The Bat & Ball_Wisborough Green

The Bat & Ball
Local Market
Local Demographics
Type 3 (ACORN) inhabits the local area. Generally speaking, they
are affluent, well educated professionals in senior management
that commute to London (though the trend is for more and more
to work from house via the internet).
They are aged 42- 59 but many are retired. They live in spacious
4 bedroom houses and travel mostly by car, having little or no
mortgage; they pay council tax well above the national average.
Interested in current affairs, they watch satellite TV and read the
Telegraph, Times, or Guardian. They love to eat out!
Local Developments
Estimated local population is around 3,000 and property prices
in the area are buoyant. Generally, they are way above the
national average and seem to be rising steadily.
Most local residents who do not commute seem to be involved in
accountancy, advertising, PR, graphics, marketing, IT,
consultancy, health, teaching, recruitment, hospitality,
agriculture or tourism.
There is no indication that they are suffering unduly through
unemployment. Goverment statistics (Office for National
Statistics (ONS) Norris) show unemployment in Horsham
declining throughout 2014 to a low of less than 2% compared
with 3.9% nationally.
So a brief snapshot of potential customers would suggest there is
more than average disposable wealth in the area, they are very
mobile and they don’t need babysitters.
There are no planning applications that could affect trade to our
knowledge. Hall & Woodhouse are themselves developing a fine
dining pub - the Foresters at Kirdford may be redeveloped in the
near future but at a distance of nearly 5 miles’ cross country we
don’t consider it direct competition.
There are no significant events under threat or gaining in
importance that we are aware of. As a stand-alone dining
destination pub it will be very much up to us to create events and
make them important via our marketing policies.
in importance that we are aware of. As a stand-alone dining
destination pub it will be very much up to us to create events and
make them important via our marketing policies.
A place to eat, drink and relax