Open Architecture

ADAM Software Technical Proposition:
Open Architecture
º ADAM/Teradata Marketing Operations —ADAM and Teradata have partnered to integrate
ADAM’s digital asset management solution with Teradata’s marketing operations platform.
This integration enables users of the Teradata platform to access and use the rich media
management capabilities of ADAM’s DAM solution from within the Teradata system. Teradata
users can upload assets to (and retrieve assets from) ADAM’s digital asset management
solution and leverage ADAM’s asset usage tracking capabilities to gain valuable insight
regarding which digital assets are most productive.
º ADAM/SDL Web Content Management—This integration enables users of the SDL web
content management solution to leverage the enterprise-class DAM capabilities of the
ADAM Platform from within the SDL WCM system. It allows SDL users to access, load, save,
and convert different formats of rich media assets (videos, images, audio, etc.) from the SDL
interface. This helps ensure that websites will contain only current and brand-compliant
digital assets. The ADAM-SDL integration also enables SDL users to leverage the digital rights
management capabilities of the ADAM Platform, which helps ensure that content assets are
not used in violation of intellectual property rights.
º ADAM Extensions—In addition to the specific integrations just described, ADAM makes
several “Extensions” available to its customers. ADAM Extensions are plug-ins and add-ons for
the ADAM Platform that have been developed by third-party contributors (ADAM partners,
customers, and other developers). Extensions are designed to extend the capabilities and
enhance the functionality of the ADAM Platform. All ADAM Extensions are available through
free, open source code, and a complete list of currently available Extensions can be found on
the ADAM website.
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