Marketing Cheshire Annual Review 2015-16

Marketing Cheshire
Annual Review
2015/16

Clive Sykes
Welcome from our new
Chairman
Welcome to our Annual Review
I took over the Chairmanship of Marketing Cheshire last October. My career has been in tourism and my family
is now settled in Chester, so I hope I have the right credentials for the job. I’m hugely enthusiastic about this
area - there is enormous potential in Cheshire to develop our offer and welcome even more visitors.
Over the past few years Marketing Cheshire has had to become a more commercially astute agency to survive in
a world where public subsidies are drying up. I am now encouraging them to use their knowledge and
relationships to broker more win/win collaborations that help partners grow their business and Marketing
Cheshire earn more revenues that it can use towards promoting Cheshire. So if you have beds to fill, tickets to
sell or experiences to offer, please talk to us.
Our partners have been especially generous and creative this year and I want to thank in particular:
•ChesterZooandtheChesterRacecourse,whohaveagreedtosponsorAlisonDuckworththenewpostof
TourismDirectorwithaspecificremittohelpChesterbecomeamoreprominentdestinationfordomesticand
internationaltourism.Thisisaveryimportantappointmentaswiththeadventofanewtheatreandanumberof
newattractions,Chesterhasstrengtheneditsoffersignificantlyandweneedtoensureasmanypeopleas
possibleareencouragedtovisit.
•GrosvenorEstate,whohaveworkedwithustocreatealovelyfilmtopromoteCheshiretopotentialinvestors,
relocatorsandstudents.Wehavebeenabletousethisfilmatanumberofconferencesandeventstopainta
seductive2minuteportraitofwhoweareandwhatweoffer.
I hope that over the next few months I will be able to meet as many of you as possible and that you will continue
to work with the team and me to promote Cheshire in every way we can.
With all good wishes,
Clive Sykes
PS if you would like to contact me please drop me a line at c.sykes@marketingcheshire.co.uk
2

Katrina Michel
An update from
our Chief Executive...
The big news this year has been the
Northern Tourism Growth Fund - £10m in
one year to pump prime the rebalancing
of England’s Visitor Economy. We saw a
number of benefits: above the line
promotion, increased visits by journalists,
reduced prices for partners at key events
and conventions. We were proud to
organise three trade events, all of which
exceeded their KPIs. Our ‘Best of the North’
event was the first large trade event for
buyers featuring exclusively northern
product. And now, after several years of a
barren funding horizon, there are glimpses
of light on the horizon with opportunities
to bid which we intend to grasp with both
hands.
Once again our partners hit the high notes.
Chester Zoo on television with charming
and heart-warming “The Secret Life of the
Zoo” and still the no. 1 paid for attraction
outside London. Crewe Hall voted “Best
Business Hotel” at the Visit England Awards
and Edgar House rated “Best Small Hotel in
the World” by TripAdvisor. Chester Cathedral
winning “Best Large Attraction” at our
Tourism Awards after a couple of years of
sustained innovation and persistence, and
Jodrell Bank planning to open an amazing
state-of-the-art visitor centre so that we can
all understand more about the universe we
inhabit.
Our partnership with the Cheshire and
Warrington Local Enterprise Board has
meant we have been able to help them
engage with a wide range of stakeholders
and work across Cheshire with a number of
regeneration boards, all of whom are trying
to grow the distinctiveness of their patch.
Last, but certainly not least, we were sad to
say goodbye to Edward Pysden and
delighted to welcome as our new Chair Clive
Sykes, who has quickly rolled up his sleeves
and got stuck in.
I hope you enjoy our Annual Review.
3

