2016 TLK Brand Guidelines v.16.10.03 Flipbook

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Slogan Logo The slogan “Connect & Discover” should be used when writing about Tupper Lake. When it comes to presenting it with the official Tupper Lake brand, it should only appear with the official logo as seen above. The color variants follow the same pattern as the full logo. 30
Logo Variants These official variants can be used as needed. They should follow the same presentation guidelines as the primary logo. 31
Page 1: Tupper Lake Brand Guidelines 2016 v
Page 4 and 5: Tupper Lake, New York The Tupper La
Page 6 and 7: Vision Statement Tupper Lake has a
Page 8 and 9: Image Tupper Lake is characterized
Page 10 and 11: 10 Logo
Page 12 and 13: Slogan Connect Tupper Lake is a com
Page 14 and 15: In 1890, Mayor Joe Gokey, a promine
Page 16 and 17: Creating a brand as unique as Tuppe
Page 18 and 19: Brand Colors Foundation CMYK - 61/5
Page 20 and 21: Horizon Part of the uniqueness of T
Page 22 and 23: Shape The hexagon is one of the man
Page 24 and 25: Brand Guidelines The goal of Tupper
Page 26 and 27: This is the primary logo for Tupper
Page 28 and 29: Logomark Usage The logomark can be
Page 32 and 33: Brand Colors Foundation CMYK - 61/5
Page 34 and 35: Usage Examples Beer List 34
Page 36: 121 Park Street, Tupper Lake The Fu

2016 TLK Brand Guidelines v.16.10.03 Flipbook

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