Open Architecture
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ADAM Software Technical Proposition:<br />
<strong>Open</strong> <strong>Architecture</strong><br />
Integration with Other Enterprise Systems<br />
The need for interoperability also extends beyond marketing software applications. In order to<br />
deliver relevant and engaging experiences, enterprises need a holistic and comprehensive view<br />
of their interactions with existing and potential customers. Therefore, enterprises must be able to<br />
easily integrate marketing applications with other enterprise information systems such as customer<br />
relationship management, enterprise resource planning, and customer service applications.<br />
ADAM Software NV adamsoftware.net info@adamsoftware.net 3
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