2015 Highlights
ANNUAL
Awards
CHESTER RACECOURSE
26TH NOVEMBER 2015 • 7PM
Marketing Cheshire Awards
More than 250 guests enjoyed
the glamorous awards evening
at Chester Racecourse, hosted
by Jim Hancock, which
celebrated excellence and
outstanding achievement
among local businesses.
Individuals, initiatives and
businesses competed across 14
categories and the winners of
several categories went on to
represent Cheshire at the
national Visit England Awards
for Excellence in 2016.
Category........................................................Winner
Best Newcomer to the Tourism Industry ....................Lion Salt Works
Excellence in Business Tourism Award........................Crewe Hall
Tourism Experience or Event of the Year ....................Grosvenor Park Open Air Theatre
Large Hotel of the Year ..................................................Carden Park Hotel
Large Visitor Attraction of the Year ..............................Chester Cathedral
Best Tourism Marketing Project of the Year ..............Islands at Chester Zoo
Outstanding Customer Service Award ........................Lesley Tait, Stockley Farm Park
Restaurant of the Year ....................................................Piste Wine Bar/Restaurant
Self-Catering Holiday Provider of the Year ................Heald Country House Boutique Barns
Small Hotel of the Year ..................................................The Royal Oak Hotel
Small Visitor Attraction of the Year ..............................City Sightseeing Chester
Team of the Year ..............................................................The Golf Team, The Mere Golf Resort & Spa
Tourism Pub of the Year ................................................The Cholmondeley Arms
Bed & Breakfast/
Guest Accommodation of the Year..............................Heald Country House Boutique Barns
4

2015 Highlights
Northern Tourism
Growth Fund
Marketing Cheshire was tasked with organising three events for UK based, inbound
operators who focus on international tourists from core markets.
Stately Homes and Gardens:
27 buyers met with 27 suppliers at Tatton Park on the 29th September, where 1,080
appointments took place overall. Cheshire also hosted a FAM visit on the back of the
event showcasing Chester city centre, Chester Zoo and Ness Botanic Gardens. The
feedback from the evaluation has been very positive, the overall satisfaction of the
event is 88% and 93% of the buyers have stated that their perception of the North has
changed and they will add the North to future itineraries.
Best of the North:
A “Super” Marketplace-style event was held at the Harrogate International Centre,
where 60 buyers met with 60 Northern suppliers and a total of 2,880 appointments
took place. There were also four FAM trips, which took place in the Peak District, York,
Durham and Harrogate. Overall satisfaction for the event was 88% from buyers and
86% from suppliers.
Captains of Industry:
On the 17th March we hosted 15 senior inbound travel trade business leaders in
Manchester, with the intention to transform their perceptions of what the North has to
offer and create a group of Northern evangelists. This event provided money can’t buy
experiences , including a VIP behind the scenes tour at Manchester City Football Club
with legend Tommy Booth, a behind the scenes tour at Media City and the BBC and
finally a presentation on the programme followed by dinner at The French at the
Midland. After the main event, delegates had the opportunity to further their product
awareness and attend a FAM visit to either Cheshire or Yorkshire. 92% were very
satisfied with the event, with 100% advising that they would attend a similar event in
the future. Great buyer relationships have now been formed with businesses including
MIKI travel, Manchester Airport and SuperBreak.
5

2015 Highlights
Heritage is GREAT –
International Marketing
We worked to promote England’s Heritage
Cities to consumers in Northern France
using funding secured through the GREAT
campaign to raise awareness of the cities
outside of London, and to drive
consumers to a new French content page
on the England’s Heritage Cities website.
Working with 10 other Heritage Cities around
England, as well as Visit England, we planned
an outline targeted marketing campaign and
led on the creative and accompanying PR
programme for the campaign. We created an
advert for YouTube and online banners to be
used as the visuals for the campaign, which
were translated into French.
The advert had over 530,000 views during the
campaign, from January to March 2016, and
the accompanying competition received just
under 15,000 entries.
The webpage received 70,000 visits, 62,000
users and 95,000 page views, and the display
adverts over 3.5m impressions. The eight
press visits achieved circulation of 1.6m and
8.4m reach.
300,000 additional nights for trips have
already been booked and 64,000 additional
trips booked as a result of campaign.
6

