Seriously Twisted Jewellery IM

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Information Memorandum Prepared for: Seriously Twisted Jewellery Pty Ltd Executive Summary Business Overview Seriously Twisted Jewellery was founded by the owners, Manuela and Megan in 2005 as an opportunity to collaborate on jewellery design. With bold ideas and a passion for their work, they began by attending trade fairs to sell their designs to retailers and built up a good retail customer list from this. As demand for their products grew, they decided to increase their product range by looking for jewellery collections overseas to complement their brand, that they could import and distribute. This led to two key soledistributor agreements (Bacio Italy and INORI Stainless Steel Jewellery) and the business flourished. By 2007/2008, turnover had climbed to approximately $2.2 million and larger premises were required and new staff hired to accommodate the rapid growth. Unfortunately, across 2010 and 2011, these exclusive agreements ended and one of these suppliers (Bacio Italy), went bankrupt. A crossroads was reached at this point and in 2012, the owners decided to downsize the business and concentrate on online sales only. The business has been operating as such, through its website, ever since. The business now operates as a small, boutique, predominantly online store and has a database of 1500 customers and also retains the details of the 200+ former retail contacts (should the new owners wish to utilise these). Income and Opportunities All the revenue is generated through the online store on the company’s website, which is additionally supported through a Facebook, Pinterest and Instagram presence. The current owners spend little time on the running of the business and as such, it has not grown in recent years. Due to changing circumstances, the current owners no longer feel they have the time to dedicate to the business, but believe that the right person can grow and expand the business to reach new heights. It is clear from the company’s past experience that sourcing overseas jewellery for wholesale distribution to other retailers, was a very successful area for the business and the owners believe that this could be a fruitful avenue to explore again, for the new owners. In addition, taking the time to attend trade fairs and seasonal events and markets also proved to be very profitable in previous years. Unfortunately, the current owners have not had the time to dedicate to many of these events in recent years and feel that these are key areas for the future owner(s) to explore again. In short, what the business now needs is a new owner with fresh ideas and a drive to succeed who is willing to invest a bit more time in the business to push it back towards growth. Copyright. All Rights Reserved. Ray White Business Sales Sydney CBD 4
Information Memorandum Prepared for: Seriously Twisted Jewellery Pty Ltd Purpose of this Document The major shareholders Seriously Twisted Jewellery Pty Ltd have decided that they wish to sell the business and has appointed Ray White Business Sales Sydney CBD ("Ray White") to be the communication avenue for this process. This Confidential Information Memorandum ("Memorandum") has been prepared for selected parties with a preliminary understanding of the business and to assist the recipient of the Memorandum ("Recipient") in making their own independent appraisal of the company before preparing an indicative non-binding offer. The Memorandum does not purport to be complete or contain all of the information which a prospective purchaser may require. No representation or warranty is made (or will be made in any sale agreement) as to the accuracy, reliability or completeness of any information contained in this Memorandum by the company Directors, Seriously Twisted Jewellery Pty Ltd or Ray White The Recipient named at the bottom of this page agrees by receiving this Memorandum that it shall not copy, reproduce or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of Seriously Twisted Jewellery Pty Ltd. Further, the Recipient of this Memorandum will keep permanently confidential all information contained herein not already public and will use this Memorandum only for assessing this company. On request, the Recipient will promptly return all material received from the company Directors, Seriously Twisted Jewellery Pty Ltd and Ray White, including this Memorandum, without retaining copies. All projections in this Memorandum have been prepared by this company for internal use and are for illustrative purposes only. They do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of the company. Seriously Twisted Jewellery Pty Ltd has not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated. All inquiries in connection with this Memorandum or the sale process in general should be directed to Matthew Holland as detailed below. All contact between the Directors and employees of Seriously Twisted Jewellery Pty Ltd and prospective purchasers will be arranged by Matthew Holland. Under no circumstances should prospective purchasers contact management or staff of this company directly. Matthew Holland Business Agent Licence # 122781 Recipient:______________________ Ray White Business Sales Sydney CBD Level 17. 135 King St, Sydney NSW 2000 PH: 1800 858 696 E: matthew.holland@raywhite.com Copy No.: Copyright. All Rights Reserved. Ray White Business Sales Sydney CBD 5
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Seriously Twisted Jewellery IM

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