The Bat & Ball_Business Plan

Marketing
Marketing Brand Strategy
A lot of our marketing will be web based however our greatest asset will be
recommendations through word and mouth.
To develop an identity that is up to date whilst maintaining our core values
and creating uniformity amongst all menus and printed material.
• Review
• Logo
• Typeface
• Menu Presentation
• Menu Layout
• Language
Direct Marketing Strategy
To add to a database of over 1000 customers already created by the
Dragon, using a ‘comment’ card for customers to provide relevant
personal/business information that can be used to send out timely
promotional messages and communications to ensure The Bat & Ball will
be kept in the mind of its customers in order to stimulate repeat business/
loyalty.
Action
• Design and print comment card - similar to The Dragon
• Develop The Bat & Ball website/Facebook page as marketing tools
linked to the Dragon
• Finalise all menus - update daily specials menu on site
• Expand web driven database
• Send monthly e-shots with information about menus, recipes,
promotions, competitions etc.
• All promotional material to be web driven to direct customers to the
regularly changing menu
• Include form on website for catering / food product enquiries
• Search engine optimisation
Promotional Strategy
The Bat & Ball
To develop and increase business from local, visiting and passing trade by
creating a series of promotional activities targeting each market segment.
A re-invention of the traditional pub