Princeton Record Exchange- An Advertising Campaign by the JAM Agency
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
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Media Strategy and Plan<br />
○ Our campaign is going to make <strong>the</strong> most effective use of <strong>the</strong> most effective media possible.<br />
○ The majority of our target audience is young adults in <strong>the</strong> local <strong>Princeton</strong> area that range from 18-30.<br />
○ Our media objectives are to reach 80% of our target market with an average frequency of 4.5, as well as to increase<br />
attendance at in-store events to 10% of college students in each of <strong>the</strong> schools of <strong>the</strong> surrounding area.<br />
○ We also hope to achieve an 80% reach at kick off month with an average of 4.5 frequency. For <strong>the</strong> remainder<br />
months <strong>the</strong> reach will range from 65%-75%. The goal for non traditional events that will be hosted in store will be<br />
10% of college students in each school in <strong>the</strong> surrounding area.
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