#bigchesterchristmas
CHRISTMAS IN CHESTER
BIG ON FUN
christmasinchester.com
2015 Highlights
Christmas in Chester
Chester Christmas Market
In 2015, Chester Christmas Market returned to the city centre outside the Town
Hall, library and cathedral with over 70 traditional wooden chalets and the
iconic Christmas tree.
Building on previous years, 2015 was the third year of managing the Christmas
Market and saw investment in ambient background music and festoon lighting
across all sites.
Described as the ‘best year yet’ by traders, Chester Christmas Market received
positive feedback and a record number of re-bookings for 2016.
Christmas Campaign
Working with key partners, we established a new strapline, branding and
strategic campaign plan, including targeted social media PPC, regional outdoor
advertising, dedicated Christmas website, four week regional radio campaign,
national PR campaign and digital advertising. Overall, the campaign reached 51
million consumers.
7

What’s happened in
the last year?
• ‘Islands’ opened at Chester Zoo.
• ITV’s ‘Home Fires’ was filmed in Bunbury,
Cheshire.
• Chester Cathedral launched their
Falconry & Nature Gardens.
• Crewe Hall was voted “Best Business
Hotel” at the Visit England Awards.
• The Ice Cream Farm unveiled a
multi-million pound development.
• Lion Salt Works opened to the public
after £70m restoration project.
• Tatton Park debuted the North's West
Biggest Children's Festival, Geronimo!
8

Websites
In 2015 we were busy building new websites for various different projects and clients,
these included:
A new Christmas in Chester website created using new branding and creative promoting all the key
events taking place in Chester in the run up to and during the Christmas holidays, including the
popular Christmas Market www.christmasinchester.com
A new website for the Cheshire East Registration Service promoting the many stunning Wedding
Venues in Cheshire East and the services they offer for Cheshire wedding ceremonies
www.yourceremony.org.uk
A new website for the Cheshire Breeding programme, which was part of VisitBritain's Innovation is
Great campaign, positioning Cheshire as the UK's breeding centre of excellence
www.cheshirebreeding.com
A new ‘Shop in Chester’ website created in partnership with the CH1ChesterBID Company, creating a
one stop shop of places to dine and shop in Chester City Centre www.shopinchester.com
A website for the Cheshire Science Corridor Enterprise Zone on behalf of the Cheshire &
Warrington LEP and Cushman & Wakefield showcasing all the Enterprise Zone sites
situated within the Cheshire Science Corridor to attract new businesses to the
area. Cheshire Science Corridor stretches from Ellesmere Port to
Warrington and includes: Capenhurst Technology Park, Thornton
Science Park, Birchwood Park, Sci-tech Daresbury, Alderley Park,
and Jodrell Bank and the Square Kilometre Array, the largest and
most sensitive radio telescope in the world
www.cheshiresciencecorridorez.com
9

Film has
generated
approx. £3.2m
to Cheshire's
economy
Key Productions
- Home Fires – Series 2
(ITV Studios)
Lights, camera, action!
Cheshire on Film
2015 has once again proved to be an excellent year for Film and
TV production in Cheshire. There were 228 production
enquiries in 2015, a 33% increase on 2014. A total of 69
productions were shot during the year (up 25% on 2014) and
302 filming days took place.
This has generated an estimated £3.2million of inward
investment/’on location’ spend for the county.
FiguresprovidedbyCreativeEngland.
- Peaky Blinders – Series 3
(Caryn Mandabach
Productions/Tiger Aspect
Productions for BBC)
- Coronation Street (ITV Studios)
- Houdini and Doyle (Big Talk
Productions for ITV)
- Ordinary Lies (Red Production
Company for BBC)
- Evermoor (Disney)
- The Secret Life of the Zoo
(Channel 4)
- The Real Housewives of
Cheshire (ITVBe)
10

