Corporate Responsibility & Sustainability Report 2015/2016

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CORPORATE RESPONSIBILITY & SUSTAINABILITY REPORT 2015 — 2016 Recycling OUR TARGETS Support the development of infrastructure and technology to enable recycling of all our packaging materials by 2025. Zero Send zero waste to landfill from our manufacturing operations. Recycle more packaging than we use by 2020 by championing improvements to collection schemes and supporting the recycling industry. Increase packaging recovery rates by using our brands to educate and inspire consumers to recycle more. WHAT WE ACHIEVED 89% of our packaging was recycled in 2015. OUR COMMITMENT We support the development of the circular economy, use recycled and renewable materials and recycle more packaging than we use by championing improvements to collection schemes and supporting the recycling industry. INTRODUCTION Packaging is essential to our business, but is often needlessly thrown away and ends up in landfill. CCE supports the circular economy whereby resources are recycled and re-used for as long as possible, feeding back into the economy and delivering maximum value. In 2011, we committed to recycle more packaging than we use by 2020. To this end, we’re working to promote recycling, ensuring that our packaging is recyclable, investing in recycling infrastructure and using our brands to inspire and encourage consumers to recycle more. As more material is recycled the recycled content of our packaging can increase – which reduces our carbon footprint and contributes to the circular economy. In 2015, we recycled the equivalent of 89 percent of the packaging we use. This includes material recycled through our joint venture in France and our recycling partnership in Great Britain. PERCENTAGE OF PACKAGING RECYCLED 37.3 million opportunities provided for consumers to see brand-led recycling/recovery messages in 2015. 99.6% of our manufacturing waste was recycled and 14 of our 17 manufacturing operations achieved zero waste to landfill in 2015. 73 % 2012 84 % 88 % 2013 2014 89 % of our packaging recycled in 2015 2015 HOW WE’RE DOING IT Our strategy for achieving our recycling targets involves: • Educating and inspiring consumers to change their behavior and recycle more • Supporting collection and sorting schemes • Investing in the re-use and reprocessing of PET plastic • Cutting waste to landfill from our own manufacturing operations EDUCATING AND INSPIRING CONSUMERS Working with our customers and other stakeholders, we seek to raise awareness, change people’s environmental behavior and encourage recycling. RESEARCH AND INNOVATION Following our study in 2013 with the University of Exeter, which researched the recycling behavior of 20 households in Great Britain and France, we launched an online recycling challenge with open innovation platform, OpenIDEO. Of the more than 200 ideas submitted, we selected eight winners. In 2015, we worked in conjunction with WRAP to see if one of the winning ideas – an app which would provide users with details on how and where packaging could be recycled by scanning a product’s barcode – could be developed further. The project highlighted some key issues, such as a lack of street-bystreet information on recycling at a local level, and a lack of product packaging information within barcodes. We are continuing to work with WRAP and other organizations to understand how we can help consumers recycle more often, and more easily. FACTSHEET 17/32
CORPORATE RESPONSIBILITY & SUSTAINABILITY REPORT 2015 — 2016 Recycling partnerships with our customers 2015 Increase packaging recovery rates by using our brands to educate and inspire consumers to recycle more Casino We have worked with French retailer Casino since 2013 on a three year partnership to educate shoppers about the life cycle of a plastic bottle. Through in-store recycling promotions, shoppers had the chance to win a 3D printer which used plastic bottles as the filament. Franprix We worked with French retailer Franprix to establish a competition on their Facebook page, which helped to inform consumers about recycling. Customer 2015 Progress 37.3m opportunities for consumers to see our brand-led recycling/recovery messages Festival Event Asda Asda stores in Scotland allowed customers to win instant prizes by answering questions about recycling. They were then entered for a draw to win tickets to The Royal Highland Show, where our ‘Happiness Recycled’ initiative was running to promote recycling. Stade de France Through our long-term agreement with The Coca-Cola Company and Stade de France in Paris, we feature prominent recycling messages in the Coca-Cola outlet at the stadium. Carrefour We continued to work with French retailer, Carrefour to sponsor the Carrefour Cup, now called National Foot 5, a five-a-side football tournament held in Carrefour car parks. We ran recycling promotions which informed and encouraged consumers to recycle throughout the tournament. Kinepolis We worked with Belgian cinema chain Kinepolis as part of a wider recycling activation at their cinemas. We developed a short advertisement which was shown before feature films, showing customers how and where to recycle their bottles and cans. Recycling partnerships Forming recycling partnerships with our retail customers is an important part of our strategy to improve the recycling behavior of consumers. During 2015, we ran recycling partnerships with Carrefour, Casino and Franprix in France and Asda in Great Britain as well as with organizations such as the Belgian cinema chain, Kinepolis, and Stade de France in Paris (see infographic). Festivals and events Public events often generate a large amount of waste, and CCE’s involvement in recycling at music festivals can have an immediate impact. We also use our expertise with festival organizers to ensure efficient waste collection schemes to maximize recycling rates. A month after each event, we carry out research to determine the difference we’ve made. In 2015, 50 percent of those surveyed claimed to have changed their behavior as a result of our recycling activations in Great Britain. During 2015, we ran recycling initiatives at 15 festivals and events in France, Great Britain and the Netherlands. Among other venues, we took our ‘Happiness Recycled’ campaign to the Francofolies music festival and The Royal Highland Show where we joined up with volunteers from Zero Waste Scotland. Volunteers at these events are crucial to inform the public about recycling. In 2015, 100 CCE employees volunteered at these events. Supporting collection and sorting schemes To reduce the amount of soft drinks packaging sent to landfill, we work with policymakers, industry partners and national recovery schemes. These include Eco-Emballages in France, Fost Plus in Belgium, Nedvang in the Netherlands, Returpack and REPA in Sweden, Infinitum and Rentpack in Norway, and WRAP and DEFRA in Great Britain. We also support the work of The Resource Association, the plastics waste and resource management organization, Recoup, and the aluminum packaging recycling organization, Alupro, in Great Britain. Investing in re-use and reprocessing To ensure sufficient supplies of recycled plastic (rPET), we have invested in the collection and reprocessing infrastructure in France and Great Britain. In France, our Infineo Recycling joint venture with Plastipak (formerly APPE) is now in its third year, and through our investment Plastipak is able to process an average of 1.5 billion PET bottles a year. In Great Britain, rPET is supplied through a long-term agreement with Evolve Polymers (formerly ECO Plastics). Cutting waste to landfill We continue to cut the amount of waste going to landfill from our manufacturing operations with the aim of reducing it to zero. In 2015, 99.6 percent of our waste was recycled and 14 of our 17 plants achieved zero waste to landfill. Manufacturing waste 2015 1 Total waste produced at CCE manufacturing operations Metric tonnes 28,700 Recycling 28,581 Landfill 119 Incineration 2,965 1 Waste data generated from manufacturing operations, and waste contractor information. EMPLOYEE SPOTLIGHT EDUCATION TO BOOST RECYCLING RATES Alexandra Guyon, Education Center Manager, Infineo Recycling I meet 2,000 people every year at Infineo Recycling and talk to them about their recycling behavior. I believe education is key to boosting recycling rates, particularly with young people, who are less likely to recycle than others. I take visitors through the facility so they can see the recycling process in action. I also share material samples with our visitors, so that they can touch and feel what the recycled PET is like, before it becomes a new bottle. For visitors who can’t visit Infineo Recycling in person, there is a virtual tour on our website. FACTSHEET 17/32
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Corporate Responsibility & Sustainability Report 2015/2016

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