Princeton Record Exchange- An Advertising Campaign by the JAM Agency

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Introduction/About Our Agency The JAM Agency’s overall goal is to provide the highest service to our clients. Signing with us brings the guarantee that we will not only increase awareness and bring Princeton Record Exchange to new eyes, but we will change the overall perception of the Princeton Record Exchange experience entirely. This will be accomplished through extensive research, strategy, and evaluation. We take pride in providing all appropriate research to affirm that we are reaching the correct target audience and, ultimately, ensuring that our campaigns will reach the correct people in the correct places at the correct times. We will emphasize the unique store benefits that cannot be mimicked by digital competitors to get customers in the store more frequently and allow them to see this experience for themselves!
Page 1: An Advertising Campaign by the JAM
Page 7 and 8: Competitive Analysis Stores PREX’
Page 9: Objectives ● We want to increase
Page 13: Message Strategy ➢ Our main messa
Page 18: Media Strategy and Plan Continued..
Page 21 and 22: ● ● ● We here at the JAM Agen

Princeton Record Exchange- An Advertising Campaign by the JAM Agency

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