Cheshire in the News
May 2015
Louise Minchin and Bill Turnbull presented
BBC Breakfast live from Chester Racecourse.
July 2015
Chester was named in the UK city guide: The
11 best places to live to suit you and your
family.
September 2015
Chester was officially named the best place
to live in the UK - according to this year’s UK
Hot Housing Index.
December 2015
Cheshire is ranked the fifth best region to live
in England, based on a uniquely
comprehensive study from the world’s first
values comparison platform, B.heard.
February 2016
Lyme Park was named one of the most
romantic gardens in the world by The
Telegraph.
December 2015
Cheshire is ranked the fifth best region to live
in England, based on a uniquely
comprehensive study from the world’s first
values comparison platform, B.heard.
11

Events
2014 Highlights
ExploreGB
ExploreGB is VisitBritain’s flagship event
providing Great British & Irish tourism
suppliers and destinations with an
invaluable opportunity to meet and do
business with up to 300 hosted international
travel buyers from 40+ countries. The event
consisted of a two-day workshop filled with
pre-scheduled, one-to-one appointments.
Following on from this we hosted two FAM
visits, the first for Polish and Russian travel
buyers and the second for Norwegian,
Swedish and Danish travel buyers.
From attending the 2015 event, nine
additional tour operators will now be
visiting Cheshire, including China
International Service, Cox & Kings and Irish
Welcome Tours. A further 10 have indicated
that they are looking to bring groups in 2017
onwards from meeting at the 2016 show.
Growth Hub
Marketing Cheshire won the contract to
support the Blue Orchid team with the
event management of the Growth Hub
launches, managing three events in
November. The first at the Town Hall in
Chester, the second at Tatton Park and the
third at Village Warrington. Speakers
included: Nigel Schofield, Howard
Hopwood and Council leaders. A total of
240 delegates attended the three events.
Marketing Cheshire helped with on-the-day
event management, registration prior to the
event, venue liaison and marketing the
event.
“I just wanted to let you
know how happy we are
with the support we have
received from Ashley and
Sam. They couldn’t have
done more to support us.
We are very pleased and
grateful to your team. The
event was a success and I
am sure that the others will
be the same.”
- Heather Hayes, Blue Orchid
The Meetings Show
The Meetings Show is a major event for the
UK inbound and outbound meetings
industry, taking place from 14th – 16th June
2016 at Olympia, London. Organised by
meeting professionals for meeting
professionals it is focused around a large
exhibition, networking opportunities and
professional education. The hosted buyer
programme, the largest in the UK, will
attract buyers from the corporate,
association, agency and public sectors. The
show will feature destinations from over 50
countries across six continents, venues,
hotels and key providers of meetings,
products and services.
Marketing Cheshire recently attended the
Meetings Show for the second year after last
year’s success of confirming £189,000 of
conference business. This year sees over
900 UK international buyers attending the
show with 3000 pre-scheduled
appointments.
Vibe
In October, Marketing Cheshire attended
VIBE Liverpool and met with 15 VisitBritain
representatives from across the globe. It
was a great to way to maximise international
reach.
For more information contact
Ashley Shacklady
a.shacklady@marketingcheshire.co.uk
12

Publications
In 2015 we continued
working on a number
of guides and
publications for
Cheshire and
Warrington...
What’s On Guide
The What’s On guide features all the best
things to do in Chester, Cheshire, Warrington
and North Wales. Over 300,000 guides are
distributed per annum and there are now
16,000 online readers every month!
Chester Mini Guide
Showcasing all there is to see and do in
Chester, 250,000 copies of the Mini Guide
are distributed to over 200 outlets in the
area. The Mini Guide is available on our
website where it is viewed over 45,000 times
per year.
Cheshire East Weddings Guide
Marketing Cheshire produced the Cheshire
East Weddings guide on behalf of Cheshire
East Council in 2015, featuring the beautiful
venues Cheshire has to offer. The new guide
will be available in September 2016.
The Graduation Guide
The University of Chester goes from strength to
strength and is surging up The Sunday Times
ranking. We were delighted to create two
guides this year to be used for their graduation
ceremonies in March and November.
Groups Guide
Promoting Chester & Cheshire for group
tours and visits, the Groups Guide provides
information on what is on offer, suggested
itineraries and advice for group organisers.
If you would like to advertise in any of the above please contact
Leanne l.eaton@marketingcheshire.co.uk
13

