we will touch<br />
on later.<br />
These companies not only provide new innovative<br />
ways that drive audience participation and engagement<br />
but also supply content that is specially created and<br />
optimized with this in mind while also delivering the<br />
sales piece cinemas require from both advertising and<br />
movies.<br />
In effect, they enable cinemas to change the preshow<br />
in more dynamic ways while also facilitating<br />
specific requirements from the exhibitor whether<br />
enhancing their own bespoke content or providing a<br />
more diverse range of choices than<br />
would otherwise be the case.<br />
Let’s take a look at each of these<br />
companies in turn:<br />
TIMEPLAY<br />
Jon Hussman, CEO of TimePlay,<br />
has been involved with the cinema<br />
industry for many years, pioneering<br />
audience interactivity and engagement<br />
of content on the big screen.<br />
As technologies including<br />
smartphones have evolved, so has<br />
TimePlay’s ability to invest in,<br />
develop, and deliver something really<br />
different for cinema audiences in the<br />
pre-show and potentially at other<br />
times as well. In fact TimePlay was<br />
the first company to offer two-way<br />
multiplayer gaming systems in multiperson<br />
venues including cinema.<br />
They have patented technology that<br />
turns a mobile device such as a smartphone into a<br />
fully interactive gaming and communications device<br />
that can be used at venues with screens to create a<br />
completely new entertainment experience.<br />
There is no doubt that this new technology has<br />
the potential to go beyond opening up the pre-show,<br />
as it can be applied to whole new complete show<br />
experiences including gaming, which has been a<br />
significant challenge for the cinema industry given<br />
restrictions of numbers of players able to play at any<br />
one time via standard consuls such as PlayStation and<br />
X-Box.<br />
To emphasize how long gaming has been tried and<br />
tested by cinemas, CinemaxX in Germany was trailing<br />
pay-and-play gaming screens equipped with PCs in<br />
2007.<br />
Jon Hussman said: “There’s a smartphone in the<br />
pocket of just about everyone sitting in the cinema.<br />
TimePlay is an app that turns these smartphones into<br />
game controllers, allowing any number<br />
of moviegoers to interact with<br />
what’s happening on the cinema<br />
screen in real time. TimePlay is the<br />
only pre-show solution that enables<br />
patrons to use their phones to influence<br />
content on the big screen.”<br />
During the portion of the preshow<br />
allotted for TimePlay, everything<br />
is interactive: ads, trailers, even<br />
sponsored entertainment.<br />
Instead of passively watching a<br />
car commercial, audience members<br />
use their phones as steering wheels to<br />
race cars on the big screen. Instead<br />
of watching a conventional sports<br />
ad, the audience can take shots at<br />
the net themselves, launching soccer<br />
balls from their phone that sail past<br />
the goalie on the big screen.<br />
They compete to see their names<br />
in front of the whole audience in the<br />
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GUEST COLUMNIST > PRE-SHOW<br />
list of winners, and to receive prizes, coupons, and other<br />
offers—all delivered right to their smartphones—based<br />
on performance and participation. Those prizes can also<br />
be tied to the theater’s own loyalty rewards program.<br />
TimePlay brings value to all stakeholders—audiences,<br />
cinema exhibitors, and screen advertisers. Audiences<br />
are entertained and engaged by the TimePlay-powered<br />
pre-show. They arrive early and return more frequently.<br />
The result is improved concessions sales and increased<br />
CPM’s. TimePlay’s interactive ad campaigns are more<br />
effective and have higher engagement and activation<br />
compared to traditional linear ones.<br />
This isn’t just theory: TimePlay has already become<br />
an integral part of the cinema experience in Canada,<br />
where it was adopted by Cineplex in 2012 and is now<br />
running on hundreds of screens across the country.<br />
Every day Twitter is flooded with comments like:<br />
“I only go to the movies for TimePlay”; “We came 30<br />
mins. early just for TimePlay”; and “#TimePlay just<br />
made going to the movies that much more fun.”<br />
With its patent-protected system, TimePlay has<br />
harnessed the incredible potential of interactive technology<br />
in order to reinvent the pre-show, connecting<br />
audiences to each other and the cinema screen.<br />
TimePlay held an impressive launch of their new<br />
offering at CinemaCon this year in Vegas at<br />
a special event involving several hundred<br />
delegates.<br />
AE (AUDIENCE<br />
ENTERTAINMENT LLC)<br />
As Adam Cassells, CMO<br />
for AE, told me for this article,<br />
“We have been developing<br />
pre-show solutions in cinema<br />
and live events since 2007, and<br />
now we’ve reached a point where<br />
there’s technology in every facet of<br />
our lives.<br />
“Technology is just now part of<br />
our lives, and the stories that we tell need<br />
to adapt to the mediums we are creating. No longer<br />
is it sufficient to simply be told a story. We want to<br />
be part of one. We’ve seen that revolution happen in<br />
every industry so far. In the cinema and big-screen<br />
environment, we’ve never been able to enable a direct<br />
connection, a real-time live connection with our<br />
audiences. We’re saying to them, don’t just consume,<br />
participate! Be part of this story.<br />
“The big-screen format is a unique one. It’s one<br />
where we congregate to experience the story that is<br />
happening and unfolding in front of us. How do you<br />
direct that in a group format? How do you control<br />
that in a way that’s meaningful, that creates a deeper,<br />
emotional connection? Well, you do that through<br />
motion, you do that through sound, you do it through<br />
your smartphone; you do that through the tools you<br />
come equipped with when you enter the environment<br />
so you can start to see that narrative in a way you’re<br />
most excited by.<br />
“As directors, as storytellers, as creators, we often<br />
consider the narrative in one direction. And we have<br />
presented that direction incredibly well through multiple<br />
formats to date. But now, through interactivity as a<br />
format, we’re creating a new brush for the canvas that<br />
lets you create and offer a more playful and reactive<br />
experience. And that’s why I get up in the morning,<br />
because what we’re able to do is blend technology and<br />
storytelling in a way that doesn’t isolate the audience,<br />
but what brings them together, that brings them deeper<br />
into the story to have a more meaningful connection<br />
with what’s happening on the screen. And that’s a<br />
wonderful thing to be able to bring to life.<br />
“All content takes time to fully take advantage of<br />
a new format, and so we have started with branded<br />
content, helping advertisers reach new success in the<br />
cinema environment; we have begun working with the<br />
studios to merge trailers and gaming, and who knows<br />
what will be next.<br />
“We see ways to enhance the entire show, from<br />
the lobby to the exit; as you’re buying your ticket you<br />
might be part of a digital campaign that immerses you,<br />
such as bar codes. When you enter the auditorium,<br />
that’s when the magic really happens and always has.”<br />
AE has recently announced using Wi-Fi–based<br />
technology to complement its preexisting sound and<br />
motion platform all using its iD system (interactive<br />
dimension) and will require no app or download to<br />
sign in. This new platform was debuted at CinemaCon<br />
in Las Vegas in partnership with Barco and is due to be<br />
integrated into its Escape multiscreen offering, which<br />
was recently rolled out in a number of territories with<br />
the release of The Maze Runner.<br />
AE pre-show systems are in 20 markets in the U.S.<br />
with announcements about international to be made<br />
in the near future.<br />
Recently we have seen reported TimePlay filing a<br />
suit against Audience Entertainment LLC, alleging<br />
that it has infringed a TimePlay United States registered<br />
patent relating to two-way multiplayer gaming<br />
systems deployed in multiperson venues.<br />
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CINIME<br />
Cinime started life as an initiative from DCM<br />
(Digital Cinema Media) around five years ago and is<br />
now a separate company with offices in London, L.A.,<br />
Singapore, and Beijing.<br />
As with TimePlay and AE, Cinime uses smartphones<br />
via a specific app that enables cinema-goers to<br />
connect with what is playing on the big screen as well<br />
as content being played on the small screens in foyers.<br />
According to<br />
Joe Evea (COO<br />
Cinime), “We<br />
have built our<br />
technology specifically<br />
to enable<br />
mass participation.<br />
There is no<br />
infrastructure<br />
required, and<br />
anyone can participate<br />
once they<br />
have downloaded<br />
the application.<br />
Our belief is that there is a global opportunity for<br />
cinema to become a more ‘connected’ medium. A<br />
universal cinema application that makes going to the<br />
cinema more rewarding (via entertainment and utility)<br />
will help sustain the industry and ensure it remains<br />
relevant with the tech-savvy teen and young-adult<br />
audience.<br />
“In terms of rollout and evidence of how effective it<br />
has been, Cinime has run over 70 campaigns globally.<br />
The average engagement rate (i.e., Cinime users taking<br />
part in an experience on screen and then finding out<br />
more once they leave the cinema) is 45 percent. With<br />
85 percent of Cinime users saying they enjoy the onscreen<br />
interactive experience and a majority number<br />
having played more than three times in the past six<br />
months, we know that Cinime can add double-digit<br />
percentage growth to the bottom line of the annual<br />
advertising revenue for participating sales houses. This<br />
comes both from Cinime-enabled campaigns being<br />
charged at a premium and the halo effect of Cinime<br />
opening new conversations with brands.”<br />
Revenue generated via Cinime either with advertisers<br />
or direct from the consumer is shared with the exhibitor<br />
and/or the cinema sales house. All revenue has to<br />
be incremental before Cinime can take any share of it.<br />
CINECARDZ (HTS)<br />
CineCardz is a new product recently launched at<br />
CinemaCon in Las Vegas and also at CineEurope in<br />
Barcelona this year. Pioneered by Highland Technology<br />
Solutions in France, CineCardz provides the public<br />
with the unique opportunity to preorder and purchase<br />
a greeting card on the big screen for a family member,<br />
friend, colleague, or partner. Quite simply it is the<br />
world’s largest bespoke greeting card.<br />
It is mentioned in this article because the personalized<br />
greetings message that is booked and paid for<br />
to play at a specific cinema, day, time, and show will<br />
play during the pre-show and last up to 60 seconds.<br />
The company has stated that the nearer CineCardz<br />
are played to the main feature the better—due to the<br />
higher occupancy discussed in last month’s piece.<br />
This is a very different service than those provided<br />
by AE, Cinime, and TimePlay. There is not direct<br />
interactivity via a mobile app or Wi-Fi with the big<br />
screen. Sending a very special and personal message<br />
to someone in<br />
the audience,<br />
however, should<br />
create high<br />
engagement<br />
not only from<br />
the person(s)<br />
receiving it but<br />
also from the rest<br />
of the audience,<br />
whether it is for a<br />
birthday, Valentine’s<br />
Day, good<br />
luck message,<br />
etc., people will respond positively to it.<br />
The technology to enable a cinema to provide this<br />
offer is provided free of charge by HTS in conjunction<br />
with Arts Alliance Media. Revenue is split 50-50 with<br />
the cinema owner. All customer data is shared as the<br />
purchase of the CineCardz is done in conjunction<br />
with the exhibitor via links on their website.<br />
The concept is simple to understand from a public<br />
point of view, and according to research run by the<br />
company it is going to be very appealing to cinema<br />
audiences across many countries.<br />
CineCardz are purchased via a specially built<br />
website/app where buyers choose a fun animation and<br />
add their message and upload a picture. The content<br />
is approved by online filters and the cinema managers.<br />
Pricing for CineCardz will vary by market but are set<br />
to be highly affordable for the public according to<br />
recent testing.<br />
It is planned for one CineCardz to be played per<br />
show, per screen. So over a period of a year the number<br />
of CineCardz available to purchase and drive additional<br />
revenue ratchets up to a potentially significant figure<br />
for exhibitors.<br />
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Adding a CineCardz, could, if the exhibitor wishes, extend the<br />
existing pre-show period. Otherwise, something would have to be<br />
removed to allow for it to run. Either way the additional incremental<br />
time required is probably not significant given its appeal and engagement<br />
potential.<br />
Aside from the income from selling the CineCardz, it is felt by the<br />
company that this new service will build a new relationship between<br />
the public and cinema, a more personalized experience that strengthens<br />
the appeal of going to the cinema, driving attendance, bigger group<br />
sizes, and stronger loyalty through an improved value proposition.<br />
Greater social media engagement and sharing is also envisioned with<br />
CineCardz.<br />
HTS is looking at extending the concept to include merchandise,<br />
and other memorabilia could be made available to purchase, which will<br />
in turn grow revenues beyond the initial booking.<br />
Since announcing, HTS, who is also working with Arts Alliance<br />
Media on this project, has reported major interest from exhibitors in<br />
the U.S. and Europe among other markets and expect customer-facing<br />
trials to begin later this year with various partners.<br />
CONCLUSIONS<br />
The availability of exciting new technologies, innovation, and content<br />
from the established companies mentioned in this article enables<br />
cinemas for the first time to easily make radical and potentially effective<br />
changes to their pre-shows and possibly to extend this into other<br />
content such as music, gaming, and sporting events where interactivity<br />
can really enhance the experience.<br />
Cinemas are also able now to maximize the benefit of investment<br />
made in digital projection and its infrastructure.<br />
Moving forward, cinemas will need to consider adding Wi-Fi in<br />
auditoriums, which will allow for connectivity to mobile devices for<br />
interaction with content shown on the big screens. This also applies<br />
to foyers where cinema-goers can engage with content shown on TV<br />
screens, whether film, retail, fun content, or promotions.<br />
Mobile device usage is a given and particularly so among teens<br />
and youth. Embracing how they are used in cinema, which has been<br />
traditionally an “always-off” environment in this respect, will almost<br />
certainly add to the appeal of a trip to the cinema for this key segment.<br />
Data obtained from audience engagement can also be a critical<br />
element as cinemas and their partners will be better placed to communicate<br />
in more relevant and personalized ways, all aimed at driving<br />
incremental revenues, loyalty, and frequency of attendance.<br />
Strengthening the appeal of the pre-show should drive incremental<br />
revenue from brands and other partners as well, as it will emphasize the<br />
premium nature and effectiveness of cinema as a media channel.<br />
There are now more choices on offer as to how cinemas can<br />
approach evolving their pre-shows. A lot of testing of formats and<br />
content will be needed before optimized solutions for exhibitors will be<br />
found, but that is surely a good thing.<br />
I would not be surprised to see many new ideas evolve over the<br />
next year or so as the offerings are refined and tested. This is certainly<br />
a space where change is happening in new and exciting ways, all of<br />
which will help keep cinemas up-to-date and more relevant with their<br />
audiences alongside other new technologies being rolled out, including<br />
laser projection, sound systems, and HFR among others.<br />
An exciting space to be involved in, to be sure. n<br />
40 BoxOffice ® Pro OCTOBER <strong>2015</strong>
CLOSER TO THE STARS
VENDOR PROFILE<br />
From Honduras to Miami and encompassing three generations in the exhibition<br />
business, the Younger family looks forward to a bright future for<br />
Cinema Equipment & Supplies<br />
by Daniel Loria<br />
Guillermo Younger Sr. greets me with a warm laugh<br />
when I call him at his office. It’s well after 6:00 p.m. on<br />
a Monday and, despite a long day at work, he seems<br />
cheerful—like he’s actually looking forward to speaking<br />
to a reporter for a half hour in between a full day at the<br />
office and the Miami rush-hour traffic. The interview<br />
begins with the regular pleasantries: How are things?<br />
How’s the weather? And so on. But before we can<br />
dive in to the questions, he catches me off guard: he<br />
doesn’t seem to be in any kind of rush. “How did you<br />
get involved in this business, Daniel?” Before I know it,<br />
I’m five minutes into telling him my life story.<br />
I should’ve seen it coming. When Kelly Samardak,<br />
marketing manager at Cinema Equipment & Supplies<br />
(CE+S), the company Guillermo Younger Sr. founded<br />
in 1982, got in touch with me to schedule the<br />
interview, she suggested a time block of 45 minutes<br />
for what I estimated would be a 15-minute call. As<br />
anyone who has had the pleasure of meeting him can<br />
attest, a business conversation with Guillermo Younger<br />
Sr. more closely resembles catching up with an old<br />
friend. The talk often digresses to anecdotes; Senior,<br />
as he’s affectionately called, often refers to people in<br />
the exhibition industry by their first names, abruptly<br />
pausing mid-sentence to mention their last names<br />
and adding, “You know him, right? Of course you do!<br />
Everyone knows him!” before continuing the story.<br />
42 BoxOffice ® Pro OCTOBER <strong>2015</strong>
“He’s like the godfather of the business; everyone<br />
seems to know him wherever we go,” confesses his<br />
son, Guillermo Younger Jr., or Junior, as he’s known<br />
around the office. Fifteen minutes into our conversation,<br />
I come around to delivering my first question—<br />
asking Senior to take me back to the beginning of the<br />
family business, when the Younger name first became<br />
associated with exhibition. “Oh my God.” He exhales.<br />
“This goes way back …”<br />
Senior’s father, Geza Younger (or Papa Younger),<br />
was a Hungarian immigrant with a small dentistry<br />
practice in Honduras. Geza ran a side business as a<br />
gold merchant, periodically traveling up to the United<br />
States. In one of his trips, as the story goes, Geza<br />
met another Hungarian fellow who manufactured<br />
Holmes projectors in Chicago. The meeting ended<br />
with Geza returning to Honduras with a couple of<br />
vintage projectors, setting up a bedsheet in a big yard,<br />
and screening whatever films he could get his hands<br />
on. Shortly thereafter, Geza abandoned his career in<br />
dentistry and became a full-fledged exhibitor; a couple<br />
of locations in smaller towns eventually led to bigger<br />
theaters in the capital city of Tegucigalpa, including<br />
the country’s first tri-screen cinema.<br />
Geza moved to Miami with his wife and six<br />
children while still managing his exhibition circuit<br />
in Honduras. “I was small at that time, and my dad’s<br />
vision was always to have us educated in the U.S.,”<br />
recalls Senior. “He started selling parts and equipment<br />
back then while operating these theaters in Honduras.”<br />
By the time Senior was starting high school,<br />
however, his father realized he needed help running<br />
the family business. “I was the oldest in the family, so<br />
he said he didn’t want me to lose my Spanish and had<br />
me go down to Honduras for high school, and he put<br />
