E2 Business Plan from ImmigrationBusinessPlan.com

More documents

Recommendations

Info

Panera Bread is a leader in the quick-casual restaurant business with more than 1,000 bakery-cafes in almost 40 states. Its locations, which operate under the Panera and Saint Louis Bread Company banners, offer made-to-order sandwiches built using a variety of artisan breads, including Asiago cheese bread, focaccia, and its classic sourdough bread. Its menu also features soups, salads, and gourmet coffees. In addition, Panera sells its bread, bagels, and pastries to go. Almost 400 of its locations are company-operated, while the rest are run by franchisees. It’s not just about bagels anymore. Increasingly, people are turning to their corner Einstein Bros for quick, tasty lunches—from innovative salads to hearty soups and creative sandwiches. The 2,220- to 2,500-square-foot cafés seat 40 people in an atmosphere featuring sophisticated fixtures and comfy, casual tables and waiting areas. High-quality food is the standard here, with a diverse menu ranging from gourmet, to-go coffee and specialty coffee drinks to baked goods, salads, made-to-order sandwiches and decadent desserts. There are over 300 Einstein Bros locations mostly in the southeast, and many more to come. Atlanta Bread’s offerings include freshly baked breads, pastries, sandwchies, soups, salads, and gourmet coffees. The concept is to serve meals quickly in an atmosphere the company descibes as a “relaxed, no-rush setting that features hardwood floors, a decor highlighted with warm, inviting colors, and soft classical music playing in the background.” The bakery/ cafe that was originally established in 1993 from an Atlanta suburb of Sandy Springs, Georgia counts today close to 100 units, mostly located in the south east. French Bakery, LLC 9
Paul, one of Europe’s most successful restaurant chains counting over 300 units in Europe, the middle-east and Asia, has entered the US market with its first locations in southeast Florida. 2007 will see another 9 opening in the sunshine state. It offers a French style of meals: savory, and sweet pastries, a selection of French pancakes, simple dishes, and a selection of salads, soups and sandwiches, all prepared on the premises. PAUL shops are designed like old-fashioned bakeries to evoke its traditional aspect. To that effect, the bread is still prepared and cooked in full view of the customers. The old-fashioned, country-style decoration of the shops makes the customers travel to the French countryside. A poll has been carried out to determine which decision criteria customers use in their choice of eating place and what their respective importance would be. It appeared that the following four points were the most common criteria mentioned in their order of importance: • Constant Quality • Taste • Experience • Price A strong emphasis has been put on the constancy of the food quality. It appears that if a regular customer is disappointed once by the quality of the food, he will most probably not return to that location to eat. Specialists agree that to belong to this industry, one needs to deliver constant quality on its products since catering is a ruthless market where customers hardly give a second chance. Taste is the second most important factor. Customers expect to find their beloved classic dishes while requesting exotic touches from time to time. The experience that the concept offers is the third most important decision criteria. Customers don’t only expect a clean area. They also want to relax and enjoy the time they will spend in a unit, even if it is only for take away. Quite surprisingly, price is only the fourth decision criteria. It seems that if they have the other three criteria satisfied, customers are willing to pay more. Of course the amount needs to stay within the fast food price limits. A large Jewish community The Jewish population of Boca Raton represents 40% of the total local population. It is catered by 20 kosher businesses (ranging from markets, delis, to fast food and traditional restaurants), 4 private Jewish schools, and 13 synagogues. As of today, there is no similar concept to French Bakery, LLC in the Kosher food segment in Boca Raton and its vicinities. An underdeveloped kosher bread centric fast food market There is no real direct competition to French Bakery, LLC mainly because market players are using bread and baked goods in general as a cross-selling item. Either there is a problem with the offer being limited, or there is no real retail concept, or the quality is simply not there. However, it appears that everybody is pushing into the baked good segment, which is a good indicator of what local people are looking for. 10 French Bakery, LLC
Page 1: JAMES SMITH FRENCH BAKERY, LLC For
Page 4 and 5: EXECUTIVE SUMMARY T his venture was
Page 6 and 7: THE MARKET OPPORTUNITY French Baker
Page 10 and 11: THE BOCA RATON KOSHER BREAD CENTRIC
Page 12 and 13: In 2006, further to a trip to Flori
Page 14 and 15: FRENCH BAKERY, LLC FINANCIAL FORECA
Page 16 and 17: Profit & Loss Boca Raton unit’s E
Page 18 and 19: Cash Flow Statement As shown in the
Page 20 and 21: Balance Sheet BALANCE SHEET ($’00
Page 22 and 23: Cash Flow Statement Cash Flow from
Page 24 and 25: CONCLUSION O n May 2, 2007, James S

E2 Business Plan from ImmigrationBusinessPlan.com

Create successful ePaper yourself

Delete template?

Save as template?