The Bat & Ball_Business Plan

The Bat & Ball
Goals
Short term
1. To meet the expectations outlined in our business plan, especially
opening successfully on time and within budget.
2. To get to know our competition better, to monitor their pricing and the
deals they are offering.
3. To re-vitalise our market analysis. Perhaps offer clients discount in
return for detailed and objective criticism (Mystery Diner/Drinker).
4. Cost reduction - find alternative suppliers to drive costs down, or
negotiate better prices on proven volume.
5. To develop a strong team to run the business
6. To put ourselves firmly on the local map as a venue for food, drink and
event catering.
Long term
To involve strategic planning at least 2 years ahead and require regular 3
monthly meetings to ensure they are achieved.
1. Debt Reduction - by prudent development of the business, sustained
growth and ultimately ‘profit’.
2. Guest Loyalty - to develop guest relations and maintain reputation to the
point where we have a database of loyal followers, both locally and further
afield who are interested in all our promotions, products and events.
3. Employee Development - vital for retention and to maintain growth and
success. This would involve training programmes, food and drink tasting,
performance reviews, incentives and rewards.
4. Expansion - if we are successful at The Bat & Ball and conditions are
right then expansion of the concept would be crucial.
A place to eat, drink and relax