2016 WLP Fall Symposium Program

10:30 a.m. - 11:30 a.m. CONCURRENT SESSIONS
Juliann Nichols
CEO, Focus On YOU Strategy
Many words describe Juliann Nichols: connector, mentor, catalyst, designer, rainmaker, business
strategist, the sales closer. She is a serial entrepreneur having been a disc jockey, private
investigator and handbag designer. Her reputation as a well-respected, trusted and highly valued
advisor to countless businesses is no accident. Despite the title or job description, Nichols walks
her talk by cultivating a personal brand that demonstrates who she is, no matter what she’s doing.
Nichols combines an open and welcoming personality, contagious sense of humor and astute head
for business that has propelled her to be consistently approached as an expert in personal and
business branding and being the CEO of YOU. Her commitment to the success of others shines
through every conversation, and the most common phrase during any meeting is, “What can I do
for you?”
Nancy Schneid
President, Nancy Schneid, LLC Consulting
Prior to founding her own consulting business, Nancy served as Executive Vice President/
Chief Brand Officer for OSI Restaurant Partners, Inc., where she led the brand and marketing
efforts for Outback Steakhouse, Carrabba’s, Flemings, Roy’s, Bonefish Grill, and others. She was
instrumental in the overall growth of OSI as their original Director of Marketing for Outback
Steakhouse, and helped grow the business to 1400 restaurants in 50 states and 21 countries.
and served on the corporate Board of Directors from 1994-2004. In 2006, Nancy’s launched
her consultancy business, and OSI Restaurant Partners, Inc. came on board as her first client.
In addition to advancing OSI’s successful branding initiatives, Nancy partnered with Outback
founder Chris Sullivan to develop Carmel Café and Wine Bar, pioneering the use of Menu Pad
technology. Nancy is an in-demand consultant, advising small and large companies on business and
marketing strategy and brand development, and serves as an Advisory Board member for World
of Beer and Front Burner Brands. Ongoing clients include Laser Spine Institute, Paul Fleming’s
Restaurant Group and others. In addition to her professional accomplishments, Nancy has a
strong commitment to giving back to her community. She currently is a member of the University
of South Florida’s Foundation Board of Directors and is a Founding member of USF Women in
Leadership and Philanthropy, where she has established two fully-endowed scholarships and serves
as a committed volunteer leader and impactful mentor. Nancy has developed many major local
and national charitable and community fundraisers and activities over the years including Dine
Out for America, a nationwide industry effort that raised over 30 million dollars for the victims of
September 11. A proud graduate of the University of South Florida, Nancy is committed to the ethic
of leading with values, principles, and hard work, and always being proud of the integrity of the
relationships she builds and the work ethos she accomplishes.
11 TH ANNUAL WLP FALL SYMPOSIUM • USF.EDU/WLP 29