Follow the Rabbit
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IV. What is Design<br />
Thinking?<br />
Designers begin with what is desirable:<br />
with <strong>the</strong> needs and desires of <strong>the</strong> end users.<br />
To gain insight, <strong>the</strong>y track <strong>the</strong> bugs & fixes<br />
people develop.<br />
Design thinking is a way to generate possible interventions<br />
to address complex problems.<br />
It is about creating delightful and quality products, services,<br />
experiences, or systems that work for those who use <strong>the</strong>m.<br />
Desirable<br />
Design thinking helps people explore <strong>the</strong> possibilities of<br />
what could be by bringing new things to life.<br />
Design thinking involves:<br />
Viable<br />
*<br />
Feasible<br />
EMPATHY<br />
with those <strong>the</strong><br />
design is for<br />
GENERATING<br />
lots of ideas<br />
TESTING ideas<br />
early and often<br />
PROGRESS<br />
over perfection<br />
Government often starts with what is viable<br />
or feasible, ra<strong>the</strong>r than what is desirable.<br />
This may result in a viable, feasible product<br />
that nobody wants to use. It may also limit or<br />
narrow <strong>the</strong> ideas you can generate.<br />
* sweet spot<br />
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