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Augmented Reality (AR) Market Forecast and Segments, 2014-2020

Augmented reality applications and gradually witnessing mainstream adoption and are witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developing location-based services for mobile devices.

Augmented reality applications and gradually witnessing mainstream adoption and are witnessing rapid traction among consumers. Augmented reality (AR) generally portrays as a real time hub and integrated combinations of text, graphics, audio and several other enhancements to customer screens and showcase real-world objects. With increasing uptake of social media, Augmented Reality application providers are focusing on developing location-based services for mobile devices.

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Report Description<br />

Examples of implementations include enabling customers to virtually try clothing online or in a<br />

"virtual dressing room" in the store or how jewellery would appear in certain lights <strong>and</strong> against<br />

certain skin tones. to enable shoppers to virtually try on their purchases quickly <strong>and</strong> easily.<br />

In terms of US$ market opportunity for providers, it’s still not more than US$50million in <strong>2014</strong>;<br />

however Future <strong>Market</strong> Insights in its upcoming report indicated, with the phenomenal<br />

adoption of <strong>Augmented</strong> <strong>Reality</strong> applications for mobile devices, the retail opportunity is<br />

expected to grow at CAGR of over 35% in next few years.<br />

Request Free Report Sample@ http://www.futuremarketinsights.com/reports/sample/rep-gb-<br />

240<br />

In terms of application the retail opportunity can be split into, location search, <strong>and</strong> product<br />

search, accessing product information & receiving relevant promotional message. However FMI<br />

in the upcoming report highlighted that after initial hype of mobile based <strong>Augmented</strong> <strong>Reality</strong><br />

around GPS, there have been development to develop richer <strong>and</strong> more graphic-intensive<br />

applications which is expected to drive. During forecast period, FMI predicts functionality is<br />

bound to exp<strong>and</strong> its horizon to computer-vision-based location services (such as image <strong>and</strong><br />

objection recognition) to deliver the ability to visually identify still <strong>and</strong> moving objects.

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