me to work at the theaters. It was no free ride. I did it<br />
all, from selling tickets to running the projector, you<br />
name it. Sooner or later I became the general manager<br />
and ran the theaters in Tegucigalpa.”<br />
The toppling of Nicaraguan president Anastasio<br />
Somoza brought a period of instability to Central<br />
America, and by 1982 Senior had moved back to<br />
Miami with his own wife and children. For a brief<br />
moment, it looked like the Youngers’ days in the<br />
exhibition business had come to an end. “I graduated<br />
from the University of Miami as an electrical engineer,<br />
and my first instinct was to go to Florida Power and<br />
Light and ask them for a job,” says Senior. “To this<br />
day I’m very thankful they didn’t hire me.” Instead,<br />
he continued the family tradition in Miami, repairing<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 43
projectors from his garage on weekdays and working<br />
as a projectionist on nights and weekends.<br />
“Someone asked me the other day what my first<br />
childhood memory was, one that I could pinpoint<br />
an actual date to,” recounts Guillermo Younger Jr.<br />
“It struck me because I remember explicitly watching<br />
Return of the Jedi at the movies, and that was 1983—I<br />
was only three years old. That’s one of my first vivid<br />
memories, being scared seeing the<br />
Death Star up on the big screen.<br />
My father couldn’t afford a babysitter<br />
and was taking me and my<br />
brother to the cinemas where the<br />
owners were cool with us running<br />
from auditorium to auditorium<br />
watching movies.”<br />
Business soon picked up for<br />
the Youngers as Guillermo’s<br />
wife, Carolina, took charge of<br />
the company’s finances and<br />
kept the business afloat. “It<br />
was real hard at the beginning,<br />
but it paid off in the end,”<br />
says Senior. “I did a lot of<br />
work for Wometco, which<br />
used to be a big chain down<br />
here in Miami. I managed to<br />
do repair work for them and sell them<br />
some equipment. I started befriending all the vendors<br />
in the industry, all the manufacturers, and I started<br />
to travel throughout Latin America.” It became the<br />
foundation for a strong used-equipment business,<br />
which Senior highlights as the first great period for<br />
his company, Cinema Equipment & Supplies. “Regal<br />
used to sell me a lot of used equipment, I mean a lot<br />
of used equipment; we’re talking trailer loads of used<br />
equipment. I had some good engineers and we’d fix<br />
everything up. I got a lot of Latin American exhibitors<br />
started with our used equipment.”<br />
As the business grew, so did the newest generation<br />
of Younger children. Carolina would often<br />
bring the kids, Alex and Guillermo Jr., into the office,<br />
and the two of them spent summers doing basic<br />
maintenance at the company. “I remember being<br />
put to work cleaning lenses; it was a task my father<br />
would always put me in charge of. It gave me a real<br />
roll-up-the-sleeves attitude to working,” says Junior.<br />
The two brothers have played a major role in helping<br />
Cinema Equipment & Supplies become the company<br />
it is today. The digital cinema boom represented<br />
an opportunity for many equipment dealers like<br />
CE+S, but the Younger brothers had the foresight to<br />
recognize a bigger opportunity within their grasp.<br />
In 2009, Alex Younger led the company in creating<br />
Cinevise, a remote monitoring solution that was the<br />
first of its kind in Latin America. A short time later,<br />
Guillermo Younger Jr. left a job at Unilever in New<br />
York City to devote himself to the family company<br />
full time. “I remember sitting at the dinner table<br />
with the family, talking about the new opportunities<br />
digital cinema would bring and all of the growth<br />
markets,” says Junior. “I came back into the business<br />
thinking, how can I help take what we’ve done into<br />
the next level? How can we achieve the full value of<br />
digitalization?”<br />
Guillermo Younger Jr. had always planned on<br />
returning to the family business. His application<br />
essays for the University of Michigan’s Ross School<br />
44 BoxOffice ® Pro OCTOBER <strong>2015</strong>
of Business detailed his plans to apply the skills of the MBA<br />
program to the exhibition business. Junior’s return to Cinema<br />
Equipment & Supplies heralded the development and deployment<br />
of Cielo, a cloud-based proactive monitoring and support<br />
solution for exhibitors. Cielo has quickly gained traction in<br />
the market and is poised to become the next big phase in the<br />
Youngers’ involvement in the exhibition business. Guillermo<br />
Younger Senior’s long ties to Latin American exhibitors have<br />
opened the door to expanding the business; CE+S has a satellite<br />
office in Brazil and maintains close ties with many of the region’s<br />
top exhibitors. “A lot of it comes from my father making those<br />
personal connections throughout the years. It’s a relationship<br />
business everywhere, but those nuances are magnified when<br />
dealing with Latin America. You need to be very personable,”<br />
explains Junior. “Fortunately, with Cielo we’ve been able to use<br />
a lot of those relationships to build out the product.” Cine Colombia<br />
was recently announced as the latest circuit to sign on to<br />
the Cielo platform and will be deploying the technology across<br />
the 280 screens in its 42 locations. Meanwhile, Cielo has also<br />
found great scale in North America through numerous partnerships<br />
with U.S. exhibitors. Earlier this summer, Marcus Theatres<br />
began a rollout of Cielo across 681 of its screens, and in early<br />
September they signed a deal with Goodrich Quality Theaters’<br />
entire circuit.<br />
CE+S has grown from its roots as a family business. The<br />
company has expanded to include a leadership team that drives<br />
the company forward and manages and staffs an additional office<br />
in Brazil to better serve their Latin American clients.<br />
“It’s very satisfying for any parent to have their kids continue<br />
what you have sweated for. I’m very proud to say that my sons<br />
can continue this business for the next 40 years,” says Senior.<br />
“I’m not saying it would be impossible for me to come up with<br />
the innovations they’ve contributed, but it would definitely be a<br />
lot harder!” n<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 45
Congratulations<br />
Mark Walukevich<br />
of National Amusements<br />
International Exhibitor of the Year<br />
From your friends and partners at Ballantyne Strong,<br />
Strong MDI and Strong Technical Services
HOLLYWOOD, FLORIDA / OCT. 12–15, <strong>2015</strong><br />
INTERVIEWS<br />
Charley Moss<br />
Bow Tie Cinemas<br />
Mark Christiansen<br />
Paramount Pictures<br />
Mark Walukevich<br />
National Amusements<br />
50<br />
52<br />
54<br />
PLUS<br />
New Products<br />
56
BOXOFFICE SALUTES THE SHOWEAST HONOREES<br />
INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />
Pedro Rodriguez<br />
Chief Executive Officer, International Distribution Company<br />
Bingham Ray Spirit Award<br />
Ted Mundorff<br />
President and CEO, Landmark Theatres<br />
Show “E” Award<br />
Marcus Theatres<br />
ShowEast Hall of Fame<br />
Ellen Cotter<br />
Richie Fay<br />
Kurt Hall<br />
Ken Higgins<br />
Hank Lightstone<br />
Jack Loeks (Posthumously)<br />
Jimmy Spitz<br />
International Star of the Year<br />
Martha Higareda<br />
48 BoxOffice ® Pro OCTOBER <strong>2015</strong>
SALAH M. HASSANEIN HUMANITARIAN AWARD<br />
Charley Moss<br />
PARTNER, BOW TIE CINEMAS<br />
Bow Tie will be celebrating its 115th anniversary. What core values are at the heart of the<br />
company’s longevity and continued success?<br />
At the heart of Bow Tie Cinemas’ mission is providing the best possible service and presentation to all of our<br />
guests. When visiting a Bow Tie Cinema of any size, vintage, or location, our guests should expect to receive the<br />
same high standard of personalized service and the same top-quality presentation on every occasion.<br />
What sets New York City apart as such a competitive market in exhibition?<br />
New York City moviegoers are some of the most diverse, discerning, and avid<br />
film enthusiasts in the world, which creates a vibrant, exciting, and immersive<br />
market of which we are proud to be a part, with our brand new Chelsea<br />
Cinemas offering luxury reserved seating in all nine screens, brand-new<br />
lobbies and concessions stands, and Jack & Harry’s Gourmet Flavored<br />
Popcorn, made fresh daily on premises.<br />
You’ve bridged that gap between production and<br />
exhibition, one that not many people in the industry<br />
have been able to do. What drew you to the production<br />
side of the business?<br />
It was primarily the allure of the creative process and the<br />
unique opportunity to create the product that we then deliver<br />
in our cinemas that drew me to the production end of the<br />
business.<br />
What are your thoughts on the current state of the<br />
exhibition business?<br />
Like any business, we are constantly changing and evolving.<br />
Recent improvements in the physical plants of our cinemas,<br />
such as our top-to-bottom renovation of our Chelsea Cinemas,<br />
have demonstrated conclusively that the moviegoing public<br />
responds positively and enthusiastically every time we raise the<br />
bar and offer new amenities that help keep cinemas at the top of<br />
the list of value-oriented out-of-home entertainment venues. It’s an<br />
exciting time to be an exhibitor, and we look forward to a robust future<br />
as we enter our 116th year in the industry.<br />
Finally, what are you looking forward to at ShowEast <strong>2015</strong>?<br />
ShowEast is a great opportunity to keep up on current industry trends,<br />
see upcoming films, and reconnect with friends and colleagues old and new.<br />
I’m looking forward to all of it. n<br />
50 BoxOffice ® Pro OCTOBER <strong>2015</strong>
AL SHAPIRO DISTINGUISHED SERVICE AWARD<br />
MarkChristiansen<br />
EXECUTIVE VP OF WORLDWIDE OPERATIONS, PARAMOUNT PICTURES<br />
Your father was a drive-in theater manager and you basically grew up at the movies; is there one<br />
memory that stands out?<br />
Growing up at a drive-in theater left me with many memories. We had a car speaker in our living room<br />
and windows that looked out at the screen. There was the occasional movie my dad would tell us not<br />
to watch, and of course those were the ones we watched the closest! The snack bar served lots of<br />
different kinds of food, and if it got really busy, my dad would call me down to make pizzas.<br />
That was huge fun for a six-year-old. And let’s not forget the machine that made wax skulls!<br />
How has the recent upswing in international box office receipts changed<br />
the nature of your current role?<br />
Dubbing, as opposed to subtitling, has become much more prevalent. It’s more<br />
expensive and time consuming, but the box office returns are better. The time between<br />
finishing a movie and foreign-language release has also shortened to nearly nothing.<br />
We have had to streamline our localization process to accommodate the changes.<br />
Overall, it has made us a much more integrated and efficient group.<br />
Can you tell us a bit more about your connection with the Will Rogers<br />
Motion Picture Pioneers Foundation and its Brave Beginnings program?<br />
I have been involved with WRMPP for just about as long as I have been in the<br />
business. The charity has a long history of assisting members of our industry with<br />
financial and health challenges, but it has also been a leader in breathing-related<br />
endeavors. The most fragile of the breathing challenged are premature infants. Many<br />
hospitals are not equipped with the latest technology, machines that can mean the<br />
difference between life and death. We are servicing as many hospitals as we can, but the<br />
need far outstrips our resources. It’s great to see what a difference we can make, but we<br />
would love to do more.<br />
What are your thoughts on the current state of the exhibition business, both in<br />
the U.S. and in international markets?<br />
Exhibition is making all the right moves. Big screens, bright<br />
images, great sound, comfortable seating, and new food and<br />
beverage options make moviegoing a great experience.<br />
There has been explosive growth in international<br />
markets, but domestic exhibitors have not been<br />
sitting idle. I am bullish on the future of our<br />
business.<br />
Finally, what are you looking<br />
forward to at ShowEast <strong>2015</strong>?<br />
ShowEast is a great place to catch up<br />
with industry friends and to see what’s<br />
coming up. I enjoy the product presentations<br />
and screenings. n<br />
from photo by Ryan Miller/Capture Imaging<br />
52 BoxOffice ® Pro OCTOBER <strong>2015</strong>
INTERNATIONAL EXHIBITOR OF THE YEAR<br />
MarkWalukevich<br />
SENIOR VICE PRESIDENT FILM AND EVENT CINEMA, NATIONAL AMUSEMENTS<br />
You began your career with National Amusements in 1980 with roles in advertising and film<br />
booking. What are some of the lessons you took away from your early days in the business?<br />
Working under Sumner Redstone, I quickly learned that the devil was in the details. I also learned,<br />
through hard experience, that if you didn’t know the answer to a question, you didn’t speculate—<br />
rather, you worked diligently to find the correct solution. The first lesson helped me to achieve<br />
a deeper understanding of the business, while the latter set the stage for a lot of listening and<br />
hard work to continue to grow professionally throughout the years.<br />
You played an integral part in the international expansion of National<br />
Amusements. What did you find to be the most challenging part of that<br />
experience?<br />
Entering the U.K. over a quarter century ago was an adventure. But the language and<br />
the culture held more similarities than differences. However, Brazil, Russia, Argentina,<br />
and Chile were a different matter. Each country offered its own unique challenges. Understanding<br />
the many differences requires time and patience. The ability and willingness<br />
to take risks that are significantly outside of your comfort zone in order to maximize the<br />
overall business is the biggest challenge that we face. Sometimes, to steal a quote, one plus<br />
one actually equals three.<br />
You’ve become very involved in event cinema; what role do you see event<br />
cinema playing in the coming years?<br />
Alternative content has been available for many years. However, its transition into event<br />
cinema was an intended byproduct of the digital revolution. Whether it be operas or ballets, concerts<br />
or sporting events, the loyal event cinema audiences have elevated our business and<br />
helped to change our movie theaters into total entertainment complexes. Event<br />
cinema has attracted people who did not historically patronize a movie theater,<br />
giving us the ability to cross-market relevant studio content. Event<br />
cinema is yet another example of the constantly changing nature of our<br />
business, and we expect it to continue to grow through the coming years.<br />
What are your thoughts on the current state of the exhibition<br />
business, both here in the U.S. and abroad?<br />
Working both internationally and domestically has provided me with<br />
an atypical perspective. In the U.S., the business is mature, and business<br />
practices have been firmly established. On the international side, the<br />
business continues to evolve, with each country offering its own unique<br />
cultural and business challenges. Applying lessons from one part of the<br />
business to the other can provide great benefit, but you must constantly<br />
be aware of the differences of the two sectors.<br />
Years ago, both distribution and exhibition recognized that the international<br />
markets represented the future growth of the industry. Many of<br />
the individual trailblazers in international went on to become significant<br />
global leaders on both sides of the business.<br />
Finally, what are you looking forward to at ShowEast <strong>2015</strong>?<br />
I love the energy that ShowEast creates and the opportunity to spend<br />
time with colleagues who are also your friends. This year, in particular,<br />
having my family with me to accept and enjoy the award will make it a<br />
wonderful and memorable week. n<br />
54 BoxOffice ® Pro OCTOBER <strong>2015</strong>
© <strong>2015</strong> BY PARAMOUNT PICTURES. ALL RIGHTS RESERVED.
C. CRETORS & COMPANY<br />
The Double Feature, a combination popcorn popper and caramel coater in one unit<br />
(patent pending) can save money and space by buying just one machine to produce<br />
excellent caramel corn. The Double Feature has a 12-ounce capacity that<br />
produces up to 12.5 pounds of coated popcorn per hour. Users simply pop<br />
a batch of popcorn, dump it from the kettle, cook a caramel mixture in the<br />
kettle, then put the popcorn back into the kettle with the heated caramel for<br />
coating. The unit plugs into a standard electrical outlet and the kettle is made<br />
of stainless steel for easy cleaning. The Double Feature is an excellent entry-level<br />
machine that can produce caramel corn nearly anywhere.<br />
CADDY<br />
The new Caddy Concession<br />
Table III is an affordable and<br />
portable concession-table solution.<br />
It features an effective swivel<br />
that works with luxury recliner<br />
seating and includes a<br />
built-in cell phone holder.<br />
That table’s deep side walls<br />
help secure food concessions<br />
and containers. The table is<br />
available in five riser heights (2, 3, 4,<br />
5,″and 6 inches) and offers custom inserts<br />
to securely fit various recliner cup holders, available in any color.<br />
CINEMA EQUIPMENT & SUPPLIES<br />
Cielo, a Cinema Equipment and Supplies product, streamlines theater operations and reduces lost<br />
revenue by monitoring cinema equipment and delivering proactive alerts to the exhibitor’s mobile<br />
device. Cielo reveals additional potential revenue streams and savings opportunities via instant<br />
reports on content play (trailers, advertisements, pre-show time) and operations. With Cielo and<br />
Cielo Technical Support, exhibitors are able to focus less on the status of their equipment and<br />
more on delivering an exceptional customer experience. Get Cielo for your cinema at ShowEast<br />
booth 600 (cielocinema.com).<br />
56 BoxOffice ® Pro OCTOBER <strong>2015</strong>
CINEMECCANICA<br />
Cinecloud Lux is a laser light source adaptable to any DLP digital projector, new or already installed.<br />
From 19.000 up to 57.500 lumens per single projector and up to 110.000 lumens with dual<br />
projectors, it is compatible with screens up to 50 meters (164 feet) wide. Offering 3D projection at<br />
full 14fL brightness, it also offers a reduction of power consumption up to 50 percent and elimination<br />
of running costs (maintenance and lamp replacement). It is fully controlled by touch screen<br />
and remotely over Internet.<br />
CINETRANSFORMER<br />
Cinetransformer owns and operates a fleet of 26 (and growing) Cinetransformer units (above)<br />
worldwide, responsible for experiential mobile marketing tours for many of the world’s most<br />
famous brands. The company’s clients recognize Cinetransformer to be an affordable,<br />
exciting, and highly effective marketing solution—recognition reflected in a history<br />
of successful campaigns and engaged audiences around the world.<br />
D-BOX TECHNOLOGIES<br />
D-BOX announces its new D-BOX Cinema Luxury Recliner.<br />
This incredibly comfortable motion-enabled chair<br />
offers the trendy reclining feature. Exhibitors who<br />
want to raise their customer’s moviegoing experience<br />
to new heights and/or create an added-value<br />
V.I.P. section can now offer the benefits of a<br />
reclining cinema chair and the award-winning<br />
D-BOX experience. Get more information on the<br />
D-BOX Cinema Luxury Recliner at info@d-box.<br />
com and change your customer’s movie-watching<br />
experience forever.<br />
58 BoxOffice ® Pro OCTOBER <strong>2015</strong>
Accessibility Solutions<br />
for the Hearing and Visually Impaired<br />
CCR-100<br />
CCH-100<br />
IRC-28C<br />
CCH-100<br />
Power supply<br />
IRH-280<br />
USL, Inc. provides a unified solution to meeting all your<br />
accessibility requirements with an Infrared system<br />
designed to fill a lifetime void... intelligible, clear sound.<br />
The Closed Captioning System is designed to transmit hearing<br />
