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THESE VITAL SPEECHES

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motivations and expectations when it<br />

comes to work.<br />

And then, of course, there’s globalization.<br />

Globalization has made<br />

us literally expand our thinking about<br />

where and when work gets done and<br />

who does it. Companies no longer<br />

have the option of saying, “I’m local,”<br />

because a bright employee can work<br />

from anywhere in the world. And many<br />

of them do. Crowdsourcing, temporary<br />

and remote work are all on the rise.<br />

Talent is borderless so we are all global<br />

now, competing for the best and the<br />

brightest in the world.<br />

Advancing technology changing<br />

demographics and globalization are<br />

just some of the mega trends changing<br />

work as we know it today. This is a<br />

brand new business world.<br />

Now … to make it in this new<br />

world, organizations need the most engaged,<br />

productive and talented workforces.<br />

They need teams and cultures<br />

that give them the best chance of competing<br />

and winning, no matter where<br />

they are located. They need people<br />

who embrace change, seek innovation<br />

and press forward despite ambiguity.<br />

They need you. HR professionals.<br />

I believe we’re in the midst of the<br />

Decade of Human Capital. A time<br />

when people are seen as the real power<br />

behind business. When organizations<br />

will draw a clear, straighter line between<br />

their people strategies and their<br />

business goals. But … you don’t have to<br />

take my word for that.<br />

Recently the Conference Board<br />

asked CEOs, presidents, and chairs<br />

around the globe what their most critical<br />

challenges were, what was keeping<br />

them up at night. They named the<br />

usual suspects: innovation; customer<br />

relations; operations; sustainability.<br />

But do you know what topped their<br />

list? Human capital. Yes ... human<br />

capital.<br />

A survey by the SHRM Foundation<br />

and the Economist Intelligence Unit<br />

found much the same thing: that what<br />

organizations need most today and<br />

into the future are people management<br />

strategies. The World Economic Forum<br />

has also said that talent—not financial<br />

capital—is the key to “innovation,<br />

competitiveness and growth in the 21st<br />

century.”<br />

Just think about what all of this<br />

means for us. It means our job ... our<br />

job ... is now the most critical aspect<br />

of business. It means the human<br />

resources profession has no choice but<br />

to take the lead.<br />

In HR, we’ve always known that<br />

people are the power behind business.<br />

We’ve always known that talent is the<br />

differentiator within organizations.<br />

We’ve just wondered when everyone<br />

else was going to get it.<br />

Well, that time has come. Our time<br />

has come. Because now, we’re in a<br />

world where so many mega trends are<br />

beyond business control. And no matter<br />

the size or location of our organizations,<br />

we can’t escape these trends.<br />

Leaders are quickly recognizing that<br />

the one thing they can do ... something<br />

they must do in this volatile, uncertain,<br />

complex and ambiguous world, is have<br />

the right talent. And finding, developing<br />

and keeping that talent? That’s our job.<br />

So HR: We’re in the Decade of<br />

Human Capital. We’re in the right<br />

place at the right time. The only question<br />

now is: What are we going to do<br />

about it?<br />

Every day, I hear stories of HR<br />

leaders who are asking themselves this<br />

question, taking on this challenge and<br />

doing what it takes to move themselves,<br />

their organizations and our profession<br />

forward. Leaders like Shara Gamble.<br />

Shara is the HR director for<br />

TAMKO Building Products, a company<br />

based in Joplin, Missouri with<br />

twelve hundred employees nationwide.<br />

We featured her in HR Magazine last<br />

month.<br />

She wanted her 10-person HR team<br />

to do two things: provide useful people<br />

analytics; and make sure managers had<br />

competent, well-trained talent.<br />

But when Shara looked at how they<br />

were actually spending their time,<br />

it was more on transactional duties<br />

like payroll and benefits. Maybe that<br />

sounds familiar to some of you.<br />

Well, Shara decided to disrupt that<br />

status quo.<br />

She trained her team on TAMKO’s<br />

business model so they would speak the<br />

11<br />

company’s language. She made sure<br />

they understood their industry and the<br />

talent their business needed to succeed.<br />

She introduced cross-functional training<br />

so that her team had a greater understanding<br />

of the business operations. And<br />

finally, and perhaps most importantly,<br />

she challenged her team. She encouraged<br />

them to offer solutions to the business<br />

challenges their managers face.<br />

And this small but passionate<br />

HR team rose to the occasion. They<br />

transformed even the most day-to-day<br />

HR duties into strategies that impacted<br />

their business.<br />

For example, TAMKO needed a<br />

way to centralize one of its most timeconsuming<br />

functions: tracking time and<br />

attendance. So the team implemented<br />

new technology that has reduced time<br />

spent on payroll.<br />

But more than that ... more than<br />

that ... they’ve started to use the data<br />

from that new system for business insights—to<br />

spot and alert management<br />

to time and attendance trends that are<br />

costly for the company, and bad for<br />

employees.<br />

And here’s another example. There<br />

is a skills gap in manufacturing, and<br />

Shara and her team know that finding,<br />

hiring and keeping talent is a competitive<br />

advantage.<br />

So they overhauled their company’s<br />

onboarding process to make it less like<br />

a “task” and more like a TAMKO<br />

“experience.” Instead of inundating<br />

new hires with paperwork on their first<br />

day on the job, they now use a virtual<br />

system that explains forms in plain<br />

language, introduces the TAMKO<br />

culture and even shows the connection<br />

between the employees and TAMKO’s<br />

branding strategies.<br />

And the key is that all of this happens<br />

before talent walks through the<br />

door, so that employees feel connected<br />

and are ready to contribute on<br />

day one.<br />

You see, whether it was overhauling<br />

onboarding or turning time and attendance<br />

data into business insights, Shara<br />

started with her organization’s strategy,<br />

goals and needs first, then designed<br />

HR functions to drive them. She’s<br />

proven herself to be a business leader<br />

CICERO 2016

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