Princeton Record Exchange- An Advertising Campaign by the JAM Agency
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
●<br />
●<br />
●<br />
●<br />
●<br />
Based on our studies and past endeavors in <strong>the</strong> world of effective<br />
advertising campaigns, we feel that <strong>the</strong> best way to evaluate our<br />
campaign’s success would be to use <strong>the</strong> longitudinal design.<br />
This serves as a way to strictly measure <strong>the</strong> effectiveness of <strong>the</strong><br />
advertising campaign without letting o<strong>the</strong>r factors confuse <strong>the</strong><br />
facts.<br />
Survey a sample group, much like our primary research, at two<br />
points in time<br />
Questions would be focused around awareness and behavioral<br />
changes among consumers before and after exposure to our<br />
advertising campaign.<br />
The best benefit to using this approach to measure campaign<br />
effectiveness is that it would be very cheap to conduct. Given<br />
<strong>Princeton</strong> <strong>Record</strong> <strong>Exchange</strong>’s small budget for advertising of<br />
$10,000 a year, this would definitely be a perfect fit.