impaired (HI) audio, visually impaired narrative (VI-N), and closed<br />
captions into an auditorium using standard infrared (IR) technology.<br />
Two types of display units are available for the hearing impaired: The<br />
“Seat Mount” display that fits in the armrest or the “Eyewear/glasses”.<br />
Innovative Cinema Solutions<br />
181 Bonetti Drive, San Luis Obispo, CA 93401-7397 USA - (Ph) +1 805.549.0161 - (Fax) +1 805.549.0163 - www.uslinc.com
DOLBY<br />
DOLBY INTEGRATED MEDIA SERVER IMS2000<br />
The Dolby Integrated Media Server IMS2000 (above) is a single-board solution that delivers<br />
faster ingest speeds, simplifying operations to save you time and money. Combining Dolby and<br />
Doremi technologies, the IMS2000 offers cost-effective reliability proven on over 80,000 screens<br />
worldwide, plus the flexibility you need for today’s cinemas. The IMS2000 is the next-generation<br />
offering in Dolby’s Integrated Media Server line of products. It continues the trend of providing onboard<br />
RAID storage, server control, and a DCI-compliant media block in a compact form enabling<br />
it to fit in a DLP Series 2 projector. User control is via web-based UI, allowing access from anywhere<br />
on the theater network, with full compatibility with Dolby’s TMS and any third-party TMS<br />
that supports Dolby products.<br />
DOLBY ATMOS CINEMA PROCESSOR CP850 PRODUCT LINE<br />
The Dolby Atmos Cinema Processor CP850 product line offers you a choice of advanced digital<br />
cinema audio solutions to fit your business model. Whether you’re ready to equip your cinema for<br />
an immersive Dolby Atmos audio experience now or prefer a flexible processor that you can upgrade<br />
in the future to deliver a full Dolby Atmos<br />
experience, we have a Dolby CP850 processor<br />
that’s ideal for your needs. The CP850 Base will<br />
play back traditional Dolby Surround 7.1 and 5.1<br />
formats, as well as render select Dolby Atmos<br />
titles to a Dolby Surround 7.1 configuration. The<br />
CP850 Base includes the same advanced equalization and other audio features as the full Dolby<br />
Atmos Cinema Processor CP850. The CP850 Base does not require Dolby Commissioning Service.<br />
Dolby Atmos marketing support is exclusive to theaters with the full Dolby Atmos Cinema Processor<br />
CP850.<br />
DOLBY THEATRE MANAGEMENT SYSTEM<br />
The Dolby Theatre Management System<br />
(TMS) combines features from both Dolby’s<br />
and Doremi’s previous TMS versions to offer a<br />
versatile and robust solution. The Dolby TMS is<br />
a software solution that provides a comprehensive<br />
and intuitive user interface for the management<br />
of content for any multiplex configuration<br />
from one to 32 screens. The Dolby TMS also<br />
features an open gateway for ticketing/point of<br />
sale (POS) and connection to electronic delivery<br />
of media through industry partners.<br />
60 BoxOffice ® Pro OCTOBER <strong>2015</strong>
DOLPHIN SEATING<br />
Only Dolphin Seating has the patented Easy Clean steel frame recliner<br />
footrest mechanism to make cleaning under recliners<br />
truly easier. It’s available on electric and manual models, along<br />
with an optional rubber footrest to help avoid damage to the<br />
footrest by high-heel shoes. Dolphin Seating recliners not only<br />
have the best price and best factory warranty, but they are<br />
built to be a comfortable, good-looking commercial cinema<br />
application recliner. See their full line of seating and contact info<br />
at www.dolphinseating.com.<br />
IRWIN SEATING COMPANY<br />
Irwin Seating Company introduces the<br />
ever-evolving Spectrum Recliner Series.<br />
Spectrum features a full line of interchangeable<br />
components that allow<br />
clients to specify a premium recliner<br />
chair that fits their specific design<br />
criteria. The Spectrum Recliner is designed<br />
intelligently for easy cleaning<br />
and maintenance and with the durability<br />
that you’ve come to expect<br />
from Irwin Seating. Stop by booth 515<br />
at ShowEast for additional information<br />
or call (866) 464-7946.<br />
J&J SNACK FOODS<br />
OREO Churros are now available in a convenient “grab and go” format. J&J Snack Foods adds two<br />
new creme-filled OREO Churros varieties, appealing to both “dippers” and “grippers.” The new<br />
line extensions include a 10-inch regular creme-filled<br />
OREO Churro and creme-filled OREO Churro<br />
Bites, both made from real OREO Cookie<br />
pieces with creme filling inside. The<br />
original OREO Churros, introduced in<br />
November 2014 and made for dipping<br />
into individual OREO creme<br />
dip cups, continue to be available<br />
in three varieties: Traditional Churros,<br />
Double-Twisted, and Bites.<br />
62 BoxOffice ® Pro OCTOBER <strong>2015</strong>
CONGRATULATIONS<br />
ShowEast Award Winners <strong>2015</strong><br />
RENTRAK’S LATIN AMERICAN BOX OFFICE<br />
ACHIEVEMENT AWARD<br />
Universal Pictures International for “FURIOUS 7”<br />
INTERNATIONAL EXHIBITOR OF THE YEAR<br />
Mark Walukevich, National Amusements<br />
INTERNATIONAL DISTRIBUTOR OF THE YEAR<br />
Pedro Rodriguez, President & CEO, IDC<br />
(International Distribution Company, LLC)<br />
INTERNATIONAL STAR OF THE YEAR<br />
Martha Higareda<br />
BINGHAM RAY SPIRIT AWARD<br />
Ted Mundorff, Landmark Theatres<br />
AL SHAPIRO DISTINGUISHED SERVICE AWARD<br />
Mark Christiansen, Paramount Pictures<br />
SALAH M. HASSANEIN HUMANITARIAN AWARD<br />
Charley Moss, Bow Tie Cinemas<br />
SHOW “E” AWARD<br />
Marcus Theatres<br />
Accepted by Greg Marcus<br />
SHOWEAST <strong>2015</strong> HALL OF FAME<br />
Jack Loeks* Hank Lightstone<br />
Ken Higgins Ellen Cotter<br />
Richie Fay Kurt Hall<br />
Jimmy Spitz *posthumously<br />
WE ALSO CONGRATULATE THE<br />
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Felicia Cashin, Vice President, USL, Inc.<br />
Allison Jernigan, Director of Business Development, Cinemark<br />
Tish Hardric, National Sales Manager - Theatre Division, Great Western<br />
Barbara Twist, Managing Director, Art House Convergence<br />
Kristin Tedesco, Cinema Marketing Manager, Dolby Labs<br />
Kelly Nash, Marketing & Creative Director, Goodrich Quality Theaters<br />
Carole Malek, VP Theatre Support Services, Regal Entertainment Group<br />
Alice Rogers, VP Operations Excellence, AMC Theatres<br />
Juliet Conroy, Director Materials Logistics, Paramount Pictures<br />
Crystal Trawick, Marketing Project Manager at Carmike Cinemas<br />
800-767-1724 | Fax 515-243-6664<br />
300 Walnut Street, Suite 200 | Des Moines, IA 50309-2262<br />
www.reynolds-reynolds.com | s.w.reynolds@reynolds-reynolds.com
MTI PRODUCTS<br />
The new AutoFilter oil filtration system is and easyto-use<br />
and effective solution: simply place AutoFilter<br />
in your oil pot and press Start. Because AutoFilter<br />
works within your oil pots, you no longer have to<br />
transfer oil to an external filtering unit, saving you time<br />
and reducing potential for kitchen accidents. AutoFilter<br />
automatically filters fry oil through a 96-layer fine<br />
paper microfilter, removing any suspended sediment<br />
and oil contaminants including carbon, the main factors<br />
in food discoloration, bad-tasting food, and<br />
the breakdown of oil. By removing them each day<br />
you can double the life of your frying oil, saving<br />
you money, time, and waste. On average, users see<br />
35–50% longer oil life with AutoFilter.<br />
NEC<br />
NC900C<br />
Designed for theaters with small screens, NEC’s NC900C DLP<br />
cinema projector delivers an enhanced theater experience with pristine images.<br />
With its S2K chip set from Texas Instruments, the NC900C is the most compact 2K DCI-certified<br />
digital cinema projector on the market.<br />
NC1100L<br />
NEC’s NC1100L DLP cinema projector was the first DCI-certified<br />
projector with the laser-light source built in. Unsurpassed<br />
reliability, maintenance-free operation, and approximately<br />
20,000 hours of lifetime result in an overall lower total cost of<br />
ownership.<br />
NC1201L<br />
Designed for theaters with screens up to 39.4 feet, NEC’s NC1201L DLP laser<br />
cinema projector delivers an enhanced theater experience while offering the reliability of a laser<br />
light engine. The Integrated Media Server (IMS) NP-90MS02 offers a trouble-free one-stop solution<br />
with a 2TB RAID5 storage system, HFR capabilities, and USB 3.0 for faster upload times.<br />
OMNITERM<br />
Omniterm is releasing the latest version of its PA-DSS Payment Server application, which<br />
includes support for the US EMV card-processing requirement. Omniterm’s<br />
Payment Server product is its primary application related to<br />
the acceptance of debit and credit cards and provides users with a secure<br />
“out-of-scope” solution. Omniterm offers years of experience, having<br />
implemented EMV environments across Canada and throughout the<br />
U.K. Partnering with Datacap Systems and Verifone’s VX 805 PinPad,<br />
the EMV-ready solution will offer the benefits of out-of-scope environment<br />
plus NFC technology, which will enable contactless payments for<br />
a quicker throughput.<br />
64 BoxOffice ® Pro OCTOBER <strong>2015</strong>
ROYAL PAPER<br />
QSC<br />
The new SB-2180 subwoofer from QSC<br />
is a dual 18-inch loudspeaker intended<br />
for all cinema applications. Each<br />
18-inch driver is loaded into its own<br />
internal chamber. An ingenious folded<br />
port design minimizes cabinet depth<br />
yet still provides full port volume.<br />
This port design also acts as internal<br />
bracing, creating a stiffer, less resonant<br />
cabinet. All of this allows the enclosure<br />
to be at least 20 percent thinner than<br />
any other 2x18 subwoofer you can buy,<br />
which increases shipping efficiency<br />
and reduces freight costs. Visit QSC at<br />
booth 419 at ShowEast.<br />
The Dragnet Auditorium Broom (right) is a specifically designed<br />
broom to efficiently sweep auditorium floors.<br />
Carefully measured and curved to prevent any<br />
trash from escaping its path.<br />
Everything, But the Key...<br />
New & Used Digital Projectors<br />
Turn Key Packages To Get Your Theater Started<br />
Guaranteed Lowest Prices<br />
100% Customer Satisfaction Guarantee<br />
Stetson Snell<br />
stetsonsnell@enparaudio.com<br />
Office: 505-615-2913<br />
Fax: 575-578-4820<br />
“Quality is to a product, what character is to a man.” - Steve Lentz<br />
66 BoxOffice ® Pro OCTOBER <strong>2015</strong>
SCA<br />
The Tork Foodservice<br />
Wet Wipe System offers<br />
an easy clean within<br />
reach. Arm your staff<br />
with the Tork Foodservice<br />
Wet Wipe System<br />
to clean and sanitize<br />
counters on-the-go. For<br />
a free trial visit torkusa.<br />
com/CleanwithinReach.<br />
SENSIBLE CINEMA SOFTWARE<br />
Sensible Cinema Software releases its 4.1 version on September 28, <strong>2015</strong>, to<br />
include DataCap integrated PCI-DSS 3.0 compliant dsiEMVUS “out of scope”<br />
credit card processing through its relationship with Mercury Payment Systems.<br />
Payments are 100 percent end-to-end encrypted via swipe, EMV chip read,<br />
keyed or contactless, including support for ApplePay and Google Wallet. Get<br />
peace of mind through the latest technologies and secure devices available at<br />
sensiblecinema.com.<br />
68 BoxOffice ® Pro OCTOBER <strong>2015</strong>
SLS AUDIO<br />
The SLS Audio CS6600 Cinema Series Ribbon Line Array<br />
(right) provides superior dynamic range, ultra-clean<br />
high frequency response, and even SPL throughout<br />
the entire venue. Because of its modular design the<br />
CS6600 array can be tailored for any stadium-seating<br />
design making it the perfect choice for premium rooms<br />
where articulation and detail are of pinnacle importance.<br />
TELESCOPIC SEATING SYSTEMS<br />
Telescopic Seating Systems introduces its Clean<br />
Sweep System, seeking to revolutionize movie theater<br />
recliner seating cleaning. The Clean Sweep System is<br />
designed to cut down cleaning time and cost for luxury<br />
powered recliner seating by keeping the seats’ recliner<br />
mechanisms off the floor. This eliminates the nooks and<br />
crannies that trap and hold decaying food. TSS’ Clean<br />
Sweep System allows all recliners to be opened and<br />
closed simultaneously with the push of a button.<br />
Theatre Architects & Engineers<br />
ParadigmAE.com | 616•785•5656<br />
70 BoxOffice ® Pro OCTOBER <strong>2015</strong>
Felicia Cashin<br />
Juliet Conroy<br />
Barbara Dretzke<br />
Stacey Goldstein<br />
Tish Hardric<br />
Allison Jernlgan<br />
Carole Malek<br />
Kelly Nash<br />
Alice Rogers<br />
Kristin Tedesco<br />
Crystal Trawick<br />
Barbara Twist<br />
74<br />
74<br />
76<br />
78<br />
80<br />
82<br />
82<br />
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OCTOBER <strong>2015</strong> BoxOffice ® Pro 73
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Felicia Cashin<br />
Favorite movie?<br />
Oh dear, nothing innovative<br />
or cutting edge:<br />
Pretty Woman.<br />
Favorite snack?<br />
What else, popcorn, with<br />
real butter of course,<br />
and containers that don’t<br />
leak!<br />
FELICIA<br />
CASHIN<br />
Vice President<br />
USL<br />
What was your first<br />
job in the exhibition<br />
business?<br />
It was actually when<br />
I started working with<br />
Jack [Cashin, president]<br />
at USL, which was then<br />
called Ultra*Stereo<br />
Labs., Inc., although<br />
during my college years<br />
I worked for a capacitor<br />
company that had a very<br />
interesting view. The male owner of the company<br />
wanted women trained to be customer<br />
service representatives. I do mean trained. I<br />
knew a capacitor backwards and forwards. I<br />
could talk the talk. He felt that the purchasing<br />
agents talked to men all the time and<br />
they would enjoy conversing with a woman<br />
who knew what she was talking about. I<br />
guess you would call that a sexist attitude, but<br />
it worked. Although I had been raised in West<br />
Hollywood and went to Hollywood High, I never<br />
wanted to be an actress or work in Hollywood.<br />
What does your current role at USL involve?<br />
I’m vice president and oversee all of the administrative<br />
duties. We are a small company, so I need<br />
to be involved with every area. I have an excellent<br />
human resources lady who also oversees accounting<br />
and customer service. She has picked up most all of<br />
the duties I have done through the years. Like me,<br />
she jumps into every situation with both feet, ready<br />
to learn.<br />
Jack’s world is the R&D area. He does not want<br />
to be involved with the day-to-day activities but, if<br />
needed, his knowledge of this industry is amazing.<br />
ICTA Manufacturer of the Year Teddy Awards. I’m<br />
as proud of each one as if it was the first. Another<br />
proud moment was when we completed the move of<br />
our facilities from the Los Angeles area to San Luis<br />
Obispo. As people were getting settled into their new<br />
work environment, I walked around in awe that we<br />
had moved to such a large and lovely building. I’m<br />
proud of our staff and have been since I started here.<br />
We are like a big family in that we share each other’s<br />
joys and sadness.<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
For me, today is different than when I started.<br />
When I started going to the trade shows and ITEA<br />
meetings, there were very few woman in the management<br />
or sales ranks. You needed to prove your competence<br />
as a woman along with fitting in with the guys. I<br />
believe it is easier as a woman today, since there are so<br />
many more women in business and engineering. However,<br />
bottom line, it is still a “man’s world,” and you<br />
need to work a little harder to get the respect you want.<br />
Once achieved, it is great to feel part of the family.<br />
JULIET CONROY<br />
Director, Materials Logistics<br />
In-Theater Marketing,<br />
Domestic Distribution<br />
Paramount Pictures<br />
Would you share with us one<br />
(or more) of your proudest<br />
professional achievements<br />
in the industry?<br />
My background before<br />
USL was customer service,<br />
and when I started<br />
working for Jack I could<br />
see we were in desperate<br />
need of CS. My proudest<br />
moment was when USL<br />
was awarded its first ICTA<br />
Teddy Award. It came as a<br />
complete surprise to me, and<br />
knowing that our peers voted<br />
for us made it very special. We<br />
have gone on to win a total of six<br />
Juliet Conroy<br />
Favorite movie?<br />
My all-time feel-good<br />
movie is The Sound<br />
of Music, which I have<br />
watched more times than<br />
I can count. I loved it as<br />
a child, and now my kids<br />
love it as well.<br />
Favorite snack?<br />
Nicely salted popcorn, no<br />
butter, and a Diet Coke.<br />
The sweetness of the Diet<br />
Coke quenching the salty<br />
popcorn is the best!<br />
What was your first job in<br />
the exhibition business?<br />
My first job out of<br />
college was as an executive<br />
assistant at MGM/UA<br />
Distribution Company<br />
working for Mark<br />
Christiansen, this year’s Al<br />
Shapiro Distinguished Service<br />
Award Honoree. There,<br />
I received a great overview<br />
of the studio environment and<br />
how the operations area of the<br />
distribution business unit functions.<br />
74 BoxOffice ® Pro OCTOBER <strong>2015</strong>
WOMEN IN EXHIBITION & DISTRIBUTION<br />
BarbaraDretzke<br />
Favorite movie?<br />
When I was at film school<br />
in New York, I was one of<br />
maybe 10 women there.<br />
I may be exaggerating<br />
a little, but my running<br />
joke was that all the guys<br />
were there because of<br />
Star Wars and I was there<br />
because of Yentl. Truth<br />
was, I was there because<br />
of all movies; however I<br />
was particularly inspired<br />
by Spielberg—Close Encounters,<br />
Raiders of the<br />
Lost Ark, and especially<br />
E.T. It was the first movie<br />
that made me shed a<br />
tear in the theater and<br />
wonder about our place<br />
in the universe. While I’ve<br />
had other favorites along<br />
the way—Ferris Bueller,<br />
Sixteen Candles (and, yes<br />
even Dune, Mars Attacks,<br />
and Joe Dirt!), I keep<br />
going back to E.T.—that<br />
one special film that first<br />
inspired me to make the<br />
film business my career.<br />
Favorite snack?<br />
I’ll admit it: popcorn with<br />
butter. Growing up I used<br />
to make (excuse me, ask<br />
politely) the concessions<br />
staff to fill the bag<br />
halfway with popcorn,<br />
then add butter, then fill<br />
it up all the way, then<br />
add more butter on top.<br />
I’m not quite as addicted<br />
these days, but I still<br />
have my fix when I can.<br />
So, please … no buttershaming,<br />
people!<br />
The job also exposed me to in-theater marketing, determining<br />
the direction in which I wanted to pursue<br />
my career.<br />
What does your current role at Paramount<br />
involve?<br />
I manage the budgets and logistics for domestic<br />
in-theater marketing materials, which includes print,<br />
A/V, and specialty projects. Once a movie creative<br />
is locked and finished, I work closely with various<br />
internal marketing groups and our vendors to get<br />
the end product such as trailers, special content,<br />
standees, or collector giveaways into theaters. I am<br />
fortunate to be involved in a wide array of marketing<br />
initiatives and to work closely with so many other<br />
departments, exhibitor partners, and creative and<br />
technology leaders in our business.<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
Being attentive and responsive to the ever-changing<br />
marketing landscape and having a customer-service-oriented<br />
approach. In-theater marketing today<br />
is more competitive than ever, so being innovative,<br />
ahead of the curve, and able to change direction is<br />
also important.<br />
BARBARA DRETZKE<br />
Vice President, Exhibitor Relations<br />
The Weinstein Company<br />
What was your first job in the exhibition<br />
business?<br />
I have to start with the job that was actually<br />
“exhibition adjacent,” for this led to<br />
everything else for me. I was a project<br />
manager at an Internet design company<br />
that was building an intranet<br />
system for Warner Bros. Distribution<br />
at the time. After two<br />
years on that project, I went<br />
on to work for a number of<br />
other design houses, but I<br />
still kept in touch with my<br />
team back at WB. Years later,<br />
they asked me to return,<br />
and I ended up working for<br />
the exhibitor-services<br />
team for almost 10<br />
years. The experience<br />
I gained<br />
