The Bat & Ball_Business Plan

The Bat & Ball
Tourists/Passing Shoppers
To increase custom during traditionally quiet afternoon periods (10am-12
noon, 3-5pm)
• Press release to announce special afternoon offers
• Local hotel concierges to be encouraged to visit and to be updated with
menus and information to pass on to hotel guests
• Local tour groups to be updated equally
• Invite members of all local tourist offices to a familiarisation visitequally
chambers of commerce, round tables and golf club secretaries.
Local Businesses and Workers
Core source of lunch time, afternoon drink and early dining
• Access potential customers (via flyer/ business card drop, visits to
businesses and shops, local trading associations, receptionists and shop
workers).
• Develop village card with incentive to instill loyalty and encourage
lunch business and after work drinking
• Package meals - 2 courses and a glass of wine £10.00 before 7pm or
bottle of wine and ‘picnic’ plate £15.00 before 7pm
Families
To target families for day and early dining by providing suitable food for
healthy young children.
• Highlight the fact that children dine half price
• Provide a range of good healthy drinks for children
• Involve children in plants and animals in and around the pub.
Groups
Develop menus for groups/lunch clubs, round tables, Rotarians, WI etc
• Mail menus/offers to tour operators
• Ensure all local companies and clubs have them
• Cross - sell reference on main menus
• Highlight the exclusivity - restaurant within restaurant - exclusive
lunches, dinners, celebrations
• Contact all relevant guides
A place to eat, drink and relax