Research Papers/Articles - Institute of Management Studies Dehradun

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Panel of Referees Dr. Manoj Dayal Prof. & Dean, Faculty of Media Studies Guru Jambheshwar University of Science & Technology Hissar Prof. R.C. Tripathi Deptt. of Journalism and Mass Communication University of Lucknow Dr. Vir Bala Aggarwal Professor & Chairperson Department of Journalism & Mass Communication Himachal Pradesh University Summer Hill, Shimla Dr. M. Shafey Kidwai Chairman Department of Mass Communication Aligarh Muslim University Aligarh, U.P. Shri Sanjay Kumar Jha Correspondent Sahara Times, Noida Shri Vikram Jalota Chief Bureau Punjab Kesari, Jalandhar
From the Chief Editor We draw immense pleasure in presenting June 2012 issue of our research journal - Pragyaan: Journal of Mass Communication.It continues to gain appreciation and accolades as it provides a platform that stimulates and guides the intellectual quest of Mass Communication scholars. Our Journal has attained three major land marks viz., • Award of ISSN No. 0974-5521 for our publication from NISCAIR, New Delhi. • Listing with prestigious Ulrich's International Periodicals Directory, USA. • Empanelment of external referees comprising eminent scholars We would like to extend a very warm welcome to the readership of Pragyaan: Journal of Mass Communication. It aims at dissemination of high quality research in Mass Communication that should help to address the challenges of the 21st century. The Journal strives to seek ways to harness the power of Communication to meet the real world challenges, and to provide substance for making informed judgments on important matters. The articles published in this issue of Pragyaan: Journal of Mass Communication focus on Imapct of community Radio, Advertisement, Print Media, Traditional Media, Internet, Sex in TV Commercials, Science Communication, Media Education and 3D technology in Visual Media. We would like to express our gratitude to our valued contributors for their scholarly contributions to the Journal. Appreciation is due to the Editorial Advisory Board, the Panel of Referees, the Management of the Institute and Dean (Academics) for their constant guidance and support. Thanks are also due to Prof.(Dr.) Dhiraj Shukla who diligently prepared the manuscript for the press and faculties of Mass Communication including Prof. Mohd. Shariq who provided the necessary editorial support that resulted in enhanced reader friendliness of various articles. We are extremely thankful to all of them. We are also thankful to those who facilitated quality printing of this Journal. We continue our endeavour to harness intellectual capital of our scholars and practitioners of Mass Communication who bring to our readers their value additions. We do our best to oversee a review and decision-making process in which we invite appropriate individuals to review each paper and encourage them to provide timely, thoughtful, constructive, and diplomatic critiques. We work towards integrating reviewers' feedback along with our own insights into the final decision and craft fair and balanced action that acknowledges the strengths of the manuscript, address areas for improvement, and clearly convey the editorial decision. We wish to encourage more contributions from the scientific community and industry practitioners to ensure a continued success of the journal. We have tried our best to put together all the articles, coherently. Suggestions from our valued readers for adding further value to our Journal are however, solicited. Dr. Pawan K Aggarwal Director IMS Dehradun
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Scientific Temper, Science Communic
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3D Technology: Shaping the Future o
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Our Contributors Ms. Afrina Rizvi A
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The Editor Pragyaan : Journal of Ma
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IMS at a glance The recent call for
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Research Papers/Articles - Institute of Management Studies Dehradun

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