Seriously Twisted Jewellery IM

Information Memorandum Prepared for: Seriously Twisted Jewellery Pty Ltd
Key strengths
Seriously Twisted Jewellery possesses the following key strengths:
Strength
Easy to run business
Details
The business requires little time input to run as-is and
can be managed from home. The new owner will be
able to start straight away with no interruption to the
business’s trading.
The format is simple, being an online business all
orders and payments are managed through the
website and then stock simple needs to be posted out
to customers in a timely manner.
Excellent reputation
The company has an excellent reputation both with
customers and within the industry.
Customer satisfaction with products and service is
high and many previous retail customers would
welcome the company back as a supplier if the new
owner wants to reintroduce the wholesale distribution
side
A large geographical footprint
As an online business with stock that is relatively
small and easy/inexpensive to post, this business
easily caters to both domestic and international
customers alike.
Up-to-date website with
ecommerce integration
The business has a very modern, attractive website
that is regularly updated with new products.
It provides customers with multiple ways to search for
products and includes areas for newsletters and a
blog, among other features.
Strong opportunities for growth
Residing in the online shopping arena which is in the
midst of experiencing strong growth, at the expense of
traditional bricks-and-mortar retail channels, places
this business in a good arena for future expansion.
There are several avenues that a new owner can
explore to increase sales revenue and profitability.
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