Open Architecture

ADAM Software Technical Proposition:
Open Architecture
Why Read this
Technical Proposition?
Today’s enterprise marketers are facing a daunting array of challenges. The proliferation of digital
communication channels, the ubiquity of mobile devices, and the phenomenal growth of social
networks have converged to drive profound changes in how consumers and business buyers
access and consume information—and in how they interact with brands. Customer expectations
have also risen dramatically. Both consumers and business buyers now expect enterprises to
provide rich, engaging, and highly relevant content whenever they want or need it, via the device
and channel of their choice
These developments have made personalized, omnichannel marketing a competitive necessity for
most large enterprises. Delivering an outstanding customer experience has become the new basis
of competition and a primary driver of competitive advantage. And personalized, omnichannel
marketing is now an essential component of great customer experiences.
In this complex and rapidly changing environment, marketing has become increasingly
dependent on technology. Today, enterprise marketers have access to a rich variety of technology
tools to improve marketing effectiveness and efficiency. What often remains challenging, however,
is to fully integrate technology tools and to align technological capabilities with real-world
business processes so that enterprises can deliver great customer experiences and maximize
marketing productivity.
Read this Technical Proposition to learn:
º Why an open architecture that enables easy integration and customization is vital for
marketing software applications
º How the software solutions offered by ADAM Software leverage an open architecture to
provide exceptional flexibility and interoperability to enterprise customers
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