there has been<br />
invaluable,<br />
and the<br />
people I<br />
worked<br />
with are<br />
some of<br />
the best<br />
in the business. They gave me my start and helped<br />
propel me to where I am today.<br />
What does your current role at TWC involve?<br />
As head of The Weinstein Company’s exhibitor-relations<br />
team, it is apparent to me that one of<br />
the many strengths of our company is the ability<br />
of each of us to wear many hats. Everyone knows<br />
that primarily this job is about negotiating trailer<br />
placement and handling in-theater marketing. However,<br />
I’ve had the opportunity to be so much more<br />
hands-on with our marketing, publicity and creative<br />
teams, enabling me to have direct input on many<br />
social media and promotional campaigns for our<br />
films while in this role. This is a place where good<br />
ideas are encouraged to be vocalized and are allowed<br />
to flourish. Supported by Jen Brown, and directed by<br />
Erik Lomis and Laurent Ouaknine, I continue to be<br />
challenged to be my very best.<br />
Could you share with us one (or more) of<br />
your proudest professional achievements in<br />
our industry?<br />
Besides being thrilled to be hired at TWC, some<br />
of my proudest moments have been speaking at our<br />
many industry conventions. As some of you reading<br />
this may know, I love to sing. And being on stage (like<br />
at one of Variety’s karaoke charity mixers!) may seem<br />
like it comes easy to me now. But a long time ago I<br />
had to battle stage fright just like “another” famous<br />
Barbra has had to do. Being able to parlay that skill<br />
into public speaking is something that makes me<br />
proud and exhilarated at the same time. I love this<br />
business we’re in, and getting the opportunity to speak<br />
to a crowd that shares the same enthusiasm is a great<br />
way to connect and communicate the excitement you<br />
have for the films you are presenting.<br />
What are some of the most important traits<br />
to have in order to succeed in this role?<br />
Integrity, respect for others, and being a good<br />
listener are key in this business, and, as we all know,<br />
in life as well. I see my job as a delicate dance<br />
between setting expectations and getting what you<br />
expect. I’ve learned that knowing when to stand<br />
firm and when to pick your battles goes a long way.<br />
A wise woman once joked that negotiating trailer<br />
placement is like being in Groundhog Day. While it<br />
may feel like we’re doing the same thing week after<br />
week, at the heart of it all it’s about the relationships<br />
you create along the way. I like to say that I was<br />
born with a telephone cord, not an umbilical cord!<br />
On a good day it’s like working with family that<br />
you care about, and on a bad day it can be as petty<br />
as high school. But no matter what, I think we can<br />
all agree it’s all about the people and the many wonderful<br />
connections we develop over the years. And<br />
while we may not be curing any diseases, it makes<br />
me happy to know that we all play an important<br />
role in bringing the magic of movies to the world.<br />
76 BoxOffice ® Pro OCTOBER <strong>2015</strong>
WOMEN IN EXHIBITION & DISTRIBUTION<br />
STACEY<br />
GOLDSTEIN<br />
Vice President, In-Theatre Marketing<br />
Paramount Pictures<br />
What was your first job in the exhibition business?<br />
More than 15 years ago, I started as an intern in the exhibitor-services department<br />
at Paramount Pictures. I applied for an intern position with the finance<br />
department but serendipitously received a call from Mark Mulcahy. Mark, the<br />
consummate salesman, pitched the summer internship to me as the ultimate<br />
summer job. With no prior knowledge about<br />
the exhibition business, I took a leap of<br />
faith and haven’t looked back.<br />
What does your current<br />
role at Paramount<br />
involve?<br />
I am fortunate to be in<br />
a role that gives me a lot of<br />
flexibility to get involved<br />
with so many aspects of our<br />
department. I work closely<br />
with Patricia Gonzalez on<br />
national and partner-specific<br />
promotions and the entire<br />
team on custom-circuit promotions.<br />
I also have the privilege to<br />
work with a variety of groups within<br />
StaceyGoldstein<br />
Favorite movie?<br />
It’s hard to pick one favorite<br />
movie, but I love a great<br />
chick flick, particularly My Best<br />
Friend’s Wedding, Sweet Home<br />
Alabama, The Devil Wears Prada,<br />
and Notting Hill.<br />
Favorite Snack?<br />
Popcorn! Even though I never<br />
officially worked in a movie theater,<br />
I have become an honorary<br />
popper, and I’ve learned how to<br />
make a mean batch of corn.<br />
thank you,<br />
alice<br />
You help make our<br />
theatres amazing for<br />
our guests!<br />
guest guru<br />
©<strong>2015</strong> AMC<br />
78 BoxOffice ® Pro OCTOBER <strong>2015</strong>
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Paramount, from creative marketing and publicity to<br />
home entertainment and the finance department.<br />
Would you share with us one (or more) of<br />
your proudest professional achievements in<br />
the industry?<br />
I have been lucky to work with some of the most<br />
talented professionals in our industry, and as a result I<br />
have been involved in the most innovative and creative<br />
marketing initiatives. Several of my most memorable<br />
achievements have been our interactive ShoWest and<br />
ShowEast booths: the SpongeBob SquarePants carnival<br />
that featured games and a live fish tank, the Nacho<br />
Libre wrestling ring, and the Transformers Sector 7<br />
mobile truck, which we took on the road for a<br />
cross-country theater tour. We were also one of<br />
the first studios to launch a SuperTicket and<br />
test specialized events. Additionally, it’s fun to<br />
work with our exhibition partners on creating<br />
new promotions such as our recent SMS<br />
scavenger hunt that launched in various cities<br />
across the country.<br />
What are some of the most important<br />
traits needed to succeed in your current<br />
role?<br />
I believe that hard work, tenacity, and the<br />
ability to multitask are vital to success.<br />
TISH HARDRIC<br />
National Sales Manager, Theater Division<br />
Great Western Co.<br />
What was your first job in the<br />
exhibition business?<br />
I started in the industry in 2002 as a<br />
customer service representative at Great<br />
Western Products.<br />
What does your current role at<br />
Great Western involve?<br />
Currently I am the national<br />
sales manager, theater division, at<br />
Great Western Products. My role<br />
involves establishing programs<br />
through distribution channels<br />
to maximize profits for thousands<br />
of screens nationwide,<br />
providing leadership and<br />
support for GW’s theater<br />
sales team, increasing<br />
company sales for<br />
the theater division<br />
of GWP, extending<br />
programs for theaters<br />
nationwide that<br />
embrace the products<br />
®<br />
stay calm. it’s not real<br />
tiger not included *<br />
the next evolution in<br />
IMM ERSIVE<br />
4 D C I N E M A<br />
MOTION • AIR BLAST • WATER BLAST • BACK POKER • SEAT POPPERS • SEAT RUMBLERS • LEG TICKLERS • NECK TICKLERS • FOG • STROBES • WIND • SCENT<br />
M X 4 D . C O M M E D I A M A T I O N . C O M<br />
80 BoxOffice ® Pro OCTOBER <strong>2015</strong>
NATO UPCOMING EVENTS<br />
<strong>2015</strong><br />
Oct. 7–8 / NATO General Membership and Board Meetings / Washington, DC<br />
Oct. 12–15 / ShowEast <strong>2015</strong> / Hollywood, FL<br />
Oct. 20–21 / TOI/Heartland NATO / Noblesville, IN<br />
Nov. 4–5 / NATO’s 3rd Annual Fall Summit / Los Angeles, CA<br />
2016<br />
Jan. 13 / NATO of CA/NV Board of Directors Meeting East / Los Angeles, CA<br />
Apr. 11–14 / CinemaCon 2016 / Las Vegas, NV<br />
May 10–11 / Mid-Atlantic NATO “Cinema Show & Tell” 2016 / Springfield, VA<br />
July 19–22 / The National Association of Concessionaires / Minneapolis, MN<br />
Sept. 14–16 / Geneva Convention 2016 / Lake Geneva, WI<br />
Sept. 27–29 / NATO General Membership and Board Meetings, and NATO<br />
Fall Summit / Los Angeles, CA<br />
2017<br />
Mar 27–30 / CinemaCon 2017 / Las Vegas, NV<br />
May 30–June 1 / ShowCanada 2017 / Banff, AB, Canada<br />
July 11–14 / National Association of Concessionaires / Scottsdale, AZ<br />
Sept. 12–14 / Geneva Convention 2017 / Lake Geneva, WI<br />
Sept. 26–28 / NATO General Membership and Board Meetings and NATO Fall<br />
Summit / Los Angeles, CA<br />
2018<br />
Apr. 23–26 / CinemaCon 2018 / Las Vegas, NV<br />
Sept. 25–27 / Geneva Convention 2018 / Lake Geneva, WI<br />
2019<br />
Apr. 1–4 / CinemaCon 2019 / Las Vegas, NV<br />
2020<br />
Mar. 30–Apr. 2 / CinemaCon 2020 / Las Vegas, NV<br />
2021<br />
Apr. 26–29 / CinemaCon 2021 / Las Vegas, NV<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 81
WOMEN IN EXHIBITION & DISTRIBUTION<br />
TishHardric<br />
Favorite movie?<br />
My favorite movie is the<br />
1994 American drama<br />
The Shawshank Redemption.<br />
Favorite snack?<br />
My favorite snack from<br />
the concessions stand is<br />
popcorn. Extra butter!<br />
and services of GWP, increasing sales through<br />
distribution partners, and nationwide travel in<br />
support of increasing theater sales.<br />
Would you share with us one (or<br />
more) of your proudest professional<br />
achievements in our industry?<br />
My proudest professional achievement<br />
in our industry is receiving the Krystal<br />
LaReese-Gaule award in 2014 and <strong>2015</strong> and<br />
being one of only seven individuals and the first<br />
woman to receive the prestigious double diamond<br />
pin from the National Association of Concessionaires<br />
(NAC).<br />
What are some of the most important traits<br />
needed to succeed in this role?<br />
Patience and perseverance.<br />
outdo themselves with diverse and brilliant content.<br />
I am extremely proud to work in the entertainment<br />
industry!<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
Flexibility, integrity, confidence, humility, organization,<br />
positive outlook, vision, poise.<br />
CAROLE MALEK<br />
Vice President, Theater Support Systems<br />
Regal Entertainment Group<br />
ALLISON JERNIGAN<br />
Director, Business Development<br />
Cinemark<br />
What was your first<br />
job in the exhibition<br />
business?<br />
I was first hired as<br />
administrative assistant<br />
to the VP of marketing<br />
at Cinemark right out of<br />
college, 16 years ago.<br />
AllisonJernigan<br />
Favorite movie?<br />
American Sniper, Sixteen<br />
Candles, Dirty Dancing,<br />
Urban Cowboy.<br />
Favorite snack?<br />
Sno-Caps mixed in with my<br />
popcorn!<br />
What does your<br />
current role at<br />
Cinemark involve?<br />
I oversee the business<br />
development team within<br />
our marketing department.<br />
We are responsible<br />
for ancillary revenue<br />
programs including<br />
gift cards, bulk tickets,<br />
meetings, screenings, private<br />
events, Cinemark’s<br />
Theatre Church program,<br />
in-theater advertising,<br />
e-commerce, and customer<br />
relations.<br />
Would you share with us one<br />
(or more) of your proudest<br />
professional achievements in our<br />
industry?<br />
Over my 16-plus years here at<br />
Cinemark, it has been exciting to<br />
witness the digital and technological<br />
advancements and the evolution of our<br />
business. Movies are a great escape, and<br />
our friends at the film studios continue to<br />
What was<br />
your first<br />
job in the<br />
exhibition<br />
business?<br />
My career<br />
started behind the<br />
concessions stand at<br />
United Artists Theatres. That<br />
Carole Malek<br />
Favorite movie?<br />
Top Gun.<br />
Favorite snack?<br />
Peanut M&Ms.<br />
experience sparked my interest in the movie exhibition<br />
business.<br />
What does your current role at Regal involve?<br />
As vice president of IT theater support services, I<br />
am responsible for several areas including our support<br />
center, applications specialists, and activities related<br />
to data collection. I am fortunate to have a great staff<br />
who work well together. Our support center is a 24/7<br />
operation and serves as a single point of contact for<br />
82 BoxOffice ® Pro OCTOBER <strong>2015</strong>
our theaters. Our support center team works closely<br />
with others to ensure systems run smoothly, from<br />
ticketing to promotions to the largest loyalty program<br />
in our industry.<br />
Would you share with us one (or more) of<br />
your proudest professional achievements in<br />
our industry?<br />
Looking back, I am proud of many things.<br />
Contributing to the opening of new theaters is always<br />
memorable, as was preparing for tentpole movie releases.<br />
I am very proud to be part of providing a memorable<br />
experience for moviegoers.<br />
More recently, implementing a new point-of-sale<br />
platform was both challenging and rewarding. An<br />
undertaking such as replacing POS systems isn’t easy,<br />
but the Regal team tackled it.<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
Having an open mind and being curious about the<br />
entire operation and its processes has been important.<br />
A strong understanding of all facets of our business<br />
enables effective communication. That said, a focus<br />
on the customer has been a constant throughout my<br />
career. Customer service was key when I was pouring<br />
soda and serving popcorn. Emphasis on customer<br />
service is in my DNA.<br />
KELLY NASH<br />
Marketing/Creative Director<br />
Goodrich Quality Theaters<br />
What was your first job in the<br />
exhibition business?<br />
My first job in exhibition started<br />
21 years ago with a summer job<br />
behind the concessions stand at the<br />
United Artists West Main theater<br />
in Kalamazoo, Michigan. Movies<br />
like Speed and Forrest Gump kept<br />
me busy popping popcorn and<br />
selling tickets. I thought it was just<br />
going to be a temporary summer<br />
and part-time job. I worked there<br />
for a year and then decided to work<br />
at a different theater just across the<br />
street, General Cinema Maple Hill<br />
3. I loved working at the cinema<br />
and eventually worked my way up<br />
to management, working there for<br />
a few years while pursuing my B.A.<br />
degree at Western Michigan University.<br />
In 1998, the small threescreen<br />
cinema eventually closed<br />
its doors because a small theater<br />
chain I hadn’t heard of, Goodrich<br />
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OCTOBER <strong>2015</strong> BoxOffice ® Pro 83
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Kelly Nash<br />
Favorite movie?<br />
American Beauty, The Jerk, and Grease.<br />
Favorite snack?<br />
A movie isn’t complete without popcorn. I like<br />
it with butter through the middle and on the<br />
top with white cheddar seasoning. The funny<br />
thing is I never liked popcorn until I started<br />
working at a theater (it’s usually the opposite,<br />
right?). You think you would get sick of the<br />
smell, but I learned to love it, probably because<br />
I would experiment with butter and seasonings.<br />
I remember working for United Artists in the<br />
mid-1990s and they had a Lawry Seasonings<br />
promotion. I would sprinkle that throughout the<br />
popcorn for a little kick!<br />
Alice Rogers<br />
Favorite movie?<br />
Indiana Jones and the Temple of<br />
Doom. It’s a great film and a positive<br />
emotional connection to me that represents<br />
a time and place, which was<br />
working as a theater staff member in<br />
the summer of 1984.<br />
Favorite snack?<br />
Hard to pick just one given our AMC<br />
Dine-In Theatres and expanded food<br />
menu. I love the grilled chicken quinoa<br />
bowl and the salty caramel milkshake.<br />
Quality Theaters, opened a brandnew<br />
10-screen theater, Kalamazoo<br />
10, in the next parking lot over<br />
from Maple Hill cinema.<br />
Little did I know I would<br />
work for Goodrich some<br />
day; I was so saddened<br />
we had to close! Since I<br />
loved working at a theater<br />
so much, I tried getting<br />
a management job at<br />
Kalamazoo 10, but they<br />
already had a complete<br />
management team. But,<br />
my Goodrich career started<br />
in 1998 when I was offered a<br />
management position at West<br />
Columbia 7, our Battle Creek,<br />
Michigan, theater about 20 miles away<br />
from Kalamazoo.<br />
What does your current role at Goodrich<br />
involve?<br />
I have been so lucky to have my hands in a few<br />
different roles here at Goodrich. I moved to Grand<br />
Rapids, Michigan, in 2002 to work at the head office<br />
as a film booker in the film department. I then made<br />
the transition to making graphic still ads and animated<br />
and video ads for our on-screen advertising clients<br />
until about 2008. From that time I was promoted to<br />
my current role and oversee all planning and implementation<br />
of marketing and promotions of movies,<br />
concessions, and company programs. I manage our<br />
team of four to ensure we get our messaging across to<br />
all channels that include in-theater promotion, website,<br />
e-newsletters, social media, Frequent Moviegoer Club<br />
(loyalty), on-screen, radio, and soon-to-be mobile<br />
app. Most recently I have been heavily focused on<br />
our loyalty club. I work<br />
collaboratively with<br />
other departments to present the best loyalty rewards<br />
and promotions to benefit our customers to ultimately<br />
increase attendance and revenue. Based on members’<br />
past transactions at our theater, we can send highly<br />
targeted e-mail campaigns of movies and concessions<br />
offers that interest a specific member, enticing them to<br />
visit us or spend more at the concessions stand.<br />
Would you share with us one (or more) of<br />
your proudest professional achievements in<br />
our industry?<br />
Aside from the honor of being one of BoxOffice’s<br />
key Women in Exhibition and Distribution this year, I<br />
am extremely proud of running a marketing department<br />
for a movie theater chain. Never in a million years<br />
did I think when I started working a summer job at a<br />
movie theater it would escalate into such a wonderful<br />
career. I absolutely love my “job” and the people that<br />
work here; we truly are a little family here at Goodrich.<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
Being a team player and providing clear communication<br />
across multiple departments is an important trait,<br />
especially for marketing. I am always talking with the<br />
concessions department about ideas and then have to<br />
connect with IT and operations to make sure the plan<br />
will work technically with our point of sale or in the field.<br />
Another important trait needed is to have a creative<br />
eye and know how to communicate an idea or<br />
promotion across a multitude of channels. This has to<br />
happen in the planning stages right away and, with social<br />
media being a huge medium of how we advertise,<br />
the concept has to work well in a status text, a short<br />
sentence, or even a hashtag, and then we can play off<br />
that for additional creative.<br />
ALICE ROGERS<br />
VP Operations Excellence<br />
AMC Theatres<br />
What was your first job in the<br />
exhibition business?<br />
When I started college, I was looking<br />
for a part-time job that would allow me the<br />
flexibility to attend school in the day and<br />
work at night. I applied at the AMC Puente<br />
6 in Southern California as a concessionist.<br />
At that time this was one of the coolest places<br />
to work, so I was thrilled when I got the job.<br />
What I didn’t realize until after I started<br />
was, given that I was 18 years old<br />
and didn’t need a work permit,<br />
I was scheduled to work the<br />
midnight shows every Friday<br />
and Saturday night. I’ve<br />
seen enough of the Rocky<br />
Horror Picture Show to<br />
last two lifetimes!<br />
84 BoxOffice ® Pro OCTOBER <strong>2015</strong>
What does your current role at AMC involve?<br />
I oversee three different areas within operations excellence.<br />
First and foremost, we measure guest satisfaction. We use<br />
top box office methodology to rate the overall guest<br />
experience. We also use this data to provide the<br />
company with key guest insights regarding company<br />
strategic initiatives. In addition, I oversee all<br />
the guest feedback channels, which allows us to<br />
analyze all guest feedback and look for areas<br />
of opportunity to improve the experience.<br />
Second, I oversee all field communications.<br />
