2016 TLK Brand Guidelines v.16.10.03 Flipbook

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This is the primary logo for Tupper Lake. It should be used in this form whenever possible. It can be presented with white text, as well as in white, foundation (gray), or black. The logo should never be covered by other logos or designs. It is preferred that the logo be placed on a solid white or gray background, though the one color white logo can be used to brand images. The logo should not be stretched or presented in any off brand colors. The logo should never be placed on top of other images or design elements with a white box around it. The logomark should not be placed with typefaces other than the official Tupper Lake typography. 26
Tupper Lake Seriously. Don’t do this. 27
Page 1: Tupper Lake Brand Guidelines 2016 v
Page 4 and 5: Tupper Lake, New York The Tupper La
Page 6 and 7: Vision Statement Tupper Lake has a
Page 8 and 9: Image Tupper Lake is characterized
Page 10 and 11: 10 Logo
Page 12 and 13: Slogan Connect Tupper Lake is a com
Page 14 and 15: In 1890, Mayor Joe Gokey, a promine
Page 16 and 17: Creating a brand as unique as Tuppe
Page 18 and 19: Brand Colors Foundation CMYK - 61/5
Page 20 and 21: Horizon Part of the uniqueness of T
Page 22 and 23: Shape The hexagon is one of the man
Page 24 and 25: Brand Guidelines The goal of Tupper
Page 28 and 29: Logomark Usage The logomark can be
Page 30 and 31: Slogan Logo The slogan “Connect &
Page 32 and 33: Brand Colors Foundation CMYK - 61/5
Page 34 and 35: Usage Examples Beer List 34
Page 36: 121 Park Street, Tupper Lake The Fu

2016 TLK Brand Guidelines v.16.10.03 Flipbook

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