Augmented Reality (AR) Market Forecast and Segments, 2014-2020
Augmented reality applications and gradually witnessing mainstream adoption and are witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developing location-based services for mobile devices.
Augmented reality applications and gradually witnessing mainstream adoption and are witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developing location-based services for mobile devices.
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Report Description<br />
<strong>Augmented</strong> reality applications <strong>and</strong> gradually witnessing mainstream adoption <strong>and</strong> are<br />
witnessing rapid traction among consumers. <strong>Augmented</strong> reality (<strong>AR</strong>) generally portrays as a real<br />
time hub <strong>and</strong> integrated combinations of text, graphics, audio <strong>and</strong> several other enhancements<br />
to customer screens <strong>and</strong> showcase real-world objects. With increasing uptake of social media,<br />
<strong>Augmented</strong> <strong>Reality</strong> application providers are focusing on developing location-based services for<br />
mobile devices.<br />
Typically consumer use <strong>Augmented</strong> <strong>Reality</strong> “hardware” which include smart phone with GPS,<br />
camera, compass, <strong>and</strong> tilt-sensing technology all integrated under a single platform. This<br />
augmented reality applications is gradually witnessing traction among retailers, as customers are<br />
using this to find locations or products with maps <strong>and</strong> directions; customers are also using the<br />
same to search in-depth information about certain products. Retailers use this as an opportunity<br />
to contextualize products <strong>and</strong> send personalized promotional messages to their potential clients<br />
for upselling <strong>and</strong> cross selling.<br />
Tier 1 retailers continue to experiment with <strong>Augmented</strong> <strong>Reality</strong> applications in-store, online <strong>and</strong><br />
on mobile devices. Globally the retail space is increasingly becoming overcrowded <strong>and</strong><br />
customers are not responding to traditional marketing methods. That’s where augmented is<br />
pitching in. As shoppers are preferring Omni-channel strategy with combination of online,<br />
mobile, <strong>and</strong> bricks-<strong>and</strong>-mortar shopping for their convenience, br<strong>and</strong>s <strong>and</strong> retailers has to think<br />
of new <strong>and</strong> innovative ways in which they can capture customer attention.
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