In this function, field communications is the<br />
sole gatekeeper of all operational communications<br />
sent to the theaters.<br />
Field comm thoroughly<br />
vets all content, tone,<br />
and efficacy of each<br />
department message<br />
and oversees the<br />
timely release of<br />
information to<br />
ensure the theaters<br />
can effectively plan<br />
their business week.<br />
Lastly, I oversee our<br />
third-party advertising<br />
relationship with NCM<br />
and ScreenVision.<br />
Kristin Tedesco<br />
Favorite movie?<br />
Office Space, Amélie, The<br />
Big Lebowski.<br />
Favorite snack?<br />
Popcorn and Coke, every<br />
time!<br />
Would you share with us one (or more) of your proudest<br />
professional achievements in our industry?<br />
Gosh, AMC has been at the forefront of a lot of industry<br />
firsts. When I oversaw marketing, I introduced the industry’s<br />
first reloadable gift card. I also introduced the company’s<br />
first guest-satisfaction index.<br />
What are some of the most important skills<br />
needed to succeed in your current role?<br />
In all decisions, I always keep the guest top<br />
of mind. Ultimately, every decision we makes<br />
affects the guest either directly or indirectly.<br />
KRISTIN TEDESCO<br />
Cinema Marketing Manager<br />
Dolby Laboratories<br />
What was your first job in the<br />
exhibition business?<br />
Actually, this is my first job<br />
in exhibition! Dolby was bold<br />
enough to hire me four years<br />
ago directly out of the biotech<br />
industry. I had previously<br />
worked in the other “exhibition”<br />
industry—trade show<br />
marketing—and prior to<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 85
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Crystal<br />
Trawick<br />
Favorite movie?<br />
As I mentioned earlier,<br />
I’ve been a passionate fan<br />
of movies most of my life.<br />
When I think of all the<br />
great films throughout a<br />
lifetime of moviegoing,<br />
it’s so difficult to give<br />
credit to just one. However,<br />
one film that seems<br />
to remain in my top five<br />
is The Usual Suspects for<br />
its incredible unpredictability.<br />
The Godfather I<br />
& II would also be in my<br />
top five.<br />
Favorite snack?<br />
Our fresh popcorn and a<br />
cold Coke, of course!<br />
that, software. The top three things I love most about<br />
this industry are: (1) the longevity of the people<br />
involved, many working with theaters since high<br />
school; (2) the joy I get out of working work with<br />
something that everyone loves and can relate to; and<br />
(3) the blissful union of art and technology to tell a<br />
great story.<br />
What does your current role at Dolby involve?<br />
I handle the marketing relationships for North,<br />
Central, and South America. I work directly with the<br />
corporate marketing staff at our partner cinemas, as well<br />
as theater managers, to help them increase their revenue<br />
by promoting Dolby technologies at their locations and<br />
as part of the movies they exhibit. With the help of my<br />
wonderful colleagues and partners, I develop, execute,<br />
and measure promotional campaigns, create and<br />
distribute in-theater materials, conduct market research,<br />
provide sales support, and plan and attend events.<br />
Would you share with us one (or more) of<br />
your proudest professional achievements in<br />
our industry?<br />
When we first launched Dolby Atmos in 2012,<br />
I arranged a Dolby Ambassador program for our<br />
partners. We sent Dolby staff out to the theaters<br />
for the opening weekend of Brave and other Dolby<br />
Atmos–mixed movies to perform live pre-show<br />
introductions to the technology. The ambassadors<br />
met and trained theater staff, delivered marketing<br />
materials, conducted moviegoer interviews, aided<br />
with market research, took photos, and reported<br />
back to us. We used these reports to help shape our<br />
future marketing plans. People had a lot of fun with<br />
it—theaters enjoyed the extra support, and moviegoers<br />
loved the introductions. Audiences would often<br />
clap and holler for the presenters and the Dolby<br />
Atmos trailers that followed. It provided Dolby staff<br />
an opportunity to get out in the field to represent<br />
the company and speak to end users. This was an<br />
exciting way for them to demonstrate their pride and<br />
passion for the Dolby brand.<br />
What are some of the most important traits<br />
needed to succeed in your current role?<br />
You must enjoy socializing, working with a variety<br />
of people, and traveling. Creativity, attention to detail,<br />
and the ability to execute projects on a short time<br />
frame are key. We also do a fair amount of market research<br />
and measurement, so analytics and presentation<br />
skills are also helpful.<br />
CRYSTAL TRAWICK<br />
Marketing Project Manager<br />
Carmike Cinemas<br />
What was your first job in the exhibition<br />
business?<br />
My career with Carmike Cinemas began in<br />
1998 when I accepted a summer opportunity at the<br />
Hollywood Connection, our family entertainment<br />
facility located in Columbus, Georgia. With my<br />
passion for movies and an abundance of curiosity<br />
about the business, it wasn’t long before I was in the<br />
projection-booth building, threading and breaking<br />
down film.<br />
What does your current role at Carmike<br />
involve?<br />
After 10 years in the operations side of our business<br />
followed by four years in film buying, I was presented<br />
at the end of 2012 with a unique opportunity to<br />
manage initiatives for our marketing department. I<br />
currently serve as a leader to our marketing team, who<br />
understands and is passionate in their efforts to impact<br />
the ever-evolving customer experience through focused<br />
programming and communications.<br />
Within my department we contribute marketing<br />
communications that impact our consumers, our<br />
86 BoxOffice ® Pro OCTOBER <strong>2015</strong>
managing directors, and our media relationships. In addition to<br />
communications, I manage program development and strategic<br />
planning for our digital platforms, consumer-information databases,<br />
special events, gift-card programs, Carmike Rewards,<br />
philanthropic outreach, and new-location media planning.<br />
Would you share with us one (or more) of your<br />
proudest professional achievements in our<br />
industry?<br />
This is difficult, because I’m unable to recall any<br />
accomplishment that that did not rest on the shoulders<br />
of my team members. If I had to mention anything that<br />
I’m most proud of, it would be the insight to select<br />
and develop strong team members who aid and<br />
lift me up to accomplish the great successes we<br />
celebrate.<br />
What are some of the most important<br />
traits needed to succeed in your current<br />
role?<br />
Working in an incredibly fast-paced industry,<br />
I think it’s extremely important in my role<br />
to cultivate an environment for vision, continued<br />
growth in leadership, and transparency<br />
through clear communications. However, at a<br />
very young age, I had a mentor who taught<br />
me that trust is irreplaceable. Therefore, in<br />
any role, my hardwired trait is honesty.<br />
BARBARA TWIST<br />
Managing Director<br />
Art House Convergence<br />
What was your first job in the<br />
exhibition business?<br />
My first job in exhibition was<br />
working for the Art House Convergence!<br />
I was at a meeting at the<br />
Michigan Theater (home base for the<br />
Art House Convergence), and my<br />
boss, Russ Collins, asked if anyone<br />
there was going to be around<br />
town in Ann Arbor for the<br />
summer. I was the only one<br />
to raise my hand, and he<br />
asked if I wanted a job.<br />
Now, three years later, I<br />
have transitioned from<br />
assisting with our annual<br />
conference to managing<br />
our year-round organization,<br />
which includes<br />
the conference, regional<br />
seminars, and other<br />
professional development<br />
and industry resources.<br />
A great twist of fate.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 87
WOMEN IN EXHIBITION & DISTRIBUTION<br />
Barbara Twist<br />
Favorite movie?<br />
My favorite film currently<br />
is Imperial Dreams. It is an<br />
incredibly powerful film by<br />
Malik Vitthal and played the<br />
2014 Sundance Film Festival. It<br />
has not yet been released, so<br />
I encourage everyone to keep<br />
an eye on it and check it out<br />
when it comes to your local<br />
independent theater.<br />
Favorite snack?<br />
I love mixing Buncha Crunch<br />
with popcorn—the sweet and<br />
salty mix is a definite winner.<br />
What do your current roles at<br />
the Michigan Theater and AHC<br />
involve?<br />
I am the managing director of<br />
the Art House Convergence, and<br />
I am involved with special events<br />
for the Michigan Theater. For the<br />
Convergence, I work with Russ<br />
Collins and an amazing team<br />
of volunteers and part-time staff<br />
to keep the art-house movement<br />
moving forward. I coordinate the<br />
annual conference, the regional<br />
seminars, and our year-round resources,<br />
like our online forum, our annual surveys<br />
and data analysis, and our various programs,<br />
like our Sundance Institute Art House Project and<br />
our Art House Visiting Members program. I also work<br />
hard to discover new independent exhibitors and reach<br />
out to independent exhibitors we have not met to make<br />
sure they know of the great resources we offer. At the<br />
Michigan Theater, I am currently focused on our Young<br />
Filmmakers Camp program and on talent and programming<br />
for the Cinetopia International Film Festival.<br />
Would you share with us one (or more) of<br />
your proudest professional achievements in<br />
our industry?<br />
Being a young woman in the industry makes me exceptionally<br />
aware of the persistent absence of women on<br />
screen, such that I have to remind myself that women<br />
make up 51 percent of the world’s population. When I<br />
joined the Art House Convergence and discovered the<br />
world of independent exhibition, I was blown away by<br />
the multitude of strong women I found in independent<br />
theaters all across the country who worked in every<br />
role from the concessions stand to the role of executive<br />
director. My proudest professional achievement is being<br />
able to work with these women and also to provide<br />
resources through the art-house community to support<br />
them as they make bold and daring moves in the exhibition<br />
scene.<br />
What are some of the most important skills<br />
needed to succeed in your current roles?<br />
Passion for watching films is vital to both my roles;<br />
exhibition is the most visible part of a film’s life, and<br />
our film-watching passion ensures that exhibitors like<br />
us provide the best home for each and every film that<br />
comes into our theaters. Listening to others is also an<br />
incredibly important skill. Much like filmmaking is a<br />
collaborative process, so too is exhibition. Our art-house<br />
community is dynamic because everyone listens to each<br />
other and allows all voices to be heard, from the microcinema<br />
to the multiscreen cinema. Our movement gains<br />
the most by listening to and supporting one another. n<br />
ODELL’S<br />
COMING IN DECEMBER<br />
FOCUS ON<br />
LUXURY SEATING<br />
INCLUDING IMMERSIVE AND<br />
INTERACTIVE SEATING<br />
UPDATE ON<br />
THE ASIAN<br />
MARKET<br />
BONUS DISTRIBUTION<br />
CineAsia DEC. 8–10, <strong>2015</strong><br />
CALL TO BOOK SPACE TODAY<br />
SUSAN UHRLASS / SUSAN@BOXOFFICE.COM<br />
310-876-9090<br />
RESERVE BY NOV. 13 MATERIALS BY NOV. 16<br />
88 BoxOffice ® Pro OCTOBER <strong>2015</strong>
COMING IN<br />
NOVEMBER<br />
Daniel Craig<br />
returns as 007<br />
in Spectre,<br />
opening Nov. 6<br />
FOCUS ON<br />
LATIN<br />
AMERICA<br />
SPECIAL REPORT<br />
ALTERNATIVE<br />
CONTENT<br />
BONUS DISTRIBUTION<br />
ExpoCine NOV. 17–19, <strong>2015</strong><br />
ON SALE OCTOBER 28
RIDLEY SCOTT TALKS SCI-FI, 3D, AND THE<br />
DEMANDS OF ART AND COMMERCE<br />
Interview by Phil Contrino<br />
At the age of 78, Ridley Scott makes filmmakers half<br />
his age look downright lazy. Scott has directed a<br />
movie a year since 2012, and they haven’t been<br />
small or easy. He’s jumped from sci-fi (Prometheus)<br />
to a drug-trade thriller (The Counselor) to a biblical<br />
epic (Exodus: Gods and Kings—pictured below on set). With The<br />
Martian, Scott challenges himself once again in a genre that he’s already<br />
conquered with two major classics: Alien and Blade Runner.<br />
BoxOffice spoke with Scott the morning after The Martian<br />
premiered at the Toronto International Film Festival.<br />
interview begins on page XX<br />
90 BoxOffice ® Pro OCTOBER <strong>2015</strong>
Matt Damon plays astronaut Mark<br />
Watney, who becomes stranded on<br />
the red planet after being mistakenly<br />
left behind by his crewmates in<br />
Ridley Scott’s The Martian.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 91
FILMMAKER INTERVIEW > RIDLEY SCOTT<br />
The cast and crew<br />
journeyed to the Valley<br />
of the Moon in Jordan to<br />
shoot the exteriors that<br />
would stand in for the<br />
Martian surface. Interior<br />
sets were built at Korda<br />
Filmstúdió in Budapest.<br />
Congrats on the great reaction to the film.<br />
Was this the first time you saw it with<br />
a big audience, or did you sit in on test<br />
screenings?<br />
I have to sit in on the test screenings. It’s part of the<br />
process. We did five, actually. In the five screenings we<br />
had, we rated in the 90s, which is almost unheard of.<br />
That usually happens with riotously funny comedies,<br />
but we’re a drama with some amusing stuff. It was an<br />
indication that we were in good shape.<br />
How did you first become interested in The<br />
Martian?<br />
I learned years ago that a great script ain’t gonna<br />
land on your desk. When I’m not working I’m also<br />
constantly developing material. But this came to me in<br />
one of those rare occurrences. I’ve been with Fox more<br />
than 12 years now, and there’s a first-look deal. They<br />
came to me and said, “Look, we’ve got this script and<br />
you might want to look at it.” I read it and was highly<br />
entertained and also impressed that it covered all four<br />
quadrants of emotion.<br />
It’s far more uplifting than your other sci-fi<br />
films. Was it a relief to do something less<br />
dark?<br />
I’m a Brit, so positive/negative is about tonality.<br />
It becomes academic. It’s a very American trait—and<br />
I’m not being negative here—to have a fun, uplifting<br />
ending. It makes sense because it helps put bums on<br />
seats and that’s what we’re all about. We are here to<br />
entertain, and if you don’t put bums on seats then you<br />
don’t have a business.<br />
Do you feel, then, that filmmakers today are<br />
not as concerned as they should be with the<br />
commercial aspect? Are there too many who<br />
are just going to make what they make and<br />
not worry about recouping the money?<br />
I’d say the opposite. This is probably going to be<br />
unpopular, but I think there are too many [who are<br />
overly concerned with the commercial aspect]. People<br />
come up with a marketing plan, and that’s why we’re<br />
seeing a lot of mediocre movies that are sometimes<br />
blatantly there for commercial reasons, and when you<br />
do it, too often they fail.<br />
There’s this notion that directors can’t always<br />
have art and commerce, but I look at you or<br />
someone like Stanley Kubrick—who cared a<br />
great deal about commercial success—and<br />
it’s obvious that you can have both. Do you<br />
agree?<br />
I do. You try to hit that bar. To certain people<br />
it’s all about art, and sometimes they fly. It’s perfect<br />
if something is agreeable and raises the bar artistically<br />
but also works commercially. It doesn’t happen<br />
very often.<br />
92 BoxOffice ® Pro OCTOBER <strong>2015</strong>
Did making the movie in 3D change your<br />
approach as a director?<br />
Not at all. I’m blessed with a great eye, and I always<br />
have been. It even got in my way because I used to be<br />
criticized for being too visual. I would say, “Well, hold<br />
on. I’m not making a bloody radio play! I’m making<br />
a movie.” What I have is an advantage, and I’m<br />
constantly looking for a way of evolving and avoiding<br />
what I’ve done before.<br />
What are your thoughts on the current state of<br />
3D filmmaking?<br />
The truth is that technology is moving so quickly<br />
that the high-end 2D [high-dynamic range] nearly<br />
makes 3D redundant. We shot and edited The Martian<br />
on 3D and it was pretty straightforward if you’ve got<br />
the right team, and [cinematographer] Dariusz Wolski<br />
is great. From my point of view, I can just have fun<br />
making 3D pictures. But now with 2D becoming so<br />
great, you really have to ask yourself if you need it.<br />
Matt Damon is secluded for a big part of the<br />
film. Was there any method acting coming<br />
into play? Did you try to separate him from<br />
the rest of the crew?<br />
Not at all; I never do that. I think it’s very much a<br />
choice of the individual actor as to how they want to<br />
get the work done. Do they want to be miserable for<br />
16 weeks or do they want to have fun?<br />
Did Matt nail some of the film’s big emotional<br />
scenes quickly or did he need a lot of takes to<br />
get to the heart of it?<br />
He got it quick. I cast carefully. If I cast very well,<br />
the actors are going to help me on the day we shoot<br />
and I’m going to help them. It becomes a partnership.<br />
I don’t do days and weeks of rehearsal. What I tend to<br />
do is when we walk on the floor, I literally shoot the<br />
first rehearsal and rehearse on camera. Because then<br />
you get the energy of coming in prepared but not rehearsed,<br />
and then you get a reality. If you over-rehearse<br />
it goes dead when you shoot, and you spend time<br />
getting back to what you found in rehearsals. I’m not<br />
unusual that way. Clint Eastwood does it, and so does<br />
Martin Scorsese.<br />
It’s a workmanlike approach. It’s making sure<br />
you get things done as efficiently as possible.<br />
Yes, and more actors like it than they care to admit.<br />
If it’s well written, you don’t have to rehearse. In this<br />
case we had a great script from a great book.<br />
As a director you’re not one to shy away from<br />
releasing directors’ cuts. Did this version come<br />
out exactly the way you wanted it to?<br />
Definitely. I never do the long versions for theaters.<br />
The one that goes out is the one I like.<br />
The Martian opens wide on <strong>October</strong> 2.<br />
The NASA team<br />
attempting to solve<br />
the problem of a lone<br />
astronaut 140 million<br />
miles from home<br />
includes Kristen Wiig<br />
(Bridesmaids) as the<br />
NASA PR director and<br />
Chiwetel Ejiofor (12 Years<br />
a Slave) as the director of<br />
the Mars mission.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 93
COMING SOON IN 3D<br />
THE MARTIAN<br />
OCT. 2 · FOX<br />
CAST Matt Damon, Jessica Chastain<br />
DIR Ridley Scott<br />
GENRE SF/Adv<br />
SPECS 3D/Dolby Dig<br />
PAN<br />
OCT. 9 · WARNER BROS.<br />
CAST Hugh Jackman, Levi Miller<br />
DIR Joe Wright<br />
GENRE Adv/Fan/Fam<br />
SPECS 3D/Dolby Atmos<br />
PARANORMAL ACTIVITY: THE GHOST DIMENSION<br />
OCT. 23 · PARAMOUNT<br />
CAST Chris j. Murray, Brit Shaw<br />
DIR Gregory Plotkin<br />
GENRE Hor<br />
SPECS 3D<br />
THE PEANUTS MOVIE<br />
NOV. 6 · FOX<br />
CAST Noah Schnapp, Hadley Belle Miller<br />
DIR Steve Marino<br />
GENRE Ani/Com/Fam<br />
SPECS 3D/Dolby Dig<br />
THE HUNGER GAMES: MOCKINGJAY—PART 2<br />
NOV. 20 · LIONSGATE<br />
CAST Jennifer Lawrence, Josh Hutcherson<br />
DIR Francis Lawrence<br />
GENRE Act/Adv/SF<br />
SPECS 3D/IMAX/Dolby Atmos<br />
THE GOOD DINOSAUR<br />
NOV. 25 · DISNEY<br />
CAST Raymond Ochoa, Jeffrey Wright<br />
DIR Peter Sohn<br />
GENRE Ani/Com/Fam<br />
SPECS 3D/Quad<br />
STAR WARS: THE FORCE AWAKENS<br />
DEC. 18 · DISNEY<br />
CAST Daisy Ridley, John Boyega<br />
DIR J.J. Abrams<br />
GENRE Act/Adv/SF<br />
SPECS 3D/IMAX/Dolby Atmos<br />
POINT BREAK<br />
DEC. 25 · WARNER BROS.<br />
CAST Édgar Ramírez, Luke Bracey<br />
DIR Ericson Core<br />
GENRE Act/Thr<br />
SPECS 3D/Dolby Dig<br />
NORM OF THE NORTH<br />
JAN. 15 · LIONSGATE<br />
CAST Rob Schneider, Ken Jeong<br />
DIR Trevor Wall<br />
GENRE Ani/Com/Fam<br />
SPECS 3D<br />
94 BoxOffice ® Pro OCTOBER <strong>2015</strong>