Digital
60,000
followers
38k
Likes
Websites
Client Services
Consumer E-newsletter
Discovercheshire.com receives on
average 60,000 visits per month.
Visitchester.com receives on average
100,000 visits per month. We launched
an online event submission form in 2016
providing an easier way for partners to
add events to the websites.
In 2015 we created websites for partners
such as CH1ChesterBID Company, the
Cheshire Breeding programme and
Cheshire & Warrington LEP.
In 2015/16 we managed social media
accounts for partners including
Favourite Days Out, Anderton Boat Lift,
Museums of Cheshire, Cheshire Peak
District, Cheshire and Warrington LEP
and Cheshire’s Gardens of Distinction, in
addition to our own core channels.
Social Media
We continued to promote our partners
through our core social media channels:
Cheshire Facebook, @MktgCheshire
Twitter and @Invest_Cheshire Twitter, as
well as @ChesterXmas Twitter and
Christmas in Chester Facebook, and our
LinkedIn channels.
The popular consumer e-shot is sent out
on a monthly basis and themed by
season. The e-newsletter includes events
and news from our partner venues and
attractions. It is distributed to 63,000
organic recipients and has an average
open rate of 14% and average click
through of 10%.
Weekly Bulletin
Our Weekly Bulletin, including good
news stories from Cheshire and
Warrington, continues to grow in
popularity and is now distributed to over
2500 business contacts in the North
West and beyond, with an above
average click through rate of 40%.
www.facebook.com/visitchesterandcheshire
www.facebook.com/ChesterChristmasMarket
@VisitChester_ @VisitCheshire @CheshireConf
@Invest_Cheshire @MktgCheshire
@MeetinCheshire @ChesterXmas
www.pinterest.com/visitchester
www.pinterest.com/visitcheshire
Invest in Cheshire • Marketing Cheshire Partners • Conferencing Cheshire
14

Videos
We provided a number of films for clients
throughout the year. These included:
Check out our videos on YouTube
MktgCheshire.
- Welcome to Bunbury Village
- Northern Tourism Growth Fund - Stately Homes and Gardens Event
- Christmas in Chester - Chester Christmas Market 2014 & 2015
- Mitchells Of Chester - Virtual Tour
- Ellesmere Port - Greenway Project
- Marketing Cheshire - Year in Review 2015
- Cheshire's Peak District - A Breath of Fresh Air
- Best of the North - Northern Tourism Growth Fund Event
- Chester, the Original City of Love
- Kids' Guide to Chester
- Chester's Romantic Heritage
- International Commercial and Conservation Breeding Symposium
- MIPIM Property Conference 2016
- Atlantic Gateway - Cheshire and Warrington LEP
- Cheshire and Warrington Science Corridor
Is your business looking to be on film?
Marketing Cheshire has an in-house videographer.
For more details contact Jake Johnston -
j.johnston@marketingcheshire.co.uk
15

