Princeton Record Exchange- An Advertising Campaign by the JAM Agency
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
Here is our presentation of an ad campaign we would like to use for Princeton Record Exchange located in Princeton, NJ.
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Consumer/Target <strong>An</strong>alysis<br />
Our consumer is a young adult, between <strong>the</strong> ages of 18-34, living in <strong>the</strong> near vicinity of <strong>Princeton</strong>, NJ. This person may be a student at<br />
Rider, <strong>Princeton</strong>, or TCNJ as well as a recent graduate or just a regular young adult. The main psychographic feature that our<br />
customers have is that <strong>the</strong>y enjoy having a great deal on items and affordable pricing. They also prefer smaller, mom and pop style<br />
businesses as opposed to <strong>the</strong> “Big Box” stores <strong>the</strong>y can find at <strong>the</strong> mall and online stores as made prevalent <strong>by</strong> <strong>Princeton</strong> <strong>Record</strong><br />
<strong>Exchange</strong>’s official mission statement as seen on <strong>the</strong>ir website. According to information from our interview with store manager, Jon<br />
Lambert, our consumer really has a fascination with vinyl albums because <strong>the</strong>re has been a huge spike lately in sales for those items.<br />
To summarize, our target consumer wants three things out of <strong>the</strong>ir record store experience: low prices, high quality merchandise, and a<br />
great amount of depth in <strong>the</strong>ir store’s selection.
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