ALSO UPCOMING IN 3D<br />
2016<br />
JAN 29 FOX/DREAMWORKS ANIMATION KUNG FU PANDA 3<br />
JAN 29 DISNEY THE FINEST HOURS<br />
MAR 4 DISNEY ZOOTOPIA<br />
APR 15 DISNEY THE JUNGLE BOOK<br />
APR 29 DISNEY/IMAX A BEAUTIFUL PLANET<br />
APR 29 FOCUS / GRAMERCY RATCHET & CLANK<br />
MAY 6 DISNEY CAPTAIN AMERICA: CIVIL WAR<br />
MAY 20 SONY/COLUMBIA THE ANGRY BIRDS MOVIE<br />
MAY 27 DISNEY ALICE THROUGH THE LOOKING GLASS<br />
JUN 10 UNIVERSAL WARCRAFT<br />
JUN 17 DISNEY FINDING DORY<br />
JUN 24 FOX INDEPENDENCE DAY RESURGENCE<br />
JUL 1 WARNER BROS. TARZAN<br />
JUL 8 UNIVERSAL THE SECRET LIFE OF PETS<br />
JUL 22 FOX ICE AGE: COLLISION COURSE<br />
JUL 22 WARNER BROS. KING ARTHUR<br />
AUG 5 WARNER BROS. SUICIDE SQUAD<br />
AUG 12 DISNEY PETE’S DRAGON<br />
AUG 12 UNIVERSAL SPECTRAL<br />
AUG 19 FOCUS FEATURES KUBO AND THE TWO STRINGS<br />
SEP 23 WARNER BROS. STORKS<br />
NOV 4 DISNEY DOCTOR STRANGE<br />
NOV 4 FOX/DREAMWORKS ANIMATION TROLLS<br />
NOV 11 SONY/TRISTAR BILLY LYNN’S LONG HALFTIME WALK<br />
NOV 18 WARNER BROS. FANTASTIC BEASTS AND WHERE TO FIND THEM<br />
NOV 23 DISNEY MOANA<br />
NOV 23 UNIVERSAL THE GREAT WALL<br />
DEC 16 DISNEY ROGUE ONE: A STAR WARS STORY<br />
2017<br />
JAN 13 WARNER BROS. GEOSTORM<br />
FEB 10 WARNER BROS. THE LEGO BATMAN MOVIE<br />
MAR 10 FOX/DREAMWORKS ANIMATION BOSS BABY<br />
MAR 10 UNIVERSAL KONG: SKULL ISLAND<br />
MAR 17 DISNEY BEAUTY AND THE BEAST<br />
MAR 31 DISNEY/DREAMWORKS GHOST IN THE SHELL<br />
MAR 31 SONY/COLUMBIA GET SMURFY<br />
APR 7 FOX FERDINAND<br />
MAY 5 DISNEY GUARDIANS OF THE GALAXY 2<br />
MAY 26 DISNEY STAR WARS: EPISODE VIII<br />
JUN 16 DISNEY TOY STORY 4<br />
JUL 7<br />
DISNEY<br />
PIRATES OF THE CARIBBEAN:<br />
DEAD MEN TELL NO TALES<br />
JUL 28 SONY/COLUMBIA UNTITLED SPIDER-MAN FILM<br />
SEP 22 WARNER BROS. THE LEGO NINJAGO MOVIE<br />
OCT 6 WARNER BROS. JUNGLE BOOK: ORIGINS<br />
NOV. 3 DISNEY THOR: RAGNAROK<br />
NOV 22 DISNEY COCO<br />
DEC 22 FOX/DREAMWORKS ANIMATION THE CROODS 2<br />
2018<br />
FEB 9 WARNER BROS. UNTITLED WARNER ANIMATION PROJECT<br />
FEB 16 FOX/DREAMWORKS ANIMATION LARRIKINS<br />
MAR 9 DISNEY UNTITLED DISNEY ANIMATION FILM 1<br />
MAR 23 FOX ANUBIS<br />
MAY 4 DISNEY AVENGERS: INFINITY WAR PART I<br />
MAY 18 WARNER BROS. THE LEGO MOVIE SEQUEL<br />
MAY 25 DISNEY UNTITLED HAN SOLO PROJECT<br />
JUN 15 DISNEY UNTITLED PIXAR ANIMATION FILM 1<br />
JUN 29 FOX/DREAMWORKS ANIMATION HOW TO TRAIN YOUR DRAGON 3<br />
JUL 6 DISNEY BLACK PANTHER<br />
NOV 2 DISNEY CAPTAIN MARVEL<br />
NOV 21 DISNEY UNTITLED DISNEY ANIMATION FILM 2<br />
2019<br />
MAY 3 DISNEY AVENGERS: INFINITY WAR PART II<br />
JUL 12 DISNEY INHUMANS<br />
NOV 27 DISNEY UNTITLED DISNEY ANIMATION FILM 3<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 95
FILM CAPSULES BY JONATHAN PAPISH<br />
THE MARTIAN<br />
<strong>October</strong> 2 (3D)<br />
n In this sci-fi action film from Ridley Scott,<br />
astronaut Mark Watney (Matt Damon) is<br />
presumed dead and abandoned on Mars by his<br />
fellow crew members. After signaling NASA that<br />
he has indeed survived, Watney must draw upon<br />
his ingenuity, wit, and spirit to subsist on the<br />
hostile planet while waiting for an improbable<br />
rescue mission to reach him. Drew Goddard’s<br />
script is adapted from Andy Weir’s 2011 novel<br />
of the same name.<br />
DISTRIBUTOR 20th Century Fox CAST Matt<br />
Damon, Jessica Chastain, Kristen Wiig,<br />
Jeff Daniels, Michael Peña, Kate Mara,<br />
Sean Bean, Sebastian Stan, Aksel Hennie,<br />
Donald Glover, Mackenzie Davis, and<br />
Chiwetel Ejiofor WRITER Drew Goddard<br />
DIRECTOR Ridley Scott GENRE Action /<br />
Adventure RATING PG-13 for some strong<br />
language, injury images, and brief nudity<br />
RUNNING TIME 130 min.<br />
FREEHELD<br />
<strong>October</strong> 2 (Limited) / <strong>October</strong> 16 (Wide)<br />
n Freeheld is the riveting and emotionally powerful true<br />
story of a New Jersey woman’s fight for workplace equality.<br />
Laurel Hester (Julianne Moore), an undercover police<br />
officer, is diagnosed with terminal cancer and must appeal to<br />
her county’s board of freeholders in order to ensure that her<br />
domestic partner, Stacie (Ellen Page), receives access to her<br />
pension benefits. Michael Shannon plays Hester’s conservative<br />
yet supportive police partner, and Steve Carrell is the<br />
founder of an LGBT rights advocacy group who takes up<br />
the case.<br />
DISTRIBUTOR Lionsgate / Summit Entertainment CAST<br />
Julianne Moore, Ellen Page, Michael Shannon WRITER<br />
Ron Nyswaner DIRECTOR Peter Sollett GENRE Biography<br />
/ Drama / Romance RATING PG-13 for some<br />
thematic elements, language, and sexuality RUNNING<br />
TIME 103 min.<br />
STEVE JOBS<br />
<strong>October</strong> 9 (Limited) / <strong>October</strong> 23 (Wide)<br />
Adapted from Walter Isaacson’s best-selling biography of the late, great Apple<br />
CEO, Steve Jobs takes viewers behind the stage at three iconic Apple product<br />
launches to paint an intimate portrait of a man few knew beyond the careful<br />
public persona he meticulously crafted. Director Danny Boyle teams up with<br />
the “master of the monologue” Aaron Sorkin. Steve Jobs had its premiere at<br />
September’s Telluride Film Festival.<br />
DISTRIBUTOR Universal Pictures CAST Michael Fassbender, Kate<br />
Winslet, Seth Rogen, Jeff Daniels WRITER Aaron Sorkin DIRECTOR<br />
Danny Boyle GENRE Drama RATING R for language RUNNING TIME<br />
122 min.<br />
96 BoxOffice ® Pro OCTOBER <strong>2015</strong>
PAN<br />
<strong>October</strong> 9 (3D)<br />
n Very little is known about the plot of Pan except that it is an<br />
origin story. Newcomer Levi Miller will play Pan opposite Hugh<br />
Jackman as Blackbeard. The Australian child actor won a drama<br />
award for his portrayal of Peter Pan in the stage play when he was<br />
just five years old. The film was set to be released in July <strong>2015</strong> but<br />
was pushed back to <strong>October</strong> for unknown reasons and could be a<br />
good piece of family counter-programming.<br />
DISTRIBUTOR Warner Bros. Pictures CAST Hugh Jackman,<br />
Garrett Hedlund, Rooney Mara, Cara Delevingne, Amanda<br />
Seyfried, Levi Miller, Adeel Akhtar, Jack Charles, Leni<br />
Zieglmeier WRITER Jason Fuchs DIRECTOR Joe Wright<br />
GENRE Adventure / Family / Fantasy RATING PG for fantasy<br />
action violence, language, and some thematic material<br />
RUNNING TIME 111 min.<br />
CRIMSON PEAK<br />
<strong>October</strong> 16 (IMAX)<br />
Young author Edith Cushing (Mia Wasikowska) is<br />
swept off her feet by Sir Thomas Sharpe (Tom Hiddleston),<br />
but when she moves into her new husband’s<br />
crumbling mansion atop a mountain, she discovers he<br />
isn’t the charming man he appeared to be. A gothic<br />
romantic ghost story, Crimson Peak is Guillermo Del<br />
Toro’s attempt to honor the classics of the haunted<br />
house genre such as The Haunting and Kubrick’s The<br />
Shining.<br />
DISTRIBUTOR Universal Pictures CAST Mia Wasikowska,<br />
Jessica Chastain, Tom Hiddleston,<br />
Charlie Hunnam, Jim Beaver WRITERS Guillermo<br />
Del Toro, Matthew Robbins DIRECTOR Guillermo<br />
Del Toro GENRE Drama / Fantasy / Horror RAT-<br />
ING R for bloody violence, some sexual content,<br />
and brief strong language RUNNING TIME TBD<br />
BRIDGE OF SPIES<br />
<strong>October</strong> 16<br />
Tom Hanks plays Brooklyn lawyer James B. Donovan, who is thrown into the<br />
middle of escalating tensions between the U.S. and Russia during the Cold War<br />
when he’s recruited by the CIA to negotiate the release of a downed American pilot.<br />
Based on the true story of the 1960 U-2 incident, Bridge of Spies is Spielberg’s first<br />
directing effort since 2012’s Lincoln. The film will have its premiere at the New York<br />
Film Festival this month.<br />
DISTRIBUTOR Walt Disney Studios CAST Tom Hanks, Mark Rylance, Amy<br />
Ryan, Alan Alda WRITERS Matt Charman, Ethan Coen, Joel Coen DIRECTOR<br />
Steven Spielberg GENRE Drama / Thriller RATING PG-13 for some violence<br />
and brief strong language RUNNING TIME TBD<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 97
ON SCREEN > OCTOBER<br />
BURNT<br />
<strong>October</strong> 23<br />
Rock-star chef Adam Jones (Bradley Cooper) figuratively burnt his first<br />
two-star Michelin-rated Paris restaurant to the ground with drugs and<br />
erratic behavior. Now he’s cleaned up his act and has moved to London to<br />
rebuild a once hopeful career and to mend broken relationships, but he’ll<br />
need the best of the best at his side in order to gain that elusive third star.<br />
DISTRIBUTOR The Weinstein Company CAST Bradley Cooper,<br />
Sienna Miller, Omar Sy, Daniel Brühl, Matthew Rhys, Alicia<br />
Vikander, Uma Thurman, Emma Thompson WRITER Steven<br />
Knight DIRECTOR John Wells GENRE Comedy / Drama RATING<br />
TBD RUNNING TIME TBD<br />
GOOSEBUMPS<br />
<strong>October</strong> 16<br />
Amazingly the first big-screen adaptation of the popular<br />
book series every 30-something grew up reading, Goosebumps<br />
isn’t based directly on any one of R.L. Stein’s 181<br />
short stories but is rather a fake biographical film in which<br />
Stein (Jack Black, above) pens a horror story and his creations<br />
come to life. Stein’s daughter Hannah (Odeya Rush)<br />
and next-door neighbor Zach (Dylan Minnette) team up<br />
with the writer in order to recapture the monsters before<br />
they destroy their small town.<br />
DISTRIBUTOR Sony Pictures / Columbia Pictures CAST<br />
Jack Black, Dylan Minnette, Odeya Rush, Amy Ryan,<br />
Ryan Lee, Jillian Bell WRITER Darren Lemke DIRECTOR<br />
Rob Letterman GENRE Action / Adventure / Comedy<br />
RATING PG for scary and intense creature action and<br />
images and for some rude humor RUNNING TIME TBD<br />
JEM AND THE HOLOGRAMS<br />
<strong>October</strong> 23<br />
Small-town singer Jerrica Benton (Aubrey Peeples), her younger sister, and two<br />
friends go from YouTube viral sensations to bona fide global superstars in this<br />
musical fantasy film based on the 1980s animated television program of the<br />
same name. As the band hurtles toward the big time and threatens to<br />
disintegrate along the way, Jem turns to an old friend to learn the<br />
true meaning of family and friendship.<br />
DISTRIBUTOR Universal Pictures CAST Aubrey Peeples,<br />
Stefanie Scott, Hayley Kiyoko, Aurora Perrineau,<br />
Juliette Lewis, Ryan Guzman WRITER Ryan Landels<br />
DIRECTOR Jon M. Chu GENRE Adventure / Drama /<br />
Fantasy RATING PG for thematic material including<br />
reckless behavior, brief suggestive content, and<br />
some language RUNNING TIME TBD<br />
98 BoxOffice ® Pro OCTOBER <strong>2015</strong>
THE LAST WITCH HUNTER<br />
<strong>October</strong> 23<br />
According to the story line in The Last Witch Hunter, witches<br />
unleashed Black Death upon the world for centuries until armies<br />
of witch hunters battled the supernatural creatures. One hunter,<br />
Kaulder (Vin Diesel, left), managed to take out the queen witch<br />
and decimate her legions of followers. Before she died, however,<br />
the queen witch cursed Kaulder with immortality, and he has<br />
spent his days hunting down rogue witches, forever separated<br />
from his loved ones who passed away centuries ago.<br />
DISTRIBUTOR Lionsgate-Summit Entertainment CAST Vin<br />
Diesel, Rose Leslie, Elijah Wood, Michael Caine WRITERS<br />
Cory Goodman, D.W. Harper, Melisa Wallack DIRECTOR<br />
Breck Eisner GENRE Adventure / Drama / Fantasy RATING<br />
Rated PG-13 for sequences of fantasy violence and frightening<br />
images RUNNING TIME TBD<br />
PARANORMAL ACTIVITY:<br />
THE GHOST DIMENSION<br />
<strong>October</strong> 23 (3D)<br />
Ghost Dimension is the sixth and final installment in the<br />
found-footage horror series. This time the story centers on a<br />
new family, the Fleeges, who move into their Palo Alto home<br />
and discover a video camera and a box of tapes in the garage.<br />
When they begin to film their surroundings, they start to notice<br />
the paranormal activity around them. Producer Jason Blum has<br />
promised fans that all their remaining questions will be answered<br />
in The Ghost Dimension. Something tells me they still won’t rest<br />
easy at night.<br />
DISTRIBUTOR Paramount Pictures CAST Chris J.<br />
Murray, Brit Shaw, Ivy George, Katie Featherston<br />
WRITERS Jason Pagan, Andrew Deutschman, Adam<br />
Robitel, Gavin Heffernan DIRECTOR Gregory Plotkin<br />
GENRE Horror RATING TBD RUNNING TIME 95 min.<br />
ROCK THE KASBAH<br />
<strong>October</strong> 23<br />
Richie Lanz (Bill Murray, left), a music manager who’s<br />
seen better days, takes the only offer he can<br />
get and ends up with his last remaining<br />
client (Zooey Deschanel) on a USO tour<br />
in Afghanistan. While there he discovers a<br />
young Afghan girl with an extraordinary<br />
voice and decides to manage her through<br />
Afghan Star, Afghanistan’s version of<br />
American Idol. Bruce Willis plays an<br />
American private operative tasked with<br />
protecting Lanz.<br />
DISTRIBUTOR Open Road Films<br />
CAST Bill Murray, Bruce Willis,<br />
Kate Hudson, Zooey Deschanel,<br />
Danny McBride WRITER Mitch<br />
Glazer DIRECTOR Barry Levinson<br />
GENRE Comedy / Music RATING<br />
TBD RUNNING TIME TBD<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 99
ON SCREEN > OCTOBER<br />
OUR BRAND IS CRISIS<br />
<strong>October</strong> 30<br />
Our Brand Is Crisis is a fictionalized account of the 2005 documentary of the same name about an American<br />
consulting firm hired to run the campaign strategies for two Bolivian presidential candidates. Sandra<br />
Bullock plays Jane Bodine, chief strategist from a top political consulting film, and Billy Bob Thornton<br />
plays Pat Candy, her nemesis leading the opposition’s campaign. Prolific director David Gordon Green (All<br />
the Real Girls, Pineapple Express) directs from a script penned by Peter Straughan (Tinker Tailor Soldier Spy).<br />
DISTRIBUTOR Warner Bros. Pictures CAST Sandra Bullock, Billy Bob Thornton, Anthony Mackie,<br />
Joaquim de Almeida, Ann Dowd, Scoot McNairy, Zoe Kazan WRITER Peter Straughan DIRECTOR<br />
David Gordon Green GENRE Comedy / Drama RATING TBD RUNNING TIME 108 min.<br />
SCOUTS GUIDE TO THE ZOMBIE APOCALYPSE<br />
<strong>October</strong> 30<br />
Just in time for Halloween, three nerdy boy scouts team up with the town hottie to battle a zombie apocalypse<br />
in this comedy from Christopher B. Landon, who got his horror chops directing the last Paranormal<br />
Activity chapter. The screenplay was featured in 2010’s black list, a list of the best unmade scripts of the year.<br />
DISTRIBUTOR Paramount Pictures CAST Tye Sheridan, Logan Miller, Joey Morgan, Sarah Dumont,<br />
David Koechner, Halston Sage, Patrick Schwarzenegger, Cloris Leachman WRITERS<br />
Carrie Evans, Emi Mochizuki, Christopher B. Landon DIRECTOR Christopher B. Landon GENRE<br />
Comedy / Horror RATING R for zombie violence and gore, sexual material, graphic nudity, and<br />
language throughout RUNNING TIME 93 min.<br />
L I M I T E D R E L E A S E S<br />
HELL AND BACK<br />
<strong>October</strong> 2<br />
Two mortals search the depths of hell for their best friend after he’s<br />
accidentally sent to be sacrificed in this stop-motion adult animated<br />
comedy. Along their journey they receive “help” from a slew of misfit<br />
demons. Nick Swardson (Grandma’s Boy), T.J. Miller (Silicon Valley)<br />
and Rob Riggle (The Hangover) voice the trio of slacker buddies. This<br />
is animation studio ShadowMachine’s first foray into feature-length<br />
films, and fans of their irreverent Robot Chicken will know exactly<br />
what to expect.<br />
DISTRIBUTOR Freestyle Releasing CAST Nick Swardson, Mila<br />
Kunis, Bob Odenkirk, T.J. Miller, Rob Riggle, Susan Sarandon,<br />
Danny McBride WRITERS Tom Gianas, Hugh Sterbakov, Zeb<br />
Wells DIRECTORS Tom Gianas, Ross Shuman GENRE Animation /<br />
Adventure / Comedy RATING R for pervasive strong, crude and<br />
sexual content, language, and some drug use RUNNING TIME TBD<br />
100 BoxOffice ® Pro OCTOBER <strong>2015</strong>
HE NAMED ME MALALA<br />
<strong>October</strong> 2<br />
Fifteen-year-old Pakistani Malala<br />
Yousafzai was shot in the head by the<br />
Taliban for speaking her mind and advocating<br />
girls’ education in the repressive<br />
nation. Malala miraculously survived<br />
and started a campaign to support girls’<br />
education worldwide, for which she was<br />
later awarded the Nobel Peace Prize.<br />
This documentary directed by David<br />
Guggenheim (An Inconvenient Truth)<br />
gives viewers an inside glimpse into this<br />
extraordinary young girl’s life, from her<br />
relationship with her father to her impassioned<br />
speeches at the United Nations.<br />
DISTRIBUTOR Fox Searchlight<br />
Pictures CAST Malala Yousafzai<br />
DIRECTOR David Guggenheim GENRE<br />
Documentary RATING PG-13 for thematic<br />
elements involving disturbing<br />
images and threats RUNNING TIME<br />
87 min.<br />
JAFAR PANAHI’S TAXI<br />
<strong>October</strong> 2<br />
Iranian New Wave filmmaker Jafar Panahi has been banned from making politically<br />
subversive films in his country since 2010. His previous two films, This Is<br />
Not a Film and Closed Curtain, were filmed secretly in his Tehran apartment and<br />
smuggled out to festival directors in Europe. In Taxi Panahi ventures out into the<br />
vibrant streets of the Iranian capital, attaching his camera to the dashboard of his<br />
taxicab to capture a spirited slice of Iranian society through the candid observations<br />
of passengers.<br />
DISTRIBUTOR Kino Lorber WRITER Jafar Panahi DIRECTOR Jafar Panahi<br />
GENRE Documentary RATING TBD RUNNING TIME 82 min.<br />
LEGEND<br />
<strong>October</strong> 2<br />
Mob boss Whitey Bulger of South Boston is getting the biopic treatment in Black<br />
Mass this fall, so why not Reggie and Ronnie Kray, two of London’s most<br />
notorious criminals? Brian Helgeland writes and directs based on<br />
the book The Profession of Violence: The Rise and Fall of the Kray<br />
Twins, which follows the exploits of the identical twins and East<br />
Enders (both played by Mad Max’s Tom Hardy). The film<br />
opened to mixed reviews across the pond where it premiered<br />
September 9 and grossed $9 million on its opening weekend.<br />
> note: Legend has now moved to November 20.<br />
DISTRIBUTOR Universal Pictures CAST Tom Hardy,<br />
Emily Browning, David Thewlis, Christopher Eccleston,<br />
Chazz Palminteri, Tara Fitzgerald, Taron<br />
Egerton WRITER Brian Helgeland DIRECTOR Brian<br />
Helgeland GENRE Biography / Crime / Thriller<br />
RATING R for strong violence, language throughout,<br />
some sexual and drug material RUNNING<br />
TIME 131 min.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 101
ON SCREEN > OCTOBER<br />
SHANGHAI<br />
<strong>October</strong> 2<br />
American Naval Agent Paul Soames (John Cusack) travels to<br />
Shanghai in the months before Pearl Harbor to investigate the<br />
suspicious killing of a friend. As he unravels the mysteries of the<br />
death, he falls in love with a local and stumbles upon a much<br />
larger secret. Shanghai opened in China more than five years ago<br />
where it made $6.8 million.<br />
DISTRIBUTOR The Weinstein Company CAST John Cusack,<br />
Gong Li, Chow Yun-fat, Jeffrey Dean Morgan, David<br />
Morse, Ken Watanabe WRITER Hossein Amini DIRECTOR Mikael<br />
Håfström GENRE Drama / Mystery / Romance RATING<br />
R for strong violence, some drug use, and brief language<br />
RUNNING TIME 105 min.<br />
SHOUT GLADI GLADI<br />
<strong>October</strong> 2<br />
More than two million women and girls in Africa suffer from obstetric fistula,<br />
mainly due to inadequate maternal care. Patients not only suffer from the pain<br />
of constant incontinence, kidney disorders, or even death if left untreated, but<br />
also from the associated social stigma. This documentary directed by Adam<br />
Friedman and Iain Kennedy follows Ann Gloag, a philanthropist and former<br />
nurse who drives the movement to save and empower these vulnerable women.<br />
DISTRIBUTOR International Film Circuit CAST Meryl Streep WRITERS Adam<br />
Friedman, Iain Kennedy DIRECTORS Adam Friedman, Iain Kennedy GENRE<br />
Documentary RATING TBD RUNNING TIME 79 min.<br />
BIG STONE GAP<br />
<strong>October</strong> 9<br />
The story of a small town with a big heart, Big Stone<br />
Gap was shot on location near the titular town in<br />
the rolling hills of Virginia and tells the story of the<br />
town’s self-declared spinster, Ave Maria Mulligan<br />
(Ashley Judd). Ave Maria leads a quiet and content<br />
single life working at the local pharmacy until she<br />
discovers a long-buried family secret. Adriana Trigiani<br />
