2016 WLP Fall Symposium Program

9:00 a.m. - 10:00 a.m. CONCURRENT SESSIONS
Jules Lewis Gibson
President, FUSE Media + Marketing
A gratuate of Tulane University with dual degrees in art history and photography, Gibson spent
the majority of the first 20 years of her career helping small businesses align their marketing,
advertising and sales strategies. In 2011, she entered a new chapter of her career by acquiring
Florida Homes Magazine. She soon expanded her titles to include Florida Boating Magazine and
GRAVITAS Magazine, which has received rave reviews and industry awards, including a “Best New
Magazine, 2015” award by the Florida Magazine Association. Her company, FUSE Media + also has
a thriving custom publishing division, creating publications for prestigious organizations such as
Michael Saunders & Company and the Paradise Coast Visitor Guide for the Collier County CVB.
Born and raised in Atlanta, she now lives in Sarasota with her two young sons.
Elana Schrader, M.D.
Chief Medical Officer, Florida Blue
Dr. Elana Schrader is Florida Blue’s chief medical officer. In this role, Schrader is responsible for
the development of the overarching clinical strategy for Florida Blue and leading clinical activities
including care management, health promotions and wellness, pharmacy, quality and clinical retail
health initiatives. Since joining Florida Blue, Schrader has served in a number of innovative and
transformational leadership roles. Most recently, she served as vice president of product where she
was accountable for the design and development of new health solutions and the management of
the product portfolio for commercial business. Prior to joining Florida Blue, Schrader served as the
medical director for Columbia/HCA Memorial Hospital and also had a private practice in internal
medicine in Ponte Vedra Beach, Fla. Schrader is active in civic and community organizations.
Recently named an honoree for the Jacksonville Business Journal’s 2016 Women of Influence,
Schrader is a graduate of the 2007 class of Leadership Jacksonville and has served as Florida
Blue’s executive leader of the Women’s Initiative Network. She is the 2015 and 2016 chairperson for
the American Cancer Society’s Jacksonville Making Strides Against Breast Cancer event. Schrader
holds a B.A. from Barnard College of Columbia University. She received her medical training at
Albert Einstein College of Medicine and trained in internal medicine at The New York Hospital of
Cornell Medical College and the Memorial Sloan Kettering Cancer Center. She completed a postdoctoral
research fellowship at Columbia Presbyterian College of Medicine, and is a graduate of the
Advanced Management Program at the University of Chicago, Booth School of Business, Class of
2011.
11 TH ANNUAL WLP FALL SYMPOSIUM • USF.EDU/WLP 25