2016 TLK Brand Guidelines v.16.10.03 Flipbook
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Creating a brand as unique as Tupper Lake required a typeface that was unique<br />
to the community. Tupper Lake is presented in a completely custom, handdesigned<br />
typography. The letters are solid and elegant. The descenders of<br />
the letters R and K represent the movement<br />
of water. The shape of the U is reflected in<br />
the shape of the A to give the typography<br />
balance.<br />
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