writes and directs based on her best-selling novel of<br />
the same name.<br />
DISTRIBUTOR Picturehouse CAST Ashley Judd,<br />
Patrick Wilson, Jenna Elfman, Whoopi Goldberg,<br />
John Benjamin Hickey, Anthony LaPaglia,<br />
Jane Krakowski, Jasmine Guy WRITER Adriana<br />
Trigiani DIRECTOR Adriana Trigiani GENRE Comedy<br />
/ Drama RATING PG-13 for brief suggestive<br />
material RUNNING TIME 93 min.<br />
102 BoxOffice ® Pro OCTOBER <strong>2015</strong>
ROOM<br />
<strong>October</strong> 16 (Limited) / November 6 (Wide)<br />
Joy Newsome (Brie Larson) and her five-year-old son, Jack, are<br />
being held captive in a 10-by-10-foot garden shed. Seven years<br />
earlier, Newsome had been kidnapped and brought to “Room,”<br />
and she and her son haven’t been outside since. Pushed to the<br />
brink, she does what any mother would do for her son and<br />
hatches a plan for him to escape into the world he’s never<br />
experienced. Room premiered to rave reviews at September’s<br />
Telluride Film Festival.<br />
DISTRIBUTOR A24 CAST Brie Larson, Jacob Tremblay,<br />
Joan Allen, Sean Bridgers, William H. Macy WRITER<br />
Emma Donoghue DIRECTOR Lenny Abrahamson GENRE<br />
Drama RATING R for language RUNNING TIME 118 min.<br />
WOODLAWN<br />
<strong>October</strong> 16<br />
Faith-based distributor Pure Flix brings audiences Woodlawn, the story of African-American<br />
star football player Tony Nathan and the spiritual awakening of the<br />
entire Woodlawn High School football team amid racial tensions in 1973 Birmingham,<br />
Alabama. Jon Voight plays legendary University of Alabama coach Bear<br />
Bryant, who recruited Nathan to play college ball for the Crimson Tide.<br />
DISTRIBUTOR Pure Flix CAST Caleb Castille, Sean Astin, C. Thomas Howell,<br />
Jon Voight WRITERS Jon Erwin, Quinton Peeples DIRECTORS Andrew Erwin,<br />
John Erwin GENRE Drama RATING PG for thematic elements including<br />
some racial tension/violence RUNNING TIME TBD<br />
TRUTH<br />
<strong>October</strong> 16<br />
An account of the Killian documents controversy<br />
in which purportedly forged documents critical of<br />
George W. Bush’s Air National Guard service were<br />
used by CBS News in a 60 Minutes story ahead of the<br />
2004 presidential election. Robert Redford plays news<br />
correspondent Dan Rather, whose career was ruined<br />
after the scandal was exposed, and Cate Blanchett<br />
takes on the role of news producer Mary Mapes, whose<br />
book Truth and Duty was adapted for this newsroom<br />
drama by first-time writer-director James Vanderbilt.<br />
DISTRIBUTOR Sony Pictures Classics CAST Cate<br />
Blanchett, Robert Redford, Topher Grace,<br />
Elisabeth Moss, Dennis Quaid WRITER James<br />
Vanderbilt DIRECTOR James Vanderbilt GENRE<br />
Drama RATING R for language and a brief nude<br />
photo TBD RUNNING TIME 121 min.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 103
ON SCREEN > OCTOBER<br />
SUFFRAGETTE<br />
<strong>October</strong> 23<br />
Carey Mulligan leads the charge as Maud, a<br />
working wife and mother whose life is changed<br />
when she joins the suffragette movement in<br />
early 20th-century Britain. Together with her<br />
dedicated sisters in the cause, Maud is forced<br />
underground and engages in a dangerous game<br />
of cat-and-mouse with an aggressive police<br />
force. Maud’s character is a fictional creation,<br />
but the events surrounding her are inspired by<br />
true events. The movie premiered at September’s<br />
Telluride Film Festival to mixed reviews.<br />
DISTRIBUTOR Focus Features CAST Carey<br />
Mulligan, Helena Bonham Carter, Brendan<br />
Gleeson, Anne-Marie Duff, Ben Whishaw,<br />
Meryl Streep WRITER Abi Morgan DIRECTOR<br />
Sarah Gavron GENRE Drama RATING PG-13<br />
for some intense violence, thematic elements,<br />
brief strong language, and partial<br />
nudity RUNNING TIME 106 min.<br />
104 BoxOffice ® Pro OCTOBER <strong>2015</strong>
I SMILE BACK<br />
<strong>October</strong> 23<br />
Comedian Sarah Silverman gets all dramatic in this<br />
moody film that premiered at this year’s Sundance<br />
Film Festival. Silverman plays Laney, a housewife addicted<br />
to drugs and prone to compulsive, self-destructive<br />
behavior. Josh Charles plays her husband, Bruce,<br />
supportive to a fault until Laney’s antics put the whole<br />
family in danger and they’re both forced to confront<br />
her issues head-on. The film received mixed reviews at<br />
Sundance with Silverman’s performance the only real<br />
standout in an otherwise typical indie drama.<br />
DISTRIBUTOR Broad Green Pictures CAST Sarah<br />
Silverman, Josh Charles, Thomas Sadoski, Mia<br />
Barron, Skylar Gaertner WRITERS Paige Dylan,<br />
Amy Koppelman DIRECTOR Adam Salky GENRE<br />
Drama RATING R for strong sexual content,<br />
substance abuse/disturbing behavior, and language<br />
RUNNING TIME 85 min.<br />
THE WONDERS<br />
<strong>October</strong> 30<br />
A powerful coming of age story, The Wonders centers on a family<br />
of Italian beekeepers living in isolation in central Italy. The family’s<br />
way of life hasn’t changed for generations, and despite her talent,<br />
eldest daughter Gelsomina isn’t sure she wants to take the reins of the<br />
family business. The simultaneous intrusion of a young farmhand<br />
and a production crew for a local reality show throws this seemingly<br />
tight-knit family into disarray as the strict rules that once held them<br />
together begin to break. The Wonders won the second place Grand<br />
Prix Award at the 2014 Cannes Film Festival.<br />
DISTRIBUTOR Oscilloscope CAST Alba Rohrwacher, André<br />
Hennicke, Monica Bellucci WRITER Alice Rohrwacher DIREC-<br />
TOR Alice Rohrwacher GENRE Drama RATING TBD RUNNING<br />
TIME 110 min.<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 105
BOOKING GUIDE<br />
Compiled by Daniel Garris<br />
TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />
DISNEY 818-560-1000 Ask for Distribution<br />
BRIDGE OF SPIES Fri, 10/16/15 WIDE Tom Hanks, Mark Rylance Steven Spielberg PG-13 Dra/Thr Dolby Dig<br />
THE GOOD DINOSAUR Wed, 11/25/15 WIDE Raymond Ochoa, Jack Bright Peter Sohn NR Ani/Com/Fam 3D/Quad<br />
STAR WARS:<br />
THE FORCE AWAKENS<br />
Fri, 12/18/15 WIDE Daisy Ridley, John Boyega J.J. Abrams NR Act/Adv/SF<br />
3D/IMAX/Dolby<br />
Atmos<br />
THE FINEST HOURS Fri, 1/29/16 WIDE Chris Pine, Casey Affleck Craig Gillespie NR Dra/Thr 3D/IMAX/Dolby Dig<br />
ZOOTOPIA<br />
Fri, 3/4/16 WIDE<br />
Jason Bateman, Ginnifer<br />
Goodwin<br />
Byron Howard, Rich<br />
Moore<br />
NR Ani/Adv/Fam 3D/Dolby Dig<br />
THE JUNGLE BOOK Fri, 4/15/16 WIDE Neel Sethi, Bill Murray Jon Favreau NR Ani/Adv<br />
3D/IMAX/Dolby<br />
Atmos<br />
A BEAUTIFUL PLANET Fri, 4/29/16 LTD. Toni Myers NR Doc 3D/IMAX<br />
CAPTAIN AMERICA:<br />
CIVIL WAR<br />
ALICE THROUGH THE<br />
LOOKING GLASS<br />
Fri, 5/6/16 WIDE Chris Evans, Robert Downey Jr.<br />
Anthony Russo, Joe<br />
Russo<br />
NR<br />
Act/Adv<br />
3D/IMAX/Dolby<br />
Atmos<br />
Fri, 5/27/16 WIDE Johnny Depp, Mia Wasikowska James Bobin NR Adv/Fan 3D/IMAX<br />
FINDING DORY Fri, 6/17/16 WIDE Ellen DeGeneres, Albert Brooks Andrew Stanton NR Ani/Adv/Fam 3D/IMAX/Dolby Dig<br />
THE BFG Fri, 7/1/16 WIDE Mark Rylance, Ruby Barnhill Steven Spielberg NR Adv/Fan/Fam Dolby Dig<br />
PETE’S DRAGON<br />
Oakes Fegley, Bryce Dallas<br />
Fri, 8/12/16 WIDE<br />
Howard<br />
David Lowery NR Ani/Fan/Fam 3D<br />
DOCTOR STRANGE<br />
Benedict Cumberbatch,<br />
Fri, 11/4/16 WIDE<br />
Chiwetel Ejiofor<br />
Scott Derrickson NR Act/Adv 3D/IMAX<br />
MOANA<br />
Wed, 11/23/16 WIDE Dwayne Johnson<br />
Ron Clements, John<br />
Musker<br />
NR Ani/Mus/Fam 3D<br />
ROGUE ONE:<br />
A STAR WARS STORY<br />
Fri, 12/16/16 WIDE Felicity Jones, Diego Luna Gareth Edwards NR Act/Adv/SF 3D/IMAX/Dolby Dig<br />
EUROPACORP FILMS, USA 310-205-0255 Ask for Distribution<br />
SHUT IN Fri, 2/19/16 WIDE Naomi Watts, Oliver Platt Farren Blackburn NR Thr<br />
NINE LIVES Fri, 4/29/16 WIDE Kevin Spacey, Jennifer Garner Barry Sonnenfeld NR Com<br />
THE LAKE Fri, 7/15/16 WIDE Sullivan Stapleton, J.K. Simmons Steven Quale NR Act/Thr<br />
FOCUS FEATURES 424-214-6360<br />
SUFFRAGETTE Fri, 10/23/15 EXCL NY/LA Carey Mulligan, Meryl Streep Sarah Gavron PG-13 Dra Dolby Dig<br />
THE DANISH GIRL Fri, 11/27/15 EXCL NY/LA Eddie Redmayne, Alicia Vikander Tom Hooper NR Dra Dolby Dig<br />
THE FOREST Fri, 1/8/16 WIDE Natalie Dormer, Taylor Kinney Jason Zada NR Hor/Thr<br />
RACE Fri, 2/19/16 WIDE Stephan James, Jeremy Irons Stephen Hopkins NR Dra/Sport<br />
LONDON HAS FALLEN Fri, 3/4/16 WIDE Gerard Butler, Aaron Eckhart Babak Najafi NR Act/Thr Dolby Dig<br />
THE YOUNG MESSIAH<br />
Adam Greaves-Neal,<br />
Fri, 3/11/16 WIDE<br />
Sara Lazzaro<br />
Cyrus Nowrasteh NR Dra<br />
RATCHET & CLANK<br />
James Arnold Taylor,<br />
Jericca Cleland, Kevin<br />
Fri, 4/29/16 WIDE<br />
David Kaye<br />
Munroe<br />
NR Ani/SF/Adv 3D<br />
KUBO AND<br />
THE TWO STRINGS<br />
Art Parkinson,<br />
Fri, 8/19/16 WIDE<br />
Matthew McConaughey<br />
Travis Knight NR Ani/Adv/Fam 3D<br />
A MONSTER CALLS Fri, 10/14/16 WIDE Lewis MacDougall, Liam Neeson J.A. Bayona NR Dra/Fan<br />
FOX 310-369-1000 / 212-556-2400<br />
THE MARTIAN Fri, 10/2/15 WIDE Matt Damon, Jessica Chastain Ridley Scott PG-13 SF/Adv 3D/Dolby Atmos<br />
THE PEANUTS MOVIE<br />
Noah Schnapp,<br />
Fri, 11/6/15 WIDE<br />
Hadley Belle Miller<br />
Steve Martino G Ani/Com/Fam 3D/Dolby Atmos<br />
VICTOR FRANKENSTEIN Wed, 11/25/15 WIDE Daniel Radcliffe, James McAvoy Paul McGuigan PG-13 Hor/SF Dolby Dig<br />
ALVIN AND THE CHIPMUNKS:<br />
THE ROAD CHIP<br />
Wed, 12/23/15 WIDE Jason Lee, Justin Long Walt Becker NR Ani/Com/Fam Dolby Dig<br />
JOY<br />
Jennifer Lawrence,<br />
Fri, 12/25/15 WIDE<br />
Robert De Niro<br />
David O. Russell NR Com/Dra<br />
THE REVENANT Fri, 12/25/15 LTD. Leonardo DiCaprio, Tom Hardy Alejandro G. Iñárritu NR Adv/Dra Dolby Dig<br />
KUNG FU PANDA 3<br />
Fri, 1/29/16 WIDE Jack Black, Angelina Jolie<br />
Jennifer Yuh, Alessandro<br />
Carloni<br />
NR Ani/Com/Fam 3D/Dolby Dig<br />
DEADPOOL Fri, 2/12/16 WIDE Ryan Reynolds, Morena Baccarin Tim Miller NR Act/Adv Dolby Dig<br />
106 BoxOffice ® Pro OCTOBER <strong>2015</strong>
TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />
KEEPING UP WITH<br />
THE JONESES<br />
Fri, 4/1/16 WIDE Zach Galifianakis, Jon Hamm Greg Mottola NR Com<br />
EDDIE THE EAGLE Fri, 4/29/16 WIDE Taron Egerton, Hugh Jackman Dexter Fletcher NR<br />
X-MEN: APOCALYPSE<br />
INDEPENDENCE DAY<br />
RESURGENCE<br />
MIKE & DAVE NEED<br />
WEDDING DATES<br />
Fri, 5/27/16 WIDE<br />
James McAvoy,<br />
Michael Fassbender<br />
Com/Dra/<br />
Sport<br />
Bryan Singer NR Act/Adv<br />
Fri, 6/24/16 WIDE Liam Hemsworth, Jeff Goldblum Roland Emmerich NR Act/Adv/SF 3D<br />
Fri, 7/8/16 WIDE Zac Efron, Adam DeVine Jake Szymanski NR Com<br />
ICE AGE: COLLISION COURSE Fri, 7/22/16 WIDE Ray Romano, John Leguizamo Mike Thurmeier NR Ani/Com/Fam 3D<br />
A CURE FOR WELLNESS Fri, 9/23/16 WIDE Dane DeHaan, Mia Goth Gore Verbinski NR Hor/Thr Dolby Dig<br />
GAMBIT Fri, 10/7/16 WIDE Channing Tatum, Lea Seydoux NR Act/Adv<br />
TROLLS Fri, 11/4/16 WIDE Anna Kendrick Mike Mitchell NR Ani/Com/Fam 3D<br />
ASSASSIN’S CREED<br />
MISS PEREGRINE’S HOME<br />
FOR PECULIAR CHILDREN<br />
Wed, 12/21/16 WIDE<br />
Michael Fassbender,<br />
Marion Cotillard<br />
Justin Kurzel NR Act/Adv Dolby Dig<br />
Sun, 12/25/16 WIDE Eva Green, Asa Butterfield Tim Burton NR Adv/Fan<br />
FOX SEARCHLIGHT 212-556-2400<br />
HE NAMED ME MALALA Fri, 10/2/15 LTD. Malala Yousafzai Davis Guggenheim PG-13 Doc<br />
BROOKLYN<br />
Saoirse Ronan,<br />
Wed, 11/4/15 LTD.<br />
Domhnall Gleeson<br />
John Crowley PG-13 Rom/Dra<br />
YOUTH Fri, 12/4/15 LTD. Michael Caine, Harvey Keitel Paolo Sorrentino R Dra<br />
DEMOLITION Fri, 4/8/16 LTD. Jake Gyllenhaal, Naomi Watts Jean-Marc Vallée R Dra/Rom<br />
A BIGGER SPLASH Fri, 5/13/16 LTD. Ralph Fiennes, Tilda Swinton Luca Guadagnino NR Dra/Thr<br />
LIONSGATE 310-309-8400<br />
FREEHELD Fri, 10/2/15 LTD. Julianne Moore, Ellen Page Peter Sollett PG-13 Dra/Rom<br />
SICARIO Fri, 10/2/15 WIDE Emily Blunt, Benicio del Toro Denis Villeneuve R Act/Cri/Dra Dolby Atmos<br />
THE LAST WITCH HUNTER Fri, 10/23/15 WIDE Vin Diesel, Rose Leslie Breck Eisner PG-13 Act/Fan<br />
LOVE THE COOPERS Fri, 11/13/15 WIDE John Goodman, Diane Keaton Jessie Nelson NR Com/Dra<br />
THE HUNGER GAMES:<br />
MOCKINGJAY - PART 2<br />
Fri, 11/20/15 WIDE<br />
Jennifer Lawrence,<br />
Josh Hutcherson<br />
Francis Lawrence PG-13 Act/Adv/SF<br />
3D/IMAX/Dolby<br />
Atmos<br />
NORM OF THE NORTH Fri, 1/15/16 WIDE Rob Schneider, Ken Jeong Trevor Wall NR Ani/Com/Fam 3D<br />
DIRTY GRANDPA Fri, 1/22/16 WIDE Zac Efron, Robert De Niro Dan Mazer NR Com<br />
THE CHOICE Fri, 2/5/16 WIDE Teresa Palmer, Benjamin Walker Ross Katz PG-13 Dra/Rom<br />
THE DIVERGENT SERIES:<br />
ALLEGIANT<br />
Fri, 3/18/16 WIDE Shailene Woodley, Theo James Robert Schwentke NR Act/Adv/SF<br />
GODS OF EGYPT Fri, 4/8/16 WIDE Gerard Butler, Brenton Thwaites Alex Proyas NR Act/Adv/Fan<br />
CRIMINAL Fri, 4/15/16 WIDE Kevin Costner, Ryan Reynolds Ariel Vromen NR Act/Cri/Thr<br />
NOW YOU SEE ME: THE<br />
SECOND ACT<br />
Fri, 6/10/16 WIDE Mark Ruffalo, Jesse Eisenberg Jon M. Chu NR Cri/Thr<br />
LA LA LAND Fri, 7/15/16 WIDE Ryan Gosling, Emma Stone Damien Chazelle NR Mus/Rom Quad<br />
THE SHACK<br />
Fri, 8/12/16 WIDE<br />
Sam Worthington,<br />
Octavia Spencer<br />
Stuart Hazeldine NR Dra<br />
MECHANIC: RESURRECTION Fri, 8/26/16 WIDE Jason Statham, Jessica Alba Dennis Gansel NR Act/Thr Dolby Dig<br />
DEEPWATER HORIZON Fri, 9/30/16 WIDE Mark Wahlberg, Gina Rodriguez Peter Berg NR Act/Dra<br />
OPEN ROAD FILMS 310-696-7504<br />
ROCK THE KASBAH Fri, 10/23/15 WIDE Bill Murray, Bruce Willis Barry Levinson NR Com<br />
SPOTLIGHT Fri, 11/6/15 LTD. Mark Ruffalo, Michael Keaton Thomas McCarthy R Dra Dolby Dig<br />
FIFTY SHADES OF BLACK Fri, 1/29/16 WIDE Marlon Wayans, Kali Hawk Michael Tiddes NR Com<br />
TRIPLE NINE Fri, 3/4/16 WIDE Chiwetel Ejiofor, Casey Affleck John Hillcoat NR Cri/Thr<br />
MOTHER’S DAY Fri, 4/29/16 WIDE Julia Roberts, Jennifer Aniston Garry Marshall NR Rom/Com<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 107
BOOKING GUIDE<br />
TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />
PARAMOUNT 323-956-5000<br />
PARANORMAL ACTIVITY:<br />
THE GHOST DIMENSION<br />
Fri, 10/23/15 WIDE Chris J. Murray, Brit Shaw Gregory Plotkin NR Hor 3D<br />
SCOUTS GUIDE TO THE<br />
ZOMBIE APOCALYPSE<br />
Fri, 10/30/15 WIDE Tye Sheridan, Logan Miller Christopher Landon R Com/Hor Dolby Dig<br />
RINGS Fri, 11/13/15 WIDE Matilda Lutz, Alex Roe F. Javier Gutiérrez NR Hor<br />
DADDY’S HOME<br />
Fri, 12/25/15 WIDE Will Ferrell, Mark Wahlberg<br />
Sean Anders, John<br />
Morris<br />
NR Com<br />
13 HOURS: THE SECRET<br />
SOLDIERS OF BENGHAZI<br />
Fri, 1/15/16 WIDE<br />
James Badge Dale,<br />
John Krasinski<br />
Michael Bay NR Act/Thr/War Dolby Dig<br />
ZOOLANDER 2 Fri, 2/12/16 WIDE Ben Stiller, Owen Wilson Ben Stiller NR Com<br />
BEN-HUR Fri, 2/26/16 WIDE Jack Huston, Toby Kebbell Timur Bekmambetov NR Dra<br />
UNTITLED BAD ROBOT FILM Fri, 3/11/16 WIDE NR Thr<br />
MONSTER TRUCKS Fri, 3/18/16 WIDE Jane Levy, Lucas Till Chris Wedge NR Ani/Adv/Fam Dolby Atmos<br />
EVERYBODY WANTS SOME Fri, 4/15/16 WIDE Blake Jenner, Tyler Hoechlin Richard Linklater NR Com/Sport<br />
SAME KIND OF DIFFERENT<br />
AS ME<br />
Fri, 4/29/16 WIDE Djimon Hounsou, Greg Kinnear Michael Carney NR Dra<br />
FRIDAY THE 13TH Fri, 5/13/16 WIDE David Bruckner NR Hor<br />
TEENAGE MUTANT NINJA<br />
TURTLES 2<br />
Fri, 6/3/16 WIDE Megan Fox, Stephen Amell Dave Green NR Act/Adv<br />
STAR TREK BEYOND Fri, 7/22/16 WIDE Chris Pine, Zachary Quinto Justin Lin NR Act/Adv/SF Dolby Atmos<br />
JACK REACHER 2 Fri, 10/21/16 WIDE Tom Cruise Edward Zwick NR Act/Cri/Thr<br />
RELATIVITY STUDIOS 310-724-7700 Ask for Distribution<br />
KIDNAP Fri, 2/26/16 WIDE Halle Berry, Lew Temple Luis Prieto NR Act/Thr<br />
SONY 212-833-8500<br />
THE WALK<br />
Joseph Gordon-Levitt,<br />
Fri, 10/9/15 WIDE<br />
Ben Kingsley<br />
Robert Zemeckis PG Adv/Dra/Thr 3D/IMAX/Quad<br />
GOOSEBUMPS Fri, 10/16/15 WIDE Jack Black, Dylan Minnette Rob Letterman PG Adv/Com/Hor Quad<br />
SPECTRE Fri, 11/6/15 WIDE Daniel Craig, Christoph Waltz Sam Mendes PG-13 Act/Adv/Thr<br />
IMAX/Dolby Atmos/<br />
Quad<br />
THE NIGHT BEFORE<br />
Seth Rogen,<br />
Wed, 11/25/15 WIDE<br />
Joseph Gordon-Levitt<br />
Jonathan Levine NR Com Quad<br />
CONCUSSION Fri, 12/25/15 WIDE Will Smith, Alec Baldwin Peter Landesman PG-13 Dra/Sport Quad<br />
THE 5TH WAVE<br />
Chloë Grace Moretz,<br />
Fri, 1/15/16 WIDE<br />
Nick Robinson<br />
J Blakeson NR Act/Adv/SF<br />
RISEN Fri, 1/22/16 WIDE Joseph Fiennes, Tom Felton Kevin Reynolds NR Act/Dra<br />
PRIDE AND PREJUDICE AND<br />
ZOMBIES<br />
Fri, 2/5/16 WIDE Lily James, Sam Riley Burr Steers NR Hor/Com/Rom<br />
GRIMSBY<br />
Sacha Baron Cohen,<br />
Fri, 3/4/16 WIDE<br />
Mark Strong<br />
Louis Leterrier NR Com<br />
MIRACLES FROM HEAVEN Fri, 3/18/16 WIDE Jennifer Garner, Kylie Rogers Patricia Riggen NR Dra<br />
MONEY MONSTER Fri, 4/8/16 WIDE George Clooney, Julia Roberts Jodie Foster NR Dra/Thr<br />
THE ANGRY BIRDS MOVIE<br />
Fri, 5/20/16 WIDE Jason Sudeikis, Josh Gad<br />
Clay Kaytis, Fergal<br />
Reilly<br />
NR Ani/Com/Fam 3D<br />
THE SHALLOWS Fri, 6/24/16 WIDE Blake Lively Jaume Collet-Serra NR Thr<br />
GHOSTBUSTERS Fri, 7/15/16 WIDE Melissa McCarthy, Kristen Wiig Paul Feig NR Com/Hor<br />
SAUSAGE PARTY<br />
Fri, 8/12/16 WIDE Seth Rogen, Jonah Hill<br />
Greg Tiernan, Conrad<br />
Vernon<br />
NR Ani/Com<br />
UNTITLED ALVAREZ / RAIMI<br />
HORROR FILM<br />
Fri, 8/26/16 WIDE Dylan Minnette, Daniel Zovatto Fede Alvarez NR Hor/Thr<br />
PATIENT ZERO Fri, 9/2/16 WIDE Matt Smith, Natalie Dormer Stefan Ruzowitzky NR Hor/Thr<br />
WHEN THE BOUGH BREAKS Fri, 9/16/16 WIDE Morris Chestnut, Regina Hall Jon Cassar NR Dra/Thr<br />
THE MAGNIFICENT SEVEN Fri, 9/23/16 WIDE Denzel Washington, Chris Pratt Antoine Fuqua NR Act/Wes<br />
INFERNO Fri, 10/14/16 WIDE Tom Hanks, Felicity Jones Ron Howard NR Thr<br />
UNDERWORLD 5 Fri, 10/21/16 WIDE Kate Beckinsale, Theo James Anna Foerster NR Act/Hor<br />
BILLY LYNN’S LONG<br />
HALFTIME WALK<br />
Fri, 11/11/16 WIDE Joe Alwyn, Garrett Hedlund Ang Lee NR Com/Dra/War 3D<br />
108 BoxOffice ® Pro OCTOBER <strong>2015</strong>
TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />
PASSENGERS Wed, 12/21/16 WIDE Chris Pratt, Jennifer Lawrence Morten Tyldum NR SF/Act/Rom<br />
JUMANJI Sun, 12/25/16 WIDE Zach Helm NR Adv/Fan/Fam<br />
SONY PICTURES CLASSICS Tom Prassis 212-833-4981<br />
TRUTH Fri, 10/16/15 EXCL NY/LA Robert Redford, Cate Blanchett James Vanderbilt R Dra<br />
I SAW THE LIGHT Fri, 11/27/15 EXCL NY/LA Tom Hiddleston, Elizabeth Olsen Marc Abraham NR Dra<br />
SON OF SAUL Fri, 12/18/15 EXCL NY/LA Géza Röhrig, Levente Molnár László Nemes R Dra Dolby Dig<br />
STX ENTERTAINMENT 310-742-2300<br />
SECRET IN THEIR EYES Fri, 11/20/15 WIDE Chiwetel Ejiofor, Nicole Kidman Billy Ray PG-13 Thr Dolby Dig<br />
THE BOY Fri, 1/22/16 WIDE Lauren Cohan, Rupert Evans William Brent Bell PG-13 Hor/Thr Dolby Dig<br />
THE FREE STATE OF JONES<br />
Matthew McConaughey,<br />
Fri, 3/11/16 WIDE<br />
Gugu Mbatha-Raw<br />
Gary Ross NR Act/Dra Dolby Dig<br />
UNIVERSAL 818-777-1000<br />
STEVE JOBS<br />
Michael Fassbender,<br />
Fri, 10/9/15 EXCL NY/LA<br />
Kate Winslet<br />
Danny Boyle R Dra Quad<br />
CRIMSON PEAK<br />
Mia Wasikowska,<br />
Fri, 10/16/15 WIDE<br />
Jessica Chastain<br />
Guillermo del Toro R Hor IMAX/Quad<br />
JEM AND THE HOLOGRAMS Fri, 10/23/15 WIDE Aubrey Peeples, Stefanie Scott Jon M. Chu PG Mus/Adv Quad<br />
BY THE SEA Fri, 11/13/15 WIDE Brad Pitt, Angelina Jolie Pitt Angelina Jolie Pitt R Dra/Rom Quad<br />
LEGEND Fri, 11/20/15 LTD. Tom Hardy, Emily Browning Brian Helgeland R Cri/Thr Quad<br />
KRAMPUS Fri, 12/4/15 WIDE Adam Scott, Toni Collette Michael Dougherty NR Com/Hor Quad<br />
SISTERS Fri, 12/18/15 WIDE Tina Fey, Amy Poehler Jason Moore R Com Quad<br />
UNTITLED BLUMHOUSE<br />
HORROR FILM 1<br />
Fri, 1/8/16 WIDE NR Hor<br />
RIDE ALONG 2 Fri, 1/15/16 WIDE Ice Cube, Kevin Hart Tim Story PG-13 Act/Com Quad<br />
HAIL, CAESAR! Fri, 2/5/16 WIDE Josh Brolin, George Clooney Joel Coen, Ethan Coen NR Com Dolby Dig<br />
MY BIG FAT GREEK<br />
WEDDING 2<br />
Fri, 3/25/16 WIDE Nia Vardalos, John Corbett Kirk Jones NR Rom/Com<br />
THE BOSS Fri, 4/8/16 WIDE Melissa McCarthy, Kristen Bell Ben Falcone NR Com<br />
THE BEST MAN WEDDING Fri, 4/15/16 WIDE Taye Diggs, Nia Long Malcolm D. Lee NR Com/Dra<br />
THE HUNTSMAN<br />
Chris Hemsworth,<br />
Fri, 4/22/16 WIDE<br />
Charlize Theron<br />
Cedric Nicolas-Troyan NR Adv/Fan<br />
NEIGHBORS 2 Fri, 5/20/16 WIDE Seth Rogen, Zac Efron Nicholas Stoller NR Com<br />
TOP SECRET UNTITLED<br />
LONELY ISLAND MOVIE<br />
Fri, 6/3/16 WIDE Andy Samberg, Akiva Schaffer<br />
Akiva Schaffer, Jorma<br />
