Research Papers/Articles - Institute of Management Studies Dehradun

Whither Traditional Entertainment Media ?
Research Methodology
First of all researchers analyzed the problems and
objectives thoroughly. In this research the researcher took
five districts of Haryana ,namely, Sonipat, Bhiwani,
Ambala, Kaithal and Sirsa. Four villages representing the
culture of each of the five districts were selected by
keeping the geographical area of the districts. Keeping in
view the objectives of research, a questionnaire was
prepared which was filled by 500 people from the above
mentioned districts. After collecting the data through
questionnaire, it was interpreted and analyzed with the
help of different statistical tools.
Interpretation and Analysis of Data
The rich and colorful traditional media of Haryana is
known for its rhythm and colors all over India. It is evident
from the data collected via questionnaire that people of
Haryana are forgetting the traditional entertainment
media of Haryana. People remember the name of film
stars but they don’t know the names of their culture artist.
Traditional entertainment media is now losing its charm.
From Table 1and Fig 1, it would be noted that when the
people were asked whether or not they advised their
family and friends to connect themselves with traditional
entertainment media , 67.6 % people replied in negative
and only 16.4% accepted that they used to suggest their
family and friends to connect themselves with traditional
entertainment media
Table 1. Response to query if people advised their friends
to connect with Traditional Entertainment Media
District Yes No Some Times
Sirsa 14 71 15
Sonipat 19 70 11
Bhiwani 11 77 12
Ambala 20 55 25
Jind 18 65 17
Total (% age) 82(16.4) 338 (67.6) 80 (16)
350
300
250
200
150
100
50
24
0
82
338
Yes No Some Times
80
Fig.1 Depiction of Table 1
The answer of another question ( Table 2 and Fig. 2) made
it more evident that traditional entertainment media is
curbing out of its roots. When people were asked that what
is the present plight of Haryana’s most sought after
traditional media ‘ sang’ then their replies were more
shocking . Only 0.4% people said that the condition of
‘sang’ is very good and it’s growing. On the other hand
59.2% people accepted the fact that ‘sang’ is
disappearing from the land of Haryana, 32.8% people
said it has already disappeared, and 7.2% people said
that they can’t say anything about it.
Table 2. Response to Query on What is the present
plight of Haryana’s Traditional Media ‘sang’
District Very good Disappearing Growing Disappeared Can’t Say
Sirsa 0 63 0 30 7
Sonipat 0 48 0 52 0
Bhiwani 0 65 0 28 7
Ambala 2 59 2 26 11
Jind 0 61 0 28 11
Total (% age) 2(0.4) 296 (59.2) 2 (0.4) 164(32.8) 36(7.2)
164
2
36
Fig. 2
On asking the current status of another famous traditional
entertainment media of Haryana Ragini replies were
almost same as for sang (Table 3 and Fig. 5). 54.4%
people said that Ragini is passing through its worse phase.
Merely 0.4% said no, its growing and its plight is very
good. 30.4% people answered that ragini is disappearing
like other traditional folk form of Haryana.14.4% people
said that they don’t know much about it.
Table 3. Response to Query on What is the present plight
of Haryana’s Traditional Media ‘Ragini’
Fig.3
"Pragyaan: Journal of Mass Communication" Volume 10, Issue 1, June 2012
2
296
Very good
Disappering
Growing
Bad Condition
Can’t Say
Distrrict Very good Disappearing Growing Bad Condition Can’t Say
Sirsa 0 31 0 59 10
Sonipat 0 42 0 48 10
Bhiwani 0 28 0 60 12
Ambala 2 25 2 52 19
Jind 0 26 0 53 21
Total(% age) 2(0.4) 152(30.4) 2(0.4) 272(54.4) 72(14.4)