Princeton Record Exchange- An Advertising Campaign by the JAM Agency
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
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The campaign’s big idea for <strong>Princeton</strong> <strong>Record</strong> <strong>Exchange</strong> is to unplug young adults from our client’s biggest<br />
competition, digital downloading of music and movies. As such, we hope to reinvent <strong>the</strong>ir image, which according to<br />
our research can use some reinventing, among our target market as a greater alternative to <strong>the</strong> digital downloading<br />
possibilities that our target market has at <strong>the</strong>ir disposal.<br />
Focus on a great selection of <strong>the</strong> highly demanded vinyl selection that young adults seem to be growing more and<br />
more interested in.<br />
Reinvent PREX as a fun experience to share with friends that digital downloading can’t offer.<br />
Hit our target consumer right where <strong>the</strong>y are: in <strong>the</strong> greater <strong>Princeton</strong> area and online such as social media and<br />
online advertising.<br />
Keep all advertising ethical.
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