Carlo Llanto Architecture and Graphic Design Portfolio 1st Ed

PROGRAM FOR ARCHITECTURAL CAREER ENGAGEMENT
BRA ND IDE NTI T Y
The newly founded organization of
the UP Program for Architectural
Career Engagement (UP PACE) was
in need of a consistent general
visual and communications identity
coming into its 2nd year. The
proposal direction was done in
consultation with all the members,
which allowed for team input and
communication whilst respecting
the original logo, a legacy of the
founders. A formal, corporate
architectural identity infused with
the energy of youth and the new
media using distinct flat icons on
high-resolution background
photography was devised as a
result of these consultations.
Dubbed "Oscar" among the
potential candidates for visual
identity. Inspired by the late great
Brazilian architect, Oscar Niemeyer
- of feminine architectural curves
and clean modern lines.
Consensus was reached through an
organizational referendum to
choose the brand as it
communicated the professional
aspiration and sleek, clean graphic
aesthetics the young organization
wants to impress.
email: cmllanto.official@gmail.com
site + portfolio: www.carlollanto.com
linkedin: /cmllanto