Open Architecture

ADAM Software Technical Proposition:
Open Architecture
Integration Tools Developed By and With
ADAM Partners
ADAM has a robust ecosystem of business partners—including digital agencies, system
integrators, and providers of complementary technologies—that help enterprises maximize
the value they derive from the ADAM Platform. Several of our leading business partners have
developed tools that integrate the ADAM Platform with other information technology systems.
These integration tools include:
º ADAM + Sitecore Connector—The ADAM + Sitecore Connector resulted from a
collaborative development effort by ADAM, Sitecore, and HintTech (now part of Tahzoo).
This connector integrates the ADAM Platform with the Sitecore customer experience
management (CXM) platform. Once integrated, users of the ADAM Platform and the Sitecore
CXM solution have visibility into the assets residing in both solutions. The ADAM + Sitecore
Connector enables Sitecore users to search and access all content assets in the ADAM
Platform from within the Sitecore environment. Updates to assets in the ADAM Platform are
automatically published to Sitecore, and the connector enables users of both solutions to
have full visibility into asset usage.
º ADAM/Hybris Digital Asset Accelerator—The ADAM/Hybris Digital Asset Accelerator
was developed by EPAM Systems and provides integration between the ADAM Platform and
the SAP hybris e-commerce solution. This accelerator provides bi-directional synchronization
between ADAM’s digital asset management application and the hybris e-commerce
platform, which effectively ensures that e-commerce sites always use current product
images and other marketing content assets. It ensures that all taxonomies are synced
dynamically, thus allowing creative teams to align asset deliverables with production
taxonomy, while also planning marketing campaigns and product launches.
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