Seriously Twisted Jewellery IM

Information Memorandum Prepared for: This Plumbing Company
Reason for sale
Where we are now
Seriously Twisted is currently in the Maturity Phase.
The graph above shows that the company is currently in Maturity Phase. At this stage the
company has a good business model and product range. The company has a mature
operation that is likely looking at moderate growth and consistency in profitability.
The owners have downsized and stepped back from the business in recent years.
Personal circumstances and other commitments have led them to reach the reluctant decision to sell
the business.
In addition, they recognise that they simply no longer have the time or the passion to push the company
back into the Growth phase.
Therefore, it is time to hand the business over to a new owner who will be able to take a small online
business and expand it.
It has been a little neglected of late, which is reflected in its performance, however, ample opportunities
exist to change this and turn it back into a highly profitable venture.
All the tools required to revitalise the business already exist – an excellent website, a solid database
of wholesale contacts, knowledge of key events to attend, ample stock and a good online customer
base, plus the opportunity to leverage the company’s Facebook, Instagram and Pinterest presence.
Search Engine Optimisation would also help to put these accounts to better use.
The only additional element required is the investment of a new owner’s time.
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