Open Architecture
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ADAM Software Technical Proposition:<br />
<strong>Open</strong> <strong>Architecture</strong><br />
Marketing Processes Vary and Change<br />
The channels, processes, and workflows used in marketing can vary significantly from company to<br />
company and can change significantly over time. Therefore, enterprises must be able to tailor the<br />
functionality of their marketing software applications to fit their specific business processes and to<br />
modify the functionality as those processes change.<br />
ADAM Software NV adamsoftware.net info@adamsoftware.net 4
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