Marketing Consultancy
In 2015 we provided marketing consultancy services for a range of clients both in the private and public sectors.
ChloBo – Social Media Analysis & Strategy
The main objectives of this campaign were
to align the brand with their top
competitors, to build a loyal, engaged
audience, and to increase online sales via
the website.
The project kicked off with an in-depth
analysis of ChloBo’s existing social media
channels (Facebook, Twitter, Instagram and
Pinterest) providing an insight into the
audience profile and how well engaged the
audience was with each channel. We then
developed a bespoke, tailored social media
strategy for the marketing team at ChloBo
to deliver. The strategy covered topics such
as tone of voice, hashtag development,
frequency and timings, scheduling and
using analytics.
By following the social media strategy, the
team at ChloBo saw a significant increase in
traffic to the website, as well as a notable
increase in online sales and substantial
increase in engagement from their
audiences.
Lion Salt Works – PR Management
Following a £10m restoration project, Lion
Salt Works re-opened in June 2015 offering
a fascinating journey through the life of the
country’s last open-pan salt making site.
The objectives of the PR contract was to
position the museum as a new ‘must see’
attraction in Cheshire, as well as
establishing relationships with several key
sectors such as industrial heritage,
museums, archaeology and arts press.
We developed storylines pre-launch as well
as a series of press releases highlighting the
key features and events. Familiarisation trips
including a specialist Geology themed event
with over 45 of the UK’s top Geologists and
salt experts.
We achieved national coverage with several
pieces in high-profile publications, as well
as extensive local media coverage.
Anderton Boat Lift – Marketing Management
Anderton Boat Lift, managed by Canal and
River Trust, outsourced their entire
marketing activity to Marketing Cheshire.
This included management of their social
media channels, design, print and
distribution of leaflets, including the main
summer visitor leaflet door-dropped to
postcode targeted households, eventspecific
radio campaign and digital
marketing.
We have also recently confirmed that we
will be supporting Anderton Boat Lift with
PR management for the coming year.
For marketing opportunities, contact Anna Williams
a.williams@marketingcheshire.co.uk
16

Business Tourism
Generated £645,000 enquiries
Confirmed £122,000 of Conference Business
Welcomed 2,340 delegates
Generated a destination economic benefit of £356,000
Key conferences included – British Association of Animal Science,
Worshipful Company of Fuellers and the International Rhino Keepers Association, to name a few.
Testimonial:
“I decided to organise a conference
and when looking at venues and
prices I realised the enormous task I
had ahead of me. This is where
Marketing Cheshire and Ashley in
particular came in, without their help
and support I am pretty sure I wouldn’t
have gone ahead with the conference,
instead I found a beautiful venue that
met all my requirements and at a cost
that was within my budget. Nothing
was too much trouble and they were
in constant communication with me
to ensure everything went smoothly. I
look forward to working with
Marketing Cheshire again.”
- Hayley Cooper, Countess of Chester
Hospital NHS Foundation Trust
For more information on business tourism opportunities,
contact Ashley Shacklady a.shacklady@marketingcheshire.co.uk
17

Economic Impact (Bn)
1.66
1.63
1.93
2.14
2.26
2.47
2.61
2009
2010
2011
2012
2013
2014
2015
Visitor Economy
Marketing Cheshire’s annual STEAM report delivers an Economic Impact Evaluation of
the Visitor Economy in Cheshire. The Scarborough Tourism Economic Activity
Monitor (STEAM) provides a measure of the Cheshire Visitor Economy for the unitary
areas of Cheshire West and Chester and Cheshire East from 2009-2015.
In 2015, Cheshire’s Visitor Economy was worth £2.61billion, growing by 5.4% since 2014
and 56% since 2009. Visitors spent £1.77billion in Cheshire West and Chester, and
£842million in Cheshire East. In Cheshire West and Chester, 11.6% more was spent on
accommodation than in 2014. Around 5% more was spent on food and drink, things to
see and do and shopping in both Cheshire East and Cheshire West and Chester in 2015.
Tourist numbers in Cheshire, including staying visitors and day visitors, reached over
47 million, (29.3% more than in 2009) and over 51million visitor days were spent in
the county.
2009
36.91
2010
33.97
2011
38.88
2012
41.51
2013
42.91
33,741
FTEs were
employed in the
tourism industry in
Cheshire in
2015.
Visitor Numbers (m)
2014
45.67
2015
47.73
18

