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Experience and expectations in respect of recruitment from other<br />

African countries and the returning African diaspora remain<br />

unchanged, suggesting that organizations are seeing these as<br />

supplementary rather than alternate labor markets.<br />

More than pay is needed to retain staff<br />

In a more competitive labor environment the ability to attract and<br />

retain skills becomes increasingly important. Organizations appear<br />

<br />

offer competitive pay packages is recognized as key to attracting<br />

employees, factors relating to the workplace environment (learning<br />

<br />

are viewed amongst the most important factors for retaining staff.<br />

Toward a more deliberate response to managing talent<br />

Organizations are also recognizing that the competitive labor<br />

environment demands a more deliberate, integrated response.<br />

<br />

<br />

management and leadership development, and talent management<br />

<br />

will managers be fully empowered to empowered to help their<br />

staff be productive that their staff are productive, engaged and,<br />

ultimately, retained.<br />

Source: Realising potential, EY 2014 Sub-Saharan Africa talent trends and practices survey<br />

P<br />

The point has already been made that relationships matter,<br />

perhaps more so in Africa than in any other region, but it cannot<br />

<br />

<br />

partnerships are often critical to success — an effective local<br />

partner can help a new market entrant to hit the ground running,<br />

providing support with, for example, navigating bureaucracy,<br />

coming to terms with local operating issues, and developing an<br />

understanding of consumer or client dynamics.<br />

Of <strong>course</strong>, having a local business partner is not a guarantee of<br />

success, and selecting the wrong partner can even become a<br />

barrier to success. Conducting a thorough due diligence before<br />

entering into a partnership with a local company is therefore,<br />

<br />

<br />

<br />

information about the local company from a broad range of<br />

<br />

that the potential partner has a good credit history, is ethical<br />

in its dealings and adheres to values that match those of your<br />

organization.<br />

EY’s Africa Attractiveness Program 2016 Staying the <strong>course</strong><br />

41

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