The Bat & Ball_Business Plan
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<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
Event Catering Strategy<br />
To build awareness amongst target audience that <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> provides<br />
outside catering by developing an informative flyer.<br />
Target Market<br />
Sussex/Surrey residents ABC1 and businesses<br />
• Weddings/Christenings/Funerals<br />
• Birthdays<br />
• Picnics<br />
• Corporate Days and days out<br />
Local Community<br />
To re-introduce <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> to the local market<br />
• Approach local organisations, businesses and trade associations to hold<br />
gatherings/events at <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong><br />
Advertising Strategy<br />
To reeducate the local market about the new food and drink offer at <strong>The</strong><br />
<strong>Bat</strong> & <strong>Ball</strong> using our new campaign message in the appropriate media.<br />
(Messaging: ‘Contemporary food in the heart of the countryside’)<br />
• Public Relations<br />
• Advertise in local newspapers and magazines<br />
• Advertise in official tourist publications<br />
PR Strategy<br />
Create a series of targeted press releases to keep <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> in the news<br />
and to convey the right messages e.g.<br />
• ‘Organic cocktails., good healthy fun’<br />
• ‘Beer helps lose weight’<br />
• ‘<strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> celebrates National Hunt Week’<br />
• Optimise opportunities to represent <strong>The</strong> <strong>Bat</strong> & <strong>Ball</strong> on local towns web<br />
directories and guide books.<br />
Actions<br />
• Develop a press pack<br />
• Organise a press launch<br />
• Develop a series of news worthy press releases<br />
• Target local press and national life style press<br />
• Target directories - printed and online eg Pub Guides<br />
• Liaise with all press enquiries, supply relevant info etc<br />
A re-invention of the traditional pub
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