75%
Average Hotel
Occupancy for Cheshire
& Warrington
in 2015
Research & Insights
Hotel Occupancy
Hotel occupancy continues to rise, with
numbers peaking in Cheshire East at 82%
and in Chester at 87.4%. Average Daily Rate
(ADR) averaged at around £63.40 in Cheshire
and Warrington, and reached a record high
in Chester of £77.79.
Visitors to Chester
International Visitors
In 2015 337,362 international visitors came to
Cheshire, 9.32% more than in 2014. They
spent a total of £143.86m (17% more than in
2014) with visitors staying for an average of
6.7 days and spending £426. The majority of
international visitors (63%) were either
visiting friends and family or taking a holiday.
30% were visiting the county on business.
In summer 2015 we carried out a survey to
establish visitor's opinions and behaviours
when choosing Chester as a place to visit.
82% of visitors rated Chester as 8 or above
on overall satisfaction. 96% thought that the
architecture was attractive, 98% that the
atmosphere was friendly and 96% felt safe
during their visit. The abundance of places to
eat and drink, and shopping were also rated
very highly.
‘Architecture, history and the friendly atmosphere
remains a key driver for visitors to Chester.'
19

It’s been a busy year
Other
Achievements
1
We organised “Best of the North”- the
first large trade event for buyers
6
We welcomed Familiarisation Trips
from Turkey, Russia, Japan, Norway,
featuring exclusively northern
Sweden and Denmark, as well as the
product.
U.K.
2
Amazed by Science festival took place
across Cheshire.
7
Our Visitor Information Centre in
Chester welcomed 250,000 people.
3
We represented Cheshire at the
London City Visitor Information
8
We got our partners involved in
VisitEngland’s #OMGB social media
Centre as part of the Northern
campaign.
4
Tourism Growth Fund.
Cheshire’s Gardens of Distinction won
an award at the RHS Flower Show
Tatton Park for their Show Feature.
9
10
We attended MIPIM to debut Chester
to property professionals.
We welcomed journalists from Japan,
France and the U.K.
5
Our Home Fires social media
campaign was shortlisted in the
Northern Marketing Awards.
11
We attended the Destination Britain
China 2015 event in Beijing as part of
the Northern Tourism Growth Fund.
20

How we can help
YOU...
Are you too busy to manage your social media? Is your brand looking a bit
tired? Are you looking for maternity cover for a member of your marketing
team? Do you want more visitors this summer?
We can help you with all of the above, as well as marketing campaign
strategy and management, social media strategy, videography, event
management and PR. A summer social media campaign targeted to your
specific target markets can cost as little as £2k, a brand audit and design
audit from £5k.
EVENT MANAGEMENT:
Small Events (

2014 Highlights
Spotlight on
2016
Storyhouse Theatre to open
Tour of Britain
Amazed by Science Festival
Chester Christmas Market
#perfectchester Campaign
Quarry Bank Project Restoration
Visitor Economy Conference
22

Meet the team
Other Staff
Sharon Pond ........................Executive Assistant &
Board Support
Stephen Jones......................Finance Executive
Laura Evans ..........................Tourism Manager
Katrina Michel
Chief Executive
Louise Towers
Finance Director
Rebecca Wainwright ..........Tourism Manager
Sarah Harvey ........................PR Manager
Helena Gale-Hasleham ......Marketing &
Research Executive
Phillippa Meachin ................Digital Manager
Jake Johnson........................Digital Marketing
Executive
Sam Martin ............................Events Executive
Leanne Eaton........................Sales Executive
Claire Bowen ........................Sales Executive
Visitor Information Centre (VIC)
Andy Foster ..........................Assistant Welcome
Alison Duckworth
Tourism Director
Anna Williams
Head of Marketing
Nicola Said
Head of Digital & Funding
Manager
Chris Colclough ..................Welcome Assistant
Martin Webb..........................Visitor Information &
Support Executive
Mike Hewitt ..........................Welcome Assistant
Pat Jones ..............................Visitor Information
Assistant
Ashley Shacklady
Head of Sales
Kate Boyle
Head of Events
Jill Higson
Chester VIC Manager
23

Marketing Cheshire
Email: info@marketingcheshire.co.uk
Twitter: @MktgCheshire
#perfectchester #perfectcheshire