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116511 Nestle Neweletter

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Nuttiness is...<br />

Nestlé India Commences Confectionery Exports To Middle East<br />

taking over the town!<br />

The BIG news on MUNCH this year has been the launch of MUNCH NUTS – a<br />

unique wafer chocolate with a sprinkling of roasted peanuts and with peanut<br />

butter layered praline.<br />

MUNCH NUTS has received a strong thumbs up from our consumer in the launch<br />

markets of South and Delhi NCR. We are all set to launch our first TV<br />

campaign with the intriguing tagline – You’ll Go Nuts<br />

About it!<br />

Desi NESTLÉ MUNCH goes<br />

International…a ‘First’ from Ponda<br />

Ponda began its ‘First’ exports to 3 markets in<br />

the Middle East - Dubai, Jordan and Kingdom<br />

of Saudi Arabia. The other ‘Firsts’ to its credit<br />

are:<br />

First confectionery export<br />

First export from Ponda<br />

First time Marmagao port used for exports<br />

First cold-chain export from Nestlé India<br />

First time HALAL certification for MUNCH<br />

What’s new about<br />

BAR-ONE CHARGE?<br />

It is a maltier version of BAR-ONE! With<br />

a tasty new Nougat filling, it enhances<br />

the sensorial attributes unique to our<br />

brand. Through previous interactions with<br />

consumers, the team identified the key<br />

product attributes that delight our consumers.<br />

BAR-ONE CHARGE is all set to DELIGHT our<br />

consumers….. Dare to take a bite?<br />

C O N S U M E R C O N N E C T<br />

9

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