Taccone<br />
WARCRAFT Fri, 6/10/16 WIDE Ben Foster, Travis Fimmel Duncan Jones NR Act/Adv/Fan<br />
3D/IMAX/Dolby<br />
Atmos<br />
THE PURGE 3 Fri, 7/1/16 WIDE Frank Grillo, Elizabeth Mitchell James DeMonaco NR Hor/Thr/SF<br />
THE SECRET LIFE OF PETS Fri, 7/8/16 WIDE Louis C.K., Eric Stonestreet Chris Renaud NR Ani/Com/Fam 3D/Quad<br />
UNTITLED NEXT BOURNE<br />
CHAPTER<br />
Fri, 7/29/16 WIDE Matt Damon, Alicia Vikander Paul Greengrass NR Act/Adv/Thr<br />
SPECTRAL<br />
James Badge Dale,<br />
Fri, 8/12/16 WIDE<br />
Emily Mortimer<br />
Nic Mathieu NR Act/Thr 3D<br />
MONSTER HIGH Fri, 10/7/16 WIDE NR Com/Hor<br />
KEVIN HART: WHAT NOW? Fri, 10/14/16 WIDE Kevin Hart NR Com/Con/Doc<br />
OUIJA 2 Fri, 10/21/16 WIDE Annalise Basso Mike Flanagan NR Hor/Thr<br />
A MEYERS CHRISTMAS Fri, 11/11/16 WIDE David E. Talbert NR Com<br />
THE GREAT WALL Wed, 11/23/16 WIDE Matt Damon, Andy Lau Zhang Yimou NR Act/Adv/Thr 3D<br />
LET IT SNOW Fri, 12/9/16 WIDE NR Dra/Rom<br />
UNTITLED ILLUMINATION<br />
ENTERTAINMENT 2016<br />
Wed, 12/21/16 WIDE Matthew McConaughey Garth Jennings NR Ani/Com<br />
PROJECT<br />
WARNER BROS. 818-977-1850<br />
PAN Fri, 10/9/15 WIDE Hugh Jackman, Levi Miller Joe Wright PG Adv/Fan/Fam 3D/Dolby Atmos<br />
OUR BRAND IS CRISIS<br />
Sandra Bullock,<br />
Fri, 10/30/15 WIDE<br />
Billy Bob Thornton<br />
David Gordon Green NR Com/Dra Dolby Dig<br />
NR<br />
Com<br />
OCTOBER <strong>2015</strong> BoxOffice ® Pro 109
BOOKING GUIDE<br />
TITLE RELEASE DATE STARS DIRECTOR(S) RATING GENRE SPECS<br />
THE 33<br />
Antonio Banderas,<br />
Fri, 11/13/15 WIDE<br />
Rodrigo Santoro<br />
Patricia Riggen PG-13 Dra Dolby Atmos<br />
CREED<br />
IN THE HEART OF THE SEA<br />
Wed, 11/25/15 WIDE<br />
Fri, 12/11/15 WIDE<br />
Michael B. Jordan,<br />
Sylvester Stallone<br />
Chris Hemsworth,<br />
Benjamin Walker<br />
Ryan Coogler NR Dra/Sport Dolby Dig<br />
Ron Howard PG-13 Adv/Dra IMAX/Dolby Atmos<br />
POINT BREAK Fri, 12/25/15 WIDE Édgar Ramírez, Luke Bracey Ericson Core NR Act/Thr 3D/Dolby Dig<br />
UNTITLED NEW LINE<br />
HORROR FILM 1<br />
Fri, 1/22/16 WIDE NR Hor<br />
HOW TO BE SINGLE Fri, 2/12/16 WIDE Dakota Johnson, Nicholas Braun Christian Ditter NR Rom/Com<br />
ARMS & THE DUDES Fri, 3/11/16 WIDE Miles Teller, Jonah Hill Todd Phillips NR Com/Dra<br />
MIDNIGHT SPECIAL Fri, 3/18/16 LTD. Michael Shannon, Joel Edgerton Jeff Nichols PG-13 SF/Thr<br />
BATMAN V SUPERMAN:<br />
DAWN OF JUSTICE<br />
Fri, 3/25/16 WIDE Henry Cavill, Ben Affleck Zack Snyder NR Act/Adv 3D/IMAX<br />
BARBERSHOP 3 Fri, 4/15/16 WIDE Ice Cube, Cedric the Entertainer Malcolm D. Lee NR Com<br />
KEANU<br />
Fri, 4/22/16 WIDE<br />
Keegan-Michael Key,<br />
Jordan Peele<br />
Peter Atencio NR Com<br />
GOING IN STYLE Fri, 5/6/16 WIDE Morgan Freeman, Michael Caine Zach Braff NR Com<br />
THE NICE GUYS Fri, 5/20/16 WIDE Ryan Gosling, Russell Crowe Shane Black NR Cri/Thr<br />
ME BEFORE YOU Fri, 6/3/16 WIDE Emilia Clarke, Sam Claflin Thea Sharrock NR Dra/Rom<br />
THE CONJURING 2 Fri, 6/10/16 WIDE Vera Farmiga, Patrick Wilson James Wan NR Hor/Thr<br />
CENTRAL INTELLIGENCE<br />
TARZAN<br />
KING ARTHUR<br />
Fri, 6/17/16 WIDE Dwayne Johnson, Kevin Hart<br />
Fri, 7/1/16 WIDE<br />
Fri, 7/22/16 WIDE<br />
Alexander Skarsgård,<br />
Margot Robbie<br />
Charlie Hunnam, Astrid<br />
Bergès-Frisbey<br />
Rawson Marshall<br />
Thurber<br />
NR<br />
Act/Com<br />
David Yates NR Act/Adv 3D/IMAX<br />
Guy Ritchie NR Act/Adv 3D/IMAX<br />
SUICIDE SQUAD Fri, 8/5/16 WIDE Will Smith, Margot Robbie David Ayer NR Act/Adv 3D/IMAX<br />
PROJECT XX Fri, 8/19/16 WIDE NR Com<br />
UNTITLED NEW LINE<br />
HORROR FILM 2<br />
STORKS<br />
Fri, 9/9/16 WIDE NR Hor<br />
Fri, 9/23/16 WIDE Andy Samberg, Kelsey Grammer<br />
Nicholas Stoller, Doug<br />
Sweetland<br />
NR Ani/Com/Fam 3D<br />
THE ACCOUNTANT Fri, 10/7/16 WIDE Ben Affleck, Anna Kendrick Gavin O’Connor R Act/Thr<br />
FANTASTIC BEASTS AND<br />
WHERE TO FIND THEM<br />
Fri, 11/18/16 WIDE<br />
Eddie Redmayne,<br />
Katherine Waterston<br />
David Yates NR Adv/Fan 3D/IMAX<br />
CHICKEN SOUP<br />
FOR THE SOUL<br />
Fri, 12/16/16 WIDE NR Dra<br />
WEINSTEIN CO./DIMENSION 646-862-3400<br />
SHANGHAI Fri, 10/2/15 LTD. John Cusack, Gong Li Mikael Håfström R Dra/Thr Dolby Dig<br />
BURNT Fri, 10/23/15 WIDE Bradley Cooper, Sienna Miller John Wells NR Com/Dra Dolby Dig<br />
CAROL Fri, 11/20/15 LTD. Cate Blanchett, Rooney Mara Todd Haynes R Dra/Rom Dolby Dig<br />
MACBETH<br />
Michael Fassbender,<br />
Fri, 12/4/15 LTD.<br />
Marion Cotillard<br />
Justin Kurzel NR Dra Dolby Dig<br />
THE HATEFUL EIGHT Fri, 12/25/15 LTD. Samuel L. Jackson, Kurt Russell Quentin Tarantino NR Wes/Act<br />
VIRAL<br />
AMITYVILLE:<br />
THE AWAKENING<br />
Fri, 2/19/16 WIDE<br />
Fri, 4/15/16 WIDE<br />
Sofia Black-D’Elia, Analeigh<br />
Tipton<br />
Bella Thorne,<br />
Jennifer Jason Leigh<br />
Ariel Schulman, Henry<br />
Joost<br />
NR<br />
Hor/Thr<br />
Franck Khalfoun R Hor/Thr<br />
THE FOUNDER Fri, 11/25/16 LTD. Michael Keaton, Laura Dern John Lee Hancock NR Dra Dolby Digital<br />
BOXOFFICE ® PRO (ISSN 0006-8527), Volume 151, Number 10, <strong>October</strong> <strong>2015</strong>. BOXOFFICE ® PRO is published monthly by BoxOffice Media, LLC, 11911 San Vicente<br />
Blvd., Ste. 355, Los Angeles, CA 90049, USA. corporate@boxoffice.com. www.boxoffice.com. Basic annual subscription rate is $59.95. Periodicals postage paid<br />
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to BOXOFFICE PRO, P.O. Box 16015, North Hollywood, CA 91615-6015. © Copyright <strong>2015</strong>. BoxOffice Media, LLC. All rights reserved. SUBSCRIPTION CUSTOMER<br />
SERVICE: BOXOFFICE PRO, P.O. Box 16015, North Hollywood, CA 91615-6015, USA, Phone (818) 286-3108, Fax (800) 869-0040, bxpcs@magserv.com, www.<br />
boxoffice.com. BoxOffice ® is a registered trademark of BoxOffice Media LLC.<br />
110 BoxOffice ® Pro OCTOBER <strong>2015</strong>
AMC ENTERTAINMENT<br />
P.O. Box 725489<br />
Atlanta, GA 31139<br />
www.amctheatres.com<br />
PG 78<br />
AMERICAN CINEMA<br />
EQUIPMENT<br />
1927 N Argyle St.<br />
Portland, OR 97217<br />
www.cinequip.com<br />
PG 8<br />
ARTS ALLIANCE<br />
1st Floor, 75 Wells St.<br />
London W1T 3QH<br />
www.artalliance.com<br />
PG 11<br />
AMERICAN COMPUTER<br />
OPTICS<br />
240 Goddard<br />
Irvine, CA 92618<br />
www.portwindowglass.com<br />
PG 19<br />
BALLANTYNE STRONG<br />
13710 FNB Pkwy., Ste. 400<br />
Omaha, Nebraska 68154<br />
www.ballantynestrong.com<br />
PG 46, 49<br />
BEFORE THE MOVIE<br />
1499 Oliver Rd.<br />
Fairfield, CA 94534<br />
www.beforethemovie.com<br />
PG 81<br />
CARDINAL SOUND &<br />
MOTION PICTURE SYSTEMS<br />
6330 Howard Ln.<br />
Elkridge, MD 21075<br />
www.cardinalsound.com<br />
PG 112<br />
CARMIKE CINEMAS<br />
1301 First Ave.<br />
Columbus, GA 31901<br />
www.carmike.com<br />
PG 72<br />
CHRISTIE DIGITAL SYSTEMS<br />
10550 Camden Dr.<br />
Cypress, CA 90630<br />
www.christiedigital.com<br />
INSIDE COVER<br />
C. CRETORS & COMPANY<br />
12457 SW 130th St.<br />
Miami, FL 33186<br />
www.cretors.com<br />
INSIDE BACK COVER<br />
DOLPHIN SEATING<br />
313 Remuda St.<br />
Clovis, NM 88101<br />
www.dolphinseating.com<br />
PG 79<br />
ENPAR AUDIO<br />
www@enparaudio.com<br />
PG 66<br />
ENTERTAINMENT SUPPLY &<br />
TECNOLOGIES<br />
3820 Northdale Blvd.<br />
Tampa, FL 33624<br />
www.ensutec.com<br />
PG 17<br />
FANDANGO<br />
12200 W Olympic Blvd #400<br />
Los Angeles, CA 90064<br />
www.fandango.com<br />
PG 67<br />
GOLD MEDAL PRODUCTS<br />
10700 Medallion Dr.<br />
Cincinnati, Ohio 45241<br />
www.gmpopcorn.com<br />
PG 27<br />
GOODRICH QUALITY<br />
THEATERS<br />
4417 Broadmoor SE<br />
Grand Rapids, MI 49512<br />
www.goodrichqualitytheaters.com<br />
PG 68<br />
HARKNESS SCREENS<br />
Unit A, Norton Road<br />
Stevenage, Herts<br />
SG1 2BB UK<br />
www.harkness-screens.com<br />
PG 14, 16<br />
IRWIN SEATING COMPANY<br />
3251 Fruit Ridge NW<br />
Grand Rapids, MI 49544<br />
www.irwinseating.com<br />
PG 37<br />
JBL HARMAN<br />
400 Atlantic St., 15th Fl.<br />
Stamford, CT 06901<br />
www.jbl.com<br />
PG 35<br />
J&J SNACK FOODS<br />
6000 Central Hwy.<br />
Pennsauken, NJ 08109<br />
www.jjsnack.com<br />
PG 31<br />
KLIPSCH<br />
3700 Hwy 32 N<br />
Hope, AR 71801<br />
www.klipsch.com<br />
PG 29<br />
MAGNA TECH<br />
ELECTRONIC CO.<br />
1998 NE 150th St.<br />
North Miami, FL 33181<br />
www.myiceco.com<br />
PG 71<br />
MEDIAMATION<br />
387 Maple Ave.<br />
Torrance, CA 90503<br />
www.mediamation.com<br />
PG 80<br />
MOBILIARIO<br />
Calle del Sol # 3<br />
Col. San Rafael Chamapa<br />
Naucalpan, Estado de México<br />
México. CP. 53660<br />
www.mobiliaroseating.com<br />
PG 41<br />
MAROEVICH, O’SHEA &<br />
COUGHLAN<br />
44 Montgomery St., 17th Fl.<br />
San Francisco, CA 94104<br />
www.mocins.com<br />
PG 5<br />
MOVING IMAGE<br />
TECHNOLOGIES<br />
17760 Newhope St.<br />
Fountain, Valley, CA 92708<br />
www.movingimagetech.com<br />
PG 2, 15<br />
NATIONAL ASSOCIATION OF<br />
THEATRE OWNERS<br />
1705 N St. NW<br />
Washington, DC 20036<br />
www.natoonline.org<br />
PG 39<br />
NATIONAL CINEMEDIA<br />
9110 East Nichols Ave., Ste. 200<br />
Centennial, CO 80112<br />
www.ncm.com<br />
PG 9, 40, 41<br />
NEC DISPLAY SOLUTIONS<br />
500 Park Blvd., Ste. 1100<br />
Itasca, IL 60143<br />
www.necdisplay.com<br />
PG 10<br />
ODELL’S<br />
8543 White Fir St., #D1<br />
Reno, NV 89523<br />
www.popntop.com<br />
PG 88<br />
PACKAGING CONCEPTS INC.<br />
9832 Evergreen Industrial Dr.<br />
St. Louis, MO 63123<br />
www.packagingconceptsinc.com<br />
PG 83<br />
PARADIGM DESIGN<br />
550 3 Mile Rd., Ste. B<br />
Grand Rapids, MI 49544<br />
www.paradigmae.com<br />
PG 70<br />
PARAMOUNT PICTURES<br />
5555 Melrose Ave.<br />
Los Angeles, CA, 90038<br />
www.paramount.com<br />
PG 55<br />
QSC AUDIO PRODUCTS<br />
1675 MacArthur Blvd.<br />
Costa Mesa, CA 92626<br />
www.qsc.com<br />
PG 4<br />
READY THEATRE SYSTEMS<br />
4 Hartford Blvd.<br />
Hartford, MI 49057<br />
www.rts-solutions.com.com<br />
PG 85<br />
REALD<br />
100 North Crescent Dr.,<br />
Ste. 200<br />
Beverly Hills, CA 90210<br />
www.reald.com<br />
PG 94–95<br />
REGAL ENTERTAINMENT<br />
GROUP<br />
7132 Regal Ln.<br />
Knoxville, TN 37918<br />
www.regmovies.com<br />
PG 33<br />
RETRIEVER SOFTWARE<br />
7040 Avenida Encinas<br />
Ste. 104-363<br />
Carlsbad, CA 92011<br />
www.retrieversoftware.com<br />
PG 87<br />
REYNOLDS & REYNOLDS<br />
300 Walnut St., Ste. 200<br />
Des Moines, IA 50309<br />
www.reynolds-reynolds.com<br />
PG 63<br />
SCREENVISION CINEMA<br />
NETWORK<br />
1411 Broadway, Fl 33<br />
New York, NY, 10018<br />
www.screenvision.com<br />
PG 1, 53<br />
SEATING CONCEPTS<br />
4229 Ponderosa Av. B<br />
San Diego CA 92123 USA<br />
www.seatingconcepts.com<br />
PG 23<br />
SENSIBLE CINEMA<br />
SOFTWARE<br />
7216 Sutton Pl.<br />
Fairview, TN 37062<br />
www.sensiblecinema.com<br />
PG 112<br />
SONIC EQUIPMENT<br />
COMPANY<br />
900 W Miller Rd.<br />
Iola,KS 66749<br />
www.sonicequipment.com<br />
BACK COVER<br />
SPOTLIGHT CINEMA<br />
NETWORKS<br />
www.spotlightcinemanetworks.com<br />
PG 61, 65<br />
STADIUM SAVERS<br />
550 3 Mile Rd. NW<br />
Grand Rapids, MI 49544<br />
www.stadiumsavers.com<br />
PG 12<br />
TELESCOPIC SEATING<br />
SYSTEMS<br />
4417 Broadmoor Ave. SE<br />
Kentwood, MI, 49512<br />
www.telescopicseatingsystems.com<br />
PG 57<br />
TIVOLI LIGHTING<br />
15602 Mosher Ave.<br />
Tustin, CA 92780<br />
www.tivolilighting.com<br />
PG 13<br />
UNCLE JOHN’S BURGER<br />
DOGS<br />
www.unclejohnsburgerdogs.com<br />
PG 69<br />
USHIO AMERICA, INC.<br />
5440 Cerritos Ave.<br />
Cypress, CA 90630<br />
www.ushio.com<br />
PG 45<br />
USL, INC.<br />
181 Bonetti Dr.<br />
San Luis Obispo, CA 93401<br />
www.uslinc.com<br />
PG 59<br />
VARIETY—THE CHILDREN’S<br />
CHARITY OF WISCONSIN<br />
12425 Knoll Rd., Ste. 110<br />
Elm Grove, WI 53122<br />
www.varietywi.org<br />
PG 77<br />
VIP CINEMA SEATING<br />
101 Industrial Dr.<br />
New Albany, MS 38652<br />
www.vipcinemaseating.com<br />
PG 6–7<br />
WHITE CASTLE<br />
555 West Goodale St.<br />
Columbus, OH 43215<br />
www.whitecastle.com<br />
PG 25<br />
WILL ROGERS MOTION<br />
PICTURE PIONEERS<br />
FOUNDATION<br />
10045 Riverside Dr., Third Fl.<br />
Toluca Lake, CA 91602<br />
www.wrpioneers.com<br />
PG 75<br />
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BOXOFFICE.COM<br />
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OCTOBER <strong>2015</strong> BoxOffice ® Pro 111
WE CLEAN THEATERS<br />
EXCLUSIVELY!<br />
From coast to coast for 35 YEARS.<br />
Let us give you our references.<br />
www.maintenancecooperative.com<br />
or call 770-503-1102<br />
BUYING & SELLING<br />
MARQUEE LETTERS. Buying and selling.<br />
New and Used marquee letters all types.<br />
We buy old. We sell new. All styles. Trade<br />
in your old letters and get new letters. Turn<br />
those old letters into cash. Your source for<br />
new Pronto, Zip-Change, Snap Lok, Slotted.<br />
mike@pilut.com 800-545-8956<br />
LOOKING TO PURCHASE 3-8 screen venue<br />
in California or south western United States.<br />
Contact: Atul Desai 949-291-5700<br />
DRIVE-IN CONSTRUCTION<br />
DRIVE-IN SCREEN TOWERS since 1945.<br />
Selby Products Inc., P.O. Box 267, Richfield,<br />
OH 44286. Phone: 330-659-6631.<br />
EQUIPMENT WANTED<br />
ASTER AUDITORIUM SEATING & AUDIO.<br />
We offer the best pricing on good used projection<br />
and sound equipment. Large quantities<br />
available. Please visit our website, www.<br />
asterseating.com, or call 888-409-1414.<br />
AMERICAN ENTERTAINMENT PRODUCTS<br />
LLC is buying projectors, processors, amplifiers,<br />
speakers, seating, platters. If you<br />
are closing, remodeling or have excess<br />
equipment in your warehouse and want to<br />
turn equipment into cash, please call 866-<br />
653-2834 or email aep30@comcast.net.<br />
Need to move quickly to close a location<br />
and dismantle equipment? We come to you<br />
with trucks, crew and equipment, no job too<br />
small or too large. Call today for a quotation:<br />
866-653-2834. Vintage equipment wanted<br />
also! Old speakers like Western Electric<br />
and Altec, horns, cabinets, woofers, etc.,<br />
and any tube audio equipment. Call or email:<br />
aep30@comcast.net.<br />
COLLECTOR WANTS TO BUY: We pay top<br />
money for any 1920-1980 theater equipment.<br />
We’ll buy all theater-related equipment,<br />
working or dead. We remove and pick<br />
THEATRE MANAGERS WANTED<br />
Metropolitan Theatres, family owned and operated<br />
since 1923 with locations in Santa Barbara,<br />
CA., Colorado, Utah & Idaho is actively seeking<br />
experienced & motivated applicants with the desire<br />
to join our successful theatre management<br />
team at two Colorado locations.<br />
Candidates must have two or more years in theatre<br />
management, possess excellent verbal and<br />
written communication skills, be team players<br />
and have strong leadership qualities.<br />
Competitive compensation including a bonus<br />
program, as well as 401K and medical benefits<br />
plan is available.<br />
Please send your resume with salary requirements<br />
to: jobs@metrotheatres.com<br />
up anywhere in the U.S. or Canada. Amplifiers,<br />
speakers, horns, drivers, woofers, tubes,<br />
transformers; Western Electric, RCA, Altec,<br />
JBL, Jensen, Simplex and more. We’ll remove<br />
installed equipment if it’s in a closing<br />
location. We buy projection and equipment<br />
too. Call today: 773-339-9035; cinema-tech.<br />
com; email ILG821@aol.com.<br />
FOR SALE<br />
2 BRAND NEW 3000 watts Christie Xenon<br />
lamps for 35mm projectors. Contact: Atul<br />
Desai 949-291-5700.<br />
BARCO 3D/DIGITAL EQUIPMENT FOR<br />
SALE: Purchase for $55K. Equipment list<br />
provided upon request. Contact seller at<br />
mschwartz@pennprolaw.com.<br />
PREFERRED SEATING COMPANY, your<br />
source for new, used and refurbished theater<br />
and stadium seating. Buying and selling<br />
used seating is our specialty. Call toll-free<br />
866-922-0226 or visit our website www.<br />
preferred-seating.com.<br />
USED DIGITAL PROJECTORS AVAIL-<br />
ABLE. Barco dcp2000 and others slightly<br />
used. Don’t close your theater conversion<br />
is cheaper than you think. Call Stetson Snell<br />
505-615-2913<br />
18 SETS OF USED 35MM AUTOMATED<br />
PROJECTION SYSTEM (comes with Projector,<br />
Console, Automation Unit and Platter)<br />
comprising of 10 sets of Christie and 8 sets<br />
of Strong 35mm system available on ‘as is<br />
where is’ basis in Singapore. Contact seller<br />
at engthye_lim@cathay.com.sg<br />
APPROXIMATELY 2,000 SEATS FOR<br />
SALE. MOBILIARIO high-back rockers with<br />
cup holders. Located in Connecticut. Contact<br />
(203)758-2148.<br />
MOVIE THEATRES FOR SALE Established<br />
boutique movie theater chain in major midwest<br />
market. Long term leases in A plus<br />
locations.All digital projection and liquor<br />
licenses. Consistently nets over $500k a<br />
year. Outstanding opportunity for energetic<br />
entrepreneurs, expanding chain or foreign<br />
investor. Send inquiries to :movietheatersforsale@gmail.com.<br />
Principal only.<br />
HELP WANTED<br />
TRI STATE THEATRE SUPPLY in Memphis,<br />
TN has openings for experienced Digital<br />
Cinema Techs nationwide. Please send your<br />
resume to include qualifications, certifications<br />
and salary requirements to fred@tristatetheatre.com<br />
THEATRE MANAGEMENT POSITIONS<br />
AVAILABLE Pacific Northwest Theatre<br />
Company. Previous management experience<br />
required. Work weekends, evenings<br />
and holidays. Send resume and salary history<br />
to movietheatrejobs@gmail.com<br />
THEATRE MANAGEMENT POSITION<br />
AVAILABLE. Xscape Theatres is forecasting<br />
rapid expansion adding 2 to 4 sites per year.<br />
To qualify for possible immediate placement<br />
previous theatre management experience<br />
is required. Must be able to work evenings,<br />
weekends, and holidays. Send resumes and<br />
references to sbagwell@alianceent.com or<br />
mail to Aliance Management Co. LLC 825<br />
Northgate Blvd. Suite # 203 New Albany, IN<br />
47150. Compensation based on experience.<br />
POSITIONS AVAILABLE<br />
Paragon Theaters has THEATER MANAGE-<br />
MENT POSITIONS available at multiple locations.<br />
If you have previous management<br />
experience, please send your resume to robert.fronckoski@paragontheaters.com..<br />
SERVICES<br />
DULL FLAT PICTURE? RESTORE YOUR XE-<br />
NON REFLECTORS! Ultraflat repolishes and<br />
recoats xenon reflectors. Many reflectors<br />
available for immediate exchange. (ORC,<br />
Strong, Christie, Xetron, others!) Ultraflat,<br />
20306 Sherman Way, Winnetka, CA 91306;<br />
818-884-0184.<br />
CONSOLIDATED THEATRE SERVICES, LLC<br />
has a wide variety of theatre sound equipment<br />
available at competitive prices. Our<br />
extensive inventory includes amplifiers,<br />
processors, speakers and sound racks from<br />
makers such as JBL, Dolby, Ashly, Klipsch,<br />
Crown and more. You are welcome to call<br />
us at 305-908-1613 for further information.<br />
THEATER SPACE FOR LEASE<br />
AN 8,400 SQ. FT. SPACE containing two<br />
movie theaters is available for lease in<br />
Frankfort, KY, at a very reasonable lease<br />
rate. It would be perfect for the new concept<br />
of eating in the theater. The theaters<br />
are located in the middle of a major shopping<br />
center. The center owners would prefer<br />
an operating movie theater rather than<br />
convert the space into retail use. Contact<br />
Alexa at 859-221-9921 or email her at alexarkelley@gmail.com<br />
for more information.<br />
112 BoxOffice ® Pro OCTOBER <strong>2015</strong>
WHATEVER YOUR NEED<br />
WE CAN BUILD IT<br />
Any Size Crowd, Every Taste…<br />
Make popcorn for a crowd of 10 or more than 500 with a wide range of kettle sizes. Please everyone with<br />
popcorn that’s salted or sweet. ALL THE OPTIONS Select a stainless-steel or nickel plated all-steel kettle,<br />
a popper kettle that is suspended in a cabinet, or a pedestal kettle that mounts to the deck of the popper or<br />
table. STORAGE AND SAFETY Maximize your popcorn storage with one of our cabinets. Select a built-in ventless<br />
hood to expand your foodservice capabilities in areas with limited space. Add industry-leading fire prevention<br />
like ANSUL or an automatic kettle-heat shut-off. AROUND THE WORLD Our American-made machines provide<br />
delicious popcorn and concessions around the world. We offer 12 different domestic and international voltages.<br />
…and that’s just popcorn!<br />
Ask us about our exclusive Cornditioner cabinets, toppers and dispensers, cotton candy machines, hot dog<br />
grills, bun warmers, ice shavers, and our new pizza oven and warmer combination.<br />
WHEN IT COMES TO CONCESSIONS<br />
IT COMES FROM CRETORS<br />
Contact Shelly Olesen at 847.616.6901 or visit www.cretors.com