CBD_Business Plan 2016_2607

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Strategic Aim Priority Activity Who Timeline Performance Indicator A-E indicator 1.2 Build relationships and partnerships that create economic growth Continue to fund and support organisations and individuals to deliver successful events through the Grants In The City program. Partner with Government on the use of, and improvements to, outdoor public venues for events; Explore and action opportunities to use private property that faces public spaces to create an authentic sense of place—including empty shop activations and wall art; Examine and progress innovative approaches that link the District to major events in neighbouring areas, such as Floriade and Enlighten; Review the arrangements with SIDS and Kids Christmas Lights display. Participate in forums and consultation to find new ways to promote the District. Build relationships with cultural and other institutions and event hosts to progress opportunities that bring people to the District. Maintain and build partnerships with community and charity organisations such as SIDS and Kids ACT. JE JE and Lyndon Jane and Hamish Annually in August, October, December, February, April and June • Number and/or value of Grants awarded each Grant round • Diversity of Grants awarded - location, time of year, type of activity etc./ year • Transparency and fairness of Grant process administration Ongoing • Evidence of approaches to Government on the use of, and improvements to, outdoor public venues for events Ongoing • Number of activation and wall art opportunities identified, raised and explored with Government or Private owners Ongoing • Evidence of neighbouring location event opportunities being identified and explored each year Jane March 2017 • Arrangements with SIDS reviewed and decision made C Jane Ongoing • Evidence of attendance at, and contribution to, relevant industry and government consultative forums and gatherings Jane and Hamish Jane and Hamish Ongoing • Number of key personnel from institutions with whom relationships have been established and maintained • Number of projects/ initiatives emerging as a result of relationships with institutions • Frequency and nature of interactions Ongoing • Number of Community and charity organisations who are successful Grants In The City applicants C C C C C C C In The City Canberra Business Plan 2016-2017 10
Strategic Aim Priority Activity Who Timeline Performance Indicator A-E indicator 1.3 Promote and market the district as the premier retail, commercial and residential precinct to increase visitation and spend Build relationships with Transport Canberra to progress opportunities presented by the bus loop, bus interchange and Northbourne Avenue corridor. Research, develop and implement a dynamic marketing and communications strategy to increase conversation, increase visitation, promote and market the District. ‣‣ Engage a communications and marketing expert to develop the In The City Canberra marketing and communications strategy ‣‣ Develop a Communications and marketing and strategy ‣‣ Implement the marketing and communications strategy Use a mix of digital and traditional media to position ourselves, with key partners, as the portal for information on the City and Braddon District (including events, parking, and tourists, what's on). Market and promote events from City and Braddon venues encompassing theatres, galleries, the library, bookshops, cafes, restaurants, hotels and meeting venues via our website, Facebook and other promotional mediums. Jane Ongoing • Evidence of interaction with government to progress transport opportunities/ issues Jane Ongoing • Timely engagement of reputable communications and marketing expertise Jane Jane September 2016 Commence October 2017 • Communications and marking strategy is developed • Alignment with the goals of In The City Canberra • over 90 % of strategies in the Communications Plan that have been successfully implemented • strategies in the communications plan achieve their specific goals (for example increased communication with Levy Payers, visitation rates) Jane Annually • Increase in the number people interacting with communication platforms Note: more specific targets will be in the Communications and Marketing Plan) Jane Annually • Increase in the number of venues who use In The City Canberra sites to promote events • Currency and relevance of event listing pages • Number of hits to event pages B B D B D B D D In The City Canberra Business Plan 2016-2017 11
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