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GERBEAUD<br />

The legendary Gerbeaud (Cafe) is in the<br />

heart of Budapest in the Vörösmarty<br />

Square. It takes pride in being mentioned<br />

among Europe’s oldest, greatest and most<br />

famous confectionaries/sweet-shops. It was<br />

opened in 1858 and later, thanks to co-owner<br />

Emil Gerbeaud’s work, it became world<br />

famous. The new owner had an outstanding<br />

business sense. He mechanised his plant<br />

and increased the staff to 150, a significant<br />

proportion of whom had come from abroad<br />

to specifically be trained at the Gerbeaud.<br />

The varied products were sold in artistically<br />

fashioned boxes of his own design. Hungarian<br />

confectionery began a new direction,<br />

acquiring numerous accolades for Hungarian<br />

industry. A process began in the life of<br />

the confectionary in 2009, in terms of a new<br />

image and a new product range, which besides<br />

preserving excellent quality, is produced using<br />

the latest techniques. Gerbeaud is a place<br />

for those who are fond of old-fashioned and<br />

tarnished confectioners.<br />

45

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